Unleashing Full Potential of Your SaaS Company | Fractional FP&A and BI Data Science Consultant | Tech-Savvy Finance Leader | Data Ninja | Reporting Analytics FP&A | SaaS, FMCG & Logistics | Finance - Power BI - Tableau

If you're an ambitious founder, you probably:

→ Want to improve financial models

→ Struggle with optimizing your finance tech stack

→ Lack the time to enhance your financial strategies

→ Want to implement new financial software but don’t know how

→ Aim to prepare for successful fundraising rounds but need guidance

→ Seek to optimize your financial reporting but don’t know where to start

You might relate to all 7 of these points.

Or, You might just be struggling with 1.

Why does that matter?

Well, having a robust financial strategy is essential for growth.

And there's still a massive opportunity to maximize your revenue through specialized financial practices.

Don't believe me?

Here are 5 things that my employers have said my expertise helped them do:

1. To create awareness for potential investors and partners

2. To attract investment by optimizing their financial structures

3. To communicate their growth potential better to stakeholders

4. To streamline operations by implementing various financial software

5. To stand out from competitors through financial insights and strategy

Implementing these strategies can boost your revenue, growth, and financial performance.
But you don't have time for that…

You're too busy doing other stuff like,

I don't know, scaling your company.

So what happens now?
I'll take over your financial strategy for you.

I have helped dozens of companies in:

― Preparing them for fundraising rounds,
― Optimizing their finance tech stacks,
― Enhancing their financial models,
― And more.

And no, I don't mean providing:

→ Generic financial advice
→ One-size-fits-all strategies
→ Pointless number crunching

I mean ACTUAL tailored financial solutions.

Created by a real fractional CFO.

Who leverages industry insights, proven frameworks, and your company's unique needs to drive real growth.

So, which path you'll want to go:

A - Sit and do nothing, leaving your financial strategies to chance.

Or

B - Sit and do nothing while I optimize your financial strategy, prepare you for fundraising, and help you skyrocket your revenue.

I know you're shouting B inside you.

Let's map out strategies to streamline your financial operations and identify new avenues for growth and investment.

📌 Drop me a DM "Growth" or
📌 Click the link in my Featured Section

Aleksandar Stojanović, MSc.

How I’d create a cash flow forecast in under 20 minutes:  

(🆓 Free cash flow template included)  

♻️ Repost this to get the full walkthrough video too  

1. Understand your cash flow basics.  

• Start with your current cash balance.
• Include all expenses (e.g., rent, payroll).
• List all income sources (e.g., sales, loans).
• Factor in one-off payments like taxes or equipment purchases.

Your forecast should give you a clear view of how cash moves in and out of your business.  

2. Use a simple structure for forecasting.  

• List all income and expenses for the month.
• Identify key cash flow drivers like payment terms or seasonality.
• Add balance sheet items like loan repayments or owner’s draws.
• Project cash flow for the next 3-12 months using realistic assumptions.

This step ensures you’re not missing critical cash movements, keeping your forecast accurate and actionable.  

3. Build the forecast using my free template.  

Start with your beginning cash balance.
• Adjust projections as new data comes in.
• Use built-in formulas to ensure totals and trends are clear.
• Input income and expenses as absolute values (no negatives).

You can also add “what-if” scenarios:  
• Can you afford to hire a new employee next quarter?
• What happens if revenue drops by 20%?

4. Make informed business decisions.  

With a cash flow forecast, you can:  
• Adjust spending to stay within your means.
• Plan for investments with confidence.
• Spot potential cash shortages early.

Example: “If my forecast shows negative cash flow in September, I can reduce expenses in July to avoid issues.”  

Go implement this now and take control of your cash flow!

PS: Reviewing cash flow forecasts for the next hour - drop yours below for feedback!

PPS… Grab your free template at: https://lnkd.in/d7xWergy

Alex Stojanovic, MSc.

Helping tech founders make smarter financial decisions (and scale like Usercentrics to €100M ARR) | Fractional CFO & FP&A Advisor

I just mapped out how to master your cash flow in 2026

(Save this so you can use it later)

If you want to:

Avoid cash shortfalls.
Run a healthy, scalable business.
Make confident spending decisions.

Follow this cash flow strategy step-by-step.

