Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

Pineberry Manufacturing Inc.

Designer and Manufacturer of custom Packaging Automation Systems for B2B and B2C Businesses in Pharmaceutical, eCommerce, Food & Beverage, and Print-Physical Marketing Industries.

-Built channel partner program for Reseller / Dealer Channels and OEM Partnerships
-Lead all email marketing, retargeting, and Co-Marketing with partners
-Redesigned and replatformed corporate website with a focus on higher customer engagement and conversion 
-Revamped and focused all social channels with brand consistency 
-Value-Drive content creator for all company content including thought leadership articles, and video production
-Lead all digital marketing, lead generation, and brand management, with focus on digital channels such as Google Ads/GA4/PPC, LinkedIn Ads, SEO, SEM, achieved 45% increase in qualified leads and reduced CPL by 30%
-Implemented ABM Campaigns to targeted accounts based on product alignment, industry focus and ICP
-Directed cross-channel marketing campaigns, including events and trade shows, webinars, and targeted direct marketing, which led to 75% increase in brand awareness and 130% pipeline growth.

Director, Marketing and Partnerships

Advisor - Marketing and Partnerships

Nishtech

Nishtech is a leading digital experience agency for Shopify, Sitecore, Optimizely, and Salesforce

-Focused on creating and building new partner relationships with BigCommerce and Shopify to create sales opportunities to build ecommerce sites for new customers.
-Enhanced and managed relationships with existing partners for Optimizely and Sitecore
Worked with AE’s on pipeline reviews, Co-selling opportunities with partners

Senior Director, Sales and Partnerships

ICEA

ICEA S. A. is a Polish digital agency with a global reach, established in 2007. As a one-stop shop, the company provides comprehensive digital marketing services to leading and forward-looking companies in Poland, Europe, and the USA.

Advisor 

Vendasta

End-to-End SaaS Platform for Marketing Agencies, MSPs, and experts who market, sell, and deliver digital solutions to small and medium business, White label platform consisting of AI Driven Sales and Marketing tools

-Spearheaded Vendasta’s Marketplace partner curation and expansion by developing partnerships with key ISV solution providers, and strategic partners 
-Strategized and executed new partnership channels and product categories for the Marketplace
-Lead complex contract negotiations with C-suite executives to secure high-impact partnerships with strategic partners.
-Lead Marketplace partner onboarding, marketplace integration, and partner enablement

Director Marketplace Strategic Partnerships

OPTASY

Front End SaaS CMS and eCommerce Platform developer and integrator for Mid-Enterprise Businesses covering Shopify Plus, Magento, and Drupal

-Led strategic direction of turning the agency from a CMS agency into a full-service eCommerce and branding marketing agency.
-Responsible for the creative agency’s overall Sales, Marketing, and Partnership Development
-Worked directly with clients covering their CMS and eCommerce development, using Drupal and Shopify as core platforms Resulting in an 85% increase in revenue
-Led implementation of Hubspot for my team to manage pipeline and marketing campaigns
-Worked closely with the project teams, providing project management and coordination with clients.

Director, Partnerships and Business Development

VL OMNI

SaaS Integration Platform for Omni-Channel Data integration, EDI, Data Integration Services, Amazon Integration, B2B, API Integration, Supply Chain Data Integration, and Ecommerce Integration for Mid-Enterprise business.

-Responsible for developing the technology and agency partnership program within the Shopify and BigCommerce ecosystems
-Identified and built relationships with key Technology platforms to build integrations for customers covering ERP systems, PIM platforms, POS, and others which resulted in 125% increase in partner sourced revenue during the first year
-Built the strategy for the partner ecosystem covering recruiting agency partners as well as building relationships with technology/ISV partners.
-Provided partner support and enablement, and prospect led discovery calls with partners
-Worked with partners on joint marketing initiatives including in person events and webinars
-Negotiated all partnership agreements with partners
-Lead internal project teams on integrations with clients, and co-ordinated with partners.

Manager, Technology Partnerships

Vision33

Vision33 Inc. helps companies grow through enterprise resource planning (ERP), automation, and integration solutions. We solve customer business challenges through the promise of technology and the value it delivers. We partner with growing and large organizations in both the public and private sectors to understand their vision and help them reach it with the right blend of strategy, consulting, and technology.

Manager, Marketing and Sales

Demac Media

A boutique eCommerce agency is dedicated to being the very best design, development and strategic partner for merchants in North America.  Working with Magento and Shopify has allowed our team to build deep expertise in the critical aspects of digital commerce.

Business Development Manager

eBridge Connections

Universal integration platform for eCommerce and EDI for ERP/Accounting systems. Automatic bi-directional data flow.

Sales Manager

Technology Partnerships / ecosystems / Marketer / SaaS / Integration / Marketplace Builder / Vendor Operations

A results-oriented leader with over 20 years experience in sales, marketing and partnership development. 

With a diverse background covering eCommerce, SaaS, Manufacturing and leveraging my experience in these areas, I have become a well rounded leader with a great “role up my sleeves” attitude when it comes to working with my team as well as other departments.  

Strengths: Partnerships, Sales, Marketing Strategy, Communications, Business Development and Strategic Growth.

Currently I am seeking an opportunity to make an incredible impact with an amazing team. 

Interested in a chat? Send me a DM.

taplio

The Battle

Aleksi Mattlar

Wayne Thompson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?