Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

🌱 Allison Munro

Chief Marketing & Ecosystem Officer 

Chief Marketing Officer

Put It Forward

Executive Advisory Board Member 

Pavilion

Membership Executive

Piano

Viafoura

Head of Marketing and Sales

Head of Marketing and Business Development

Oracle

Managed North America targeted demand plan, budget and results. Created repeatable, scalable and measurable programs to achieve goals throughout the marketing-sales funnel that maximized ROI, while leading a team of Field Marketers from across the continent. Developed leading integrated programs to generate awareness and satisfy sales needs infield by territory, vertical and account for Oracle Marketing Cloud and App Cloud partners. Received performance awards for marketing program development and goal achievement.

Senior Manager, North America Marketing

Lead in the development and execution of the North America Field Marketing plan for the newly launched Oracle Marketing Cloud. Leveraged a mix of tactics designed to acquire, engage and convert contacts, influence leads and accelerate opportunities. Managed and measured over 50 digital campaigns across web, email and social, plus 10+ online and 40+ offline events as part of an integrated North America demand plan with dramatic results. Awarded the “Getting It Done" Award for excellence in sales and marketing alignment demonstrated and measured through target achievement.

Senior Field Marketing Manager

NexJ Systems

Joined the NexJ team as a result of the Broadstreet Data acquisition. Led first-of-its-kind marketing automation evaluation and implementation. Designed supporting campaign process and reporting. Managed integrated campaigns to support revenue objectives for existing and new products/verticals.

Marketing Director

Broadstreet Data

From start-up to acquisition, led marketing to achieve and sustain gold partner status as a leading reseller and systems integrator at SAP Canada for BusinessObjects.

Director of Marketing

Shaw Communications

Post acquisition of TT AM Marketing Group, joined Global TV News and ET Canada to assist in the development of employee community events and programs, while acting as the project manager for Vice President of Eastern Stations.

Communications Consultant

TT AM Marketing Group

Founder of Toronto based experiential marketing agency, offering a range of services to high-profile Entertainment and CPG clients. Acquired by Jet Star Marketing to help expand influencer reach and online marketing capabilities. Led account teams through the development and execution of experiential marketing programs including turnkey initiatives, drive to web campaigns, event production and sampling programs for regional and national clients such as TBWA, Ink Entertainment, Jetstar Marketing, and brands to include Nissan-Versa and Pepsi.

Founder

Chief Marketing & Ecosystem Officer @ Vena

🌱 CMO and Chief Ecosystem Officer of Vena

🏆 2025 Top 50 CMOs to Watch - Pavillon 

🏆2022 Awarded Catalyst Most Inspiring Woman in Partnerships - Partner Leaders

♻️ Building an ecosystem that aligns product, channels, and community to accelerate growth

🌎 Writing, yoga, meditation, hiking, travel, cooking vegan

High-performing marketing and communications leader. 

Adept at translating complex Business Development strategies into compelling, creative, measurable strategies and programs across all channels for both B2B and B2C customers globally. 

Proven leader who builds strong relationships across all levels in and outside of an organization and cross-functional partners/partnerships while managing risk.

Strategic thought partner and advisor who manages complex business strategies and outcome’s without sacrificing quality, performance or culture. 

taplio

The Battle

Aleksi Mattlar

🌱 Allison Munro

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