All my life I’ve been a fierce force of imagination, persistence, and hard work: like a dragon hunting for gold. But instead of treasure, I’ve been searching for stories to tell and ways to make an impact.

Born in Belarus, I studied journalism in Bulgaria and worked in marketing in Russia, but storytelling has always been my true passion. I create narratives that allow people to explore fresh perspectives in a safe, immersive way.

As a queer, neurodivergent woman from a patriarchal country, I’m passionate about shedding light on complex topics through my work. Over the years, I’ve designed more than 100 LARP games, written 10+ original tabletop campaigns, and worked as a script supervisor on the short film Mein Name Akim (2024), which tells the story of transgender refugees in Germany.

During my MA in Serial Storytelling at IFS Cologne, I honed my skills across genres, working on solo projects as well as collaborating in Writers' Rooms.

Currently, I’m co-developing a visual novel game with a co-author as a passion project.

Now that I've completed my degree, I’m eager to bring my creativity to TV and gaming, crafting stories in both English and German.

Dragons never stop breathing fire. And neither do I, with an endless flow of ideas and stories I can’t wait to share.

Alena Lysiakova

I’m currently writing my first vertical series, and here’s my biggest takeaway so far:


🐲 Momentum is everything.

#Verticals don’t live in perfect structure or beautiful prose. They live in forward motion. Every scene has to pull the reader into the next one immediately without warm-ups or lingering. 

And that’s both the hardest and the most fun part.

You constantly ask yourself:
 👉 Does this end with a reason to keep scrolling?
 👉 Does this scene move, emotionally or plot-wise?
 👉 Can I afford to slow down here? (Usually no)

It’s intense, slightly addictive, and weirdly liberating. Once you lock into the rhythm, the story starts running on its own momentum.

#VerticalSeries #Screenwriting #Storytelling

Alena Lysiakova 🐉

Narrative designer and screenwriter ▶️ Let's create stories that make an impact

Finishing my first #vertical rom-com sample taught me one thing very clearly: you don’t write episodes from the beginning. You write them from the cliffhanger. 🙂 


In verticals, the ending isn’t a nice wrap-up. It’s the engine. Every episode has to land on a moment that reframes what we just saw, emotionally, romantically, or comedically, and makes the next episode unavoidable.
So instead of asking, “How does this episode start?” I started asking, “What’s the last thing I want the viewer to feel?” 

💡 Once the cliffhanger is clear, the rest of the episode snaps into place. Scenes suddenly know how long they’re allowed to be. Dialogue stops rambling. Every beat either pushes toward that final turn or it gets cut.

Writing verticals this way changed how I think about structure in general.
Endings first. Then precision. Then mercy for nothing that doesn’t earn its place. In most of the cases, if the cliffhanger works, the episode works. Everything else is just scaffolding.

#VerticalSeries #Screenwriting #StoryStructure

🐲 Ever wondered why some audio games pull you in instantly, and others just sound like long audiobooks with buttons?

It’s rarely a tech problem. It’s almost always a writing problem.
That’s why I’m running a live masterclass on writing for audio interactive games, and it’s built as a write-along session, not a lecture. 

What we’ll do together:
- Start with a simple inner pitch and turn it into a playable audio scene
- Learn how to write stories that work without visuals, using sound, silence, and pacing
- Craft dialogue that actually survives being spoken aloud
- Design micro-choices that create emotional pressure instead of fake branching
- Learn how to ask the right questions that drive interactive audio forward
- Break down the most common mistakes in audio interactive writing, and fix them with less text 

We’ll also explore TWIST, the interactive audio engine by EarReality, and how it makes writing for audio easy, intuitive, and exciting, even if you’re not technical.

You’ll leave with:
- A playable audio micro-scene you wrote during the session
- A repeatable way of thinking about interactive audio writing
- Clear next steps to continue developing your story

This is for you if you’re:
- A writer curious about games but focused on story
- A narrative designer moving into audio
- An audio drama creator exploring interactivity
- A creator looking for new storytelling formats

📝 Come ready to write. This is a write-along interactive session.
Event details & registration are below 👇 
https://lnkd.in/eiV_CTyB

Audio interactive games are not audiobooks. They are not podcasts with choices. And they don’t work if you “just write good dialogue.”