Your commitments:
1. Weekly cash flow check-ins
2. Real-time invoice and AR tracking
3. Forecasting and budgeting reviews monthly
   
The system:
• Optimize surplus...don’t sit on idle cash
• Use dashboards to watch cash trends
• Forecast incoming + outgoing cash
• Plan for gaps before they hurt you
• Monitor OPEX and identify leaks
• Set up a clean invoicing system
• Identify all your income sources
• Budget spending across teams
• Track receivables consistently

The growth compounder:
1. Layer in automation early
   ↳ Invoice faster = get paid faster
   ↳ Alerts = catch gaps before they grow
   ↳ Dashboards = visibility at all times
   
2. Use visuals to communicate cash reality
   ↳ Founders understand faster
   ↳ Teams align easier
   ↳ You make faster decisions
   
3. Review → Forecast → Adapt
   ↳ Every month. Without fail.
   
For me, this cycle changed everything. I now help 50+ founders use this to scale profitably.

➠ Bonus hack: Use your cash surplus strategically.

Reinvest in growth when the time is right. But never without forecasting.

This system isn’t complicated.

Follow it for 365 days...and your finances won’t just survive, they’ll scale.

Repost this ♻️ so every founder sees it.

PS. Want me to help build your cash flow system? Drop me a DM.

Most board packs are broken.

Stop sending decks with 50+ slides. Instead, run this test:

Track your board prep process across five steps
And your whole finance workflow will evolve.

Start with what to fix:

Step 1: Data Collection
Gather P&L, balance sheet, cash flow
Make sure numbers are fresh

Step 2: Reconciliation
Check accuracy, align systems
Avoid surprises

Step 3: Variance Summary
Explain gaps, call out drivers
Tie to forecast

Step 4: Risks & Opportunities
Highlight trends, staffing, burn
Bring real insight

Step 5: Packaging
Use dashboards, not PDFs
Lead with clarity

What I learned after 200+ board preps:

→ Guesswork = low confidence
→ Templates = medium confidence
→ Finance Pack Process = high confidence

Now, rate your current board prep:

↳ Data Freshness: 0–5
↳ Variance Clarity: 0–5
↳ Visuals + Story: 0–5

Your Score:
13–15: Strategic Pro (Investors love you)
10–12: On Track (Tighten story)
6–9: Mid Pack (Clean things up)
0–5: Chaos Zone (Fix it now)

Most teams try to impress investors.

Great teams inform them.

Own your boardroom by mastering this process.

📌 Want the PDF version?

1. Follow Alex Stojanovic, MSc.
2. Like the post
3. Repost
4. Subscribe here: https://lnkd.in/dUFeGQE9

If you’re €5–50M ARR and you can’t explain ARR movement in 60 seconds…

You’re not in control.

Save this ARR bridge 👇

Starting ARR
• New ARR
• Expansion ARR
 – Contraction ARR
 – Churn ARR
 = Ending ARR

Now the part most teams miss:

1) New ARR isn’t pipeline

Pipeline is hope.
Bookings is reality.

Do this instead:
 ↳ Track slippage weekly
 ↳ Separate “commit” from “upside”
 ↳ Model cycle length changes

2) Expansion ARR isn’t “upsell”

Expansion is a system:
pricing,
adoption,
packaging,
CS capacity.

Do this instead:
 ↳ Track expansion by segment
 ↳ Tie expansion to product adoption
 ↳ Separate price uplift from true usage uplift

3) Churn ARR isn’t a single number

“Churn” hides everything.

Do this instead:
 ↳ Split logo churn vs churn ARR
 ↳ Split contraction vs churn
 ↳ Track churn reasons as leading indicators

4) The bridge is a weekly operating tool

Not a month-end report.

Because at this stage:
small leaks become big problems quietly.

Master the bridge and you’ll stop having “surprise” quarter endings.

PS. If you want the ARR bridge template I use (with definitions + checks), comment "ARR" and I’ll share it.

I always wanted to become a paella cook, but my path led me to spend 20 years in finance and tech - eventually becoming a fintech entrepreneur and a frustrated paella aficionado.

I did my time in Investment Banking across NYC, Sao Paulo, Zurich, and London. But I redeemed myself by pivoting to tech, where I launched four fintech products back-to-back.

