EarReality

Narrative Designer 

Screenwriter

Paralect

Full writing support for the needs of the company:
- Writing articles and guest posts
- Creating case studies and video scripts
- Writing ads for various online channels
- Interviewing
- Supporting sales, product and marketing activities

Left the company to study full-time for MA Serial Storytelling in Germany

Copywriter

StockBattle

Worked on several web and mobile games aimed at crypto and stock market education. 
- UX writing
- Social media writing
- Blogging

Media Manager

FBS Inc.

- Managing a creative team (6 people) of the traffic department, later - of the FBS Global product, team lead.
- Copywriting for websites, landing pages, offline and online materials of the company in English.
- Creation of creative concepts, UX copywriting
- Editing and proofreading of materials for novice copywriters, training for copywriters

Creative Team Lead / Copywriter 

Heads and Hands

Content marketing and PR for Russian and International markets:
- Strategy planning
- Content marketing (blogging, SMM, ratings, etc.)
- PR
- Online Marketing

Marketing and PR specialist

Reksoft

Marketing Manager

Marketing Assistant

All my life I’ve been a fierce force of imagination, persistence, and hard work: like a dragon hunting for gold. But instead of treasure, I’ve been searching for stories to tell and ways to make an impact.

Born in Belarus, I studied journalism in Bulgaria and worked in marketing in Russia, but storytelling has always been my true passion. I create narratives that allow people to explore fresh perspectives in a safe, immersive way.

As a queer, neurodivergent woman from a patriarchal country, I’m passionate about shedding light on complex topics through my work. Over the years, I’ve designed more than 100 LARP games, written 10+ original tabletop campaigns, and worked as a script supervisor on the short film Mein Name Akim (2024), which tells the story of transgender refugees in Germany.

During my MA in Serial Storytelling at IFS Cologne, I honed my skills across genres, working on solo projects as well as collaborating in Writers' Rooms.

Currently, I’m co-developing a visual novel game with a co-author as a passion project.

Now that I've completed my degree, I’m eager to bring my creativity to TV and gaming, crafting stories in both English and German.

Dragons never stop breathing fire. And neither do I, with an endless flow of ideas and stories I can’t wait to share.

Alena Lysiakova 🐉 🔜 GAMESCOM

Your script is not a novel.


And the sooner a writer accepts that, the faster their work starts to breathe.
A screenplay or game script isn’t meant to be read for beauty: it’s meant to be performed, built, acted, and played.

That means:
- Less inner monologue, more behavior.
- Less description, more playable action.
- Less “she feels broken inside,” more “she laughs at the wrong moment.”
Scripts are blueprints for collaboration: not literary exhibitions.

Once you start writing for performance instead of for pages, everything changes. Characters move. Scenes breathe. And suddenly, people can actually make the thing you wrote.

#Screenwriting #NarrativeDesign #GameDev #StoryForScreen

Alena Lysiakova 🐉

Narrative designer and screenwriter ▶️ Let's create stories that make an impact

Here’s a reminder: your antagonist thinks they’re the protagonist. ✍️


The best villains don’t twirl mustaches and cackle. They wake up convinced they’re right. Maybe even more right than your hero. And that makes them dangerous.

👉 When I write antagonists, I don’t start with “how do I make them evil?” I start with: “What do they want, and why does it make perfect sense to them?”

That’s when the lines blur: and suddenly, you’ve got an antagonist the audience can’t dismiss, because a part of them (almost)… makes sense. 

#Screenwriting #Storytelling

After six truly amazing months, my internship at EarReality has come to an end: and what a journey it’s been. 🎧✨


During this time, I grew both as a writer and a writing coach, learned the ins and outs of storytelling for audio games, and wrote six different games (with one more on the way!): three of them based on original IPs.

🖤 My story Heart for a Hunter was even featured as part of Gamescom Cologne Epixx, and several more of my projects are now in production.

I’ve had the absolute pleasure of working with incredibly talented people across Europe and the US: special thanks to Christian Mahnke 🔜 Bookfair Frankfurt, Jörg Benne, and Felix Kowalzik for their support and guidance, and to all the amazing coaches and interns who made every brainstorming session worth it. 💜 

🐲 Now it’s time for a new chapter. I’m opening up for freelance gigs as a narrative designer or game writer for the upcoming months: ready to bring more worlds, characters, and choices to life.

