Career Coach | 6 Promotions in 7 Years | From $40K to $200K | I teach a proven blueprint for landing 6-figure promotions | Follow for career growth strategies

Most partners and executives have more expertise than visibility. I help turn that expertise into visible authority, inbound opportunities, and leverage – without turning you into a full‑time content creator.

Hi, I’m Alec, I went from global consumer marketing at L'Oreal and Johnson and Johnson, tp Founder of We Grow. Here's more about me:

🟢 In 2015, I joined L'Oreal on the most competitive marketing grad scheme in the UK.
🟢 From 2017 to 2024, I was promoted 6 times from Assistant manager to Global Group Manager.
🟢 In 2024, I grew my LinkedIn from 3,000 to 60,000 with daily posts on career growth.
🟢 In 2025, I quit to be a Career Coach and helped 150+ people get promoted to 6-figure roles.
🟢 I also helped others grow on LinkedIn, building a 6-figure personal branding service in 9 months.

Now in 2026, I am relaunching that business as WE GROW.

WE GROW helps partners and executives with deep expertise, go from invisible to unmissable online.

Our done-for-you marketing services help you create a distinct and ownable brand and grow your reputation and influence at scale. 

So WE can attract new opportunities and clients, while YOU focus on what you do best: building relationships and delivering great work.

🟢 To connect and learn how I can help book at: https://calendly.com/we-grow/wegrowintro
🔵 To partner with me as a content creator or public speaker, please email: enquiries@alecrickard.com

Alec Rickard

Not all advice moves your career forward.

Some of it prepares you only for failure.

Early on, advice feels like safety.
So you take all of it.

From family.
From friends.
From bosses.
From people who care.

And that’s where things quietly go wrong.

Because not all advice comes from experience in today’s world.

Some of it comes from:

→ Fear of risk
→ Comfort with the familiar
→ Paths that worked once, not now
→ People protecting you from discomfort
→ People protecting themselves from change

Follow that long enough and your progress slows.

High performers learn to filter.

They don’t ask everyone aimlessly.
They ask on purpose.

They seek input from people who:

→ Have actually done what they’re trying to do
→ Understand the current landscape
→ Aren’t threatened by their growth
→ Tell the truth, even when it stings

That’s real mentorship.
Clear judgment that helps you move.

If you want to be more actionable here, try this next time you get advice:

Before acting, ask yourself:
Does this person benefit if I grow
Or do they feel safer if I stay the same

That answer tells you everything.

The goal isn’t more voices.
It’s better decisions.

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I help partners and execs with deep expertise but limited visibility, build unmissable brands online | 10 years in marketing at L’Oreal & J&J | Follow me for tips on branding, careers, and growth.

Bosses count heads.

Leaders count on hearts.

Burnout doesn’t happen only from too much work.
It also comes from feeling unseen.

You can give everything all week
and still feel drained

When no one notices
When no one says your name
When efforts feel invisible

That's the moment people check out.
Not from their work.
From the people around them.

Strong leaders don’t stay quiet about their people.
They talk about them with pride.

In meetings.
In emails.
When they’re not even in the room.

They say things like

→ She carried this project
→ He stepped up when it mattered
→ This win happened because of them

And it changes everything.

Here’s what happens when people feel valued

1️⃣ Energy comes back
2️⃣ Trust grows fast
3️⃣ People stop counting hours and start caring again

The work stays the same.
The feeling doesn’t.

If you lead people, try it this week.

Say what they did.
Say someone’s name.
Say it out loud where others hear it.

When was the last time someone at work made you feel seen?
Drop it in comment 👇

♻ Repost this to help your network.
✅ Follow Alec Rickard for strategies on career and personal growth.

We Grow Founder & LinkedIn Strategist | I help founders and executives turn deep expertise into an unmissable personal brand | 10 years at L’Oréal & J&J | Book a free profile review

Technical skills get you hired. 

Soft skills tell how far you'll go.

I see this play out at work all the time.
Same role. Same tools. 
Very different results.

Here’s a simple cheatsheet you can actually use at work.

1️⃣ Communication
↳ Practice active listening by paraphrasing what others say before responding in meetings.
↳ Use the "ELEVATE" framework: Explain simply, Listen actively, Validate feelings, Ask questions, Tailor message, Emphasize benefits.

2️⃣ Emotional Intelligence
↳ Pause for 5 seconds before reacting to feedback to assess your emotions.
↳ Journal daily about one interaction where you recognized and managed someone else's emotions.

3️⃣ Adaptability
↳ When facing change, list 3 ways it benefits you and one small step to start.
↳ Experiment with a new tool or process weekly, then reflect on what worked.

4️⃣ Teamwork
↳ Volunteer for cross-functional projects and offer help without being asked.
↳ Use "we" language in updates and credit others first in group successes.

5️⃣ Time Management
↳ Block your calendar with focused 90-minute deep work sessions daily.
↳ End each day by listing tomorrow's top 3 priorities and estimated times.

6️⃣ Problem-Solving
↳ Break problems into "What, Why, How" using mind maps before acting.
↳ Brainstorm 5 wild solutions first, then pick the most feasible one.

7️⃣ Leadership
↳ Delegate one task weekly to a junior colleague with clear outcomes and check-ins.
↳ Give specific, positive feedback daily to motivate your team.

8️⃣ Empathy
↳ Ask "How are you feeling about this?" in 1:1s and listen without interrupting.
↳ Mirror body language subtly in conversations to build rapport.

9️⃣ Resilience
↳ After setbacks, reframe with "What did I learn?" and one immediate recovery action.
↳ Build a "wins journal" to review weekly during tough periods.

🔟 Conflict Resolution
↳ Use "I feel... because... I need..." statements to express issues calmly.
↳ Schedule neutral third-party mediation for unresolved team disputes.

None of this sounds impressive on paper.

But this is what builds trust fast and pulls people into bigger roles.
So yes, skills get you hired.

But soft skills decide who gets trusted with more.

That’s what separates contributors from leaders.

Which soft skill are you actively working on right now?
Tell me in the comments👇

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