Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

✨ Magentrix PaaS PRM (and PEM) ✨

Magentrix

Magentrix offers a comprehensive solution for managing your partner ecosystems (PEM) and channel partner relationships (PRM). Our platform as a service (PaaS) provides a unified solution for managing many aspects of your partnerships – ecosystem collaboration tools, marketplace, MDF, business planning, onboarding, training (LMS), deal management, lead sharing, performance management, dashboard and analytics reporting and much more. 

With Magentrix, you can easily manage and optimize your entire partner ecosystem and channel partner relationships all in one place, improving efficiency and driving growth for your business.

Partner Management Platform (PaaS)

Channel Sales Podcast

Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.

Podcast Host

Partner engagement starts with the partner experience (PX) and you’re the architect of that experience. Elevate your PX with a Magentrix PRM or PEM.

Magentrix provides a solution for managing your partner ecosystem management (PEM) and partner relationship management (PRM) needs. Our platform as a service (PaaS) offers tools to manage the core aspects of your partnerships - onboarding & training (LMS), marketplace, MDF, business planning, collaborate more easily with partners, deal management, lead distribution, partner enablement, dashboard and analytics reporting, and much more.

How does a PaaS benefit YOU vs. a SaaS? 

A PaaS PRM can benefit you in a NUMBER of ways:
👉 CUSTOMIZATION AND FLEXIBILITY: Greater customization options, allowing you to tailor the portal to your specific business needs
👉 EXTENSIBILITY: Enhance the portal's capabilities and integrate it seamlessly with other systems or third-party applications, providing a more comprehensive solution
👉 SCALABILITY: Scale your portal as your business grows (you'll never outgrow a PaaS)
👉 COST-EFFICIENCY: Since there are less limitations with a PaaS, there's less spend on custom solutions due to a lack of flexibility with regular PRMs
👉 DEVELOPMENT SPEED: Pre-built components & frameworks allow you to launch the portal faster and reduce the time-to-market for your partner engagement initiatives
👉 INTEGRATION CAPABILITIES: Seamless data exchange, synchronization, and automation between your portal and other applications, enhancing efficiency & productivity

This platform is best for those who want to enable their channel & wider ecosystem by gaining transparency into their partnerships, encouraging partner engagement, co-innovating together with partners, and increase frequency of collaboration with partners. 

Manage and optimize your entire partner ecosystem and channel partner relationships in one place.

taplio

The Battle

Aleksi Mattlar

✨ Magentrix PaaS PRM (and PEM) ✨

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