Let’s make something unforgettable. 💥

#NarrativeDesign #GameWriting #Storytelling #InteractiveFiction

Your narrator isn’t your babysitter. 🎙️


One of the biggest mistakes I see in interactive audio stories is over-explaining everything.

“Now you walk into the room.”
 “You see a strange light.”
 “You pick up the key.”

Cool. I got it. Let me imagine it.

💡 Audio storytelling works best when it trusts the listener’s brain to fill in the blanks. The human imagination is way better at worldbuilding than any descriptive monologue could ever be.

Your narrator should guide, not babysit. If they’re describing things the player already knows, you’re wasting both time and tension.

🐲 Leave space. Let silence and sound design do the talking. Give the player room to breathe and believe.

#NarrativeDesign #AudioGames #Storytelling

🐲  Last week, I took part in the Keep an Eye Narrative Jam.


And had an unreasonably good amount of fun turning caffeine and chaos into a short interactive story (around 10 minutes of playthrough).

👁️“Keep an Eye” is a cozy witch comedy about ambition, bad instructions, and one very judgmental eyeball in a jar.

If you’re up for some Halloween vibes with humor and pastry magic, check it out on itch: 
 👉 https://lnkd.in/eQZW9Wu8

Sometimes all you need to make a story work is a jar, a curse, and too much cinnamon.

#twine #interactivewriting #gamejam

Open article: Keep an Eye by shuhiyo.itch.io

Player attention span in audio games is ruthless. 💀 


You don’t get flashy visuals or dramatic camera cuts. You get a voice, a moment, and a few seconds to make them care.  If the opening lines don’t grab attention, the player doesn’t “come back later”: they just gone.

🐲 That’s why pacing in audio storytelling is brutal but beautiful.

👉 Short sentences. Hooks loaded with tension. Emotional stakes introduced early; not in Scene 5. No one will wait three scenes to “get to the point.” In audio, every second of silence or filler is a gamble against the player’s attention span.

🎧 Tip I live by: write like someone could leave at any moment. Because in audio: they will.

#NarrativeDesign #AudioGames #InteractiveFiction #GameWriting

Players don’t need perfect information. They need trust.


In interactive audio games, we can’t display stats, highlight paths, or show glowing icons saying “this is the correct choice.”

So yes, players often make decisions without all the context. And that’s fine.

The real issue isn’t not knowing everything. 👉 The real issue is when players stop believing the story will react fairly to what they choose.

If they feel like the game is listening, truly reacting, they relax into the narrative, even if they’re unsure. But if every choice feels random or disconnected, trust breaks. And once trust is gone, immersion follows.

So the goal isn't to explain more.

🐲 It’s to design with respect: give players just enough to feel in control, and they’ll happily fill in the rest with imagination.

#NarrativeDesign #AudioGames #PlayerExperience #GameWriting

Super excited to be writing a story set in the Titan Effect universe. Expect intricate plot twists, action, packed with moral dilemmas, and a few choices that might haunt you later. 💥✍️ 🐲 

Thank you, EarReality, for this amazing opportunity!

Helping Media Companies, Game Studios & Brands Expand Their IP Through Interactive Storytelling | CEO @ EarReality | TWIST Game Engine | Transmedia Strategy | In-Car, Mobile & Web Experiences

View Christian Mahnke 🔜 Bookfair Frankfurt’s profile

Happy to announce another collaboration project. Our superb writer and story coach Alena Lysiakova 🐉 is going to write an interactive audio stories related Christian Nommay's tabletop RPG Titan Effect.

Titan Effect is a tabletop role-playing game and a storyworld project set in a near-future where spies gifted with psychic powers clash with genetically enhanced soldiers, in a secret war in which the fate of human evolution is at stake.

Amazing setting. Amazing writer. I'm truly excited for this one!!

#EarReality #TWIST #marketing #storytelling #games #gaming #stories #audiobooks #audio #RPGs #writing #books #narrativedesign #automotive #innovation #InCarEntertainment

Exposition isn’t the enemy: boring exposition is. 💀 

“Show, don’t tell” gets thrown around like a sacred rule. But let’s be honest: sometimes, you need to tell stuff. Lore exists. Rules exist. Worlds have context. The problem isn’t exposition.