This live masterclass is a writing-first, hands-on session focused entirely on how stories change when they are written for ears, choice, and listener agency. We are not talking about game mechanics or coding. We are talking about writing — and how to rethink it for interactive audio.

📝 Be ready to write a lot. And interact a lot. This masterclass is designed for people who learn by doing, not by watching slides.

Lawrence Marable, Wynona Cybil Alwyn and 23 other attendees

View event: Masterclass: Writing for Interactive Audio Games

Masterclass: Writing for Interactive Audio Games

One of the fastest ways to break immersion in an audio game is letting the protagonist know more than the player. 👾 


The moment that happens, intimacy is gone. 💀 
Audio works because it’s close. Personal. Almost conspiratorial. The player is inside the character’s head. And that only works when discovery happens together.

Shared ignorance is powerful.

When neither the player nor the protagonist knows what’s behind the door, every sound matters. Every pause carries weight. Every choice feels risky, not because it’s complex, but because it’s unknown.

From a narrative design perspective, this changes how you structure information:
🐲 Exposition becomes something you earn, not something you dump
🐲 Revelations land harder because they surprise both sides
🐲 Trust forms between player and character; you’re figuring it out together

The opposite is also true. If the protagonist casually hints at knowledge the player doesn’t have (“You already know why this is bad…”), the player is suddenly outside the story, trying to catch up instead of living it.

In audio, dramatic irony is a luxury you rarely need. Alignment beats cleverness.

👉 Design your stories so the player and protagonist learn, doubt, and panic at the same pace. That’s where audio stops being a format and becomes an experience.

#NarrativeDesign #AudioGames #StoryArchitecture

Audio games are often designed as one-time experiences. 


You listen, you move forward, you reach an ending. The format is intimate and linear, so replayability is usually not the goal. 
👉 But it could be.

Replayability in audio doesn’t mean adding more branches or content. It means designing for a new understanding.

If you want a second playthrough to feel rewarding, focus on how knowledge changes the experience:
🐲 Early lines that seem insignificant
🐲 Casual remarks or offhand comments that only gain meaning once the player knows what’s coming
🐲 Consistent NPC behavior

Characters don’t need twists, just logic. On replay, players start recognizing patterns that were always there. 
👉 Choices that don’t announce their importance
👉 Decisions that feel neutral at first, but quietly shape tone, trust, or outcomes later
👉 Consequences that echo instead of exploding
👉 Subtle shifts rather than obvious feedback

The difference becomes clear only in comparison.

If a second playthrough doesn’t make the player notice what they missed the first time, the story was built to be consumed, not discovered. And audio, of all formats, benefits the most from discovery.

Do you replay audio games at all?

#AudioGames #InteractiveStorytelling

In audio games, choices aren’t just content. 
👉 They’re mechanics.


“Open the door.” “Crack the door quietly.” “Kick the door in.”
Same action. Completely different game.

The phrasing doesn’t just describe behavior, it tells the player how to feel about the choice. Safe. Careful. Aggressive. Desperate. Confident. Panicked.

That’s why writing choices is a design task, not just a writing one.
When I work on audio narratives, I think about:
🐲 What emotional tone does this phrasing signal?
🐲 Does it invite caution or recklessness?
🐲 Does it frame the player as in control or reacting under pressure?
🐲 Does it suggest consequences without spelling them out?

The player isn’t only choosing what to do. They’re choosing how they are doing it and who they are in this moment.

If your choices are all written in the same neutral voice, you’re flattening player agency, even if the branches are complex. In audio, wording is gameplay.

