EarReality

Narrative Designer 

Screenwriter

Paralect

Full writing support for the needs of the company:
- Writing articles and guest posts
- Creating case studies and video scripts
- Writing ads for various online channels
- Interviewing
- Supporting sales, product and marketing activities

Left the company to study full-time for MA Serial Storytelling in Germany

Copywriter

StockBattle

Worked on several web and mobile games aimed at crypto and stock market education. 
- UX writing
- Social media writing
- Blogging

Media Manager

FBS Inc.

- Managing a creative team (6 people) of the traffic department, later - of the FBS Global product, team lead.
- Copywriting for websites, landing pages, offline and online materials of the company in English.
- Creation of creative concepts, UX copywriting
- Editing and proofreading of materials for novice copywriters, training for copywriters

Creative Team Lead / Copywriter 

Heads and Hands

Content marketing and PR for Russian and International markets:
- Strategy planning
- Content marketing (blogging, SMM, ratings, etc.)
- PR
- Online Marketing

Marketing and PR specialist

Reksoft

Marketing Manager

Marketing Assistant

All my life I’ve been a fierce force of imagination, persistence, and hard work: like a dragon hunting for gold. But instead of treasure, I’ve been searching for stories to tell and ways to make an impact.

Born in Belarus, I studied journalism in Bulgaria and worked in marketing in Russia, but storytelling has always been my true passion. I create narratives that allow people to explore fresh perspectives in a safe, immersive way.

As a queer, neurodivergent woman from a patriarchal country, I’m passionate about shedding light on complex topics through my work. Over the years, I’ve designed more than 100 LARP games, written 10+ original tabletop campaigns, and worked as a script supervisor on the short film Mein Name Akim (2024), which tells the story of transgender refugees in Germany.

During my MA in Serial Storytelling at IFS Cologne, I honed my skills across genres, working on solo projects as well as collaborating in Writers' Rooms.

Currently, I’m co-developing a visual novel game with a co-author as a passion project.

Now that I've completed my degree, I’m eager to bring my creativity to TV and gaming, crafting stories in both English and German.

Dragons never stop breathing fire. And neither do I, with an endless flow of ideas and stories I can’t wait to share.

Alena Lysiakova 🐉 🔜 GAMESCOM

In audio games, players can’t scroll back. 


They can’t “check the log.” They’re usually listening while cooking or commuting, not taking notes like a detective.

So if your story relies on the player remembering a random detail from minute 3 to survive minute 22, good luck. Your plot may be brilliant, but the format will eat it alive.

🐲 Audio narrative design has to support memory.

 Not through exposition dumps, but through systems that anchor recall:
+ Recurring motifs (a phrase, a sound, a location)
+ Audio cues that repeat at key moments
+ Mirrored consequences that call back to earlier actions

💡 These are structural tools, not flavor text. They let players remember without needing a rewind button. Because if your story only works when someone can reread it: you didn’t design for audio. You designed for a book.

#NarrativeDesign #AudioGames #StoryArchitecture

Alena Lysiakova 🐉

Narrative designer and screenwriter ▶️ Let's create stories that make an impact

If your characters agree too often, something is wrong. 🎬

Harmony might be great in real life (depending on who you ask), but on the page it’s story poison. When everyone shares the same opinion, makes the same choice, or nods politely in every scene… there’s nothing to watch. No movement. No friction. No reason for us to lean in.

Stories don’t run on plot twists alone 👉  they run on pressure.

Tiny disagreements. Conflicting priorities. One person wanting something now while the other wants it later. A silent “no” that derails a plan without a single shout.

Characters don’t need to scream at each other to create tension. 💡 They just need to want things that don’t align. Even slightly. That’s enough to make a scene feel alive.

🐲 So if your dialogue reads like everyone attended the same group therapy and agreed to be mature about it, throw in a value clash. A boundary. A secret. A refusal that doesn’t look like one.

#Screenwriting #Storytelling #GameWriting

I just finished reading HOW TO WRITE A VERTICAL SERIES IN 10 DAYS by Isabel Dréan, and honestly, it exceeded every expectation I had. 💜 

I went in hoping for a few insights.