Today, I’m the co-founder and CEO of Abacum, the leading FP&A automation platform helping finance teams in the mid-market drive efficient growth and deliver business impact.

My partner in crime, Jorge Lluch, and I built the product we wished we had in our previous finance roles. Solving a problem that used to make us bleed in the head has been a dream come true.

We’re on a mission to make finance teams the heroes of their organizations.

“Cool, but what exactly does Abacum do?”

• Drives efficient growth through more accurate revenue forecasts, advanced scenario modeling, headcount planning, and OPEX control.
• Provides real-time access to all your operational and financial KPIs in one place, automating Board decks, monthly performance reviews, and reforecasting reports.
• Boosts budget owner accountability with structured collaborative workflows and actionable to-dos.

On a personal note, family always comes first. I live in New York with my amazing wife and three high-energy kids. For me, success is when my kids use my back as a walking mat - keeps them busy and gets the knots out.

Quick facts: I practice Vipassana meditation. Fan of Stoicism, especially Epictetus. I journal daily. Vegetarian.

I enjoy martial arts, surfing, and eating embarrassing amounts of chocolate. Originally from Spain, I’ve lived in India, Brazil, Switzerland, the US, and the UK, and I miss them all.

If anything from above interests you, follow along for more content. While I mostly talk shop, you might also catch the occasional post about my quest for the perfect paella.

Julio Martínez

One company per category, it's that simple. 

That philosophy is what first drew me into a long conversation with Casey Woo in San Francisco in the spring of 2025.

What followed wasn’t a typical pitch cycle. 

It was months of conversations, product walkthroughs, and tough questions about how finance tools actually hold up once companies are operating at speed. 

Casey then pulled in other members of the FOG Ventures community and connected with our customers. 

Operators who’ve owned outcomes, lived through broken systems, and carry strong opinions because they’ve paid the price for getting it wrong.

FOG’s market map reflects that rigor. 

Being chosen as their FP&A platform of choice alongside our partners like Tabs, Rillet, and Anrok means a great deal to me.

Not because of the recognition, but because of how it was earned.

That level of conviction doesn’t come lightly.

The bar is high, and that’s exactly where we want it.

Co-founder & CEO at Abacum | AI-native FP&A that Drives Performance

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Some hires improve the team.

Others materially change where the company is headed.

I’m excited to welcome Jim Williams as our new Head of Marketing at Abacum!

We deliberately took our time with this one. We were patient, we held the bar high, and we waited for someone who was unequivocally the best fit for us.

Jim joins us to raise the bar. He brings decades of experience building and scaling marketing teams at high-growth companies, along with a rare combination of deep expertise, smart creativity, and real humility.

He shares with us an obsessive passion for his craft and for customers, and is relentless about learning, which matters a lot in a world where marketing is constantly evolving.

we are incredibly excited to have Jim leading this next chapter of growth.

Welcome Jim!!!

At Abacum, we spend a lot of time thinking about how finance teams actually operate when the business gets complex.

Not just FP&A in isolation, but how data flows across billing, revenue, cash, and operations, and how teams turn that reality into decisions with operational excellence. 

As complexity creeps in, the gaps between systems become more visible...

That’s why today we are thrilled to announce our partnership with Tabs, which is a huge step in our efforts to simplify business complexity.

Tabs is going deep on one of the hardest parts of the stack: modern revenue infrastructure. Invoicing, collections, and revenue recognition are no longer back-office mechanics; they shape how companies understand growth, performance, and risk.

At Abacum, our focus is on what finance teams do with that reality: turning trusted inputs into plans, scenarios, and narratives that help leaders navigate change with clarity.

Working alongside Tabs is part of a broader direction for us: building an ecosystem of focused partners who go deep in their domain, so finance teams don’t have to trade power for simplicity.

Grateful to be building alongside Tabs and to founders like Ali Hussain, who bring craft and first-principles thinking to hard problems. 

More ahead!

I was born and raised in Barcelona and had a front row seat to the city becoming one of the most cosmopolitan innovation hubs in Europe.

Even back then, something special was happening.

For more than twenty years, Barcelona has quietly built one of the strongest tech ecosystems in Europe.

Founders from everywhere.
Operators from every discipline.
Global ambitions grounded in community

Growing up there gave me a belief I still carry today.

Great companies can be built from anywhere.