😑 The problem is when it feels like a lore lecture instead of a story.

If exposition happens through:
Conflict → two characters arguing about what’s true
Emotion → a reveal that hurts instead of informs
Humor or sarcasm → information delivered with personality
 …then it stops sounding like homework. 🐲 

"Show, don’t tell" is overrated. Better rule: “Tell it well or don’t tell it yet.”

#Screenwriting #NarrativeDesign #Storytelling

I occasionally write about TV and games, when I’m not busy writing for them. 🎮📺


It’s my way of poking at stories I love (and some I don’t) to see why they work, break, or haunt us for weeks afterward.

One of my latest pieces just came out:
 👉 The New Flesh: Modern Body Horror Beyond Gore
https://lnkd.in/eZdtaAkM

It looks at how modern body horror moved past cheap jump scares and buckets of blood: straight into the messier territory of identity, transformation, and being trapped in a body that won’t stop changing. 

🐲 If you like your storytelling dark, smart, and a little uncomfortable, give it a read.

#Writing #Storytelling #BodyHorror

Open article: The new flesh: modern body horror beyond gore by meer.com

The new flesh: modern body horror beyond gore

Norris Panton

Carousel Boxing

Building a community for boxing coaches and personal trainers to connect and help each other out. Carousel community members will have access to an intelligent audio exercise coaching platform to help motivate clients. Members will be able to access small group boxing training sessions to improve their skills

Co-Founder

Buried Giant Agency

Supporting great people. Challenging social injustice. Doing good stuff.

Founder

University of Manchester Students' Union

Commercial Director

MANCHESTER ACADEMY VENUES LIMITED

NUS Extra Direction and Oversight Board

Trustee

Oh you pretty things

Oh you pretty things is a collection of stunning independent champagne & cocktail bars. Our first bar in the Trafford Centre, Manchester, launched successfully in July 2011.

Operations Director

Circle Club (Manchester)

Responsible for the re-positioning of a late night bar and nightclub as celebrity private members club

Company Secretary

Nuyuu Fitness

Responsible for transition of mid market gyms to budget gym model. Duties include operational development of online joining systems, low cost staffing & low cost member acquisition model for initial 5 clubs and growth through club acquisition

Amaechi Basketball Foundation

Trustee of a charity set up to provide sporting and development opportunities for young people in urban areas. Responsibilities included strategic planning, public and private fundraising and site acquisition.

Board Member

Esporta PLC

Operation of large single site with turnover of £4Mill and 100 team members. Member of the Chief Executive Consultative Committee during trade sale in 2005

General Manager

Experienced fitness operator. Commercial experience in leisure and hospitality. Start-up mentor and coach.

It’s a wrap

My season as a Brand Ambassador with Dubai Active is over. It was full-on to be fair, quick summary of what occurred :

💪🏾 We formed the CEO working group to deliver the first ever UAE State of the Health & Fitness Industry Report 

💪🏾 Introduced some first-time exhibitors via the GAIN Pavilion at the show

💪🏾 Moderated the panel talk of No1 best selling book Beyond Reps on the small stage 

💪🏾 Joined the CEO Forum on the big stage, and

💪🏾 me and the GAIN gang launched the GAIN digital community at the show

Thanks to the lovely team of humans at Dubai Active Industry. Good luck with the next show in Riyadh Active Industry Feb.

PS Time for a holiday me thinks…it’s been a while since I used my passport! 🧳

#fitness #wellness #BeyondReps

GAIN Gulf Active Industry Network  
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network


Gavin Baxter, MBA, CMgr FCMI  Andy King Nicola Graham Nella-Noora Goodarzi Steve Orton Rory McEntee Mark Buchanan  Brandon Lomas Mátyás Szeiler Igor Yago Adele McGrath Richard Lepori Daniel Jones Steve Ruffell Dennis Ledenkof Lada Belonosova Davis Anto Vivian Charles Aranha

No alternative text description for this image

I worked at Fitness First way back

when I had hair, but it didn’t look like this!

✅ Money-shot pool, surrounded by mature trees, sophisticated glamour, complete with complimentary towels

✅ Outdoor frame and group ex, magic now the weather is cool

✅ Planar glazing extending the boundary and improving the natural light and the feeling of plenty, plenty space in the gym 

✅ Indoor climbing wall, well worth breaking a couple of nails to try it out.

