Hey, I'm Alec 👋I help growth-stage startups and CEOs unlock their most underutilized growth channel: employee advocacy on LinkedIn.The reality:→ Employee posts get 8x more engagement than company posts→ 76% of people trust employee content over branded content→ Your competitors are already doing this (and crushing it)What I do:I run RallyUp - the platform that transforms your employees into LinkedIn influencers through gamified competitions and proven playbooks.Who I work with:→ Growth-stage startups (50-200 employees) ready to dominate LinkedIn→ Marketing teams tired of shouting into the void→ CEOs who want to build in public but need the strategyMy track record:→ 16k+ LinkedIn followers built organically→ 3M+ impressions in 90 days→ Scaled employee advocacy at Ramp and beehiivLet's talk if:Your team has untapped LinkedIn potential and you're ready to turn employees into your best marketing channel.📅 Book a free strategy call: https://calendar.app.google/JgxcqpGGiwd5nz6w8📧 Or DM me "RALLYUP" to get startedBased in Jerusalem. Previously Ramp + beehiiv.

Alec Kremins

i worked at beehiiv when they scaled to $20M ARR and raised their $33M series b.

i watched the content engine from the inside and it inspired me to start RallyUp.

most companies post from a company page and wonder why no one engages.

here's how my friends make magic happen:

Tyler Denk 🐝 (CEO, 50k+ followers)
→ builds in public daily. shares real revenue, churn, and growth struggles.
→ reinforces that the product is built by newsletter writers, for newsletter writers.
→ has a banger of a newsletter and dogfoods everything he does.

Daniel Berk 🐝 (Sales, 24k+ followers)
→ runs his own newsletters to "dogfood" the product publicly.
→ uses memes and culture to engage instead of corporate updates.

Benjamin Hargett 🐝 (Head of Product, 9.5k+ followers)
→ shares the engineering reality of scaling 1B+ emails.
→ uses content to attract top-tier engineering talent.

and they're not alone... Jacob Schonberger 🐝 , Dane Miller 🐝, J.T. Levin 🐝, Vaidile Starkute 🐝, and Kelli Steckler 🐝  all post too (im sure there are more).

when employees post consistently:

→ every employee becomes a sales funnel
→ every workflow becomes a teaching moment
→ every decision becomes social proof

beehiiv doesn't just dominate the newsletter space. they dominate linkedin.

most saas companies: less than 10k impressions per month.
beehiiv: millions.

this is exactly why i built RallyUp, to help companies run this playbook without the chaos.

i documented the entire playbook you can use to build your own content engine from scratch. 

want the full breakdown?

1. connect with me
2. comment "beehiiv"

i'll send it to your dms.

building the future of EGC (employee generated content) | prev beehiiv & ramp | founder @rallyup

i spent 2 years saying ai content is garbage but i was wrong.

claude opus 4.5 didn't just make content better... it legitimately blew my mind.

here's the thing: i was blaming the tool when i should have been blaming the training data.

chatgpt, claude, gemini... they're all trained on millions of lifeless corporate posts, so they spit out the same generic slop as everyone else.

that's not an ai problem...that's a garbage in, garbage out problem.

opus 4.5 is different.

it doesn't just generate text, it preserves your voice while making it sharper and tbh the posts don't sound like ai. 

my team's been testing it for two weeks now.

the results:

→ opus posts outperform by 2-3x
→ more inbound dms (not just likes)
→ actual conversations that turn into revenue

and no, anthropic isn't paying me. i'm just sharing what's working.

want to see the exact prompts we use to generate high quality posts?

connect with me and comment "opus" and i'll send you:

→ the master prompt (trained on 500+ high-performing posts)
→ the custom instructions we use
→ framework for getting authentic voice + high engagement
→ how to set it up in 5 mins

ClickUp has 15 employees building in public on linkedin.

5 of them have over 20k followers.

this isn't luck, it's the most underpriced distribution channel in b2b right now.

here's what they figured out:

1. trust lives in people, not logos.

take Liam, one of their top SEs. he's not posting "clickup ads."

he's sharing the frameworks and habits that make him elite at his job.