What I got was a full, practical roadmap: tasks, exercises, industry guidance, and a crystal-clear breakdown of how to actually enter the vertical series world. It's easy to read, but more importantly, it's easy to apply. 🐲 The book basically screams, “Start now,” and as a screenwriter, that was exactly the push I needed.

Now I know exactly how to structure my vertical series portfolio and how to approach producers with my concepts. Huge thanks to Isabel for creating such a sharp, actionable guide: it immediately earned a place on my “write with purpose” shelf.

👉 If you're a new creator or screenwriter who wants a real, practical entry point into the vertical series industry, this book is a must. 
https://lnkd.in/eaKhHw2w

#Screenwriting #VerticalSeries #BookReview

Some interactive stories love throwing choices at players like confetti.


A choice here, a choice there: none of them actually do anything, but hey, it feels interactive, right? 

🐲 No.

 That’s writing pretend-agency. It’s a novelty menu. It’s decorating the game with buttons that aren’t hooked to anything. 

Real narrative design is systemic.
👉 Choices should connect to variables that influence:
+ relationships (trust, fear, loyalty)
+ difficulty (risk, scarcity, knowledge)
+ consequences (routes, scenes, endings)
+ pacing (when info drops, when tension spikes)

If your branching doesn’t change the system, it’s not interaction: it’s decoration.

💡 Players don’t remember how many buttons you gave them. They remember how their choice changed the world, the character, or the story’s tone. We’re not designing “options.” We’re designing impact.

#NarrativeDesign #GameWriting #AudioGames

Everyone loves saying “games are the new IP goldmine”, until it’s time to adapt one and suddenly half the story disappears and the other half gets rewritten into something no fan recognizes. 🎮📺


So I wrote about what makes good adaptations work.

How to translate gameplay into story, treat worldbuilding like a character, and keep both longtime fans and newcomers hooked without bending the source material into something unrecognizable.

👉 Game Over for Bad Adaptations 
https://lnkd.in/ejp-QaQF

If you care about storytelling across mediums,  this one’s for you.

#Adaptation #Storytelling #Screenwriting

Open article: Game over for bad adaptations by meer.com

Let’s be honest, most early world-building documents look like Pinterest boards in disguise. 👾 

Pretty aesthetics. Moody adjectives. 

But in audio games, vibes won’t save you. 👉 Rules will.

If the player can’t predict how the world behaves, they can’t make meaningful choices.

And if they can’t make meaningful choices… well, what are we even doing here?

Strong audio world-building isn’t about lore dumps: it’s about systems thinking:

🧩 Consistent logic
 Magic works the same every time.
 Social rules don’t change based on a writer’s mood.
 Danger has clear signals that the player can learn.

🔊 Predictable sensory cues
 A sound has a purpose. A silence has a consequence.
 The player should learn the world’s language without needing a codex.

👤 NPCs follow world rules too
 If everyone except the protagonist behaves like they’re in another genre, your world collapses faster than a badly mixed audio cue.

🗺️ Boundaries that define possibility
 The world needs limits. What can’t happen is just as important as what can.
Because a world with vibes but no rules isn’t a world. It’s a mood board with dialogue.

🐲 Design your world like a system, and the player will believe in it instantly.

#NarrativeDesign #Worldbuilding #AudioGames

Writers love to obsess over genre:
 “Is it a drama? A thriller? A dark comedy?”


👉 Here’s a secret: your tone decides that long before your logline does.


Take this:
 A couple argues in a car during a thunderstorm.
 💔 In a drama, it’s the last fight before they break up.
 😂 In a dark comedy, lightning strikes right as one says, “At least things can’t get worse.”
 🔪 In a thriller, someone’s bleeding in the trunk and the argument’s just a cover.

Same setup. Totally different story: all because of tone.

Tone tells your audience how to feel about what’s happening, even before the plot fully unfolds. It’s the lens through which they interpret every line, every silence.

🐲 So before rewriting your script for the tenth time, don’t change the plot. Change the tone. Sometimes it's even more effective.