✅ Advanced Recovery Zone with infrared sauna, cold plunge and hands-on therapy

✅ Changing rooms got Dyson hair dryers - you should see my fro today!

Fitness First Media City, Dubai is officially pimp. 

It’s a bold move to return to an old site and comeback stronger, real “flagship wellness” vibes. The delegates on the trade mission were like kids in a candy store, running their sticky fingers all over the pristine surfaces. Apologies.

Thanks for the tour Leah and Jason Tubbs 

#Gaintrademission #fitness #wellness 

GAIN Gulf Active Industry Network 
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network

Fitness First Middle East Mark Buchanan Dubai Active Industry Andy King Harminder Dhesi Marc Diaper Andy N. Rangel Sehalic David Willliams Rachel Young BSc Kevin Yates Ceri Hannan Mike Balfour OBE Fitness First UK Fitness First Australia

“Was it fancy dress?”

“Have you come as the joker”
“Ooh…nice and visible”
“Looks like a chessboard”

It’s important to be noticed and if you know me, I don’t mind people laughing at me but we defo won’t be ignored. 

The GAIN Gulf Active Industry Network launch at Dubai Active Industry  was a huge success, we managed to:

💪🏾 Champion the single site, independent operators in the CEO Forum on the big stage.

💪🏾 Explore Beyond Reps and the rise of wellbeing in the fitness industry.

💪🏾 Have a proper chat with hundreds of young people at the beginning of their journey in an industry we love,as they took the hang bar challenge.

💪🏾 Build relationships with trade suppliers and consumers brands keen to expand their reach across GCC.

Thanks to an amazing team of volunteers and good people

Don’t you just love it when a plan comes together 👊🏾

PS Igor managed to hang for over five minutes!

Adele McGrath Richard Lepori Callum Surtees Laura West Igor Yago Danna Pratte Mátyás Szeiler Peter van der Kwaak Raffy Etyemezian Alexandra Solomon  Ahmed goussi  Brandon Lomas Inaze Fatima Sarang  Evelyn Mair   Mohamed Abouelfetouh  Sakina Khan Dennis Ledenkof Davis Anto Daniel Jones Steve Ruffell Vivian Charles Aranha

My idea of a CEO Roundtable

Actually, it was two Round Tables at Tales of the Octagon, Michael Bisping, care of our partners ES sports. 

Sat in the manicured gardens of the marvellous W Hotels , Yas Island, Abu Dhabi, overlooking the @F1 track. The first outdoor event of the season for the GAIN Community, was a real money-can’t-buy, deep-freezer cool gig.

Bisping is a northerner, so obviously he is nails but man’s got proper creds.

	1. First Brit to Win a UFC Title - Bisping didn’t just break bones, he broke the mould. Proof that Northern grit beats genetics.
	2.	Won the Belt on 12 Days’ Notice. No ice baths, no breathwork retreat in Bali. Just pure graft and heart. Sometimes “ready” just means showing up anyway.
	3.	Fought Half His Career Blind in One Eye - Most people skip leg day; he skipped depth perception. Still showed up, still swung, still won.
	4.	Elite-Level Trash Talker - Peak communication skills: say it with conviction, take no prisoners, then shake hands after. HR nightmare, marketing dream. He cussed all night 
	5.	Now a Commentator, Actor, and Podcaster -The ultimate
pivot. From octagon to microphone, he’s living proof that resilience and reinvention are part of the wellness game too.

Special thanks to Stuart Kirkham Paul McSorley Alan Holt for their kindness. The event was wonderful but to take the time to recognise one of the fitness industry’s founding fathers, charles buchanan  was next level. These boys know how to make their guests feel special. 👍🏾

#momentsofmagic #fitness #wellness

GAIN Gulf Active Industry Network  
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network

Mark Buchanan Richard Lepori Raffy Etyemezian Skyler Meyers Carla Abrantes Lopes Grant Sharples Roger Jackson Brandon Lomas Daniel Jones Steve Ruffell

Nothing quite like moderating the panel barefoot to keep you grounded.

Yes that was me moderating the Beyond Reps panel, on stage, at Dubai Active… barefoot.