#NarrativeDesign #AudioGames #GameWriting

I’m hosting a remastered round of our free EarReality webinar:
“The Business of Interactive Audio: TWIST Engine & Monetization”

If you’re a(n):
🐲author or narrative designer
🐲voice actor or podcaster
🐲 brand/content marketer
…and you’re curious how to turn stories (or your voice) into interactive audio experiences that can actually earn royalties, this is for you.

I’ll cover:
🎧 A practical intro to the TWIST Engine – what writers & performers really need to know
💰 How self-publishing, collaborations, and monetization work on TWIST & TWIST Tales
🎭 A “lean back” listening session + breakdown of how an interactive story is built step by step

Wish to attend? Link is below 👇 
https://lnkd.in/eWjk-bNA

Feel free to join, share, or tag a writer / voice actor who keeps saying “one day I’ll try something interactive.” This is the day.

#interactiveaudio #narrativedesign #voiceacting #writingcommunity #EarReality #TWIST

🎤 🎧 We’re back with a remastered version of our FREE webinar for authors, narrative designers, voice actors, podcasters, and brand marketers who want to understand how interactive audio actually works – and how to create it. 🕹️

Last time we ran this session, we got a lot of “Wait, this is way more doable than I thought.”

So we fine-tuned it, added more concrete examples, and are doing Round 2: Remastered.

What we’ll cover this time:

✅ TWIST Engine – Updated Intro
A clear walkthrough of the tool we use to build interactive audio stories (with more focus on what storytellers and voice actors really need to know).

✅ Business Opportunities on TWIST & TWIST Tales
How self-publishing, collaborations, and monetization work on the platform – and what that means for you as a creator or performer.

✅ Practical Listening + Workflow Demo
We start with ~30 minutes of listening to an interactive audio story, then break down exactly how it was created step by step.

If you want to:
create interactive audio yourself,
evaluate the format for professional use, or
explore future publishing & royalty opportunities as a creator or voice actor,
…this webinar gives you the essentials in one session.

📌 The registration link is directly beneath this post.

If you want to support the event, feel free to like, share, or repost 😎

#EarReality #TWIST #marketing #storytelling #games #gaming #stories #audiobooks #audio #RPGs #writing #books

Christian Mahnke, Aleksandra Kovalchuk and 13 other attendees

View event: EarReality Webinar: The Business of Interactive Audio & TWIST Remastered

EarReality Webinar: The Business of Interactive Audio & TWIST Remastered

Flowcharts are great. They tell you what happens in the game.
👉 But audio players don’t navigate through logic. 


They navigate through emotion.
They stay because they’re tense. They leave when that tension flattens.
That’s why, when designing audio games, I think in emotional curves before plot structure:
👾 Where does anxiety peak?
👾 Where does the player finally breathe?
👾 When does curiosity replace fear?
👾 Where does silence do more work than dialogue?

This directly affects architecture:
🐲 High emotional intensity = fewer choices, tighter scenes
🐲 Low intensity = space for exploration or reflection
🐲 Too many branches at an emotional peak = cognitive overload
🐲 No emotional variation = disengagement

If your emotional intensity stays on one level for too long, the player’s brain checks out, no matter how good the writing is. 

So yes, map your plot. But also map how it feels to listen minute by minute. Because in audio, emotion is navigation.

#NarrativeDesign #AudioGames #GameArchitecture

⏱️ Starting in ONE hour! 
Our free webinar on interactive audio storytelling and the business behind it is about to go live 🎤🎧

If you’re curious about narrative design for audio, TWIST, or how creators can turn stories into actual projects (not just ideas), now’s the moment.

👉 Jump in here before we start 
https://lnkd.in/eWjk-bNA

🐲 Audio games shine when they tap into instinct. 


Fear. Curiosity. Trust. Suspicion. That split-second feeling of “this feels wrong” or “I should follow this voice.” 

💀 What they don’t do well?
Turning into memory exams.

If a good outcome depends on recalling a name, a code, or a tiny detail from 20 minutes ago, you’re fighting the format. Audio isn’t built for note-taking. It’s built for presence.

