Career Coach | 6 Promotions in 7 Years | From $40K to $200K | I teach a proven blueprint for landing 6-figure promotions | Follow for career growth strategies

Hi, I’m Alec, I went from a burnt-out assistant manager, to being promoted 6 times in 7 years, into a global leadership role. 

🟢 Promoted 6 times in 7 years at global leaders like L'Oréal and Johnson & Johnson.
🟢 Led multi-million-dollar brands and received an international move to the US. 
🟢 Recognized with marketing & customer awards across companies.
🟢 Coached 150+ ambitious professionals across marketing and commercial functions.
🟢 Followed by +80,000 top-performers for daily posts on how to be promoted.

Here's the truth HR, your boss, and mentors won't tell you:

Just working hard, performing in your role, won’t get you promoted.

I learned this the hard way.

Early in my career, I was that person:

❌ Going above and beyond
❌ Putting in endless hours
❌ Looking for approval
❌ Waiting for my turn

The result? 

Burnout, self-doubt, and frustration, watching others get promoted past me.

The game-changer wasn't working harder. It was working strategically.

I developed a 3-step strategy that accelerated my career:

✅ Accountability strategy
✅ Relationship strategy
✅ Competency strategy

Now I teach ambitious professionals how to do the same.

No more:

↳ Grinding without direction
↳ Being told to wait your turn
↳ Hearing it isn't  within policy
↳ Feeling stuck and undervalued
↳ Missing out on opportunities you deserve
↳ Watching peers get promoted ahead of you

Instead, you'll learn:

→ Why most "hard workers" fail.
→ What actually drives career progression.
→ How to build your dream career roadmap.
→ How to position yourself at the front of the line.
→ How to execute a strategy that gets you promoted faster.

Follow me for winning strategies to be promoted to 6 figures roles. 

Want to be promoted?

🟢 Book your 1:1 strategy call: https://calendly.com/arc-coaching/strategycall

To partner with me as a content creator or public speaker, please email: enquiries@alecrickard.com

Alec Rickard

If your job doesn’t grow you, it’s shrinking you.

They call it loyalty.

But after working with hundreds of professionals, 
I’ve seen this truth repeat...

The ones who grow fastest aren’t the ones who stay longest.
They’re the ones who move with purpose.

Here’s the thing about “staying loyal”:

It often means staying still.
And stillness slowly turns into stagnation.

You start to:

 → Trade curiosity for comfort.
 → Tell yourself it’ll get better next quarter.
 → Confuse being reliable with being replaceable.

But if your company isn’t investing in your growth,
Your development, your confidence, your next step.

You’re not being loyal to them.
You’re being disloyal to yourself.

You’re not leaving them behind.
You’re catching up to yourself.

Because every time you move toward a challenge, you evolve.
And every time you stay for comfort, you shrink.

So ask yourself:

If you stayed here for two more years…
Would you be more valuable, or just more tired?

Leaving isn’t just quitting.
It’s choosing progress.

The right job doesn’t just keep you safe.
It helps you soar.

Have you ever outgrown a role and known it was time to go?
Drop a comment below. 👇

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Founder building for 2026 | Corporate marketer → first-time Founder | Sharing stories along the way | I teach people strategies to advance their personal and career goals

13 Uncomfortable Truths Every Employer Should Read
(But most leaders will ignore them)

I’ve seen great teams fall apart,
Not because of pay...
But because of pride.

And every time it happens, leaders act surprised.

They roll out “fun perks.”
Send another engagement survey.
Host another all-hands to “rebuild trust.”

But nothing changes.

Because the real problem isn’t money...
It’s leadership. 

Here are 13 uncomfortable truths that most leaders don’t want to face:

1. A raise after a resignation isn’t retention.
↳ Reward people before they have to ask.

2. Respect matters more than recognition.
↳ Praise means nothing if people don’t feel valued daily.

3. Micromanagement doesn’t drive results.
↳ Set clear goals, then get out of the way.

4. “Culture” isn’t pizza Fridays.
↳ Culture is built on how you treat people when things go wrong.

