EarReality

Narrative Designer 

Screenwriter

Paralect

Full writing support for the needs of the company:
- Writing articles and guest posts
- Creating case studies and video scripts
- Writing ads for various online channels
- Interviewing
- Supporting sales, product and marketing activities

Left the company to study full-time for MA Serial Storytelling in Germany

Copywriter

StockBattle

Worked on several web and mobile games aimed at crypto and stock market education. 
- UX writing
- Social media writing
- Blogging

Media Manager

FBS Inc.

- Managing a creative team (6 people) of the traffic department, later - of the FBS Global product, team lead.
- Copywriting for websites, landing pages, offline and online materials of the company in English.
- Creation of creative concepts, UX copywriting
- Editing and proofreading of materials for novice copywriters, training for copywriters

Creative Team Lead / Copywriter 

Heads and Hands

Content marketing and PR for Russian and International markets:
- Strategy planning
- Content marketing (blogging, SMM, ratings, etc.)
- PR
- Online Marketing

Marketing and PR specialist

Reksoft

Marketing Manager

Marketing Assistant

All my life I’ve been a fierce force of imagination, persistence, and hard work: like a dragon hunting for gold. But instead of treasure, I’ve been searching for stories to tell and ways to make an impact.

Born in Belarus, I studied journalism in Bulgaria and worked in marketing in Russia, but storytelling has always been my true passion. I create narratives that allow people to explore fresh perspectives in a safe, immersive way.

As a queer, neurodivergent woman from a patriarchal country, I’m passionate about shedding light on complex topics through my work. Over the years, I’ve designed more than 100 LARP games, written 10+ original tabletop campaigns, and worked as a script supervisor on the short film Mein Name Akim (2024), which tells the story of transgender refugees in Germany.

During my MA in Serial Storytelling at IFS Cologne, I honed my skills across genres, working on solo projects as well as collaborating in Writers' Rooms.

Currently, I’m co-developing a visual novel game with a co-author as a passion project.

Now that I've completed my degree, I’m eager to bring my creativity to TV and gaming, crafting stories in both English and German.

Dragons never stop breathing fire. And neither do I, with an endless flow of ideas and stories I can’t wait to share.

Alena Lysiakova 🐉 🔜 GAMESCOM

In audio games, players can’t scroll back. 


They can’t “check the log.” They’re usually listening while cooking or commuting, not taking notes like a detective.

So if your story relies on the player remembering a random detail from minute 3 to survive minute 22, good luck. Your plot may be brilliant, but the format will eat it alive.

🐲 Audio narrative design has to support memory.

 Not through exposition dumps, but through systems that anchor recall:
+ Recurring motifs (a phrase, a sound, a location)
+ Audio cues that repeat at key moments
+ Mirrored consequences that call back to earlier actions

💡 These are structural tools, not flavor text. They let players remember without needing a rewind button. Because if your story only works when someone can reread it: you didn’t design for audio. You designed for a book.

#NarrativeDesign #AudioGames #StoryArchitecture

Alena Lysiakova 🐉

Narrative designer and screenwriter ▶️ Let's create stories that make an impact

If your characters agree too often, something is wrong. 🎬

Harmony might be great in real life (depending on who you ask), but on the page it’s story poison. When everyone shares the same opinion, makes the same choice, or nods politely in every scene… there’s nothing to watch. No movement. No friction. No reason for us to lean in.

Stories don’t run on plot twists alone 👉  they run on pressure.

Tiny disagreements. Conflicting priorities. One person wanting something now while the other wants it later. A silent “no” that derails a plan without a single shout.

Characters don’t need to scream at each other to create tension. 💡 They just need to want things that don’t align. Even slightly. That’s enough to make a scene feel alive.

🐲 So if your dialogue reads like everyone attended the same group therapy and agreed to be mature about it, throw in a value clash. A boundary. A secret. A refusal that doesn’t look like one.

#Screenwriting #Storytelling #GameWriting

I just finished reading HOW TO WRITE A VERTICAL SERIES IN 10 DAYS by Isabel Dréan, and honestly, it exceeded every expectation I had. 💜 

I went in hoping for a few insights.

What I got was a full, practical roadmap: tasks, exercises, industry guidance, and a crystal-clear breakdown of how to actually enter the vertical series world. It's easy to read, but more importantly, it's easy to apply. 🐲 The book basically screams, “Start now,” and as a screenwriter, that was exactly the push I needed.

Now I know exactly how to structure my vertical series portfolio and how to approach producers with my concepts. Huge thanks to Isabel for creating such a sharp, actionable guide: it immediately earned a place on my “write with purpose” shelf.

