Growth Copilot, do guardanapo ao M&A. Media Intelligence. Sales Webinars Expert. Escala e Aceleração de marketing e vendas com IA, tecnologia, educação e serviços que turbinam valuation.

Dealmaker. Escala e Aceleração previsível para Empresas. Sem achismo. Com Estratégia, Tech, Dados & IA.

Sou o criador do 4LG0R17MO DO CR3SC1M3N7O, uma metodologia que já ajudou empresas de tecnologia e serviços B2B a gerarem mais de R$ 300 milhões em vendas com dados, IA e um processo comercial que funciona.

Você pode aplicar em 3 formatos:
	1.	Do It Yourself – Você aprende e executa.
	2.	Done With You – Caminhamos juntos na execução.
	3.	Done For You – A gente faz por você, com começo, meio e vendas no fim.

Atendo empresas que querem escalar com previsibilidade, automatizar a aquisição de clientes e destravar receita sem depender só de indicações ou força bruta de vendas.

Se você lidera um negócio B2B e quer crescer com mais clareza, escala e resultado real, agende uma Consultoria Experimental:
https://sessao-growth.as.me/

Alê Galliotti

Mia Umanos

Save all the billable hours for your monthly deep dive report.

Analytics presentations done in seconds by AI.

I'm a rainmaker wherever I go. Check out my stats below.

I can do this because I'm a data whisperer and a great listener. Listening leads to learning pain points, which leads to solving problems. 

I'm the leader you've been looking for to unify efforts of data scientists, developers, designers and business toward a common goal. I have also, thankfully, developed a reputation for being fun to work with.
 
I've managed end-to-end analytics solutions for digital marketing, product and digital media buying. My career has centered around digital touchpoints like content, ecommerce and adTech, but I also have project experience on multi-channel measurement and CRM.

Specialties: Analytics Software Implementation, Digital Marketing Analytics, Social Media Analytics (Risk and Network Analysis), eCommerce, Customer Intelligence, Journey Modeling, Web Analytics, Mobile Analytics, Programmatic, Public Speaking/Presentation


Chief Executive Officer

I hired a CRO agency… and they didn’t do the job.
Here’s the part no one tells founders:
Most CRO agencies don’t fail because they’re bad.
They fail because they optimize the wrong thing.

They chase “best practices,” pretty dashboards, and micro-tests…while your conversion rate quietly tanks.

Here’s what I learned the hard way:
▪️If they can’t show where your revenue is leaking in week 1, you’re already behind.
▪️If every recommendation is based on “industry averages,” you’re wasting money.
▪️And if you’re getting more charts than insights? Run.

Founders don’t need more opinions about their website.
You need diagnosis, evidence, and a clear path to revenue.

If you’ve ever paid for CRO and felt like nothing changed, this December 10 session is built for you. 

👉 Let’s make sure your next CRO dollar actually performs: https://lnkd.in/gGtXKzDh.

#CRO #Ecommerce #ABTesting #Clickvoyant

6X ROI on CRO blending data science and psychology | Techstars | Tory Burch Foundation

🚨 Last chance this year!

If you run a Shopify store, DTC brand, or care about turning more visitors into buyers, don’t miss our final CRO Live Webinar of 2025.

On December 10th at 1PM EST, I’ll join Luke Morse (CRO Manager, ZeroBounce) and lindsey murray (DTC eCommerce & Performance Marketing Leader, eHouse) to review real stores live, give actionable recommendations, and answer your toughest conversion questions. Your store could be one of the 5 lucky ones we analyze in real time.

📩 Want in? Email dale@clickvoyant.com with subject #CRO + your store URL or register quickly here: https://lnkd.in/gGtXKzDh. 

Let’s finish 2025 strong! Turn your data into revenue before the year ends. 💥

#CRO #ConversionRateOptimization #Shopify #eCommerce

Building AI Agent for shopper analytics. Techstars | Tory Burch Foundation | WLDA | Google Analytics 4 Whisperer

The team at HVM Communications is on fire right now.

