Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

Jake Wallace 🤝

Zuppler

This is my second stint leading BD & Partnerships, as we transition to a Product & Partner led growth strategy. Our team manages our tech and agency Partnerships. Actively,  partnering with Point of Sale, Loyalty, Payments, Dispatch and Delivery platforms, Order Aggregators & other innovative hospitality tech solutions. 

Zuppler's Ecosystem consists of partners such as Google, Apple, Revel, PAR, Toast, Clover, Lightspeed, Woldpay, Talus, Fishbowl, Restaurant 365, Otter, FoodHub, Chowly, Checkmate, Punchh, Nash, First, dlivrd, Cartwheel, Skipcart, DataDreamers & more! 

Zuppler is a white labeled online ordering platform built for the restaurants own brand. Since 2009 Zuppler has been at the fore front of innovation building features and integrations that allow restaurants to take back their customer base. Through our revenue growth engine we enable restaurants to grow without risk!  Learn more today,  https://www.zuppler.com/

VP of Business Development & Partnerships

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Former Co - Chair, Catalyst Conference Programing | Developing the agenda for Catalyst, an annual Partnership conference held in Q3 where many Partnership executives gather to learn, strategize & network. (joincatalyst.com)   

Member of PLI | Investing in emerging tech companies growing the Partnership industry:
Crossbeam | Series B | Aug 2020 | Valuation $120MM
Partner Portal | Seed | Dec 2021 | Valuation Private| Acquired by Relevize in 2024

Executive Member 

Recharge

Impacted by a company layoff, October 2022. 

Joined a new team building out the Tech Partnerships - GTM Strategy for some of our most strategic partners. Unfortunately, I was a part of a company layoff just a short period of time after I began.

Sr. Strategic Technology Partnerships Manager

Trustpilot

Impacted by a company layoff, August 2022

Lead Trustpilot's technology partner team, reporting to the CMO. Was a member of the Marketing Leadership Team. Leveraging partnerships with the most innovative technology companies in the world. Some of which are leaders in the ecommerce and marketing tech space.  

Trustpilot's Ecosystem consists of partners such as Google, Meta, Shopify, WooCommerce, BigCommerce, Square, Wix, PayPal, Adobe Commerce, PrestaShop, Zendesk, Gorgias, Freshworks, Salesforce & more. 

We manage the full cycle of Partnership including, sourcing, vetting, negotiating, building, launching, co marketing and co selling. 

Trustpilot (IPO 2021, LS- TRST) is a leading online collaboration platform. In these times of distrust, our mission to be a universal symbol of trust has never been more important. We’re a place where everyone’s voice can be heard and consumers and companies can come together to continuously share, collaborate and improve.

Head of Global Technology Partnerships

Cloud Software Association

Board Member

We’re the association of B2B SaaS partnership professionals working towards building distribution for an integrated web of software. 

We host local Meetups, as well as our annual conference (SaaS Connect) headlined by the likes of Microsoft, Google, Salesforce & Platforms such as Zapier and more. For more information please visit our website.

Board Chair

SignEasy

Lead the growth of SignEasy's partner ecosystem including Apple, Google, Microsoft, Freshworks & more. 

SignEasy is the easiest way to sign, send and manage documents from your phone, tablet and computer. Trusted by more than 159,000 customers worldwide, SignEasy is used in 180 countries to shorten document turnaround times, close deals faster, save costs, and improve customer experience by eliminating cumbersome paperwork (aka print-fax-scan routine).

SignEasy integrates with popular productivity and business applications like Google Workspace, Zapier, Office 365, Dropbox, and Box, as well as leading email providers like Outlook and Gmail. SignEasy was an official launch partner for Google Workspace Add-on framework, is an Apple Mobility Partner, and was named a DTM Leader by Aragon Research. SignEasy's app for iOS and Android has been downloaded more than 7 million times, regularly ranks among the top 100 grossing business apps on the App Store, and is consistently rated highly in customer satisfaction and innovation for eSignature solutions for small to mid-size businesses by independent reviews.

Head of Strategic Partnerships

AWeber

-Drive customer and revenue growth by identifying and closing Independent Software Vendor (ISV's) deals among target verticals and industries that align with AWeber’s objectives and goals.

-Manage the business relationship with our existing integrated partners.

-Establish new programs with our current ISVs that create a mutually beneficial relationships between AWeber and our partners.

-Monitor and present relevant benchmarks around the impact of our sales and partnership efforts. 