#Storytelling #WritingTips

Here’s something I learned writing for audio: if you build your episode like a typical visual game, escalating scene after escalating scene, your listeners will mentally check out by minute 12.


Why? 
👉 Because audio burns brainpower faster than visuals.
There’s no UI, no map, no screen to anchor attention. Just the player, their imagination, and whatever chaos you hand them.

That’s why audio episodes need chains, not ladders:
🔗 Repeat anchor points
 A recurring sound, phrase, or location the player can “grab” onto.

🔗 Linked beats instead of vertical escalation
 Scene → consequence → micro-turn → reorientation → next link
INSTEAD OF
Action → Bigger Action → Biggest Action → listener meltdown.

🔗 Reorientation moments
 Tiny resets that say, “Here’s where you are. Here’s what changed.”

🔗 A rhythm, not a sprint
The emotional pulse matters more than the scale of the event.

🐲 Because if your episode structure only works when players can stare at a screen, it won’t survive in audio. 

💡 Design for the listener’s brain, not the writer’s adrenaline.

#NarrativeDesign #AudioGames #StoryArchitecture

EarReality is hosting a free webinar for anyone curious about interactive audio.

🐲 And yes, I’ll be one of the hosts.

Here’s what we’re diving into: 

✅ The TWIST Engine: A clean, no-nonsense intro to the tool we use to build interactive audio stories (the same one I used to write all my audio games).

✅ Business & Publishing Opportunities: self-publishing, collaborations, monetization: the whole ecosystem and how you can actually earn from your stories.

✅ Live Demo: we’ll start with a 30-minute listening session so you can hear what interactive audio feels like before we break down how it’s made.

If you’ve been meaning to try this format, want to explore it for your professional projects, or you’re just audio-curious, this webinar will save you weeks of trial-and-error.

🗓️ The LinkedIn Event link is right below. Seats are capped at 100, so grab yours before it fills up. And if you want to support the event, a like, share, or repost would make my day. 😎

#EarReality #TWIST #NarrativeDesign #Storytelling #InteractiveAudio

Helping Media Companies, Game Studios & Brands Expand Their IP Through Interactive Storytelling | CEO @ EarReality | TWIST Game Engine | Transmedia Strategy | In-Car, Mobile & Web Experiences

🎤 🎧  Finally, we’re hosting a FREE webinar for authors, narrative designers, and brand marketers who want to understand how interactive audio works and how to create it. 🕹️

What the session covers:

✅ TWIST Engine
A clear introduction to the tool we use to create interactive audio stories.

✅ Business Opportunities
How self-publishing, collaborations, and monetization work on TWIST and TWIST Tales.

✅ Practical Demo
We begin with a 30-minute listening session so you can hear an interactive audio story before learning the production workflow.

If you want to create interactive audio, evaluate the format for professional use, or explore future publishing opportunities, this session gives you the essentials.

This webinar is listed as a LinkedIn Event.
The registration link is directly beneath this post.
Seats are limited to 100 participants, so register early to receive the meeting link.

If you want to support the event, feel free to like, share, or repost 😎 

#EarReality #TWIST #marketing #storytelling #games #gaming #stories #audiobooks #audio #RPGs #writing #books #narrativedesign

Christian Mahnke, Anastasiia Chetverikova and 28 other attendees

View event: EarReality Webinar: The Business of Interactive Audio & TWIST - Part 1

EarReality Webinar: The Business of Interactive Audio & TWIST - Part 1

🐲 Just a quick reminder: this week we’re hosting our interactive audio webinar: a deep dive into TWIST, storytelling tools, and how creators can actually publish and monetize their work in this format.

If you’re curious about interactive audio or want to explore new opportunities as a writer, narrative designer, or creator, join us. 🎧🔥

#NarrativeDesign #InteractiveAudio

⏰ Starting in ONE hour! 🎧🎤


Our webinar on interactive audio storytelling and the business behind it is about to kick off.

If you’ve been curious about how interactive audio works, how creators can actually publish and monetize their stories, or what the TWIST Engine looks like behind the scenes… this is your chance to join live.