Our client Mia Umanos, CEO of Clickvoyant (Techstars '22), is everywhere right now --  and for good reason. Her voice is becoming one of the most sought-after perspectives in analytics and AI-driven marketing, and the latest feature in The Observer underscores exactly why.

In the piece on Starbucks’ Red Cup Day and Brian Niccol’s turnaround strategy, Mia offers the line that truly reframes the conversation:

“You can’t data your way into belonging. But you can use data to create better human experiences.”

This is the heart of Mia’s work. She’s pushing the industry toward smarter, more human-centered decision-making,  and media outlets are taking notice.

Read the full article here: https://lnkd.in/engEcF7i

#MarketingInsights #DataStrategy #PredictiveAnalytics #WomenInTech #Clickvoyant #ClientSpotlight #HVMCommunications

A 56% YOY lift in conversion rate doesn’t happen by accident.
It happens when:
📈 CRO is led by data scientists, not guesswork
📈 Testing is unlimited, not capped at 3/month
📈 Entry starts at $1K/month — not $10K retainers

Most of them have been boxed out of real data science. Either nickel-and-dimed on hourly retainers, or stuck with outsourced execution that never quite connects.

That’s why we launched our $1K/month CRO cohort,  for early-stage DTC brands that just need that first big lift. 

That 50%+ YOY gain... That moment where things tip and growth finally compounds.

Thanks to Niki Singlaub for allowing me to tell your story of our work together. 

Comment in here for any founder that needs to see this.

This Giving Tuesday, feast your eyes on this lineup of female founders doing the kind of work that makes the rest of us rethink our life choices: 

https://lnkd.in/ghTDG8YE

👇 Tag the founders who make you say “ok wow, she really did that.”

Thanks Ari Krzyzek  for pulling that together

Open article: Female Founders Gift Guide by femalefoundersgiftguide.com

Bill Wollrab is #hiring. Know anyone who might be interested?

Direct of Merchandising (to VP)   E-Commerce

Had a great conversation with Alex and Jake on the HYPEWORKS podcast. We dove into the messy, fascinating intersection of data, AI, and human behavior.

Some highlights:
🗸 Cross-cultural differences completely change how businesses use data from sketchy moves in Asia to cautious Europeans.
🗸 Storytelling is everything in analytics—math alone won’t make insights stick.
🗸 AI is reshaping e-commerce, automating shopper behavior research and flattening the agency landscape.
🗸 Critical thinking is more important than ever because not everything an AI tells you is true (looking at you, LLMs).

If you want to see how data + storytelling + AI actually moves the needle in real businesses, watch here: ▶️ https://lnkd.in/gyi8pejR. 

#DataScience #Analytics #Ecommerce #AI #MarketingStrategy

Open video: Mia Umanos on Data Science on youtube.com

How to Align CRO So Leadership Doesn’t Panic (Real Talk From the Trenches)

Traffic is up. Revenue isn’t.
If I had a dollar for every time I heard this… I could retire from CRO and buy a small island. 🏖️ 

Here’s the hard truth:
If revenue isn’t moving, your traffic isn’t the hero you think it is.
It’s just exposing the parts of your site that aren’t working.

Founders get told to “drive more traffic” like it’s a magic fix.
But more traffic doesn’t fix confusing navigation.
It doesn’t fix decision friction.
It definitely doesn’t fix a product page that’s basically a mystery novel.

Your traffic isn’t broken.
Your conversion path is.

On Dec 10, we’re reviewing real stores live and showing the exact blind spots that cause this traffic-up, revenue-flat nightmare.

Join the CRO Workshop: https://lnkd.in/gGtXKzDh.
Bring your site. We’ll show you what the numbers have been trying to tell you.

#CRO #DataDriven #Ecommerce #ConversionRateOptimization

We’ve spent decades building dashboards thinking they’d bring clarity.
But instead, they’ve buried us in noise.

My latest feature in The AI Journal, “Dashboards Are Dead: Why AI Will Finally Fix Marketing’s Data Dysfunction,” explores how we got here… and why AI is finally giving marketers the thing we’ve always needed: understanding.