Instead, strong audio choices are designed around:
🐲 Emotional recognition (“This voice feels unsafe.”)
🐲 Pattern sensing (“This keeps happening when I trust them.”)
🐲 Narrative logic (“They warned me about this kind of room.”)

That way, even if the player doesn’t remember the exact detail, they still feel like they made a meaningful choice, not a random guess.

Good audio design doesn’t ask: “Did you remember?”
It asks: “What does your gut tell you right now?”

That’s where audio becomes powerful.

#NarrativeDesign #AudioGames

Quick reminder: our free EarReality webinar is happening tomorrow 🎧


If interactive audio has been sitting on your “sounds cool but how does it actually work?” list, this one’s for you. We’ll talk tools, storytelling, and the business side (yes, the part where you can actually publish and monetize).

🐲 Expect practical insights, real examples, and no unnecessary fluff. 

See you tomorrow 👇 
https://lnkd.in/eWjk-bNA

⏱️ Starting in ONE hour!

The masterclass on writing for interactive audio is about to begin. 
If you’re in — grab your spot now and join live.

👉 https://lnkd.in/edpWX8TG

See you there 🎧 🐲

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

I really wish I had a video like this when I started in B2B content:

This B2B content strategy system took me 2 years to fully figure out. 

The video I just published on YT(https://lnkd.in/dV7dBx6H) has everything I do to help my clients:

• Land new inbound leads every week from LinkedIn and long-form content

• Build recognizable, distinct voices in their niches

• Create content that their clients reference during calls.

I also included a workbook you can download and fill out while watching to ensure you get the most out of this.

Grab it. Fill it in. And start creating content that gets you revenue.

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

Me explaining why ‘viral’ isn’t a KPI for content:

1 content system to consistent clients for B2B services

I promised myself that I'll document more tiny wins here in 2026. So, here we go:

The first week of Jan has been hectic af, but also very rewarding:

💃 I crossed 500 subscribers on YT 

💃 One of my shorts performed well (1.6K views in 24 hours) 

💃 I got offered 3 long-term brand partnerships from companies I love

💃 I will be featured in a publication made by a MAJOR marketing tool

💃 I signed a new client for a major YouTube work

💃 I completed the recording and editing of 4 videos, giving me plenty of backlog to make the next batch even better

Guess "slow start of the year" wasn't in my cards this time.

But I'm not complaining.

How's your January going? Flex your wins in the comments and let's feel good together.

This post will probably be a little TMI but whatever, it’s important to me:

For the first time in 8 years, I’m 100% off all my anxiety meds!!!

I’ve been struggling with anxiety my whole life. 

I grew up in a very stressful environment (surrounded by neurotic actors and artists, constantly being judged, traveling a lot, no time for self care etc) 

This affected my life in ways I hadn’t expected it would.

I suffered from panic attacks, insomnia, and depression.

In my early adulthood, I didn’t know what to do with all this emotional baggage. 

I struggled. A f*cking lot.

But instead of letting this just happen to me, I took matters into my own hands:

I started therapy. I consulted mental pros to help me calm down all the demons in the meantime. 

It took a sh*tton of work and dedication to learn how to live with anxiety - and not let it dictate how I live my life.

But starting this month, I’m officially off all the meds.

Now, does it mean the anxiety disappear? Hell nah.

But I have tools now that let me observe it, understand it, and feel safe while this whole process is going on in my head.

Feels f*cking blissful, I’m not gonna lie.

Why am I telling you this?

First, because it matters to me a lot.

Second, because it’s just important to talk about the emotional side of our business journey. 

As much as we like to pretend sometimes we’re invincible - we’re still human. We suffer from things that we don’t always want to share with anyone.

If that’s you, I just wanna say - I see you. I applaud your strength. I’m here whenever you wanna talk.

K, I’m getting emotional, time to go.

$40K+ ARR with only organic content. In one of the most difficult product categories possible:

Breakcold's results speak for themselves. Good content can and will make your company grow – even when your competitors have million-dollar marketing budgets and massive brand equity.

