Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Former Google Head of Sales & LinkedIn Managing Director | Creator of The Top 5% Method® | Helping High-Performing Professionals Build Influence and Design Elite Careers

Most careers are built by default.

The top 5% achievers design them deliberately.

I spent more than two decades inside the growth engines of the technology industry, including 10 years at Google and leadership roles at LinkedIn where I scaled billion-dollar portfolios across sales, marketing, product, and go-to-market strategy.

During that time, one pattern became impossible to ignore.

The professionals who rise fastest are not simply the most capable.

They understand how visibility, positioning, and influence operate inside complex organizations.

That insight became the foundation for The Top 5% Method®.

A strategic framework that helps high-performing professionals move from:

Execution → Strategic influence
Competence → Authority
Career ladder → Career architecture

Since 2015, I have coached 15,000+ professionals globally, including large leadership cohorts at Google, helping ambitious leaders redesign their trajectories and accelerate their impact.

Today I am the Founder and Chief Revenue Officer of Driving Impact, where I advise high performers and emerging leaders on how to:

• design intentional career trajectories
• become visible to decision-makers
• navigate power structures inside organizations
• build authority beyond their job title
• develop diversified income and portfolio careers

My clients include professionals from organizations such as:

Google
Accenture
Mastercard
Deloitte
LinkedIn
Delta
Barclays
and high-growth startups.

I also host Driving Impact: The Top 5% Method® Podcast, ranked in Apple’s Top 200 Business Podcasts, where I explore how top performers build influence, authority, and long-term impact.

If you are ready to stop simply climbing the ladder — and start designing your career deliberately:

Explore The Top 5% Method®

https://www.top5percentmethod.com
hello@drivingimpact.io

Katheline Jean-Pierre MSc

AI isn’t complicated. It’s just explained terribly.

If you're building with AI, here are 12 core concepts you need to know:

(From Luís Rodrigues, give him a follow)

1/ LLM (Large Language Model)

Massive neural networks trained on billions of words to predict and generate human-like text.
 
Used in: ChatGPT, Claude, Gemini, GitHub Copilot

2/ Tokens

AI reads in chunks, not characters. "Unbelievable" might be 3 tokens. Every token costs compute and money.
 
Used in: Model planning, API pricing, context management

3/ Prompt Engineering

How you ask matters as much as what you ask. I've gotten completely different outputs from the same model just by restructuring one sentence.
 
Used in: Content creation, business automation, image generation

4/ Transformers

The architecture powering modern AI. Self-attention lets the model weigh which words matter most in a sentence: "bank" means something different near "river" vs "money."
 
Used in: All modern LLMs, Google Search

5/ AI Agents

Models that plan, take actions, and loop back on results without a human clicking next at every step.
 
Used in: Workflow automation, research, multi-step tasks

6/ Context Window

Think of it as working memory. The bigger the window, the more text the model can hold and reason over at once. GPT-4 started at 8K tokens. Some models now handle 1M+.

7/ Multimodality

One model handling text, images, audio, and video. You can describe a photo, transcribe speech, and generate a report in a single pipeline.
 
Used in: Visual search, video analysis, accessibility tools

8/ RAG (Retrieval Augmented Generation)

Instead of relying only on training data, RAG fetches relevant info before answering. Helps a lot with accuracy and keeping things current.
 
Used in: Enterprise chatbots, customer support, documentation tools

9/ AI Alignment

Teaching models to behave in ways that are actually safe and useful. This is arguably the hardest problem in the field.

10/ Embeddings

Text turned into numbers that capture meaning. "Dog" and "puppy" end up closer together than "dog" and "spreadsheet."
 
Used in: Search engines, recommendation systems, document comparison

11/ Fine-tuning

Training a general model on specific data so it gets good at one thing. A base model knows everything broadly. A fine-tuned one knows your domain.
 
Used in: Medical diagnosis, custom chatbots, industry tools

 
12/ Hallucination

AI doesn't know what it doesn't know. It fills gaps with plausible-sounding, sometimes completely wrong answers. This is why human review still matters.
 
Impact: Trust, accuracy, business decisions

--

♻️ Repost to help your network understand AI.
➕ Follow me Katheline Jean-Pierre MSc for practical Business insights

12 Most Know GenAI terms from Luis Rodrigues

I built an app today.

Zero lines of code. Zero developers. Zero excuses.

because my students are busy. They're execs, high-performers, people in the middle of career pivots... and they want the Top 5% Method® Career Accelerator in their pocket, on the go... or wherever life takes them.

So I built it.
Live. By myself. In one afternoon.

With Replit, I went from "I wish I had an app" to "I have an app" 
and the whole thing felt almost unfairly easy.

This is what the new era of building looks like. You don't even need to wait anymore. You just need to start.


With replit, see how beautiful life is.
 🤍
C'est beau la vie. 

try it for yourself: https://lnkd.in/gymvyNT9

♻️ Repost if you’re ready to ship v1 today... not someday.

#Replitpartner #app #AI #replit

I Help Tech 👩🏾‍💻 Workers Become more secure in their Career, Pivot & Grow their Brand Authority | Fortune 100 Revenue Leader | Former Google, LinkedIn & Deloitte |

Emma Watson just said what every ambitious woman needs to hear right now.

"I'm WILLING to move forward even when I feel alone. 
I'm WILLING to go to bed each night at peace with myself. 
I'm WILLING to be my biggest, bestest, most powerful self."

Notice:
she didn't say "I will when I'm ready."
Or "I will when they notice me..."
Or "I will once I have permission...."

Just willing... and that's the key...

This International Women's Month, your willingness is your superpower.

