Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

I help coaches and mentors turn their LinkedIn into a steady stream of clients (without having to write a single word themselves.)

Most of the people I work with tell me the same things:

1. "I don't know how to write effectively."
2. “I’m too busy running my business to sit down and write.”
3. “When I do try, it doesn’t even sound like me.”

Honestly, I get it. 

Writing is hard.

Even harder when you keep showing up, putting in the effort, and still don’t see any results.

That’s literally what I do for you.

I’ve written and published every single day for the past 3 years. 

Over 15,000 posts. 15 million+ impressions. 

It's safe to say I know how to keep the lights on, content-wise.

Here’s how I make it easy for you:

• I get to know how you actually talk and what you stand for.
• We chat so I can pull out all the expertise and ideas stuck in your head.
• I turn that into posts that actually *sound* like you wrote them.
• I plan, write, and post them for you—every single week.
• You stay visible, stay top of mind, and keep bringing in the next client.

This approach has helped my clients:

• Get 40 leads and 200 new followers from just one post
• Hit 950+ reactions and 250+ comments from just two posts
• Generate over 935,000 impressions for my content last year alone

You focus on closing deals and serving your clients.

I’ll make sure through the content that the clients keep coming in.

If you want to chat about working together, just DM me.

If not, no worries. Hope you get some good ideas from my posts anyway.

– Kush

Kush Shah

5 mistakes killing your LinkedIn lead generation

(Fix these or stay stuck at zero leads):

I've written for 30+ coaches over the past 4 years.

Published 15,000+ posts. Generated millions of impressions.

And I've seen the same 5 mistakes destroy lead generation over and over:

1) Inconsistent Posting

You post 3 times one week. Ghost for 10 days. Post twice. Disappear again.

You will be punished if you do that (& not in the you way you like to be punished btw.)

If you do that, your audience forgets you exist.

The fix is pretty simple.

Pick a schedule you can actually maintain.

3x/week beats daily if daily means you'll burn out in 2 weeks.

2) No Case Studies

This is the most damaging mistake on this list.

Without proof, you're just another person making claims.

The fix:

Turn yourself into a case study or work for free until you have 2-3 solid results.

One of my clients was skeptical about posting a case study that required vulnerability.

He almost didn't want to publish it.

That post generated 40 leads.

Case studies are literally the difference between scrollers and sales calls.

3) Talking to the Wrong Audience

You're a high-ticket coach writing content for broke beginners.

Sure, they will engage, and you'll get that little squirt of dopamine too.

But at the end of the day, nobody books any calls with you.

The fix:

ONLY write for your ideal clients, even if it means less likes and impressions.

4) No Clear CTA

Your post gets 100 likes.

You also get a crap ton of comments. But zero DMs. Zero calls booked.

Why?

It's because people don't know what to do next.

The fix:

End every post with one specific action. Comment this. DM me that. Book here.

5) Posting Without a Clear Offer

"I help people grow" means nothing.

(Unless you're writing on onlyfans)

The fix: Spell out exactly what you do, who it's for, and what results they get.

Make it so clear a 12-year-old could explain your offer.

Example:

"I ghostwrite 20 LinkedIn posts monthly for coaches making $10k+. One 90-minute call. Zero writing from you."

My challenge to you:

Pick one mistake. Fix it this week.

Your lead generation will change faster than you think.

P.S. If you're a coach or founder who wants consistent leads from LinkedIn but hate writing, hit the "Book an Appointment" link at the top of this post. Let's see if I can help you with that.

LinkedIn Content Partner for 6-8 Figure Founders & Coaches | 5M+ impressions for clients | Landing them leads, radio invites & sponsorships from their content | Apply to work with me 👇

5 Mistakes Killing Your Lead Gen:

I need to get this off my chest.

For the last time, it’s:

• Espresso, not expresso.
• Strategy, not “stratergy”
• Niche, not “nitch”
• You’re, not “your”
• Definitely, not “definately”
• Lose, not “loose”
• Entrepreneur, not “enterprenure”
• Etc., not “ect”
• Macchiato, not “machi-uhh”
• SaaS, not “sass”
• Algorithm, not “algorhythm”
• LinkedIn, not “linkdinn”
• Espresso, again, not “expresso”
• Meme, not “me-me”
• Cache, not “cash-ay”
• GIF, not “jiff” (we’re not doing this debate today)
• Data, not “dah-tahh” (unless you’re feeling British)
• Nuclear, not “nuke-you-lar”
• Quinoa, not “quin-oh-ahh”

What else would you add?