That mindset shaped how I think as a founder.

You don’t need permission.
You don’t need to be in the “right” city.

You need a clear vision and the courage to move out to your main market when the time is right.

Sometimes I have to remind myself how far we’ve come.

Jorge Lluch and I started Abacum 5 years ago with a simple mission: to make finance teams the heroes of their organizations.

We had spent years stuck in spreadsheet hell, trying every legacy tool on the market only to have it be so difficult to use.

Abacum is the platform we wished we had early in our careers.

Today, I'm proud to say that we've made that mission a reality for hundreds of companies such as CoreWeave, Replit, Strava, RapidSOS, Papaya Global, and more.

The US is our largest market, and also our fastest growing, and for a team that started in Europe, that’s not just traction.

It’s validation that the problems we’re solving are global and urgent.

Watching our customers move from brittle models to a real strategic planning environment is one of the most rewarding parts of building this company.

Customer obsession is the value that defines Abacum, and it's so gratifying.

Grateful to have partners like Casey Woo and FOG Ventures, who truly understand how modern finance teams operate from the inside out. 

FOG is a collective of seasoned finance leaders and operators shaping the most ambitious companies in Silicon Valley and beyond.

As a founder, you want investors who bring real conviction and strategic value, not just capital. 

FP&A is evolving into the connective layer across the business. FOG understands this deeply because they’re embedded in the daily realities of how modern finance teams actually operate.

They've seen how planning actually breaks in reality, when data fragments, assumptions drift, and decisions move faster than the systems meant to support them. 

Being that close to the work gives you a very different perspective on what actually needs to change.

And we’re excited to lead the charge with them in our corner.

Founder, Operators Guild. General Partner, FOG Ventures.

Spreadsheets made finance portable. Cloud tools made it collaborative. AI is making it predictive. We just invested in the company leading that transition.

Most funds analyze markets from the outside looking in. FOG Ventures was built to do the opposite.

We operate inside the modern stack every day. We see how real teams work, where the workflows break, and where the gaps in tooling actually are.

From that vantage point, one signal became impossible to ignore: the Office of Business Intelligence has arrived, and FP&A is a critical pillar within this new modern stack.

For years, finance teams have been buried under time-consuming, manual work, scattered data, and systems that were never built for how operators actually make real-time decisions. We watched FP&A evolve from spreadsheets to cloud tools to digitized workflows.

Now we're at the next inflection point.

AI-native platforms that clean and structure the data, manage the model, and understand the business context. Finance leaders can finally move faster and spend their time actually helping the business grow instead of closing last month's books.

That's why FOG Ventures invested in Abacum.

They aren't building another planning tool. They're giving finance teams a platform that understands the model, tracks the drivers, and helps answer the question every operator cares about: what will it take to hit our targets?

Julio Martínez and Jorge Lluch are redefining what modern FP&A can be, and we couldn't be more excited to support them on this mission.

If you want to help define the future operating stack, we'd love to have you at FOG.

something happens when you look at NYC from above

the noise fades. the chaos looks beautiful. and you remember why you’re here.

locals don’t usually go up the Empire State building.

and it’s not like I wanted to feel like King Kong up there.

but awhile back Peter Specth got my family and I tickets ❤️

so we went up…

and I felt it, again. the spark, the energy, the gratitude.

the city is unreal.

every night there’s an AI meetup, a dinner, a group of founders building the future.

iconic tech and finops companies scaling right from here.

and beyond tech, it’s this mix of cultures, industries, flavors, stories.

a melting pot in the truest sense.

come build here!

Co-founder & CEO at Abacum | FP&A that Drives Performance

everyone talks about product market fit, or channel market fit.

almost no one talks about team culture fit...and that is usually what makes or breaks the company.

the hardest part of building a company isn’t product, GTM, or timing.

it's the people.

more specifically, building a team that holds themselves, and each other, to a standard they are proud of.

great teams don’t just execute.

they make each other sharper, more intentional, more ambitious.

The best people look for three things:

1. a mission they believe in
2. a team that pushes them
3. a leader who gives context, not control

founders don’t scale companies, teams do.

and the team you build early sets the ceiling for everything that comes after.

Most companies think they’re scaling finance by hiring.

But the real growth limiter isn’t headcount, it’s the shadow operating system the business builds when finance can’t keep up.