👉 If you're a new creator or screenwriter who wants a real, practical entry point into the vertical series industry, this book is a must. 
https://lnkd.in/eaKhHw2w

#Screenwriting #VerticalSeries #BookReview

Some interactive stories love throwing choices at players like confetti.


A choice here, a choice there: none of them actually do anything, but hey, it feels interactive, right? 

🐲 No.

 That’s writing pretend-agency. It’s a novelty menu. It’s decorating the game with buttons that aren’t hooked to anything. 

Real narrative design is systemic.
👉 Choices should connect to variables that influence:
+ relationships (trust, fear, loyalty)
+ difficulty (risk, scarcity, knowledge)
+ consequences (routes, scenes, endings)
+ pacing (when info drops, when tension spikes)

If your branching doesn’t change the system, it’s not interaction: it’s decoration.

💡 Players don’t remember how many buttons you gave them. They remember how their choice changed the world, the character, or the story’s tone. We’re not designing “options.” We’re designing impact.

#NarrativeDesign #GameWriting #AudioGames

Everyone loves saying “games are the new IP goldmine”, until it’s time to adapt one and suddenly half the story disappears and the other half gets rewritten into something no fan recognizes. 🎮📺


So I wrote about what makes good adaptations work.

How to translate gameplay into story, treat worldbuilding like a character, and keep both longtime fans and newcomers hooked without bending the source material into something unrecognizable.

👉 Game Over for Bad Adaptations 
https://lnkd.in/ejp-QaQF

If you care about storytelling across mediums,  this one’s for you.

#Adaptation #Storytelling #Screenwriting

Open article: Game over for bad adaptations by meer.com

Let’s be honest, most early world-building documents look like Pinterest boards in disguise. 👾 

Pretty aesthetics. Moody adjectives. 

But in audio games, vibes won’t save you. 👉 Rules will.

If the player can’t predict how the world behaves, they can’t make meaningful choices.

And if they can’t make meaningful choices… well, what are we even doing here?

Strong audio world-building isn’t about lore dumps: it’s about systems thinking:

🧩 Consistent logic
 Magic works the same every time.
 Social rules don’t change based on a writer’s mood.
 Danger has clear signals that the player can learn.

🔊 Predictable sensory cues
 A sound has a purpose. A silence has a consequence.
 The player should learn the world’s language without needing a codex.

👤 NPCs follow world rules too
 If everyone except the protagonist behaves like they’re in another genre, your world collapses faster than a badly mixed audio cue.

🗺️ Boundaries that define possibility
 The world needs limits. What can’t happen is just as important as what can.
Because a world with vibes but no rules isn’t a world. It’s a mood board with dialogue.

🐲 Design your world like a system, and the player will believe in it instantly.

#NarrativeDesign #Worldbuilding #AudioGames

Writers love to obsess over genre:
 “Is it a drama? A thriller? A dark comedy?”


👉 Here’s a secret: your tone decides that long before your logline does.


Take this:
 A couple argues in a car during a thunderstorm.
 💔 In a drama, it’s the last fight before they break up.
 😂 In a dark comedy, lightning strikes right as one says, “At least things can’t get worse.”
 🔪 In a thriller, someone’s bleeding in the trunk and the argument’s just a cover.

Same setup. Totally different story: all because of tone.

Tone tells your audience how to feel about what’s happening, even before the plot fully unfolds. It’s the lens through which they interpret every line, every silence.

🐲 So before rewriting your script for the tenth time, don’t change the plot. Change the tone. Sometimes it's even more effective.

#Storytelling #WritingTips

Here’s something I learned writing for audio: if you build your episode like a typical visual game, escalating scene after escalating scene, your listeners will mentally check out by minute 12.


Why? 
👉 Because audio burns brainpower faster than visuals.
There’s no UI, no map, no screen to anchor attention. Just the player, their imagination, and whatever chaos you hand them.

That’s why audio episodes need chains, not ladders:
🔗 Repeat anchor points
 A recurring sound, phrase, or location the player can “grab” onto.

🔗 Linked beats instead of vertical escalation
 Scene → consequence → micro-turn → reorientation → next link
INSTEAD OF
Action → Bigger Action → Biggest Action → listener meltdown.

🔗 Reorientation moments
 Tiny resets that say, “Here’s where you are. Here’s what changed.”

🔗 A rhythm, not a sprint
The emotional pulse matters more than the scale of the event.

🐲 Because if your episode structure only works when players can stare at a screen, it won’t survive in audio. 

💡 Design for the listener’s brain, not the writer’s adrenaline.

#NarrativeDesign #AudioGames #StoryArchitecture

EarReality is hosting a free webinar for anyone curious about interactive audio.