How I run my ghostwriting biz with a 7-month-old.

8am - wake up with my daughter (no choice lol)
8.15am - read Tintin or Harry Potter to her + playtime
11am - she naps. I get some client work done
11.30am to 2pm - client content, LinkedIn engagement, send connection requests
2pm - she's up. Laptop goes away
4pm - second nap. This is my main work block
4.15pm to 6pm - client work + connection requests + send DMs
6pm - laptop closed
10pm - she's finally asleep. Laptop back up for an hour or two

Not exactly the productivity porn you see on here haha

But this exact routine helped me hit my highest revenue month ($8k+)

• No fancy routine
• No 5am miracle morning
• No checking my phone every 5 minutes

The thing that actually moves the needle:

Sending 25+ connection requests and DMs every single day.

That's it.

I use Cold Turkey, Opal, and Unpluq to block everything else out.

When I'm working, I'm 100% working.

When I'm with my daughter, I'm 100% with her.

No half-assing either one.

It's not sexy.

But it keeps clients coming in while I get to be present for every giggle and milestone.

And tbh, that's all I really care about.

Unpopular opinion:

Reading just marketing/copywriting books won't make you a better writer.

Fiction will.

I write for a living. I ghostwrite LinkedIn content for founders and coaches.

And the single best thing I've done to improve my writing wasn't a course. Wasn't a template.

Wasn't a framework.

It was reading novels.

Here's what fiction gives you that non-fiction doesn't:

1) Understanding a good story structure

You don't analyze a great novel.

You experience it.

And that experience rewires how you write.

Your posts start flowing instead of feeling forced.

2) Emotional vocabulary

Marketing teaches you "pain points."

Fiction teaches you what pain actually sounds like when someone describes it.

Big difference.

3) The ability to hold attention

A 300-page novel keeps you reading for hours.

A marketing book?

You skim it.

Fiction trains you to write stuff people actually want to finish.

4) Pattern recognition

After enough fiction, you start noticing what makes a scene work.

What makes dialogue land. What makes an ending hit.

Those patterns show up in everything you write after.

5) A "human-sounding" voice

The more fiction you read, the more your writing sounds like a person talking.

Not a marketer selling.

And that's the whole game on LinkedIn.

TL;DR:

Read more fiction.

Your copy will thank you.

P.S. Speaking of fiction... just picked up the entire A Song of Ice and Fire series and the Lord of the Rings collection. That's 11 books. Someone hold me accountable.

Me writing posts for clients: voice nailed, hooks that slap, stories that make people DM them.

Me writing posts for myself:

I've been posting on LinkedIn for the past 1.5 years.
1200 posts published.
1.3M impressions generated.

Few misconceptions about LinkedIn that are holding you back:

1/ You don't need to post every day. 

I'm a huge proponent of daily posting. But I've seen people crush it with 3-5 posts per week. Three great posts per week beat seven mediocre ones. Quality wins.

2/ Viral posts don't build audiences. 

They bring tourists, not followers. Real growth comes from showing up with valuable insights week after week and merging them with your stories and personality.

3/ Commenting isn't networking. 

Dropping "Great post" on 50 posts daily is spam. Real engagement means adding value to conversations. For every post you comment on, ask yourself "What does this idea mean to me?" and share that thought.

4/ You can't hack the algorithm. 

There's no secret formula. The algorithm rewards posts that keep people on the platform. Write stuff people actually want to read. That's it.

And the truth about all of this is LinkedIn growth isn't one size fits all. 

What works for me won't work for everyone. 

My best advice would be to:

Get started, find your groove, and stick to what works for you.

It's slower than you think. More valuable than you expect. And simpler than the gurus make it sound.

Over the past 18 months, I've written a letter to my wife each month.

It wasn't some New Year's resolution or romantic grand plan.

It's not scheduled. 

I don't light a candle and put on piano music. 

Sometimes I write it while eating cold toast at 11am like a person who's given up on meals as a concept.

Sometimes it's at midnight when my brain won't shut up and I need somewhere to put all the thoughts before they rot in there.