I've been fascinated by Breakcold's content strategy for a while now:

• Strong, founder-led branding
• SEO articles that actually make sense for the reader
• Interactive content for ongoing lead generation 

And so much more. I'm honestly amazed how a handful of people can pull off this level of volume + content quality.

So, I decided to give them a massive shout-out in my latest video. 

I'm breaking down all the elements of their content strategy I could find.

These guys are VERY GOOD at what they do. If you're in the middle of building a content strategy for your B2B product, this is the example to get inspired by.

Watch the video here: https://lnkd.in/g223qdmi

Confession time: I think adding "book a call" at the end of your post here is one of the least effective CTAs possible. 

I used to end my posts with “Book a call”.

Every time.

It felt… professional.

Like the thing a “real business” is supposed to do.

And it also didn’t work.

I’d get likes.

A few “Great post!” comments.

Zero conversations with actual buyers.

Because “Book a call” is a ridiculous ask when someone just met you 12 seconds ago in a feed.

It’s high friction.

It assumes they trust you enough to give you 30 minutes of their life because… you posted a nice carousel?

Bold strategy.

Here’s what I learned:

Most CTAs fail for one simple reason.

They’re written like a favor you’re asking for.

Not a favor you’re doing for them.

So I replaced “Book a call” with a Utility CTA.

A Utility CTA is a micro-offer.

A tiny asset that helps your buyer take the next step without committing to a sales conversation.

The action is 3 seconds.

Comment a word.

Reply with a keyword.

Click one button.

The payoff is immediate:

👉 A 2-slide internal brief they can forward to their boss.

👉 A risk checklist so they don’t screw up the project.

👉 A scoping question list to prep their team.

👉 A 30-day rollout timeline.

This changes everything because it does two things at once:

It lowers friction.

And it gives you signal.

People who type one keyword aren’t “engaging”.

They’re raising their hand.

If you want examples of Utility CTAs you can steal, comment CTA and I’ll send you my shortlist.

My main prediction for B2B content in 2026 is that it'll become more human-centric than ever before.

But it's the small, scrappy startups that will lead the change.

For me, human-centric means content that feels like the person posting it just jumped off from 10 customer calls.

You can feel the authenticity, because of how specific it feels - real moments, specific solutions, and proof it actually works.

Not “thought leadership” that could be written by anyone.

The giants will still try to force-feed us AI bullsh*t. Guess they have big enough budgets to do so.

Smaller companies cannot afford to dilute their messaging and distance themselves from their customers.

Some examples of companies that are leading the charge right now:

Tella with their community-centric approach to helping their customers be consistent with video.

Breakcold with their founder-centric branding, focused on educating their prospects until they're ready to make the most out of the product

Chatbase with their employee advocacy program + timely, highly relevant social content 

Kuse with their build-in-public approach and user-generated product-led videos on socials

And many, MANY more.

I feel so excited to watch this space evolve this year. And I'll be documenting the best examples on my YT channel (link in my featured section).

If you're currently building a B2B product - what's the one thing you wish to implement in your content to make it more human-centric this year?

The moment you stop assuming what your client feels is the moment your content starts to actually work:

Let’s say you’re targeting startup founders.

The obvious assumption is:

"They fear running out of money."

"They want more revenue."

Sometimes true.

But when you dig deeper, you hear different things.

The real fear is building something nobody actually wants.

The real frustration is feeling like a fraud who’s about to be exposed.

The real goal is proof:

"I’m not just winging it."

And the real aspiration is being the founder people quote and respect.

That shift matters because it changes what you should post.

If your content keeps yelling about metrics,  but your audience is drowning in imposter syndrome, you’re talking past them.

Here’s the fastest question I’ve found to get out of assumption-land:

"Tell me about the closest time you came to quitting?"

Listen for the pattern.

If most answers sound like:

"I felt behind"

"I felt fake"

"I didn’t trust my judgment"

Then your content strategy isn’t about “growth.”

It’s about confidence and validation.