→ it's authentic
→ it's educational  
→ it builds massive trust

when his followers eventually ask "what tool do you use?"

the answer is naturally ClickUp which is the ultimate soft sell.

2. your employees already have what agencies can't buy.

they have the networks, product knowledge and credibility.

but most companies cap their reach at a single brand account.

that's like having 50 distribution channels and only using one.

3. egc scales trust in a way ads never will.

employee-generated content isn't a marketing tactic. it's the new b2b go-to-market standard.

this is exactly why we built RallyUp, to help companies run this playbook without the chaos.

huge shout-out to Chris for the inspo and for constantly pushing the needle on what modern B2B distribution looks like! 👊

we analyzed 2,000+ posts from 500+ creators to find out what actually works on linkedin in 2026.

99% of creators don't know this framework exists and i'm giving it away for free

we pooled everything into a linkedin coach gem that does 4 things:

→ builds you a 90-day roadmap tailored to your niche
→ generates post ideas so you never stare at a blank screen
→ analyzes your drafts before you hit publish
→ ranks your posts by strength so you know what's actually working

this isn't theory. it's built on frameworks i've tested myself:

→ strategy that's helped creators grow from 1k to 15k+ followers
→ post formatting based on 2,000+ high-performing posts
→ hook patterns that consistently drive 2x engagement
→ optimization for saves, shares, and comments

less than 1% of linkedin users post consistently.

that means if you show up with a real strategy, you're already ahead of 99% of people.

want the framework?

1. connect with me
2. comment "gem"

i'll send you the 2026 linkedin coach gem for free.

p.s. want to get your whole team posting? i'll throw in the egc handbook too. 👊

fundraising as a founder is the most bizarre experience.

one minute i'm helping debug a broken api call and the next i'm pitching a 10-year vision to an investor.

you go from being completely in the weeds to selling a future that doesn't fully exist yet. 

a good friend of mine (shoutout Alex Oppenheimer) once told me that fundraising is a mix between acting and sales.

i finally get what he meant.

you have to be so deeply confident in your vision that investors can't help but see it too.

the best salespeople truly believe their product can change lives. that's not manipulation, that's conviction.

and right now, i feel like i'm exactly where i'm supposed to be.

right place, right time, right people around me.

i don't have every step mapped out, but i know there's going to be a good outcome.

figuring out exactly how to get there? that's the fun part.

let's get it.

i'm no expert on the linkedin algorithm, but there's one thing i know for certain.

your team's profiles get 8x-10x more reach than your boring company account.

the algorithm doesn't care about company logos. it cares about humans.

when your employees share what they actually do, people trust them. 

when your company posts a press release, people scroll.

let me show you what i mean.

on august 4th i got let go from my stable tech job. instead of job hunting, i decided to build something.

so i launched RallyUp to the world.

no pitch deck, no massive trust fund, just me, sharing the journey publicly on linkedin.

i used my own journey as a case study and my posts validated my belief.

here's what happened:

→ people started paying for beta access (4 days in pre-product)
→ a partner at a top-tier vc saw my posts and sent me a cold dm saying he saw the billion-dollar opportunity (14 days in)
→ 75+ engineers applied to work with me (just from my posts)

the wild part?

every single one of those came because i was posting authentically about the journey.

not selling... just building in public.

the more i posted, the more inbound i got. investors came to me. talent found me. customers wanted in.

people buy from people, not logos.

if your team is still quiet, you're missing out on a massive opportunity.

every day they're not posting, your competitors are building an audience that will eventually become their customers.

want the framework we built to get your whole team posting without the burnout?

1. connect with me
2. comment "team"

i'll send you the framework for free.

people either love what i'm building or don't get it at all which is exactly why i'm so bullish.

yesterday i saw a post from the founder of Boardy preaching to founders to stop trying to convince every investor you meet.

it hit home.

in every investor conversation, product demo, or hiring conversation, i can tell within the first 5 minutes if they're a fit.

their initial reaction tells me everything i need to know.

as we gear up for our seed round, here's the list of things you need to believe to believe in RallyUp:

1. trust has moved from companies to people.

faceless company pages, SEO, and traditional ads are dying. 

people buy from people. employee-led growth is the best way to build trust at scale in 2026 and beyond.

