Career Coach | 6 Promotions in 7 Years | From $40K to $200K | I teach a proven blueprint for landing 6-figure promotions | Follow for career growth strategies

Hi, I’m Alec, I went from a burnt-out assistant manager, to being promoted 6 times in 7 years, into a global leadership role. 

🟢 Promoted 6 times in 7 years at global leaders like L'Oréal and Johnson & Johnson.
🟢 Led multi-million-dollar brands and received an international move to the US. 
🟢 Recognized with marketing & customer awards across companies.
🟢 Coached 150+ ambitious professionals across marketing and commercial functions.
🟢 Followed by +80,000 top-performers for daily posts on how to be promoted.

Here's the truth HR, your boss, and mentors won't tell you:

Just working hard, performing in your role, won’t get you promoted.

I learned this the hard way.

Early in my career, I was that person:

❌ Going above and beyond
❌ Putting in endless hours
❌ Looking for approval
❌ Waiting for my turn

The result? 

Burnout, self-doubt, and frustration, watching others get promoted past me.

The game-changer wasn't working harder. It was working strategically.

I developed a 3-step strategy that accelerated my career:

✅ Accountability strategy
✅ Relationship strategy
✅ Competency strategy

Now I teach ambitious professionals how to do the same.

No more:

↳ Grinding without direction
↳ Being told to wait your turn
↳ Hearing it isn't  within policy
↳ Feeling stuck and undervalued
↳ Missing out on opportunities you deserve
↳ Watching peers get promoted ahead of you

Instead, you'll learn:

→ Why most "hard workers" fail.
→ What actually drives career progression.
→ How to build your dream career roadmap.
→ How to position yourself at the front of the line.
→ How to execute a strategy that gets you promoted faster.

Follow me for winning strategies to be promoted to 6 figures roles. 

Want to be promoted?

🟢 Book your 1:1 strategy call: https://calendly.com/arc-coaching/strategycall

To partner with me as a content creator or public speaker, please email: enquiries@alecrickard.com

Alec Rickard

13 Uncomfortable Truths Every Employer Should Read
(But most leaders will ignore them)

I’ve seen great teams fall apart,
Not because of pay...
But because of pride.

And every time it happens, leaders act surprised.

They roll out “fun perks.”
Send another engagement survey.
Host another all-hands to “rebuild trust.”

But nothing changes.

Because the real problem isn’t money...
It’s leadership. 

Here are 13 uncomfortable truths that most leaders don’t want to face:

1. A raise after a resignation isn’t retention.
↳ Reward people before they have to ask.

2. Respect matters more than recognition.
↳ Praise means nothing if people don’t feel valued daily.

3. Micromanagement doesn’t drive results.
↳ Set clear goals, then get out of the way.

4. “Culture” isn’t pizza Fridays.
↳ Culture is built on how you treat people when things go wrong.

5. Your team’s scared to say “I don’t know,”
↳ You’ve already built a culture of fear.

6. The loudest voices get attention,
↳ But the quiet ones often see the truth first.

7. High performers leave when growth stalls, not when workloads rise.
↳ Ambition needs challenge, not just tasks.

8. When you ignore feedback.
↳ You teach people that honesty isn’t welcome.

9. Loyalty fades when leaders stop keeping promises.
↳ Follow through, even when it’s inconvenient.

10. “Open-door policy” means nothing if people fear walking in.
↳ Be the one who opens the door first.

11. You can’t build long-term success on short-term respect.
↳ Lead with consistency, not convenience.

12. Favoritism destroys trust faster than conflict.
↳ When the rules change for a few, the culture breaks for everyone.

13. Purpose keeps people longer than pay ever will. 
↳ Show them how their work actually matters.

The truth hurts.
But ignoring it costs more.

Leaders don’t lose great people overnight.
They lose them in small moments.
When pride starts to matter more than people.

Which truth do you think leaders avoid the most? 👇

♻️ Repost this if you found it useful.
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Growth Coach | Building something new for 2026 | 6 promotions in 7 years from $40k to $200k | I teach people how to advance their careers | Follow me for strategies to grow personally and professionally

10 Behaviours That Make You a Leader

(Before the Title Does)

You don’t wake up one day and become a leader.
It’s not a title. Not a headline.

It starts in the quiet choices you make when no one’s watching...
And people start following you long before HR gives you the title.

Here are the behaviours that actually show you’re already leading:

1/ You take ownership
↳ You handle problems without waiting for someone to fix them.
Example: A deadline slipped, so you pulled the team together, reset the plan, 
and got it over the line.

2/ You stay steady when things get messy
↳ Stress hits, you don’t spiral.
Example: Everyone panicked during a last minute change, you kept it calm 
and told folks what mattered first.

3/ You help others win
↳ You lift people up without keeping score.
Example: You shared a teammate’s idea in a meeting so leadership actually heard it.

4/ You communicate so work gets easier
↳ Clear, simple, no confusion.
Example: Instead of a long chat, you sent a straight to the point summary so the team knew exactly what to do next.

5/ You keep your word
↳ If you said you’ll do it, you do it.
Example: You delivered your part early so others weren’t blocked.

