Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Just got off a call with Taylin John Simmonds.

His Substack results are insane.

4,600 new newsletter subscribers in 90 days. 

And get this...

He didn't go viral on LinkedIn. Didn't run ads. Didn't even leverage his massive X audience. 

All he did was post organic Substack content.

Plus, he added $3.5k in revenue from paid subscribers. Again, with NO upsell funnel...literally just from posting on Substack.

I've been watching this closely because I've been grinding LinkedIn for over a year to grow my newsletter. 

And it works, but it's getting harder. 

Reach is down. The algorithm is stingier. Converting followers to subscribers takes more effort than it used to.

So what did I do? I started posting on Substack a few weeks ago.

And I got 200 subscribers. In a week. 

You better believe I'm going all in.

The built-in discoverability is wild right now. Substack actively pushes your content to people already looking for newsletters to subscribe to. You're not fighting the algorithm—it's actually working for you.

And here's what makes it different from other platforms:

You're not just collecting followers... 

You're collecting SUBSCRIBERS. 

An owned audience that lives in your email list that you can export at any time you want.

So now I'm implementing a two-prong strategy:

1/ LinkedIn builds your audience + grows your list through lead magnets. 

2/ Substack grows your newsletter through built-in discovery. 

Paid subscriptions add a revenue stream on top of whatever else you're selling.

I'm not abandoning LinkedIn….

But I'm convinced Substack is the biggest opportunity right now for long-form content and growing your newsletter. 

But the window won't last forever. These things never do.

"This feels like LinkedIn in 2021" is what I keep hearing...

The creators who move now will have a massive head start. But this window won't last. Maybe 3-12 months before it gets crowded.

---

PS. I've partnered with Taylin to help coaches and consultants do the same thing. Full setup. Weekly content. Daily Notes. Built-in discovery that grows your list by 100+ subscribers per month.

Opening 5 spots this month. DM me "Substack."

Substack ghostwriting for coaches, consultants, & fractional execs. VP @ InMarket | Founder @ Second Voice | 13+ years in Agency & AdTech | Audience building + email marketing tips 🧩

My favorite AI prompt to turn any fuzzy idea into a killer content angle in under 10 minutes:

(Even if you have no clue what your actual point is)

I shared this a few months ago and people are still asking me for it.

Here's why it works:

AI can't read your mind.

But it can interview you.

And that's way more valuable.

When you dump a topic into ChatGPT and say "write me a post," you get ChatGPT's thinking.

Generic. Vague. Sounds like AI. Who'da thought?

I used to do this exact thing when I first started writing online. It's ok. Pretty sure most of us did.

Here's how to fix it:

Instead of asking AI to write FOR you, have it ask YOU questions.

Suddenly, your own thinking comes out.

Clearer. Sharper. Actually yours. Your posts will "feel" better and perform better too.

(and THEN you can use Claude to write you a first draft)

Your bottleneck isn't writing. It's the clarity of your idea.

Once you've clarified your thinking through an interview, the first draft writes itself.

(Works for LinkedIn posts, Substack notes, newsletters, whatever)

Here's the process:

Step 1: Pick any rough idea

"I want to write about how curiosity gaps work"
"How to find ideas for newsletters"

Step 2: Run the "Pinpoint Writing" prompt (screenshot the image below - credit to Nicolas Cole and Dickie Bush)

Step 3: Let AI interview YOU

Answer out loud. Or type stream-of-consciousness.

Don't filter. Just respond.

After you've done the thinking, writing is simple.

And you get content that sounds like you.

Because it IS you.

Try this once and I promise you'll never go back to "write me a post about [topic]" again.

LMK what you think.

Email newsletter ghostwriting for Exec coaches & Fractional executives. VP @ InMarket | Founder @ Second Voice | 13+ years in Agency & AdTech | Audience building + email marketing tips 🧩

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My goal for 2026: 5,000 email subscribers.

Here's how I'm getting there:

1/ Going all in on Substack

I finally started writing on Substack and I'm obsessed.

I put it off for months because it felt new and scary. But now that I'm in? I'm extremely bullish on this platform.

The distribution engine actually works.

Plus...I'm working on something exciting related to Substack growth as a service :)

More on that later.

2/ Repurposing Substack Notes everywhere

I'm taking my best Substack Notes and turning them into newsletters, LinkedIn posts, and Threads posts.

If you haven't tried Threads yet, it's Instagram's version of Twitter...just with way less ragebait and sensationalism (and it's easier to grow).

It's also writing-focused, which I love.

3/ Doubling down on email

Email is my insurance policy against algorithm changes.