2. EGC is the next enterprise GTM standard.

employee-generated content isn't just a marketing tactic. it's the next standard for enterprise go-to-market, hiring, and sales. just like every company needs a crm, every enterprise will need an OS to manage their employees' social presence.

3. gamification helps solve the execution problem.

the bottleneck to employee advocacy isn't a lack of ideas. it's a lack of consistent execution. leaderboards, streaks, and rewards turn distribution into a competition. gamified consistency is the best way to turn employee voices into a predictable, scalable revenue channel.

4. ROI must be downstream and quantifiable.

the era of vanity metrics is over for B2B. for EGC to become a line item in an enterprise budget, it needs full-funnel visibility into how individual posts influence hiring, marketing, and closed-won sales. if you don't believe social influence can be tracked with the same rigor as an ad campaign, you won't see the opportunity we're chasing.

if you believe in what we're building, let's chat.

we took a boring b2b company and increased their engagement on linkedin by 576% in 3 weeks.

before RallyUp, they were averaging 3 employees posting per week and it was a ghost town.

3 weeks later:

→ engagement: +576% increase in likes, comments, and shares
→ total content: +231% increase in posts (13 → 43 posts/week)
→ active employees: went from 3 to 15 posting weekly

turns out "boring" companies can dominate social when you activate the right people.

so what changed? 3 things.

1. centralize: make it easy for the team to find topics. no more "i don't know what to post."

2. gamify: create friendly competition. leaderboards, streaks, and recognition turn posting into a habit.

3. amplify: when one wins, the company wins. celebrate the wins publicly.

if your team is silent on linkedin, you're leaving money on the table.

curious how this would look for your business?

slide in those dm's i gotchu with a present :)

the cluely CMO and head of marketing both stepped down in the same week.

everyone online is panicking. "the company is going under." "this is a red flag."

i see something completely different.

this isn't a company problem, it's a generational shift.

young, talented people don't want to climb corporate ladders anymore. they want to build their own.

the old playbook was simple: get a stable job, put in your years, collect your title, retire.

but this generation watched their parents get laid off after 20 years of loyalty and they saw "stable" jobs disappear overnight.

so they're rewriting the rules.

→ equity over salary
→ ownership over titles
→ building something real over climbing someone else's ladder

when two senior leaders leave a company in the same week, the default reaction is fear.

but what if they just realized they had more to offer than managing someone else's vision?

the best talent isn't leaving because companies are failing.

they're leaving because they want to build something of their own.

and honestly? i get it.

2019: employees could get fired for filming at work.

2026: employees get paid and promoted for it.

impressions are down ~20% platform-wide. sponsored posts now eat up 11% of the feed (up from 5% two years ago).

attention is more expensive than ever and the brands winning aren't spending more.

they're activating what they already have: their people.

employee-generated content (EGC) is the move.

not influencers, not paid faces, but your own team.

the math is simple:
→ employee voices generate 8x more engagement than corporate channels
→ employee-shared content drives 7x more conversions than brand-shared
→ algorithms prioritize human authenticity over logos

your employees are already having conversations you wish your ads could buy into.

but the shift demands more than just asking your team to post:

1) rebuild your content ecosystem

instead of one company page, you have 50 employees each with their own network...every employee becomes a distribution channel. 

2) bridge the gap between intention and execution

asking is easy but posting consistently is hard. you need systems that turn "i want to post" into "i actually posted" with zero friction.

3) measure what matters

track employee share-of-voice vs. ad spend. if you can't measure it, you can't scale it.

the most influential voices for your brand already work for you.

its time to start activating what you already have.

if all this EGC talk is getting you pumped, comment "rally" and i'll set up a free 15-minute consultation with my team.

Co-Founder at generAI | Helping DTC brands leverage AI

co-founder of parker. ai x creative strategy

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Alec Kremins

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The Battle

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