-Create, analyze and share pipeline reports for company stakeholders.

-Source and work with offshore and outsourced vendors to implement new partner integrations.(ISVs)

-Develop and conduct presentations aimed at acquiring new partners and customers, including demos, sales calls, webinars, speaking at trade shows/conferences/meet-ups.

-Represent AWeber at select trade shows, conferences and customer-facing events.

Sr. Strategic Partnerships Manager

Philly New Tech Meetup

Community organization to support the vibrant and growing Philadelphia tech community. Our goal is to help build a sustainable technology industry that drives innovation, economic growth, and creates positive change for our local communities and the world. We create and run events that bring the innovation community together - technologists, entrepreneurs, academia, investors, service providers, and thought leaders - to learn and share. http://pntm.org/

Event Host | Co Organizer

Jake Wallace Consulting, LLC

Full service business technology consulting, focused on start-ups. 

Area's of focus are: 

Overall Advisory & Mentorship 
Partnerships
Product/Project Management
Business Development 
Sales
Marketing 
Operations

Consultant | Advisor | Mentor

- Developed strategic business plans and roadmaps for inorganic growth.  

- Assisted in mergers and acquisitions, including setting objectives, sourcing, funding, negotiation, and post-deal integration.

- Lead the organization and management of due diligence projects. 

- Lead our partner management, including alliances, joint ventures, and distribution partnerships, including ISVs and OEM partners. 

- Drove our revenue modeling and financial risk analysis of various business opportunities.

- Focused  on development and monitoring of our business performance metrics.

- Analyzed trends, including competitive, market, and regulatory/compliance.

- Optimized the company’s use of resources to achieve profitability, particularly reorganizations.

- Coordinated new market development, including new verticals and geographic expansion (particularly international)

Vice President, Strategic Partnerships & Alliances

- Responsibilities include creating and executing strategic partnerships, which include premium publishers, portals and potential partnerships with other technology platforms to grow our client base on a global front. 

- Disciplined and collaborative with the ability to build a Partner Program.  This includes recruiting partners, growing existing partners, building co-marketing programs, and driving revenue through a global partner network. 

- Managed a team of resellers across the country, as well as internationally.

-Sourced, negotiated and managed our international footprint. Canada, United Kingdom, Ireland, Asia currently. Targeting: Australia, South Africa, United Arab Emirates & South America for future growth. 

- Collaborated with the product/development team to enhance our products and tools 

- Worked closely with the sales department in helping fulfill demand 

- Handled or dispatched inbound leads as assigned

- Managed account managers work flow and productivity 

- Worked closely with the CEO to devise go to market strategies, including materials, conferences, pricing, etc. 

- Monitored the marketplace and kept informed on competition.

Director of Strategic Partnerships

As Business Development Manager I was responsible for Zuppler's strategic partnerships and a contributor to our international expansion.

- I, along with fellow senior level executives work in defining the strategies and help execute them.

- Manage certain key accounts that generate high volume of orders and revenue. I also head the restaurant acquisition activity for our preferred partners. 

www.zupplerworks.com

Business Development Manager

With a laser focus on fostering strategic partnerships in the food tech arena, my role at Zuppler has been pivotal in driving innovative solutions within the hospitality industry. Our team’s collaboration with notable partners like Google and Apple amplifies the reach and efficiency of our white-labeled online ordering platform, cementing Zuppler's position at the forefront of restaurant brand empowerment.

Beyond the operational realm, my engagement with Partnership Leaders underscores my dedication to the growth of the partnership ecosystem. Contributing to the vibrant community of partnership professionals, I've honed my expertise in channel partner relations and new business development, ensuring that each collaborative effort we undertake not only broadens our market footprint but also delivers unparalleled value to all stakeholders involved.

Executive Member | Member Experience Lead

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member Experience Lead | I own the new member onboarding self serves program & team onboarding providing a more personal touch. Tasked with engagement within the community as well. 

Co - Chair, Catalyst Conference Programming | Developing the agenda for Catalyst, an annual Partnership conference held in Q3 where many Partnership executives gather to learn, strategize & network. (joincatalyst.com)   

Member of PLI | Investing in emerging tech companies growing the Partnership industry:
Crossbeam | Series B | Aug 2020 | Valuation $120MM
Partner Portal | Seed | Dec 2021 | Valuation Private

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Aleksi Mattlar

Jake Wallace 🤝

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