Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

Super.com

Refer to below 👇 + some additional direct reports.

Manager & Team Lead, Marketing Analytics

As the lead for Marketing Analytics at Super, my team owns and provides guidance on both marketing tool implementation and analytics.

Our team works to implement analytics tools that aid the Marketing and Growth teams in making smarter spend decisions. Our team has implemented Google Analytics 4, Singular, Amplitude, and internal attribution methods for partner reporting. I work closely with senior leaders on data strategy and provide support by leading our cross-functional team of engineers, data engineers, data analysts, growth marketing and finance folks to find unique solutions to marketing problems.

Our goal is to enable business stakeholders to self-serve marketing data so they can get to the answers they want more quickly. Much of this work focuses around attribution and understanding the question: “Spending X dollars here results in Y customers there".

Our team plays an important role in planning, spend optimization, and illuminating strategic marketing KPIs. These include channel incremental Return on Ad Spend (iROAS), Customer Acquisition Cost (CAC), and LifeTime Value (LTV). In addition, our team heads up marketing experimentation, such as incrementality testing and MMM.

Senior Analyst & Team Lead, Marketing Analytics

As a Senior Growth Analyst at Super, my primary goal is to provide insights, run experiments, and deploy analytical tools to grow the business. 

I continuously experiment with pricing and marketing strategies to get the right product to the right customer at the best price. Day to day, this means that I work closely with business teams to provide the statistical and analytical framework to quickly deploy experiments and interpret their results. 

Additionally, I work on Google Analytics (GA4) deployment to help our Growth & Marketing teams understand what the return on ad spend (ROAS) for different channels and campaigns in order to make more thoughtful spend decisions.

Senior Data Analyst

Tangerine

In this role my main focus is understanding the customer, their journey, and how we can strategically plan for their future. 

In practice, I leverage a suite of new technologies to mine customer data to uncover strategic insights. I do a lot of raw data wrangling on Google Cloud Platform; and using the Google Clickstream via BigQuery is my bread and butter. I bring it all together by using Python & Tableau to drive insights and visualize data. 

Some questions I love to focus on centre around Customer On-boarding (conversion funnels), digital product interaction, and understanding how to best leverage marketing channels to pair the right customer with the right product.

Manager, Customer Intelligence & Analytics

Provide an analytics-based approach to optimize customer onboarding funnels and improve in-app experience. Using data to understand the intricacies of a customer's journey from First Brand Interaction -> Client. Develop an enriched view of the Prospect-to-Client funnel by mining Google Clickstream data to identify areas for growth.

Digital Data Analyst - Customer Intelligence & Analytics

Analyze credit card transaction data to develop new credit products. Creating automated KPI reporting by utilizing Tableau and SQL to drive strategic insights and real-time data accessibility.

Product Data Analyst - Product Economics, Credit Cards

Leveraging data science & analytics to drive insights for digital marketing campaigns. Creating dashboards to inform various shareholders of spend, campaign effectiveness, and overall marketing performance.

Utilized Google Cloud Platform to build out a First-Touch Attribution model to more accurately reflect the ROI of different marketing channels and their effectiveness as conversion paths.

Marketing Data Analyst - Marketing Technology

Scotiabank

Research and development of strategy to aid in the growth of Scotiabanks' Private Banking portfolio in the Pacific Alliance Countries (PAC) which includes Mexico, Peru, Chile, and Columbia.

Worked with country counterparts to understand consumer banking nuances such as financial behaviour, markets, and culture to develop and launch new private banking products.

Strategic Initiatives, International Private Banking

Identified business opportunities where data-driven insights could generate valuable results. Worked in congruence with Digital Marketing (among other digital channels) to personally build and productionalize machine learning models that align with strategic business initiatives.

Data Scientist

University of Toronto

Research assistant at the Department of Economics at the University of Toronto. Worked to ensure statistical soundness and the reproducibility of academic papers.

Research Assistant

Business Financial Services Intern

Red Bull

Student Brand Manager

Passionate about data, its accessibility, and communicating its benefits. I like making marketing dollars stretch and identifying opportunities to spend less and earn more. Ranking my professional interests in terms of personal interest: Team leadership, Statistical Design, Incrementality Testing, Attribution, MMM, Machine Learning.

Relatively good addition to any soccer or volleyball team. Winner of the University of Toronto, St. Michael's College cooking contest.

taplio

The Battle

Aleksi Mattlar

David Canji

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