5. Your team’s scared to say “I don’t know,”
↳ You’ve already built a culture of fear.

6. The loudest voices get attention,
↳ But the quiet ones often see the truth first.

7. High performers leave when growth stalls, not when workloads rise.
↳ Ambition needs challenge, not just tasks.

8. When you ignore feedback.
↳ You teach people that honesty isn’t welcome.

9. Loyalty fades when leaders stop keeping promises.
↳ Follow through, even when it’s inconvenient.

10. “Open-door policy” means nothing if people fear walking in.
↳ Be the one who opens the door first.

11. You can’t build long-term success on short-term respect.
↳ Lead with consistency, not convenience.

12. Favoritism destroys trust faster than conflict.
↳ When the rules change for a few, the culture breaks for everyone.

13. Purpose keeps people longer than pay ever will. 
↳ Show them how their work actually matters.

The truth hurts.
But ignoring it costs more.

Leaders don’t lose great people overnight.
They lose them in small moments.
When pride starts to matter more than people.

Which truth do you think leaders avoid the most? 👇

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10 Behaviours That Make You a Leader

(Before the Title Does)

You don’t wake up one day and become a leader.
It’s not a title. Not a headline.

It starts in the quiet choices you make when no one’s watching...
And people start following you long before HR gives you the title.

Here are the behaviours that actually show you’re already leading:

1/ You take ownership
↳ You handle problems without waiting for someone to fix them.
Example: A deadline slipped, so you pulled the team together, reset the plan, 
and got it over the line.

2/ You stay steady when things get messy
↳ Stress hits, you don’t spiral.
Example: Everyone panicked during a last minute change, you kept it calm 
and told folks what mattered first.

3/ You help others win
↳ You lift people up without keeping score.
Example: You shared a teammate’s idea in a meeting so leadership actually heard it.

4/ You communicate so work gets easier
↳ Clear, simple, no confusion.
Example: Instead of a long chat, you sent a straight to the point summary so the team knew exactly what to do next.

5/ You keep your word
↳ If you said you’ll do it, you do it.
Example: You delivered your part early so others weren’t blocked.

6/ You face problems early
↳ You don’t let awkward stuff pile up.
Example: You pulled someone aside and sorted a small issue before it became a big one.

7/ You treat everyone w/ respect
↳ Titles don’t matter to you.
Example: You thanked the intern for catching an error and made sure the team knew it.

8/ You stay curious
↳ You ask questions instead of pretending you know everything.
Example: You joined a call just to learn how another team works, not because you had to.

9/ You step up before you feel ready
↳ Action first, confidence after.
Example: You volunteered to present even though it scared you, and it changed how people saw you.

10/ You make decisions
↳ You don’t wait for perfect info.
Example: You chose a direction when the team got stuck, and it moved the work forward.

Which one feels the most real for where you are right now?
Drop it in the comments 👇

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Growth Coach | Building something new for 2026 | 6 promotions in 7 years from $40k to $200k | I teach people how to advance their careers | Follow me for strategies to grow personally and professionally

You can’t measure EQ on paper, 

But you can feel it instantly.

Here are 15 Traits of Professionals with High EQ:

1/ Adapt fast to change.
↳ They pivot quickly and keep moving forward

2/ Stay objective in conflict.
↳ They focus on fixing the issue, not the person.

3/ Take responsibility fast.
↳ They own mistakes and move to solutions.

4/ Express gratitude often.
↳ They acknowledge effort, not just results.

5/ Read people’s cues.
↳ They listen beyond words to understand emotions.

6/ Handle criticism gracefully.
↳ They turn feedback into fuel for growth.

7/ Motivate through belief.
↳ They inspire confidence by showing trust first.

8/ Stay calm under pressure.
↳ They pause before reacting.

9/ Set boundaries clearly.
↳ They protect their focus without guilt.

10/ Listen to understand.
↳ They make people feel genuinely heard.

11/ Communicate with clarity.
↳ They speak simply so everyone understands.

12/ Follow through consistently.
↳ They keep promises and earn reliability.

13/ Celebrate others’ success.
↳ They lift others without comparison.

14/ Keep learning always.
↳ They stay curious instead of comfortable.

15/ Lead with integrity.
↳ They act on values, not convenience.

Because professionals with high EQ don’t just perform well...
They make everyone around them better.

Which of these traits do you see most in your team?
Drop it below 👇

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Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

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