Unleashing Full Potential of Your SaaS Company | Fractional FP&A and BI Data Science Consultant | Tech-Savvy Finance Leader | Data Ninja | Reporting Analytics FP&A | SaaS, FMCG & Logistics | Finance - Power BI - Tableau

If you're an ambitious founder, you probably:

→ Want to improve financial models

→ Struggle with optimizing your finance tech stack

→ Lack the time to enhance your financial strategies

→ Want to implement new financial software but don’t know how

→ Aim to prepare for successful fundraising rounds but need guidance

→ Seek to optimize your financial reporting but don’t know where to start

You might relate to all 7 of these points.

Or, You might just be struggling with 1.

Why does that matter?

Well, having a robust financial strategy is essential for growth.

And there's still a massive opportunity to maximize your revenue through specialized financial practices.

Don't believe me?

Here are 5 things that my employers have said my expertise helped them do:

1. To create awareness for potential investors and partners

2. To attract investment by optimizing their financial structures

3. To communicate their growth potential better to stakeholders

4. To streamline operations by implementing various financial software

5. To stand out from competitors through financial insights and strategy

Implementing these strategies can boost your revenue, growth, and financial performance.
But you don't have time for that…

You're too busy doing other stuff like,

I don't know, scaling your company.

So what happens now?
I'll take over your financial strategy for you.

I have helped dozens of companies in:

― Preparing them for fundraising rounds,
― Optimizing their finance tech stacks,
― Enhancing their financial models,
― And more.

And no, I don't mean providing:

→ Generic financial advice
→ One-size-fits-all strategies
→ Pointless number crunching

I mean ACTUAL tailored financial solutions.

Created by a real fractional CFO.

Who leverages industry insights, proven frameworks, and your company's unique needs to drive real growth.

So, which path you'll want to go:

A - Sit and do nothing, leaving your financial strategies to chance.

Or

B - Sit and do nothing while I optimize your financial strategy, prepare you for fundraising, and help you skyrocket your revenue.

I know you're shouting B inside you.

Let's map out strategies to streamline your financial operations and identify new avenues for growth and investment.

📌 Drop me a DM "Growth" or
📌 Click the link in my Featured Section

Aleksandar Stojanović, MSc.

How I’d create a cash flow forecast in under 20 minutes:  

(🆓 Free cash flow template included)  

♻️ Repost this to get the full walkthrough video too  

1. Understand your cash flow basics.  

• Start with your current cash balance.
• Include all expenses (e.g., rent, payroll).
• List all income sources (e.g., sales, loans).
• Factor in one-off payments like taxes or equipment purchases.

Your forecast should give you a clear view of how cash moves in and out of your business.  

2. Use a simple structure for forecasting.  

• List all income and expenses for the month.
• Identify key cash flow drivers like payment terms or seasonality.
• Add balance sheet items like loan repayments or owner’s draws.
• Project cash flow for the next 3-12 months using realistic assumptions.

This step ensures you’re not missing critical cash movements, keeping your forecast accurate and actionable.  

3. Build the forecast using my free template.  

Start with your beginning cash balance.
• Adjust projections as new data comes in.
• Use built-in formulas to ensure totals and trends are clear.
• Input income and expenses as absolute values (no negatives).

You can also add “what-if” scenarios:  
• Can you afford to hire a new employee next quarter?
• What happens if revenue drops by 20%?

4. Make informed business decisions.  

With a cash flow forecast, you can:  
• Adjust spending to stay within your means.
• Plan for investments with confidence.
• Spot potential cash shortages early.

Example: “If my forecast shows negative cash flow in September, I can reduce expenses in July to avoid issues.”  

Go implement this now and take control of your cash flow!

PS: Reviewing cash flow forecasts for the next hour - drop yours below for feedback!

PPS… Grab your free template at: https://lnkd.in/d7xWergy

Alex Stojanovic, MSc.

Helping tech founders make smarter financial decisions (and scale like Usercentrics to €100M ARR) | Fractional CFO & FP&A Advisor

I just mapped out how to master your cash flow in 2026

(Save this so you can use it later)

If you want to:

Avoid cash shortfalls.
Run a healthy, scalable business.
Make confident spending decisions.

Follow this cash flow strategy step-by-step.