Meaning you should write about:

• What good looks like
• How to know you’re on track
• Signals your product actually has pull
• How to stop second-guessing every move
• How to explain decisions to your team and investors

Assumptions create content about funding and metrics.
Reality creates content about confidence.

10 pieces of content marketing advice that don't mean sh*t:

1. “Just be consistent”

Consistent at what? Posting into the void?

2. “You need to tell your founder story”

Cool. Your buyer still wants to know if you can fix their problem.

3. “Create thought leadership”

Translation: have opinions. But also somehow never offend anyone.

4. “We need to build awareness first”

Awareness of what? Your logo? Your vibes? Your lack of a point?

5. “Let’s make it educational”

Education without a buyer trigger is just a blog-shaped hobby.

6. “We should go viral”

Stop. Just stop. 

7. “We need more top of funnel”

If the middle and bottom are broken, you’re just pouring water into a bucket with holes.

8. “Repurpose everything”

Repurpose the right thing. Not your 900-word manifesto no one read.

9. “We need a content strategy”

If it doesn’t end in a specific utility offer, it’s a document, not a strategy.

10. “The CTA is book a call”

That’s not a CTA. That’s a leap of faith.

What should be number 11 on this list?

Next week, I'm posting a video about one of the smartest SaaS team I've ever met.

And I'm not saying that because their Growth Manager is my bestie (luv u bestie)

They're competing in a niche that's dominated by one giant. The one that even claimed a new verb to signify what their users are doing on their platform (think: googling for Google).

Yet, their tiny team is making big moves to build a product that's not only better - but also much COOLER to use.

And I'm saying that as their user for the last 3 years.

In the vid, I'll break down their content strategy, their approach to communicating the product's value (one of the best examples I know), and their strong community focus.

Can't wait to show the full thing to you.

In the meantime, you can subscribe to my channel here, not to miss it:

https://lnkd.in/dgtFGsX3

Demographics are probably the most misunderstood part of content marketing research.

Sure, it's nice to know your customers are between the ages of 35-55, they live in Oakland, and own a Subaru.

But what context does it actually give you to create effective marketing for them?

To gather actually useful demographic data, you have to dig deeper.

Here are 2 (of many) questions I use to find out demographics that actually influence how I talk to my customers and help me build trust with them faster:

For the longest time, I couldn't figure out why some B2B founders are STRUGGLIN' to generate inbound while others seem to have it all figured out.

So, I studied the best ones. Tested loads of their tactics on myself and some of my clients who were keen to try it.

And around ~2 years ago, it started clicking.

Then, I systemized it all and started applying this methodology across all my content strategies.

Almost every time, it worked.

So, in this week's video, I'm breaking it all down for you:

Watch it here: https://lnkd.in/dFGtNhw9

sorry not sorry but these "tips" about content I see here all the time are just weak.

they're surface-level and give you exactly 0 context into what ACTUALLY works in your niche, for your clients, for your specific situation.

from 5 years in this space, I can tell you, there are no 2 content strategies that look exactly the same.

so, swipe through and see what to look out for next time you see an influencer feeding you bs they learned from chatgpt:

9 "popular" content marketing tips that don't work

CRM companies' content is usually... a little (very) boring.

But not in the case of this 5-person startup:

Full video here: https://lnkd.in/g223qdmi

I've created my last YT video for every David struggling with a Goliath in their category.

They have huge budgets - you have huge hopes.

They have giant teams - you have resilience.

They have enormous brand equity - you have your smart brain and wit.

Sounds like it might not be enough, right?

Tella proves otherwise.

They, slowly but surely, are creating space for themselves in a niche that has been dominated by a giant for the last 10 years - Loom.

And the way they approach it is absolutely brilliant.

Here's a sneak peek:

(you can watch the full video here: https://lnkd.in/dep34-wb)

You’ve been told 1000 times to “just post value”. How’s that working out for you?

If you’re tired, you’re not lazy.

You’re just running a system that was never designed to pay you back.

It usually looks like this:

Post. 