 🔗 https://lnkd.in/ek5wHQJ2

See you there: bring your questions and your curiosity. 🎧 🐲 

#InteractiveAudio #Storytelling

Laura Flessner

Mindtap LLC

Be Recognized. Be Valued. Being You. 

Mindtap helps diverse professionals break through unconscious bias so their authentic leadership can be seen and valued using proven innovation techniques and applied neuroscience. 

Change how others see you, without needing to change who you are. 

Mindtap offers services for professionals at all levels, from entry to CEO. 

Reach out to explore how we can help you reach your next level of impact!

Founder & CEO

Forbes

Coaches Council

Global Innovation Advisory

We help move stuck innovation in corporations by cutting through years of internal layers. We help corporate innovation leaders to simplify and fuse inter-company connections to drive growth, without incremental costs. 

How can you do more with what you already have?

www.GlobalInnovationAdvisory.com

Partner

GSK Consumer Healthcare
Co-Founder of 3 Startup Businesses: CBD & Hemp, Functional Food & Beverage, Personalized Supplements. Dedicated hands-on business building, from strategy and execution of MVP to pivots based on learnings; Venture Board pitches and buy-in.

New Venture Founder / Insights Lead

Pfizer

Pfizer Consumer Healthcare
Led New Business Innovation strategy and implementation within Global Wellness white space category, resulting in a consumer-grounded Immunity Innovation pipeline and a strategic plan to grow the business by $500M in 5 years.

Director, R&D Product Design for New Benefit Innovation

Actively grew new function (Products Research) within R&D: set strategy, created procedures, grew internal awareness and demand, pushed for deeper insights through cutting-edge methodologies across dietary supplements, analgesics, respiratory, & personal care.

Senior Manager, R&D Products Research

Procter & Gamble

Spearheaded upstream product development, new consumer modeling, and new business models.

Senior Products Research Engineer

Designed packaging for PUR Flavor Options launch, which won 2009 Consumers' Choice Product of the Year.

Packaging Engineer

I Help Diverse Professionals Break Free Of Bias And Level Up Without Changing Who You Are // Ready To Do More, Be More? Register for my Personal Branding Masterclass, July 7 (free) -> Link in Featured Section

I help diverse professionals to break through unconscious bias so they can be seen, heard & valued. 

Essentially, I help you to be recognized as a leader in your organization, no matter your level, experience or role.

What is a diverse professional? Women, minorities, introverts, LGBTQIA+, neurodiverse… anyone who looks, sounds, or thinks different from others in the workplace. 

Is this you? 

It’s me. I’m a woman, Asian, an introvert, who looks really young. 

In past corporate roles, I felt frustrated, like I could do more, but I wasn’t always given the chance. The confusing thing was, I was getting fantastic feedback. 

There wasn’t any obvious bias or anything overtly intentional… but that didn’t change the fact that I wasn’t where I knew I could be. 

Unfortunately the traditional advancement system puts diverse professional at a disadvantage. Unconscious bias sneaks in, without people noticing - because it disguises itself as logic. 

It took me a while… but I found a way to break through - outside of the system. 

If the normal path to advancement:
- giving your all in quality work, 
- increasing your expertise, 
- directly asking for more

isn't allowing you to move forward... 

--> You need a different strategy. 

Transform what makes you “diverse” from a disadvantage to a superpower.  Your competitive advantage. 

I use neuroscience to help my clients break through unconscious biases their leadership and peers don’t even know they have. 

I use proven innovation tools and processes to help you to lead an idea, something you know will make a big impact, a meaningful difference. 

This strategy works at any level, in any industry, and at any organization.

Here’s 3 ways to work with me:

📚 Take a self paced course: Daring Different is a video based course with a step-by-step process to establish your authentic leadership. For the pre-manager and new entrepreneur. Go to: Thinkmindtap.com/daringdifferent

🚀 Join a live training cohort: Rise is a 8-week program where you will rise to your next level and people will notice a difference in you, guaranteed. For the committed pre-manager and new entrepreneur. Go to: Thinkmindtap.com/rise

🎯 Partner through coaching: Individualized guidance to create your next level of impact and personal power. For senior managers and business owners. Go to: Thinkmindtap.com/catalyst-coaching

It’s time for your voice to be heard. 
For your authentic leadership to be seen. 