🐲 And yes, I’ll be one of the hosts.

Here’s what we’re diving into: 

✅ The TWIST Engine: A clean, no-nonsense intro to the tool we use to build interactive audio stories (the same one I used to write all my audio games).

✅ Business & Publishing Opportunities: self-publishing, collaborations, monetization: the whole ecosystem and how you can actually earn from your stories.

✅ Live Demo: we’ll start with a 30-minute listening session so you can hear what interactive audio feels like before we break down how it’s made.

If you’ve been meaning to try this format, want to explore it for your professional projects, or you’re just audio-curious, this webinar will save you weeks of trial-and-error.

🗓️ The LinkedIn Event link is right below. Seats are capped at 100, so grab yours before it fills up. And if you want to support the event, a like, share, or repost would make my day. 😎

#EarReality #TWIST #NarrativeDesign #Storytelling #InteractiveAudio

Helping Media Companies, Game Studios & Brands Expand Their IP Through Interactive Storytelling | CEO @ EarReality | TWIST Game Engine | Transmedia Strategy | In-Car, Mobile & Web Experiences

🎤 🎧  Finally, we’re hosting a FREE webinar for authors, narrative designers, and brand marketers who want to understand how interactive audio works and how to create it. 🕹️

What the session covers:

✅ TWIST Engine
A clear introduction to the tool we use to create interactive audio stories.

✅ Business Opportunities
How self-publishing, collaborations, and monetization work on TWIST and TWIST Tales.

✅ Practical Demo
We begin with a 30-minute listening session so you can hear an interactive audio story before learning the production workflow.

If you want to create interactive audio, evaluate the format for professional use, or explore future publishing opportunities, this session gives you the essentials.

This webinar is listed as a LinkedIn Event.
The registration link is directly beneath this post.
Seats are limited to 100 participants, so register early to receive the meeting link.

If you want to support the event, feel free to like, share, or repost 😎 

#EarReality #TWIST #marketing #storytelling #games #gaming #stories #audiobooks #audio #RPGs #writing #books #narrativedesign

Christian Mahnke, Anastasiia Chetverikova and 28 other attendees

View event: EarReality Webinar: The Business of Interactive Audio & TWIST - Part 1

EarReality Webinar: The Business of Interactive Audio & TWIST - Part 1

🐲 Just a quick reminder: this week we’re hosting our interactive audio webinar: a deep dive into TWIST, storytelling tools, and how creators can actually publish and monetize their work in this format.

If you’re curious about interactive audio or want to explore new opportunities as a writer, narrative designer, or creator, join us. 🎧🔥

#NarrativeDesign #InteractiveAudio

⏰ Starting in ONE hour! 🎧🎤


Our webinar on interactive audio storytelling and the business behind it is about to kick off.

If you’ve been curious about how interactive audio works, how creators can actually publish and monetize their stories, or what the TWIST Engine looks like behind the scenes… this is your chance to join live.

 🔗 https://lnkd.in/ek5wHQJ2

See you there: bring your questions and your curiosity. 🎧 🐲 

#InteractiveAudio #Storytelling

Olly Olly

• Develop and execute thorough, long-term content marketing strategies aligned with business goals.

•  Lead the creation and updating of tone of voice guidelines, ICPs and content pillars to allow for clear, consistent and compelling brand messaging.

•  Craft and/or oversee the creation of SEO-optimized blogs, knowledge base articles, case studies, email and text drip sequences, one-pagers, website pages, explainer videos and more.

• Collaborate closely with cross-functional teams (Product, Sales, Customer Success, Engineering, Leadership, etc.) to ensure content alignment with product launches and other initiatives.

• Leverage AI tools such as ChatGPT to streamline content production and increase efficiency.

• Analyze performance metrics using tools such as Mixpanel, Google Search Console (GSC) and Google Analytics (GA) to optimize the content effort and improve ROI.

• Stay informed on industry trends and competitor activities to continuously refine content strategy and maintain a competitive edge.

Content Marketing Strategist & Coordinator

BOLD

• Developed and oversaw the execution of multilingual content strategies (EN, FR, ES), leading to 700% organic traffic growth y2y and a threefold revenue increase (across the three portals).

• Created and updated style and editorial guidelines to ensure high-quality of content and impact.

• Supervised content production by overseeing the team’s output, ensuring quality through detailed briefs and edits and publishing in the CMS (WordPress).

• Conducted keyword research, SEO audits and competitor analysis using industry tools such as GSC, GA, Ahrefs, Semrush, SurferSEO, Clearscope, Rank Ranger and Screaming Frog.

