Alessandra Colaci ⚡️

Head of Marketing at SparkPlug⚡️AI Marketing Advocate

I help legal professionals adopt AI in a practical and secure way.

With over 15 years in tech and a focus on AI workflows, I work with law firms, in-house counsel, and legal operations teams to build custom AI solutions that improve efficiency. From automating routine tasks to enhancing document review, I translate complex AI capabilities into clear, usable workflows that legal teams can actually implement.

My journey into AI began when I helped launch one of the first micro-tools built with the OpenAI API, an AI email writer created before ChatGPT existed. Since then, I have led AI strategy at SaaS companies, trained teams on AI adoption, and implemented AI-driven systems.

I hold a certification from MIT in Artificial Intelligence for Business. My specialties include:
	•	AI workflow development for legal teams
	•	Prompt engineering for legal use cases
	•	AI training and enablement for internal teams
	•	AI tool audits and evaluations
	•	Aligning AI adoption with privacy, security, and compliance standards

Whether you’re exploring legal AI tools, automating intake, or building a knowledge assistant, I help legal teams implement AI in a way that is strategic, ethical, and aligned with business outcomes.

If you’re exploring AI for your firm or legal department, I’d be happy to connect and share ideas.


Head of Product Marketing

Gaby Israel Grinberg

I'm a lifelong marketer turned accidental entrepreneur. 

I wasn't looking to start a business in my career. In fact, I didn't really have much of a plan for my career to begin with, other than climb the corporate ladder, reach more management positions and increase my net-worth. All by the age of 35.

Well, life never really turns out the way you expect, does it?

My husband Mike and I started our business after our daughter Lana was born at 24-weeks gestation in August 2015. We were in the midst of an unforeseen family crisis and looking for stability and safety in our career during a time when everything in our life was unstable and so very uncertain. We faced much turbulence, and worse—indifference. So we set out to forge our own path—one that was exceptional and radically different from what we knew and what was out there. 

After a challenging pregnancy, a life-threatening birth, a long 6 months in the NICU, medical equipment, numerous hospitalizations, doctors appointments, months of early intervention and therapy, mounting medical bills, and the need to be close to home while also fulfilling our professional and financial needs—Proofpoint Marketing was born. 

As Chief Experience Officer, I have the special privilege of shaping and overseeing every single People Touchpoint at Proofpoint, and that starts with the employee experience—from hiring and onboarding, to growing in your career, and even offboarding. Every action and detail matters as we strive toward our vision of creating an inspired workplace by transforming tired and outdated norms.

If you're following me on LinkedIn, you can expect to see the following content I create and share:

👉 B2B Marketing & Sales
👉 Relationship Marketing
👉 Relationship Enablement
👉 Frameworks and tips around Marketing Experiences
👉 Updates about what we're doing at Proofpoint Marketing
👉 What it's like working & owning a business with a spouse
👉 Culture, Remote Work & breaking down tired, outdated workplace norms


ENFJ-T
Activator // Strategic // Input // Communication // Woo

Co-Host & Co-Founder

**𝐒𝐇𝐎𝐖 𝐂𝐔𝐑𝐑𝐄𝐍𝐓𝐋𝐘 𝐎𝐍 𝐇𝐈𝐀𝐓𝐔𝐒**

Join us in Mixing Business with Pleasure, a podcast about loving your work and working with your love.

We feature couples in a committed relationship that also work and/or own a business together. 

Tune in each week as we feature co-founders–who are also lovers–and are proving that business and pleasure really do mix well together.

We plan to pick up the show again in 2023 and will actively start looking for guests in Q1! If you or a fantastic couple you know would like to join us, please email: mikeandgaby@mixingbizwithpleasure.com

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The Battle

Alessandra Colaci ⚡️

Gaby Grinberg

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