Your readiness to move forward... 
even scared, 
even alone, 
even without permission... 
that's what separates you from everyone still waiting for the "right time."

What are you willing to do today that you've been putting off?


♻️ repost to inspire another woman today. 
📣 Join the next masterclass to elevate your voice today: https://luma.com/xyx53ude

They don’t need your perfection.
They just need your honesty.


The insight you think is “basic”
is someone else’s breakthrough.

The lesson you learned the hard way
is someone else’s shortcut.


When you carry a gift... when you carry God’s light. When your experience could help someone move forward, it's your duty to share it.

Even if it feels ordinary to you...
It might be life-changing for THEM.

Share your gift.



🔁 If this resonates, repost it to inspire someone else.
📣  Follow me, Katheline Jean-Pierre MSc, for practical ways to build brand authority in your career and on LinkedIn.

Fortune 100 Revenue Leader | Former Google, LinkedIn & Deloitte | I Help Women in Tech 👩🏾‍💻 Become more secure in their career & pivot |

A black woman in a pink dress presenting to a crowd

You’ve been told to wait your turn.
To stay humble...
Keep your head down. 

What nobody tells you:
These myths were never made to help you rise ❌

They were made to keep you safe.
But not successful.

In this carousel, I’m breaking down 7 outdated career myths women are still told, and what you actually need to believe instead.

It’s time to rewrite the rules.
Unlearn the noise.
And build a career your way.


Myth #1: “If I work hard, I’ll be noticed.”

Myth #2: “I need to be 100% qualified 
before applying.”

Myth #3: “Saying no makes me difficult.”

Myth #4: “Career breaks are a setback.”

Myth #5: “Good girls get promoted.”

Myth #6: “I shouldn’t talk about my accomplishments.”

Myth #7: “I have to choose between ambition and family.”



Swipe through the carousel to go deeper →

* There is no time like now to get the authority and recognition you deserve. You won't regret it. 

________
👉🏽 Learn how to build brand authority inside and outside or your company: https://luma.com/xyx53ude
👉🏽 Join the career acceleration waitlist: https://lnkd.in/gSjNSxT5
_______


♻️ Repost to help others elevate their brand.

CAREER MYTHS YOU NEED TO UNLEARN NOW

Your AI can process data.
But it can not build trust.


And in an AI-first world, trust becomes the real advantage… Your x-factor.

Because trust is not a vibe. It’s heartfelt consistent behavior over a long time period. 


Here are 20 ways to build trust at work and in your relationships, organized into 5 frameworks you can actually remember:

1) The TRUST Stack (the order matters)
Make outcomes repeatable
Close loops fast
Prove you understand
Create emotional safety
Tell the whole story

2) The 4 C’s of Credibility
6. Show your work
7. Be predictably solid
8. Make it about their win
9. Say the hard thing early

3) The Integrity Triangle
10. Match words & actions
11. Reveal incentives (“here’s what I’m optimizing for”)
12. No secret standards
13. Own your part

4) The Repair Protocol
14. Name the impact
15. Take clean responsibility
16. Offer a fix + deadline
17. Rebuild proof over time

5) The Trust Flywheel
18. Start with clarity (roles, decisions, timelines, expectations)
19. Ask for “friction feedback”
20. Call out trust wins publicly

If you want to stand out while everyone else is automating… become  the person people can trust under pressure AND in multiple contexts! 

Now... Which language of trust do you practice right now: reliability, candor, or repair?

♻️ Repost to remind everyone that trust still wins.
🚀 Drop your story in the comments.

an infographic that says "20 ways to build trust" 

She was brilliant but invisible.

Smart. Experienced.... The real deal. 
But, she was still the best kept secret in her field.

I recently spoke with a consultant specializing in AI governance for financial services firms. 

She wasn’t attracting decision-makers.
No CEOs, no CFOs, no Chief AI officers...
No steady inbound leads.
No clear authority positioning.

The harsh reality… is that LinkedIn has evolved.
Posting is not going to be enough.
Polished content without positioning does not convert.

She didn’t need more content.
She needed a clear Brand Authority strategy.

We’re now refining her positioning, and building sales, marketing, and content systems that turns visibility into executive-level conversations. 

AND LEADS!

If you’re a consultant or expert who wants to:
• Attract decision-makers
• Build inbound leads
• Become the go-to in your niche

It’s time your LinkedIn matched your expertise.

I’m hosting a Brand Authority Masterclass where I’ll break down what’s actually working right now.  


👉🏽 Sign-up now to the Masterclass at this link: https://luma.com/xyx53ude
👉🏽 Join the waitlist: https://lnkd.in/gSjNSxT5
♻️ Repost to help others accelerate their career with a strong personal brand.

 Bon Samedi.

a woman sitting in a chair giving a conference with a microphone at a conference. she wears a beige vest and a green dress. her name is katheline jean-pierre a brand authority career coach

The light you're hiding could change someone's trajectory. 
Yes, really. 
Even if you don't believe it. 

When you carry a gift,
when your story holds light,
and your path could help others find their own.

You have a responsibility.

Distill what you’ve learned.
And share it.

Even if it feels ordinary to you...
it could be life-changing for someone else.
Share your gift.
Share your voice.
Someone out there needs it.

Try it this week. 
Share one story and tell me what happens.

🔁 If this resonates, repost it to inspire someone else.
📣 Follow me, Katheline, to build your brand authority in your career.

taplio

The Battle

Aldis Ozols

Katheline Jean-Pierre MSc

Followers

Posts

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taplio

The Battle

Aldis Ozols

Katheline Jean-Pierre MSc

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katheline Jean-Pierre MSc's LinkedIn Performance

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