Crickets.

Post again. 

More crickets.

Now the crickets have burnout.

And the worst part is the mental math you do after:

"Maybe my hook sucks."
"Maybe I’m not consistent enough."
"Maybe I need a better carousel template."
"Maybe the algorithm hates me."

No.

Most of the time, your content isn’t failing because it’s “not valuable”.

It’s failing because it has no job.

It shows up. It vibes. It leaves.

There’s no clear step between:

"I saw this"

and

"I want to talk to you"

Here’s the fix I use with founders who are done posting into the void.

Give every post one clear job using this simple path:

1. Demand Packet

One tiny story your buyer recognizes instantly.

Trigger. Job. Constraint. Outcome. Proof.

2. Utility CTA

Not book a call.

A tiny yes that takes 3 seconds.

Send a 2 slide brief.

A risk checklist.

A scoping question list.

3. Momentum Loop

Reuse the same packet across LinkedIn and email for a week.

Same message. Same CTA.

You stop starting from scratch.

If you’re burnt out, don’t post more.

Post with a job.

If you want, comment BRIEF and I’ll send you my Demand Packet template plus 6 Utility CTA examples you can steal.

If your story isn’t vivid, it isn’t memorable.

Most B2B content is technically correct. And emotionally invisible.

It’s full of phrases like:

“digital transformation”

“unlock efficiencies”

“improve visibility”

“enable better decisions”

Cool.

So what actually happened?

Because your buyer’s life doesn’t feel like “visibility”.

It feels like quarter end.

It feels like the ops team being one dashboard away from crying in the bathroom.

It feels like someone slacking:

“is this final?”

for the 9th time.

That’s why vague positioning dies.

Not because it’s wrong.

Because it’s not repeatable.

Nobody forwards “We drive transformation” to their CFO.

Nobody says “I read an insightful post about stakeholder alignment” and takes action.

People move when they recognize a scene from their own week.

Here’s the rule I use when I’m writing a story:

If it doesn’t create a picture in your head, it won’t create a reply in your inbox.

So swap this:

“We help teams modernize reporting.”

For this:

“Every month end, your team duct tapes numbers from 4 tools into one spreadsheet.

Finance doesn’t trust it.

The VP wants it by 9am.

And the person who built it is on PTO.”

That’s not “better copy”.

That’s reality.

And reality is what makes buyers stop scrolling.

If you want a quick exercise.

Take your last post and underline every abstract word.

Then rewrite each one as:

1. A moment.
2. A person.
3. A consequence.
4. A specific annoying sentence someone said.

That’s the stuff people remember.

Your best content idea is their last straw moment:

Buyers don’t gradually decide they need help.

They go from:

“We’ll deal with this later”

to:

“Okay… we need help.”

And it’s rarely gradual. Or at least it doesn't feel like it.

It’s an email.

A call.

A missed deadline.

A board question they can’t answer.

A pipeline report that makes their stomach drop.

That moment is content gold.

Because your audience is living through the same thing right now.

So, when you ask customers:

“When did you know you needed us?”

That’s a leading question.

You’ll get polite, filtered answers.

Instead, ask these 3 questions.

1) What was the last straw?

What exactly happened?

2) How did that feel?

Stress, embarrassment, panic, anger, relief?

3) What did you try first be you looked for a vendor?

If you sell to agencies, it might be:

“The email that almost killed our retention.”

If you sell to SaaS founders, it might be:

“The demo that got applause… and still zero paid users.”

If you sell to sales leaders, it might be:

“The forecast call where I realized our pipeline was fake.”

Write that story.

Focus on the moment your buyer recognizes and thinks:

“Yep. That’s me.”

---

Want a free video breakdown of how to find those moments? DM me and I'll send it.

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Alena Lysiakova

Kuba Czubajewski

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The Battle

Alena Lysiakova

Kuba Czubajewski

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alena Lysiakova's LinkedIn Performance

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Performance ScoreAlena Lysiakova's LinkedIn Performance