You’ve probably seen the signs before:
→ Sales running its own pipeline math
→ Product maintaining a separate roadmap model
→ Marketing redefining CAC
→ Teams showing up meetings with numbers that don’t match the “official” ones

People build their own systems when yours isn’t giving them what they need.

And here’s the thing, no number of hires will fix a fractured operating system.

You fix it by:
→ Making the model understandable outside of finance
→ Connecting systems so every metric has one definition
→ Leveraging AI to do the manual tasks so humans can focus on decisions

When the operating model becomes explainable, the business finally becomes scalable.

AI adoption in finance is rising, but CFO have spoken: AI's impact on actual outcomes remains uncertain at best.

That’s one key finding from the latest CFO Survey conducted by Duke University and the Federal Reserve Banks of Richmond and Atlanta.

Across measures like productivity, decision-making speed, customer impact, and time spent on higher-value work, most firms report either no change or say it’s too early to tell.

The story so far is less about breakthrough gains and more about small, uneven progress, with early benefits showing up in how fast teams move rather than what ultimately changes.

That’s where the risk emerges.

FP&A is the only function with visibility across the entire business, yet most planning environments weren’t designed to support that responsibility.

When inputs go stale.
When assumptions drift.
When collaboration moves outside the system.

AI doesn’t create leverage. It amplifies the mess.

The future of FP&A isn’t about finance “being more strategic.”

It’s about having the infrastructure to keep the organization aligned as conditions change.

AI can become the connective tissue underneath. Keeping plans consistent, assumptions current, and decisions grounded in a single source of truth.

That’s when AI stops being an experiment and starts becoming real leverage for finance.

A must-attend event.

Evan Pincus is extremely insightful, even after a scotch tasting. 

Maybe even more, we'll see 😂 

The tech stack he has built at Cortex has been truly transformational, and he is a truly AI-forward Finance and Operations leader 🙇 

Tabs + Anrok: cannot think of better partners for this one!

Don't miss it, super limited spots.

🥃 CFOs, Whisky Tasting & AI in Finance in NYC!

On January 21st, Anrok, Abacum and Tabs are hosting an intimate whisky tasting and private roundtable for senior finance leaders.

We’re bringing together a small, curated group of CFOs and finance leaders to have conversations about how AI is actually transforming the finance function!

What to expect:

✨ Real-world AI use cases in finance
✨ Practical challenges (and what not to do)
✨ How to build a modern, AI-powered finance tech stack that truly works

We’re excited to be joined by Evan Pincus, VP Finance & Ops Cortex, who will share first-hand insights from implementing AI across the finance org: what’s worked, what hasn’t, and what he’d do differently starting today. All of this over a thoughtfully selected whisky tasting (or a soft drink) and candid peer discussions.

📍 New York City
🗓 Wednesday, January 21, 2026 | 5:00–8:00 PM (GMT-5)
🔒 Approval required – limited spots

If you’re a finance leader curious about AI beyond the hype, request to join 👇
https://luma.com/bggamvyx

I recently spoke with RJ Lumba on The Financial Technology Report about why planning tools fail as companies grow. 

Not because finance teams lose rigor, but because the tools weren’t built for constant change.

A few themes kept coming up in the conversation:

→ Why complexity exposes the limits of spreadsheet-based planning
→ How we built Abacum to scale with customers over the long term
→ My path from investment banking to microfinance to entrepreneurship
→ How obsession, intensity, and focusing on what you can control shape long-term company building

When the foundation is right, results tend to follow. When it isn’t, even the best teams end up patching gaps instead of driving the business forward.

I’ve seen that dynamic play out with finance teams again and again. 

Strong operators held back by systems that weren’t built for the level of complexity they’re dealing with.

The goal isn’t to make finance work harder or faster, it’s to give them infrastructure that holds as complexity grows so they remain in the driver’s seat.

Link to the episode in the comments below!

taplio

The Battle

Aleksandar Stojanović, MSc.

Julio Martínez

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taplio

The Battle

Aleksandar Stojanović, MSc.

Julio Martínez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aleksandar Stojanović, MSc.'s LinkedIn Performance

Performance ScoreJulio Martínez's LinkedIn Performance

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Performance ScoreAleksandar Stojanović, MSc.'s LinkedIn Performance