Your commitments:
1. Weekly cash flow check-ins
2. Real-time invoice and AR tracking
3. Forecasting and budgeting reviews monthly
   
The system:
• Optimize surplus...don’t sit on idle cash
• Use dashboards to watch cash trends
• Forecast incoming + outgoing cash
• Plan for gaps before they hurt you
• Monitor OPEX and identify leaks
• Set up a clean invoicing system
• Identify all your income sources
• Budget spending across teams
• Track receivables consistently

The growth compounder:
1. Layer in automation early
   ↳ Invoice faster = get paid faster
   ↳ Alerts = catch gaps before they grow
   ↳ Dashboards = visibility at all times
   
2. Use visuals to communicate cash reality
   ↳ Founders understand faster
   ↳ Teams align easier
   ↳ You make faster decisions
   
3. Review → Forecast → Adapt
   ↳ Every month. Without fail.
   
For me, this cycle changed everything. I now help 50+ founders use this to scale profitably.

➠ Bonus hack: Use your cash surplus strategically.

Reinvest in growth when the time is right. But never without forecasting.

This system isn’t complicated.

Follow it for 365 days...and your finances won’t just survive, they’ll scale.

Repost this ♻️ so every founder sees it.

PS. Want me to help build your cash flow system? Drop me a DM.

Most board packs are broken.

Stop sending decks with 50+ slides. Instead, run this test:

Track your board prep process across five steps
And your whole finance workflow will evolve.

Start with what to fix:

Step 1: Data Collection
Gather P&L, balance sheet, cash flow
Make sure numbers are fresh

Step 2: Reconciliation
Check accuracy, align systems
Avoid surprises

Step 3: Variance Summary
Explain gaps, call out drivers
Tie to forecast

Step 4: Risks & Opportunities
Highlight trends, staffing, burn
Bring real insight

Step 5: Packaging
Use dashboards, not PDFs
Lead with clarity

What I learned after 200+ board preps:

→ Guesswork = low confidence
→ Templates = medium confidence
→ Finance Pack Process = high confidence

Now, rate your current board prep:

↳ Data Freshness: 0–5
↳ Variance Clarity: 0–5
↳ Visuals + Story: 0–5

Your Score:
13–15: Strategic Pro (Investors love you)
10–12: On Track (Tighten story)
6–9: Mid Pack (Clean things up)
0–5: Chaos Zone (Fix it now)

Most teams try to impress investors.

Great teams inform them.

Own your boardroom by mastering this process.

📌 Want the PDF version?

1. Follow Alex Stojanovic, MSc.
2. Like the post
3. Repost
4. Subscribe here: https://lnkd.in/dUFeGQE9

If you’re €5–50M ARR and you can’t explain ARR movement in 60 seconds…

You’re not in control.

Save this ARR bridge 👇

Starting ARR
• New ARR
• Expansion ARR
 – Contraction ARR
 – Churn ARR
 = Ending ARR

Now the part most teams miss:

1) New ARR isn’t pipeline

Pipeline is hope.
Bookings is reality.

Do this instead:
 ↳ Track slippage weekly
 ↳ Separate “commit” from “upside”
 ↳ Model cycle length changes

2) Expansion ARR isn’t “upsell”

Expansion is a system:
pricing,
adoption,
packaging,
CS capacity.

Do this instead:
 ↳ Track expansion by segment
 ↳ Tie expansion to product adoption
 ↳ Separate price uplift from true usage uplift

3) Churn ARR isn’t a single number

“Churn” hides everything.

Do this instead:
 ↳ Split logo churn vs churn ARR
 ↳ Split contraction vs churn
 ↳ Track churn reasons as leading indicators

4) The bridge is a weekly operating tool

Not a month-end report.

Because at this stage:
small leaks become big problems quietly.

Master the bridge and you’ll stop having “surprise” quarter endings.

PS. If you want the ARR bridge template I use (with definitions + checks), comment "ARR" and I’ll share it.

Nemanja Zivkovic

Volcano of creativity | I fix wasted marketing spend when the pipeline’s stuck | B2B systems where brand, sales & growth collide into one engine | Biblical (like Oasis)

You have a great product, but your message is messy. Your team is busy, but the pipeline is stuck. You’ve tried every "growth hack" in the book, yet you’re still the one doing the heavy lifting to close every deal.

I’m Nemanja, and I help you build a business that runs like a system.

I don’t just "do marketing." I did, as marketing goal = busines goals. But for the last few years I do much more. I help you align your brand, your sales, and your operations so they all pull in the same direction. I believe that in a world of AI-generated noise, being human is your only real competitive advantage.

Why work with me? 

I think like an owner. I’ve done this for 120+ companies and 80+ startups, helping them stop chasing clicks and start building equity.

If we're talking about real results, my own agency, Funky Marketing, closed 65 inbound B2B deals in 18 months in the very 1st year with zero ads (nothing against ads I just use them the right way - to scale what's already working without them).

I live in Serbia, but even my 1st job (ugh, a long time ago - check my work experience below) was for a Canadian company working on North American markets. Global perspective from the start. 