It’s not about replacing analysts.
It’s about freeing them to ask the right questions.

👉 Read the full piece: https://lnkd.in/gnygQSCA. 

#AIMarketing #MarketingAnalytics #FutureOfAnalytics #Clickvoyant

Open article: Dashboards Are Dead: Why AI Will Finally Fix Marketing’s Data Dysfunction by aijourn.com

Dashboards Are Dead: Why AI Will Finally Fix Marketing’s Data Dysfunction

Is your marketing team still staring at static dashboards? You might be missing the point. 📉

For too long, marketing data has been reactive, only showing us what already happened. But in the age of generative and predictive AI, those crowded dashboards are finally becoming obsolete.

In our latest article, we explore why dashboards are dead and how AI is fixing marketing's fundamental data dysfunction by moving from:
Reporting ➡️ Prediction
Static Views ➡️ Autonomous Action
Passive Insights ➡️ Proactive Workflow

The future of marketing operations is not about more data visualisation, but about better data interpretation and automated execution.

Huge thanks to Mia Umanos, CEO of Clickvoyant (Techstars '22), for contributing her deep insights on how to finally bridge the gap between data and strategy!

Read the full deep dive into how AI will redefine the CMO's role and their tech stack:
https://lnkd.in/gakEb-Xd

#AIinMarketing #MarketingOps #CMO #GenerativeAI #DataAnalytics #FutureofWork #TheAIJournal

Drowning in other people’s opinions about your business?

Founders get more opinions than insights.
Advisors, agencies, VCs, everyone has a take.
But none of them carry the P&L like you do.

Here’s the truth: Your data already knows what’s working and what’s wasting your time. Most people just talk louder than the numbers.

The moment you stop chasing everyone else’s advice and start listening to your actual customer behavior…clarity snaps into place.

If you’re tired of opinions and ready for facts you can act on, join us on December 10. No guesswork, no ego, just what the data says and what to do next: https://lnkd.in/gGtXKzDh.

#CRO #FounderLife #Ecommerce #Analytics #Clickvoyant

We review sites live in our CRO sessions, and certain patterns keep coming up:
▪️Thousands of visitors, but conversions stuck at 1–2%
▪️Drop-offs at checkout
▪️Confusion about which product is right
▪️No AB testing, so no one knows what actually works
▪️Site speed slowing people down

Sound familiar? These are the exact challenges we help businesses fix fast.

Join our CRO Live Workshop on December 10 to see live site audits in action. Only 5 stores will get evaluated live, and everyone walks away with clear, actionable ways to turn traffic into sales.

Reserve your spot here: https://lnkd.in/gGtXKzDh.

#CRO #ConversionOptimization #Ecommerce #ABTesting

Corporate America wasn’t cutting it for these women, so they rewrote the rules. That includes me. 😇 

At Clickvoyant, we make data science actually usable for mid-market companies. We use AI and a team of brilliant people in the Philippines who get to stay close to their families while doing amazing work. And yes, they are f——g smart.

Flexibility is great but the real reward of running your own business is the freedom to solve problems your way.

Thank you Bankrate for the feature: https://lnkd.in/gVfJty6p.

#WomenInBusiness #Entrepreneurship #AI #Leadership

Open article: Women Who Rewrote the Rules | Bankrate by bankrate.com

On this episode of AI Kid You Not, I sit down with multimedia artist Michaell Magrutsche to explore the intersection of creativity and AI and why human superpowers like imagination, adaptation, and communication will always matter.

This conversation is a reminder that technology can enhance creativity, but it can never replace the uniquely human perspective.

🎙️ Listen here: https://lnkd.in/dvBaiNsV. 

#Creativity #AI #Art #Innovation #HumanCentric

Most ecommerce teams are one honest teardown away from a serious revenue unlock.

On Dec 10, we’re hosting:
Real Stores. Real Reviews by Experts.