Every experiment I run, every piece of content I create, I'm asking myself: how can this drive more email subscribers?

Because email lets me own the relationship. No platform can take that away.

And I want to test using email to accelerate social traffic too. Make the whole flywheel spin faster.

4/ Doubling down on outreach and social selling

Loom videos. Connection requests. DMs.

I'm making outreach a daily habit and gamifying it so it's actually enjoyable.

The key is treating it like a game, not a chore.

5/ Updating my email course

The old email course served its purpose but isn't relevant to my current offer anymore.

I use the lead magnet rule: Does this asset make the paid offer feel like the obvious next move?

If it solves a smaller problem people hit before the main one, that's a winner.

So, I'm creating a completely new course this month that shows exactly how to position, start, and grow a revenue-driving newsletter.

6/ Creating one new lead magnet per week

I'm committing to creating one new lead magnet every week.

The strategy: Take my best-performing posts and expand them with AI prompts and deeper frameworks.

If a post resonates, why not turn it into something that captures emails?

That's my 2026 playbook.

If you're also diversifying your traffic strategy, let me know what you're trying.

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"I don't know what to write about in my newsletter."

False. Yes, yes you do.

The answer is already in your analytics.

Last year I let my newsletter fall off, mostly because I thought I needed "fresh ideas" every time.

And then I'd get overwhelmed and just wouldn't write it.

Meanwhile, I had 200+ LinkedIn posts just sitting there. Already tested. Some proven to resonate.

Every post that performed well is a potential newsletter.

Plus, most email subscribers never saw those LinkedIn posts anyway.

And the ones who did? They'll appreciate the expanded version.

Here's how to turn one LinkedIn post into a newsletter that hits:

1) Find your winner

Open your analytics. Find a post from the last 30 days that performed AND has clear structure.

Framework posts and step-by-step posts (like this one) work best.

Stream-of-consciousness posts are harder to repurpose.

2) Expand each section 2-3x

Add examples, stats, or personal stories to each point.

You're not repeating the post. You're making it stick.

3) Rewrite the opening for email

LinkedIn hooks are built for the scroll.

Email hooks are built for the inbox.

LinkedIn: "Stop making this mistake."

Email: "Quick question. When's the last time you opened your analytics?"

4) Write 10 subject lines

Keep them under 44 characters.

Your subject line determines if anyone reads this thing.

One high-performing post = one newsletter.

Do this weekly and you'll never run out of content.

P.S. That's a lot of steps. I know.

That's why I built an AI prompt that generates 10 client-attracting newsletter ideas for any LinkedIn post in minutes using the "10 Magical Ways" framework.

Comment "NEWSLETTER" and I'll DM it to you (make sure we're connected first)

"How often should I email my list?"

That's not actually what you're asking.

What you're really asking is "How much is too much before people get annoyed and leave?"

And that's coming from a place of fear.

Here's the reframe:

If your emails deliver value, people want more of them. Not less.

Think about the newsletters you actually look forward to. The ones you open every time. Do you wish they emailed you less?

Probably not.

The problem isn't frequency. The problem is most emails are boring, generic, downright spammy, or feel like obligations to open.

So the real limit isn't your audience's tolerance.

It's your ability to consistently create valuable content.

That's a completely different constraint.

Instead of asking "How much is too much?" ask "How often can I produce something genuinely worth reading?"

If that's once a week, email once a week.

If you can do twice a week and maintain quality, do that.

If you're cranking out daily emails that are mid, scale back.

Stop worrying about annoying your subscribers.

Worry about whether what you're sending is worth their time.

- Aldis

6-figure Real Estate investor | Teaching busy professionals how to build a real estate portfolio, without investors.

For the last 8 years, I built 2 real estate companies to +$100 000 ARR each, while raising less than $1,000,000.

When in 2022, I read a random online post and was shocked at the power of personal brands

So decided to build my own.

Since then the results were phenomenal.

Writing every day for over 365 days changed my life.

I spend my days building offline and sharing online.

My mission is to be my “Optimised self”

My results and what I am doing:

→ Managing a six figure RE portfolio
→ 100% increase in my audience in 45 days.
→ Building apartment buildings every 3 years.
→ Built a powerful online community of RE professionals

Want to learn more about how I did this (and you can too) ?

Follow me here on LinkedIn.

Have a great 2024 and see you on the timeline.

Vinchenso Kendall

Jeff Bezos never said he was resourceful. He showed us the door he had for a desk. So why is your LinkedIn bio full of words with no meaning? Do this instead:
 
Demonstrate with stories.
 