Apparently, showing your bare feet means different things around the world:

	🦶🏽Japan: Totally fine, just don’t let your socks smell like hot cheese.
	🦶🏽Middle East: Bit of a no-no. Feet = disrespect. Unless it’s me. Then it’s “personal branding faux pas”.
	🦶🏽Thailand: Feet are the lowest part of the body. Point them at someone and you’ve basically kicked them right in the “aura”.
	🦶🏽India: Touch someone with your foot? Apologise fast and blame your dicky ankle. Bad vibes!
	🦶🏽Western offices: Bare feet mean you’re either zen leader , totally enlightened… or HR’s taking notes.
	🦶🏽Africa: Depends where you are. In some places it’s humility, in others it’s just proof you’re grounded, literally and spiritually.

So yeah, a little embarrassed? Maybe. Thanks to my African brother, Ismail Jama  for shining a light on the true meaning of being barefoot.
At least I stayed grounded and went Beyond Reps in every possible sense. 🤷🏾‍♂️


PS. I managed to squeeze swollen feet back into my shoes for the photo 🤩




#GAIN #Barefoot #BeyondReps #DubaiActiveShow #WellnessIndustry #fitness #wellness

Yves Preissler Dr Glenda Rivoallan Jenny Patrickson Fiona Cresswell Suaad Ghadban Andy King Nella-Noora Goodarzi Nicola Graham Evelyn Mair Sean Longhurst Stuart Liversedge MCIMSPA (Ch), MIoL Richard Lepori Inaze Fatima Sarang Dubai Active Industry

🔥 Who am I looking to partner with?

Energy.
Energy.
ENERGY.

Not the “Monday motivation” kind. 

The walk-in-the-room-and-everyone-feels-it, twisted fire-starter kind.

🤷🏽‍♂️ Not impressed by your product. Seen it all.

🤷🏽‍♂️ Don’t care if it’s hardware, software or middleware.

🤷🏽‍♂️ Knowledge? Overrated. Too much of it just blinds you to what’s next.

At GAIN we don’t do lukewarm. We connect with people who crackle.

Energy is contagious. Like laughter. Like a good party. Like spotting opportunity in a new city at 2AM when everyone else has gone home.

If your spark’s gone, if the light has gone out in your eyes, if you’re tired and connecting like, early-noughties, dial-up internet, save us both the trouble. Keep scrolling.

Dead tings need not apply. ⚡️

#GAIN #Partnerships #Energy #fitness #WellnessIndustry #TradeMission #BusinessWithVibes

GAIN Gulf Active Industry Network  
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network


Dr Glenda Rivoallan Fiona Cresswell Jenny Patrickson Yves Preissler  Andy King Nicola Graham Nella-Noora Goodarzi Steve Orton  Robert Louw Peter van der Kwaak Inaze Fatima Sarang Evelyn Mair Alexandra Solomon Chris Quinn Jordi Pinillos Dr. Deepali Gupta Haji Aboobucker Carl Rohde Dean Mark Boyle Anne Marie Errock ☘️ Amira Gheraselgoum Amir Serry Olly Joshi Monet S Simon Van Roost Jehangir Khan Neil Henshaw Tom Parsons

What a lovely bloke!

Humble and determined, hearing Rickie Lambert tell his story was inspiring.

1.	Failure is fuel.
From factory floor to Premier League striker. Most people quit when it gets hard; Lambert literally went from packing beetroot to packing out Anfield.

	2.	Discipline beats hype.
He wasn’t the flashiest, the fastest, or the fanciest. But he kept turning up. Day after day. Until the dream had no choice but to say “fine, come on then.” He scored on his debut for England at Wembley, that’s some Roy of the Rovers vibe right there 

	3.	Purpose outlives fame.
He didn’t just play the game. He showed every late bloomer, every overlooked kid, that your story isn’t over until you decide it is. 

For those who might not know, Rickie’s story is one of true perseverance. That dogged determination turned him into a prolific goal scorer.

Across his career, Rickie scored over 200 goals, represented clubs such as Southampton, Bristol Rovers, and Liverpool, and made history by being named in the PFA Team of the Year three seasons running, each time in a different division - a rare and impressive achievement.