I’ve scaled systems for brands like Microsoft, Wix, Deloitte, and Generali across the US, Europe, and the Middle East.

In time, I learned that I love to have skin in the game, so I often partner with serious companies through revenue share or equity. If you don’t scale, I don’t win. And as an ex-basketball player, I hate losing.

Published the 1st book in the Serbian language talking about LinkedIn (soon in English, too!).

Pronounced as one of 10 Marketing Voices to follow on LinkedIn, by LinkedIn! Hey, that was huge!

Built a few communities, the biggest one with 600+ people online and 350 coming to offline events every two weeks. Proud of that and currently building a global one (pssst, more info soon).

When I’m off the clock, I’m probably listening to good music (search dilimanac on Spotify), wandering in the woods, traveling, or getting lost in a comic book or an epic fantasy world. 

I also spend my time mentoring founders at the Founder Institute and BioSense because I believe in giving back to the ecosystem that helped me grow.

So what do I actually do?

I clarify your message so buyers "get it" instantly.
I build systems that keep working even when you aren't. 
I turn your business into a revenue engine that compounds over time.

No interns, no buzzwords, no fluff. 
Senior operator who cares about your bottom line as much as you do.

Ready to simplify? Let's talk.

CEO & Founder

We create demand generation programs primarily for B2B tech-based companies in the growth phase and enable them to generate consistent revenue growth, increase their deal size and shorten their sales cycles using inbound and content strategies.

People think marketing is easy. Hint: it’s not.
People see marketing as black and white, like sales. Hint: it’s not.
Marketing is very very gray. And oftentimes counterintuitive, which is why so many people don’t get it.

We keep delivering on what we promise.

The most important lesson for social media success isn't in a marketing course... 🎬 ...it’s currently streaming on Paramount+.

Well, it’s on Paramount+, but since that’s not officially available in Serbia - you know how it goes. We use Torrent to download it. You do what you have to do to watch good TV series. 😅

I’ve been following the Instagram strategy for the series Landman, and it is phenomenal. We should all be taking notes.

Instead of just posting generic "coming up next" trailers, they do something different:

1. They give context - Actors go behind the scenes to share their own expectations for the story, building genuine hype, and then you have scene + behind the scenes in the same reel.

2. They leverage the "Soundtrack Play" - They tag the musicians (mostly country bands and musicians) featured in each episode.

3. They trigger a chain reaction - Those musicians then create their own Reels and Stories, inviting THEIR audience to watch Landman and listen to their music.

It creates a perfect ecosystem where everyone wins - the show, the musicians, and the audience. This is how you actually drive engagement.

The "Big Secret" is right in the name - Social Media. 🤝
It sounds obvious, but being "social" is the part most people skip. 

Success isn't about working in a vacuum or pushing content in one direction. It’s about doing the extra work to meet people halfway and co-creating with your audience and partners.

On LinkedIn, that means:

1. Building relationships with partners, clients, and colleagues before you need anything from them.

2. Stop extracting value - Don't just take. Contribute.

3. Stop "hard selling" - Don’t push products or drag people into meetings they never asked for.

4. Instead - Meet them halfway. Build real connections. Become the obvious choice by proving you know your craft through collaboration, not just a monologue.

Co-creation > Solo content Relationships > Transactions

Content is just the start of the conversation. The real magic happens when you stop trying to be the "only" voice in the room.

Any examples you'd like to share? Let's discuss below! 👇

P.S. Merry Christmas to everyone celebrating today! 🎄✨

The marketing playbook you used last year? It's dead. I'm not here to share my wins, name-drop clients, or make hollow New Year promises. I do that work daily. 

But there's something critical you need to understand right now about how marketing has fundamentally shifted and most people haven't caught on yet.

The "share everything" era is over.

For years, the playbook was simple: give away all your knowledge. 
Share the how-to guides. 
Break down your exact processes. 
Be generous with your expertise. 

And it worked beautifully!

But here's what changed 👇 

AI absorbed all of that content. 
Every tutorial. 
Every framework. 
Every step-by-step guide you published is now training data. 

And not just for scrappy startups trying to compete with you - for everyone. 
Your biggest competitors. 
Adjacent industries. 
Companies with 100x your resources.

The playing field became a mirror. Everyone can now build similar products, offer similar services, implement similar features. 

The how-to content that used to be your competitive advantage? 
It's now commoditized information.

So what actually works now?

You share your successes - the real ones, with context and nuance. 
You share your stories - the messy, human ones that AI can't replicate. 
You share your point of view - the perspective that only comes from your unique experience. 
You entertain in ways that make sense for your brand and audience.

And yes, you need to be authentic. I know, I know, it's become such a buzzword that it almost means nothing. 