Musk slept on the factory floor. 
That's commitment.
 
Gary V edited videos for 32 hours straight. 
That's dedication.
 
Howard Schultz got rejected by 242 investors.
That's persistent.
 
They let their story speak for them.
 
This week: 

1. Pick one word from your bio.
2. Find the story behind it.
3. That's the post.

Welcome back and may you have a blessed 2026.

- Vinchenso Kendall

 If you need help extracting your stories, send me a DM

6-figure Real Estate Investor・Ghostwriter・I help busy founders attract investors with their personal brand・Posts on business and growing a real estate portfolio.

I watched Timothée Chalamet say something most people won't:

" I'm in pursuit of greatness. 

I know people don't usually talk like that, but I want to be one of the greats"

He named it. Out loud.
No hedging. No false modesty.

Most investors are putting in actor-level commitment.
But they won't admit they want actor-level recognition.

Yet, ambition has a price.

And if you don't own your ambition.
You'll burn out. It really is that simple.

The 14-hour days. The missed weekends. The stress.

It only makes sense if you're building toward something legendary.

If you're telling yourself you just want 'enough'.
You won't last.

So let me say it:

I want to build one of the best solo-business brands online.

Not 'a good one.'
Not 'respectable.'
One of the greats.

And if you're working weekends, skipping vacations, thinking of your business at 11pm.

You probably want the same thing.

So don't apologise for it.
Say it proudly.

- Vinchenso Kendall

P.S. Building a legendary brand alone is lonely. DM me if you want to compare notes.

Your ghostwriter is in the business of trust, not attention.

Here's what beginners don't yet understand:

Impressions.
Engagement.
Vanity metrics.

Those are all hollow and, at best, a feedback mechanism.

Meanwhile, they ignore the only numbers that matter, like:

Trials started.
Investor calls booked.
Meaningful conversations.

These are metric that drive revenue and require trust to convert.

It's the reason a ghostwriter is hired.

If you just need likes and comments.
Hire an entertainer. 

Vinchenso Kendall

 P.S. If your writer isn't able to tell you how many sales calls their posts drove, find a new writer.

My former copy chief reviewed all my posts by asking one question:

"Did you pay off the promise of the hook?"

Early on, I almost never did.

I'd write a spicy opener, then meander into generic advice.

Every time I did this, a Zoom meeting appeared on my calendar.

No agenda. 

Followed by his blank stare and the words: 

"Read me your hook. Now read me your post. Do those match?"

I tried to explain, but he was always right.
They didn't.

So don't be like Young Vinnie.

Write the hook that stops the scroll.
Then write the post that earns it.

— Vinchenso Kendall

P.S. What's your test for whether a post delivers on the hook?

How I write about the same idea over and over.

(Without making it sound boring.)

Most investors are terrified of repeating themselves.

So they post about deal structures one week.
Cap rate analysis next.
Then market trends.

Variety, right?

Mmmmm, not really.

7 years ago, when good information was scarce, variety worked.

Now, attention is difficult to capture.
So, people go to specific sources for specific things.

Even the best creators are like musicians playing their hit songs.

Every concert. Same songs.
But different energy, different crowd, different story from behind the scenes.

The songs don't change. 
The performance does.

- Justin Welsh
"Solopreneurship is a lifestyle design choice."

- Alex Hormozi
"Make more offers."

- Dan Koe
"You are the niche."

You remember these because they repeated them.

So how do you deliver the same message 100 times without boring people?

You wrap it in a different story.

Here's what that looks like:

My core message: "Off-market deals come from relationships, not software."

Post 1 (Story):

"A broker called me last Tuesday with a 13-unit I never would have found on Zillow..."

Post 2 (Lesson):

"I spent $2,400 on deal-finding software last year. Closed zero deals from it..."

Post 3 (Contrarian):

"Everyone's fighting over the same 200 listings. Meanwhile, I'm getting first calls..."

Same idea.
Three different stories.
None of them are boring.

Now it's turn:

What's the ONE thing you want to be known for?

Now find 10 stories that prove it.

That's your next 10 posts.

— Vinchenso Kendall

P.S. DM me if you need help identifying your 3 core messages and building a content system around them.

taplio

The Battle

Aldis Ozols

Vinchenso Kendall

Followers

Posts

Engagements

Likes

Performance ScoreAldis Ozols's LinkedIn Performance

Performance ScoreVinchenso Kendall's LinkedIn Performance

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taplio

The Battle

Aldis Ozols

Vinchenso Kendall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aldis Ozols's LinkedIn Performance

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Performance ScoreAldis Ozols's LinkedIn Performance