Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

Levanta

Senior Vice President, Revenue

Levanta is a new Affiliate Platform that makes it easy for Amazon sellers to connect with revenue-generating creators, affiliates and influencers to promote their products.

VP of Revenue

Refersion

-Joined the company in the bootstrap phase as the 6th employee, and was instrumental throughout, company was acquired in 2020 and drove through a growth phase
-Initial position was Business Development Manager, their first sales type of role where I worked for 1.7 years and was promoted to director
-Landed top direct-to-consumer clients such as Pura Vida Bracelets and large corporations such as H&M, Bosch, etc
-Helped build out the initial sales team and then eventually moved over to build out the partner program from the ground up 
-Areas with my department included: Agency, Technology, Ecommerce platform, Publisher/affiliate partnerships
-Grew the partnership ecosystem to over 600 partners during my time there with a team of 5
-Agency partnership channel became 25% of the monthly sales ACV driving over $300k in ACV a quarter
-Helped guide, set up & maintain important eCommerce platform integrations & partnerships with eCommerce platforms including Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, and many more
-Launched and grew a VIP affiliate publisher partner program driving over $20 million in merchant sales revenue a year and growing
-Launched new product features through partnerships including an Amazon affiliate marketing integration developing a completely new partner ecosystem from the top down

Director, Partnerships

-Delivered excellent demos and/or presentations to both prospects and clients using your strong communication skills
-Answered questions about Refersion's products, integrations, and values
-Evaluated the opportunity, communicate and collaborate with internal teams to issue proposals for various projects
-Researched the client, and industry to pull relevant data for each new prospect and current client
-Met and exceeded all KPI's and Revenue targets, managing sales all sales activity
-Implemented processes and executed strategies to generate new business (outbound sales)

Director, Business Development

-Partnered with top-tier brands to create best-in-class affiliate marketing and influencer tracking programs
-Consulted and onboarded enterprise partnerships, including Fortune 1000 companies
-Developed a deep understanding of client needs and maintain ongoing relationships in the e-commerce vertical
-Managed and built custom affiliate and influencer tracking solutions integrating throughout the eCommerce experience
-Prospected and identified key target companies to lay the foundation for strong, long-lasting relationships and integration

Business Development Manager (Founding AE)

Eye Pharma

-Supported US marketing for an Italian brand focused on the distribution of clinically studied ophthalmic products
-Launched an eCommerce platform and optimized it to drive online sales
-Developed google search and shopping campaigns, paid advertising campaigns, and launched Amazon channel leading to brand verification and viral product sales strategy
-Drove unique content across various social media channels

Marketing Manager

FlexOffers.com, LLC.

Affiliate Marketing Manager for a Top 10 Affiliate Network
-Optimized campaigns and improved conversion rates making creative suggestions for affiliate partners
-Led full publisher cycle from recruiting, onboarding, optimizing, and growing affiliate partners
-Maintained professional communication with all partners, including constant client communication, pulling reports, editing strategy, negotiating commissions, and searching for new advertiser opportunities
-Managed top revenue-driving affiliate publishers in many categories including finance, content, and deal/loyalty. 
-Recruited new top content affiliate publishers grossing over 300k+ a month

Affiliate Marketing Manager

ShoeRazzi

-Founded, managed & edited a fashion website focused on designer shoes, celebrity style, collection reviews and personal style
-Developed and maintained a strong audience and regular readership sharing a passion for fashion and footwear
-Grew a large social media presence on Facebook, Twitter & Instagram with a total of 240k followers
-Trained and managed employees delegating strategic projects and managing goal achievement
-Worked with public relations agencies, industry insiders & brands (i.e Manolo Blahnik, Christian Louboutin, Gianvito Rossi)
-Developed unique content and creative trend pieces consistently for 7+ years
-Began running and building the company’s first influencer partnerships with top brands including BarkBox
-Created, managed, and edited a fashion website focused on designer shoes, celebrity style, collection reviews and personal style 
-Built a strong audience and regular readership sharing a passion for fashion and footwear - Successfully developed a large social media presence on all major channels  
-Trained and managed employees assigning daily tasks and goals 
-Worked closely with public relations agencies, industry insiders, and brands developing strong relationships 
-Developed unique content and creative trend pieces consistently for 6+ years 
-Created an organically grown Facebook page with nearly 240k followers

Creator & Editor

Superhuman Ventures

- Co-directed and organized a multi-series global travel film project 
- Developed performance-based affiliate marketing strategies with retailers and merchants across industries
- Created content-driven SEO integrated with a detailed social media plan

Author & Dating Expert Lisa Daily

- Organized and managed a 22-city book tour for author Lisa Daily and formed partnerships to sell books in Barbara’s Bookstores and Hudson Booksellers
- Assisted the filming, editing & launching of an internet video series focused on dating and relationships
- Pitched and secured media coverage for radio, print & TV

SVP, Revenue at Levanta - Growing Global Amazon Brands through Affiliate!

I have a passion for building and nurturing relationships and driving success for my clients.  I love developing relationships with clients, teams, and leadership.
I am a hustler at heart, obsessed with taking on new challenges and achieving my client’s goals.  I thrive in new environments where my positive attitude and resourcefulness allow me successfully complete any project that comes my way.
Career Summary:
-12+ years in the Marketing and Strategic Partnerships Leadership space with a consistent track record of building, growing, leading, and managing high-performing teams in a flexible, fast-paced environment while building the core business and maintaining an essential role in influencing the success of the rapidly growing company
-7+ years of experience in Online Marketing, Customer Success, eCommerce, SaaS, Performance Marketing, Sales, Business Development, and Partnerships
-7+ years in marketing technology, scaling, and funnel management: specifically within CRM, marketing automation, and DTC eCommerce ecosystem 
-7+ years of  building, leading, coaching, and mentoring a team of Brand Partners, and Managers while working to operationalize a go-to-market strategy and growth strategy

taplio

The Battle

Aleksi Mattlar

Ashley S.

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