• Used AI tools (Jasper.ai, ChatGPT) to build a prompt library to streamline workflows and improve efficiency—which led to a 25% increase in productivity.

• Collaborated with Product, Social and Outreach teams to align content initiatives with business goals.

Content Strategist

• Developed content marketing strategies across multiple marketing channels (SEO, social media, email, podcast, video) aligned with my clients' content strategies.

• Contributed to the mapping of marketing funnels and conducted audience research to create cohesive, impactful experiences that improve conversion and retention.

• Created and oversaw the production of multilingual content (EN, FR, ES) supporting team projects.

• Worked on the optimization and measurement of content marketing funnels’ efficiency.

• Performed content audits and analyzed competitors’ tactics to identify opportunities and areas for improvement.

• Tracked key metrics and monitored overall content performance.

Content strategist

Atelier XIV

• Assembled and led a team of 5 multilingual content professionals and a data analyst dedicated to a single client and collaborating closely with various departments (MarComm, Product Marketing, Sales and more) operating in multiple markets and languages.

• Oversaw the work of external content partners (freelancers and agencies) to make sure the content they produced was engaging, met my client's quality standards and was aligned with the tone of voice.

• Co-created and oversaw the execution of global and local content strategies on various (physical and online) channels aligned with short-term and long-term marketing and sales targets, with two main goals: positioning our client as a thought leader and improving lead generation.

• Produced regular data-based reports on the performance of content across countries and channels.

• Managed the brand's editorial calendar, and helped my client select and then transition from one tool to another to increase efficiency and foster collaboration between teams.

• Oversaw a comprehensive revamp of the brand's key identity assets, such as tone of voice guidelines, brand books and personae.

Content lead

Capgemini

• Co-created and oversaw the execution of content strategies that drove traffic and generated leads.

• Improved the agency's understanding of one of its clients' target audience, through research and workshops, in order to create and update personae.

• Refined the brand’s tone of voice, managed editorial calendars and developed targeted, engaging content, consistent with the tone of voice.

• Created and localized content (EN > FR / FR > EN / EN > ES / ES > EN).

• Cooperated with PMs (sometimes acting as one myself), developers and designers on large projects.

• Led a team of 3 copywriters and managed external contributors (freelancers and agencies).

Content Marketer / Copywriter

ConsultLang

• Taught French as a Foreign Language (FLE) to more than 200 students from more than 40 countries.

• Translated and proofed documents (EN/FR) ensuring consistency and cultural appropriateness.

• Coached my clients, helping them develop routines and attain SMART goals for language learning.

Freelance language coach

8e étage

• Collaborated with more than 50 journalists, photographers, videographers and graphic designers.

• Mobilized 100 000 euros in income by writing investment cases  & through a crowdfunding campaign.

• Wrote 800+ news articles on a wide range of topics.

• Optimized web pages according to SEO best practices and published in the CMS (Wordpress).

• Co-created and published content on the website and socials (LinkedIn, Twitter, Facebook, G+).

• Handled community management on socials (30 000+ followers).

• Launched and oversaw the publication of 8e étage’s podcast series.

Deputy editor-in-chief

Benoît Jacquelin

• Worked with 10+ media, institutions and festivals as an intern and/or a freelancer in Canada, Iceland, Ireland, France, Scotland, Ukraine and Poland.

Freelance Journalist

Les Arcs European Film Festival

Managed a team of 5 people, worked as a field reporter, interviewer, cameraman, and editor for a daily program broadcasted on Allociné TV.

Journalist, cameraman, editor

Lumen Box Films

Worked as a journalist, cameraman and editor on a documentary project on the relationships between English speakers and French speakers in Quebec.

Multilingual content strategist | I share tips, tricks & a few thoughts on content marketing and content strategy

Do you want to put out content that connects people, drives the right action and generates revenue? Then you need the help of a content marketing expert with the right mix of creative and analytical mindsets.

For over a decade my passion for storytelling has fuelled my career and I’ve been crafting content that makes a difference – previously as a journalist and currently as a marketer. Why did I make the switch to marketing? Because I am passionate about content marketing, a discipline which, at its core, empowers people with knowledge. In a sense, it's not so different from journalism after all...

Today, I am an experienced content strategist and team builder, in the business of creating emotional connections between organizations and their customers. 

Some of my favorite activities are:
• Building, leading, and coaching content teams
• Crafting content strategies that deliver measurable results
• Telling compelling stories with data

I am also skilled in:
• Inbound marketing
• Digital marketing
• Social media marketing
• Email marketing
• Search Engine Optimization (SEO)
• Brand identity development

Shall we chat?

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Alena Lysiakova 🐉 🔜 GAMESCOM

Benoît Jacquelin

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