6/ You face problems early
↳ You don’t let awkward stuff pile up.
Example: You pulled someone aside and sorted a small issue before it became a big one.

7/ You treat everyone w/ respect
↳ Titles don’t matter to you.
Example: You thanked the intern for catching an error and made sure the team knew it.

8/ You stay curious
↳ You ask questions instead of pretending you know everything.
Example: You joined a call just to learn how another team works, not because you had to.

9/ You step up before you feel ready
↳ Action first, confidence after.
Example: You volunteered to present even though it scared you, and it changed how people saw you.

10/ You make decisions
↳ You don’t wait for perfect info.
Example: You chose a direction when the team got stuck, and it moved the work forward.

Which one feels the most real for where you are right now?
Drop it in the comments 👇

♻ Repost to help someone who needs this
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You can’t measure EQ on paper, 

But you can feel it instantly.

Here are 15 Traits of Professionals with High EQ:

1/ Adapt fast to change.
↳ They pivot quickly and keep moving forward

2/ Stay objective in conflict.
↳ They focus on fixing the issue, not the person.

3/ Take responsibility fast.
↳ They own mistakes and move to solutions.

4/ Express gratitude often.
↳ They acknowledge effort, not just results.

5/ Read people’s cues.
↳ They listen beyond words to understand emotions.

6/ Handle criticism gracefully.
↳ They turn feedback into fuel for growth.

7/ Motivate through belief.
↳ They inspire confidence by showing trust first.

8/ Stay calm under pressure.
↳ They pause before reacting.

9/ Set boundaries clearly.
↳ They protect their focus without guilt.

10/ Listen to understand.
↳ They make people feel genuinely heard.

11/ Communicate with clarity.
↳ They speak simply so everyone understands.

12/ Follow through consistently.
↳ They keep promises and earn reliability.

13/ Celebrate others’ success.
↳ They lift others without comparison.

14/ Keep learning always.
↳ They stay curious instead of comfortable.

15/ Lead with integrity.
↳ They act on values, not convenience.

Because professionals with high EQ don’t just perform well...
They make everyone around them better.

Which of these traits do you see most in your team?
Drop it below 👇

♻ Repost this to help your network.
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Prepping for the Real World

🟣 A self-development guidebook about bravely taking the lead role in designing your extraordinary world.  A powerful tool for young readers who are enduring periods of self-doubt, stagnation or rejection.

Author of Prepping for the Real World : Student and Graduate Success Secrets 

Young, Brilliant & Ready Ltd

Director and Founder

Royal Holloway, University of London

Senior Visiting Lecturer

TED Conferences

🟣 You Have Everything It Takes To Be Your Best | Cel Amade | TEDxSIMSREE (August 2021)

🟣 How To Deal With Rejection And Get What You Want | Cel Amade | TEDxSurreyUniversity (May 2022)

TEDx Speaker

University of Warwick

Warwick Enterprise

TSAKA Limited

Fairplay Consulting

Management Consultant

41% of graduates don’t feel confident entering the workplace, speaking to seniors and are anxious around their ability to achieve their aspirations. I am passionate about changing this because I believe everyone should feel confident, inspired, and empowered to innovate and reach their full potential.

In the past 24 months, I’ve delivered keynotes and presentations in 7 countries. I’ve also published a best-selling book, rocked the TEDx stage (twice!) and grown my YouTube channel to over 14,000 subscribers. All of which I use to empower young people with the personal development tools they need to step into the world of work or business with confidence.
 
As a result of working with me students, graduates & young professionals:
✅ Feel more driven to take proactive steps towards their academic, career & business goals
✅ Have improved self-esteem to show up authentically & feel less isolated
✅ Develop more self-awareness to disempower limiting beliefs and doubts
✅ Create wellbeing habits for personal fulfilment and happiness
✅ Overcome their public speaking fears and use their voice to communicate with impact
✅ Feel more confident in their ability to create their future, regardless of their background, race and gender

I provide Confidence, Mindset & DEI :
🟣 Keynote Presentations
🟣 Group Workshops
🟣 Group Trainings

What My Clients Say:
🗣“The students visibly blossomed in Cel’s presence as she gently yet firmly encouraged them to ‘recognise their inner champions’ and offered them practical advice on ‘realising their potential and manifesting their goals”
 
🗣“Cel delivered the workshops with excellence. She also gave us what we didn’t even know we needed – a safe space to have uplifting and courageous conversations on diversity, equity and inclusion”
 
Bespoke packages are available on request, so please do send me a connection request and a DM.

And in case you’re curious, when I’m not empowering our future leaders, I can be found in the gym or walking in the park to compensate for my love of peri-peri chicken, and I’m often travelling or volunteering as the youngest Advisory Board member of the School of Business and Management at Royal Holloway University.
 
If you're not ready to work with me yet, don't worry! You can grab some of my tips & free resources:
🔗Free stuff: https://celamade.com/designing-your-own-world-guide/

And remember, if you ever wonder, am I welcome here? The answer is YES🙂

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Cel Amade

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The Battle

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Cel Amade

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