🔍 5 Shopify / DTC stores
 🧠 Reviewed live by: Luke Morse, lindsey murray, and Me!

No fluff. Just:
What we'd do on each brand's key landing pages.
Where stores are leaking cart adds and revenue.
What we’d test right now.

Want your store reviewed live? 
👏 Register here:

Open article: The CRO Breakdown: A Live CRO Evaluation Workshop · Luma by luma.com

The CRO Breakdown: A Live CRO Evaluation Workshop · Luma

Excited to share my conversation on Famous Interviews Exclusive with Joe Demino!

We dive into AI, data science, and the human side of technology from how I help eCommerce and retail brands turn messy marketing data into actionable insights, to why intuition and spirituality matter just as much as analytics in innovation.

A few takeaways I shared:
🟩 Data is powerful, but innovation and human understanding can’t be taught, they must be cultivated.
🟩 Entrepreneurship is a journey of risk, creativity, and self-discovery.
🟩 Our experiences, whether mall-watching as a kid or learning from mentors, shape how we use technology to create better human experiences.

🎧 Watch the full interview here: https://lnkd.in/gcMKBddV. 

#AI #DataScience #Entrepreneurship #Innovation #Clickvoyant

Open video: Famous Interviews Exclusive | AI Expert, Scientist & Co-CEO of Clickvoyant Mia Umanos on youtube.com

Famous Interviews Exclusive | AI Expert, Scientist & Co-CEO of Clickvoyant Mia Umanos

🛍️ Most brands are watching the wrong metrics.
If you want to spot who’s actually ready to buy, pay attention to behavior not vanity numbers.

The biggest signals we see across eCommerce brands:
⚬ Shoppers returning to the same product page
⚬ Deep dives into reviews or product details
⚬ Comparing variants or similar items
⚬ Cart adjustments + shipping-info checks

These aren’t coincidences. They’re digital body language.
And when you respond to them in real time, conversions go up without adding a dollar to acquisition.

👉 I break down all five signals (and how to use them) here: https://lnkd.in/gi46FMDg. 

#ecommerce #CRO #analytics #Clickvoyant

Open article: 5 Shopper Behavior Signals That Scream 'Ready to Buy Now' by clickvoyant.com

5 Shopper Behavior Signals That Scream 'Ready to Buy Now'

📢 Two Power-Packed CRO Events This December — Don’t Miss These Live Sessions!

We’re closing the year with serious CRO firepower. If you want to sharpen how you evaluate websites, build better tests, and separate real science from online noise, this is the week to show up.

📅 December 10 — The CRO Breakdown (with Luke & Lindsey) → https://lnkd.in/gGtXKzDh. 

A rare look inside how seasoned CRO pros think. Watch Luke and Lindsey tear down live sites, spot what actually matters, and turn observations into test-ready hypotheses.

📅 December 11 — How to Spot the CRO Poser & Grow Conversion Scientifically (with Danielle & Sunny) → https://lnkd.in/gVghYKge. 

Day 2 is all truth, no fluff. Danielle and Sunny will show you the red flags of CRO “pretenders” and how to build a program grounded in behavioral science, not guesswork.

Why you should join both:
✔ Learn to analyze like a scientist
✔ Test like a strategist
✔ Avoid the noise, hype, and fake expertise slowing teams down

Kick off 2025 with clarity, confidence, and a sharper optimization toolkit. 💪

🤖 In this week’s AI Kid You Not episode, Olive and I asked the big question:
 Will we actually trust AI to make decisions for us?

Our guest, Daniel Horowitz, had a take I loved:
We’re at this weird inflection point where AI could book your trip, pick your bike, plan your life… but most people don’t trust it enough to let it.

So what does the future of search look like?
More “help me think,” less “decide for me.”

🎧 Episode: S3.E4 | Using AI for School or Creative Writing: https://lnkd.in/gpc357vs

 #AIKidYouNot #AI #Clickvoyant

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Alê Galliotti

Mia Umanos

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The Battle

Alê Galliotti

Mia Umanos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mia Umanos's LinkedIn Performance

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