But strip away the LinkedIn-speak and it's simple - just be you. 
Not some polished, corporate version. 
Not someone else's idea of what a founder or marketer should sound like.
You. Whatever that actually means.

Sure, if you're naturally a bit intense or awkward, maybe dial it back 5% for the internet, haha.. But the core? That still needs to be authentically yours. 

People who hire you for services want to work with you. 
People who buy your product want to work with the humans behind the product.

The old strategy was "teach them everything and they'll trust you." 
The new strategy is "show them who you are and they'll choose you." 

In an age where everyone has access to the same information and AI can generate the same solutions, your personality, perspective, and story become your moat (after you prove that you can do the job, obviously!),

And I'm not talking about gatekeeping knowledge, but about understanding that tactical information alone no longer differentiates you. 

What differentiates you is how you think, what you've learned from your failures, why you see things differently, and who you actually are when the camera's off.

The bottom line is - stop trying to out-teach everyone. 
Start showing up as yourself. 

That's the marketing strategy AI can't copy.

Need help figuring out what this looks like for your business? 
I'm here. Let's talk.

Use the link in the featured section of my profile to schedule a call.

Ok, we built a lightweight SEO Crawler - and it’s completely FREE! Tired of complex, expensive tools just to get a quick health check on your website? 

We’ve got you covered!

Our new web-based SEO crawler is live, and you can start using it directly from your browser - no installation required.

What can it do for you?

It’s designed to be fast, simple, and effective. It crawls up to 1,000 pages and checks all the essentials:

1. Technical Basics: Meta tags, broken links, robots.txt, sitemaps, and canonicals.

2. Performance: Loading speed and Core Web Vitals.

3. Structure: Schema markup and header hierarchy.

4. Real-time Insights: See issues as they are found, with a clear priority list on what to fix first.

It is built for action!

Once the crawl is done, you can export everything to a CSV and start optimizing immediately. It’s perfect for beginners or anyone who needs a quick, reliable audit without the bloat.

Check the comments to find a direct link and get started.

This is just the beginning! A huge shoutout to the team, starting with Marko Cvijic (who did this during holidays), and then Sava Nikić, Slobodan Jelisavac, Dejan Pataki and others. 

We're already working on making this crawler even better, with more performance marketing tools coming your way soon to make your daily workflow easier.

Give it a spin and let us know what you think!

Wishing everyone a very Merry Christmas and happy holidays! 🎄✨

If you’re serious about LinkedIn, if your clients are there, and you think organic posts are enough - let’s be clear - you’re wrong.

People limit themselves to organic. They "post and pray," ignoring EDC (Employee-Driven Content). 

They don’t build a system. 
They don’t engage in the feed or the inbox.

And then they say LinkedIn doesn’t work.
It works. Just not the way most people use it.

If your clients are here, this is what you must do. It’s exactly what I do for global companies.

It starts like this 👇

Activate your employees. Everyone writes on the same topic from their own angle. 

No templates. Just unique POVs, value, and evergreen content.

Post 2–5 times a week for three months. 

Stay active in the comments - not just on your posts, but on others' too. 

Track your profile visitors, messages, and saves.

Start with high volume, then scale based on what works. Posts must be evergreen and specific: they educate + build trust + show your POV.

Simultaneously, DM your target audience who engage with you. Don’t sell - start a conversation. 

That’s how you build relationships.

After three months, pick your best-performing posts. Edit them slightly and add a CTA link to your site or sales page.

Run those as Thought Leadership Ads. 

Boost the individual, not the company page. People see the post in their feed same as organic, just promoted by the company.

This scales the individual’s visibility and the company brand while driving sales.

Why does it work?

Because these posts already have social proof. You’re just extending their lifespan and ensuring every relevant person sees them.

While ads run, keep engaging. 

After three months of advertising ($50–$100/day), use tools like Clay for data enrichment.

By then, you already have engaged leads you’ve spoken with. You know their names, roles, and companies.

Then you enter sequences, sales calls, and direct contact. 

This is ideal for high-ticket services and targeting 20–100 specific companies.

Staying organic-only isn't a strategy folks. It's a limitation. 

LinkedIn works when you do it right.

taplio

The Battle

Aleksandar Stojanović, MSc.

Nemanja Zivkovic

Followers

Posts

Engagements

Likes

Performance ScoreAleksandar Stojanović, MSc.'s LinkedIn Performance

Performance ScoreNemanja Zivkovic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aleksandar Stojanović, MSc.

Nemanja Zivkovic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aleksandar Stojanović, MSc.'s LinkedIn Performance

Performance ScoreNemanja Zivkovic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAleksandar Stojanović, MSc.'s LinkedIn Performance