Thanks for the hospitality Jamie Bray  


#lovescousers #football #lifelessons 

Luke Braithwaite Josh Braithwaite Marc Diaper Michael Kinsella Sam Holden Jim Law Claire Smillie Julian Dowe Mike Melvin Luis King Graham Bishop Zachary Khan Mark Makin Oliwier Fiedor Ryan Roy Shah Dom Rae Sajid Hussain  Aimeé Howells Alfie Venn  Adam Wild Matthew Lund

What’s your favourite place?

After nearly six years of travelling, I get asked the question often.

I used to answer with exotic tales of little-known, far away, places.
But after two years in Dubai, I am able to answer with clarity.

It isn’t a place, it’s a group of people. As cliched as it might sound I found a tribe 

🖤 Warm and caring
🖤 Diverse and curious
🖤 Driven and ambitious 
🖤 No judgement, misfits are welcome
🖤 Irreverent, easy to laugh, especially at themselves 
🖤 Ready to party at a moments notice (practically Mancunian)

Thanks to the honey monster aka Grant Sharples for the gym tour on day three of GAIN Trade Mission. You made a connection with the delegates within the hour that others might take weeks to achieve. They could “see it in your eyes and hear it in your voice”.

Pride in your tribe at GymNation 

#tribe #fitness #wellness #dubai

GAIN Gulf Active Industry Network 
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network

Andy King Nicola Graham Nella-Noora Goodarzi Steve Orton Loren Holland Ant Martland Frank Afeaki William Rasmussen-Dean Rory McEntee

GAIN Trade Mission Day 2 🤩

Delighted that everybody survived Day 1 so it’s on to Day 2 with a Beyond Reps book review at Technogym Dubai.

A super opportunity to connect with peers, fitness leaders and Dubai-based innovators over refreshments, setting the tone for collaboration and new partnerships

We have a panel talk featuring authors Dr. Glenda Rivoallan, Fiona Cresswell, Yves Preissler and Jenny Patrickson. (I always end up moderating 🤷🏽‍♂️) The “band” will share the book’s blueprint for moving fitness from “reps
and sets” to holistic wellbeing, integrating physical health with mental resilience, lifestyle and community impact. 

Following the talk, guests will enjoy the Technogym Wellness Solutions Experience, including:

Technogym Checkup, 
Technogym Biostrength, 
TG Pure Strength
 
As we wrap up, there is a the chance to personally connect with some of the minds behind Beyond Reps, receive a complimentary signed copy of Beyond Reps and build relationships with globally recognised forward-thinking fitness and wellbeing leaders.

Special thanks to the Technogym crew for their hospitality 

#healthness #fitness #wellness #BeyondReps. 

Isabella A. Aaron Small  Michele Moro  Dr Glenda Rivoallan Fiona Cresswell Yves Preissler Jenny Patrickson Technogym GAIN Gulf Active Industry Network  Dubai Active Industry

One of the best lines I heard this week:
“Head of HR is the CEO”.
(Yeah, read that again.)

That came from a lively panel on HR in the fitness and wellness industry.
And it hit harder than an unseen, overhand right. 👊🏾

The issues debated included:

🔥 HR - Admin function or growth function?
🔥 Recruiting in panic mode? Bad for everyone. (Except maybe the agency… they love the chaos.)
🔥 Interviewing ≠ relationship building.
🔥 Leaders who don’t live the company values? Red flag energy.

Want to be the employer of choice?
Stop being a revolving door.
Start being a magnet.

💪🏾 “Recruit” continuously, not just when someone quits
💪🏾 Define career paths with clarity, not confusion
💪🏾 Set behavioural expectations and actually live them
💪🏾 Don’t design jobs so brutal you couldn’t do them yourself

My key takeaway for fitness operators big or small, don’t act like a recruitment agency, be purpose-led community builders cos team retention impacts member retention. 💪🏾

GAIN’s all-in on supporting both sides of the coin, employer and employee, across the Gulf. Announcing soon. 💡

Big shout out to EliteFit Advisory Group , Russell Harrison , Pavithira Naidu, Mark Buchanan  Ananya Sinha Roy and Andrea Bell (EMC) for the brain gains.

#HR #fitness #wellness

GAIN Gulf Active Industry Network  
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network

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Norris Panton

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The Battle

Alena Lysiakova 🐉 🔜 GAMESCOM

Norris Panton

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