Send me a DM (direct message) to explore your options!

💜 Laura

Some think changing your goal is giving up. 

I think it's dangerous not to...

Your goals can change. 
And they should. 

What you defined as “success” 10 years ago… 
likely isn’t what success means to you now. 

A lot can shift in a decade. 
These days, a ton can change in a year.

And when things change, 
change also happens in you.

Here’s how my own career goals unfolded, 
chapter by chapter: 

0–5 yrs: Get a strong start + grow as fast as I can 
5–10 yrs: Deliver great work, and grow my family (3 kids born!) 
10–15 yrs: Become a subject matter expert + aim for VP 
15–17 yrs: Follow my passion in Innovation + broaden my experience 
17+ yrs: Build my own business 

Every chapter fit who I was and what I valued 
in that moment of my life. 

None was “better” than another. 
And letting go of a goal (like aiming for VP)
wasn’t quitting. 

It was adjusting. Listening. 
Learning more about what mattered to me. 

Because things do change: 

Your life situation 
(family, health, economics) 

Your focus 
(advancement, breadth, pivoting) 

Your definition of success shifts with each chapter. 

But here’s the biggest watch out: 
When life changes, but your picture of “success” doesn’t. 

That’s when frustration grows. 
That’s when people feel stuck. 
 
Like they’re swimming upstream 
against a current that’s getting stronger. 

A goal that served you well before 
no longer serves who you’re becoming now. 

But that next goal? 
It isn’t always obvious. 

This is why so many clients come to Clarity Coaching, 
to design their next chapter with intention, not pressure. 

To step into their next level of leadership 
in a way that fits. 

Like Sarah—who chose to leave her current role 
to be a strong female leader in cybersecurity. 

Like Penny—who found a path to prioritize family 
and support her career at the same time.

Like Amanda—who discovered a culture 
that embraced her authentic leadership style. 

Your next chapter will ask something new of you. 

The question is: 
Is your next chapter built for who you are today—or who you used to be?

Leadership Coach for Diverse Professionals // Lead authentically at any level, using Innovation & Neuroscience // Get your free copy of "7 Steps to Authentic Leadership" --> DM me ‘Unlock’

The hardest part of leadership? 

(It’s not the plans or presentations)

Strong leaders know… 

The technical challenges are the easy ones. 
The people challenges are the hard ones. 

And there’s only one thing 
that truly shifts a people challenge: 
A conversation. 

This is what I've seen most people avoid:

→ We schedule another meeting— 
instead of addressing what went wrong in the last one.

→ We change the subject 
the second things get uncomfortable.

→ We use jargon like "let’s circle back"
to avoid saying: This isn’t working.

→ We cc half the team on the email— 
hoping someone else will say it.

→ We blame “timing” 
instead of being honest.

→ We stay “nice” 
instead of staying real.

All different ways of saying: 
“I see the elephant… but I’m hoping it disappears.” 

Your brain thinks it’s keeping you safe. 
Conflict = threat. 
Silence = protection. 

But in reality... 
The scariest thing isn’t naming the elephant. 
The scariest thing is letting it grow. 

Big enough to: 
→ squash your team 
→ derail your project 
→ quietly erode your vision and impact as a leader 

Brave leadership is being willing to feel uncomfortable, 
and addressing issues head-on as soon as they arise. 

Your brain may scream “danger.”
Your leadership says “go, this is important.”

Why do I incorporate neuroscience into leadership?

I get asked this often.

In this video, I give 5 ways
knowing how your brain works
can accelerate your leadership. 

Lead smarter. Lead calmer. 
Lead in a way your brain was built for.

taplio

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Alena Lysiakova 🐉 🔜 GAMESCOM

Laura Flessner

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taplio

The Battle

Alena Lysiakova 🐉 🔜 GAMESCOM

Laura Flessner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alena Lysiakova 🐉 🔜 GAMESCOM's LinkedIn Performance

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