Some months, it's full of big feelings and real things I've been meaning to say.

Other months, it's me writing:

"I know I've been weird lately. But I still notice the way you crinkle your nose when you're annoyed and I love it more than I'll ever be able to explain in a letter I'm writing next to a sink full of dishes."

There's no formula.

Sometimes it's awkward. 

Sometimes it's emotional. 

Sometimes I read it back and think "this is genuinely embarrassing" and then I send it anyway because what am I gonna do, edit a love letter? 

That's worse.

The thing is...

You should never miss a chance to tell someone you love them. 

Not because life is short. 

Life is actually pretty long. 

That's the problem. It's long enough to forget to say the important stuff.

And this is my way of not forgetting.

Every time I write one, I get this stupid little reminder that life is happening. 

Not in the big moments. 

In the tiny, boring, easy-to-miss ones that I'd walk right past if I wasn't forcing myself to write them down.

So no. I don't do this for content. 

Or because I think I'm some wise married man with answers. 

I'm a guy who eats cold toast and writes sentimental letters at midnight. 

But the world moves too fast. 

And I don't want to look up one day and realize I forgot to say the most important stuff to the most important person.

Anyway. That's it.

Just a habit I'm grateful I accidentally started.

Might turn this into next month's letter. Might not.

But she'll probably read this post before I decide.

And I kind of love that.

Claude Opus 4.6 just killed my entire business in 9 seconds.

I run a LinkedIn ghostwriting business. 

I spent 3 goddamn years building it from scratch.

Here's what happened when I fed Claude my entire process:

1/ Strategy call:

Claude ran it. Asked better questions than me. Didn't ramble about its weekend. The client said it was "the best call we've had." 

2/ Content creation:

30 posts in 11.69 seconds. Took me a week to write 30. And mine had typos.

3/ Client voice: 

Nailed it on the first try. Took me 3 months to stop sounding like myself. Turns out my voice was the problem all along.

4/ Client management:

Never forgets a deadline. Never sends a "sorry just saw this" message. Never needs a coffee break.

5/ Engagement strategy:

Commented on 200 posts before I finished brushing my teeth. Got more replies than I've gotten in 2 years. I think my audience prefers it.

The results:

→ Content quality: better than mine 
→ Turnaround time: 400x faster 
→ Client satisfaction: they haven't noticed I'm gone 
→ Client retention: improved since I stopped being involved
→ Emotional attachment to clients: zero

I spent 3 years perfecting a process that an AI learned over lunch.

I charge $2,000/month. Claude charges $20.

I need 3 coffees to function. Claude doesn't even sleep.
So what do I do now?

I'm thinking of hiring Claude and becoming my own client.

At least then someone's paying me.

♻️ Repost if AI has made you question your career today.

Here's how to grow on LinkedIn in 2026:

(you need to hear this)

STOP TRYING TO GO VIRAL. STOP COMMENTING 1000X PER DAY. STOP SOUNDING LIKE A BOT. TALK ABOUT HOW YOU DO THINGS. SHARE YOUR CLIENTS WINS AND HOW YOU HELPED THEM. WRITE FROM LIVED EXPERIENCE AND HAVE SOME F*CKING FUN.

DONE.

Every day I log into LinkedIn and see the same complaints.

"The algorithm sucks."

"I can't generate leads."

"LinkedIn is dead."

Meanwhile, my clients and I are quietly crushing it.

3 months ago, one of my clients was skeptical about LinkedIn.

Wasn't sure if the platform would "work for him."

Fast forward to today:

→ Podcast invites landing in his inbox
→ Speaking on public radio (221k+ weekly listeners)
→ Signing clients at his increased rate

All while spending 1.5–2 hours a month with me.

One call. That's it.

Here's exactly how we do it:

1) The Joe Rogan Call

We dig deep into his story, his background, his expertise, how he actually helps his clients.

This gives us content that builds authority AND connects with people on a human level.

2) Content written specifically for his ICP

Every post speaks directly to his ideal client's pain points & is written from his lived experiences.

Content that makes the right people think "this is exactly me."

3) A lead magnet each month that keeps working between posts

Something valuable enough to build trust before a sales conversation ever happens.
Warm leads. Not cold outreach.

Basically, a complete system - personal brand that compounds over time + consistent lead flow coming in on autopilot.

LinkedIn isn't dead.

Most people are just doing it wrong.

If you want results like this without spending 20+ hours a week writing content, managing your account, 
and guessing what works...

DM me the word "GROWTH"

I'll show you exactly what this could look like for you.

Most people think LinkedIn growth is complicated.

It's not.

Here are my stats for the past 90 days:

• 132,540 impressions (+28%)
• 1,169 new followers
• 93 posts published
• 6.6 posts per week

There's no secret hack that I used to get there.

I just stopped waiting for perfect and started publishing.

Coaches & founders talk about posting consistently. They post for a while. Then they stop because:

• The algo went down the drain
• It's not working for them anymore
• "Who has the time to post everyday?"

They say they're too busy. They say they need a better system.

What they actually need is clarity.

Here are a few things that work all the time (despite the algo acting up):

1/ Publish relentlessly

The algorithm doesn't reward genius.

It rewards showing up.

I hit publish 7 times every week.

If you aren't comfortable with that, post 3x to 5x per week and skip the weekend.

Be consistent with whatever cadence you choose.

2/ Grow your audience on purpose

Send 20-25 connection requests daily to ideal clients.

This is the easiest way to get on their radar, get their attention and start getting in touch with them.

This way, you're building an audience that actually matters.

3/ Show up in the comments

Drop thoughtful comments on posts in your space. Reply fast to your own audience.

The platform pays attention. Your future clients pay attention.

4/ Open strong or lose them

The first line decides everything.

You can write an absolute banger for an hour. If the hook doesn't stop them mid-scroll, they're gone.

Your effort disappears. Your message dies.

The thing is, all of this takes time.

Real time.

That's exactly why coaches & founders outsource all of that to ghostwriters like me.

I capture your voice.

I handle the ideas, writing, and posting schedule. I build your presence while you focus on revenue.

What you get: An optimized done-for-you 90-day system that starts filling up your pipeline with leads.

What I need: 2-3 hours of your time per month.

If you're interested, DM me "LEADS" and let's talk.

Client went from 0 posts to speaking on radio (221k listeners) + viral content in 2 months.

Before:

• Zero posts published
• No content strategy
• Strong expertise, invisible online

After 2 months:

• 720 reactions on one post
• Invited to speak on public radio (221,000+ weekly listeners)
• Industry leaders sliding into DMs for coffee chats and book guidance

Week 1: First post ever

128 reactions. 

Apart from the numbers, a good signal here was that the market cared about what he wanted to talk about. We started off pretty good.

Week 2: Second post

380 reactions.

Same thing as above. People care more and more about the topics we started talking about. With this post, we laid a pretty solid foundation for the coming weeks.

Week 4: Radio invitation

My client got invited to a public radio which has over 221,000 weekly listeners. 

Someone read his LinkedIn content and basically suggested that he'd be a solid guy to have on the radio.

HUGE WIN.

Week 6: Viral hit

We wrote about his hot take within his industry and it completely blew up.

It got over 720 reactions, which led to getting attention his brand from the industry peers.

2 other small but significant wins from this post:

• An author reached out for guidance on her book
• An industry leader reached out for a coffee chat..
• ... which led to a podcast appearance which airs next week.

The content mix that worked throughout:

We mixed two types of content:

1. Personality posts (off the clock, human stuff, hot takes)
2. Actionable posts (frameworks, steps, how they actually work)

The personality posts got attention. 

The actionable posts built trust.

If you want to get access to infinite opportunities (leads, thought leadership, podcast invites etc), you need a healthy balance of both.

Personality without proof = entertaining but forgettable.

Proof without personality = credible but boring.

What they didn't do:

• No commenting 69x per day
• No paid ads
• No AI spam in comments

Just good content that showed how they think and work.

The takeaway from all this:

You don't need a massive following or growth hacks.

We started from scratch for this client.

You need the right mix of personality and proof, topics that resonate, and content that shows your actual process.

That's what attracts the right people who want to work with you.

If you're a coach or consultant looking for leads on LinkedIn, DM me "LEADS" and I'll share how this would look for your account.

taplio

The Battle

Aldis Ozols

Kush Shah

Followers

Posts

Engagements

Likes

Performance ScoreKush Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Kush Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kush Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKush Shah's LinkedIn Performance