Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Just got off a call with Taylin John Simmonds.

His Substack results are insane.

4,600 new newsletter subscribers in 90 days. 

And get this...

He didn't go viral on LinkedIn. Didn't run ads. Didn't even leverage his massive X audience. 

All he did was post organic Substack content.

Plus, he added $3.5k in revenue from paid subscribers. Again, with NO upsell funnel...literally just from posting on Substack.

I've been watching this closely because I've been grinding LinkedIn for over a year to grow my newsletter. 

And it works, but it's getting harder. 

Reach is down. The algorithm is stingier. Converting followers to subscribers takes more effort than it used to.

So what did I do? I started posting on Substack a few weeks ago.

And I got 200 subscribers. In a week. 

You better believe I'm going all in.

The built-in discoverability is wild right now. Substack actively pushes your content to people already looking for newsletters to subscribe to. You're not fighting the algorithm—it's actually working for you.

And here's what makes it different from other platforms:

You're not just collecting followers... 

You're collecting SUBSCRIBERS. 

An owned audience that lives in your email list that you can export at any time you want.

So now I'm implementing a two-prong strategy:

1/ LinkedIn builds your audience + grows your list through lead magnets. 

2/ Substack grows your newsletter through built-in discovery. 

Paid subscriptions add a revenue stream on top of whatever else you're selling.

I'm not abandoning LinkedIn….

But I'm convinced Substack is the biggest opportunity right now for long-form content and growing your newsletter. 

But the window won't last forever. These things never do.

"This feels like LinkedIn in 2021" is what I keep hearing...

The creators who move now will have a massive head start. But this window won't last. Maybe 3-12 months before it gets crowded.

---

PS. I've partnered with Taylin to help coaches and consultants do the same thing. Full setup. Weekly content. Daily Notes. Built-in discovery that grows your list by 100+ subscribers per month.

Opening 5 spots this month. DM me "Substack."

Substack ghostwriting for coaches, consultants, & fractional execs. VP @ InMarket | Founder @ Second Voice | 13+ years in Agency & AdTech | Audience building + email marketing tips 🧩

My favorite AI prompt to turn any fuzzy idea into a killer content angle in under 10 minutes:

(Even if you have no clue what your actual point is)

I shared this a few months ago and people are still asking me for it.

Here's why it works:

AI can't read your mind.

But it can interview you.

And that's way more valuable.

When you dump a topic into ChatGPT and say "write me a post," you get ChatGPT's thinking.

Generic. Vague. Sounds like AI. Who'da thought?

I used to do this exact thing when I first started writing online. It's ok. Pretty sure most of us did.

Here's how to fix it:

Instead of asking AI to write FOR you, have it ask YOU questions.

Suddenly, your own thinking comes out.

Clearer. Sharper. Actually yours. Your posts will "feel" better and perform better too.

(and THEN you can use Claude to write you a first draft)

Your bottleneck isn't writing. It's the clarity of your idea.

Once you've clarified your thinking through an interview, the first draft writes itself.

(Works for LinkedIn posts, Substack notes, newsletters, whatever)

Here's the process:

Step 1: Pick any rough idea

"I want to write about how curiosity gaps work"
"How to find ideas for newsletters"

Step 2: Run the "Pinpoint Writing" prompt (screenshot the image below - credit to Nicolas Cole and Dickie Bush)

Step 3: Let AI interview YOU

Answer out loud. Or type stream-of-consciousness.

Don't filter. Just respond.

After you've done the thinking, writing is simple.

And you get content that sounds like you.

Because it IS you.

Try this once and I promise you'll never go back to "write me a post about [topic]" again.

LMK what you think.

No alternative text description for this image

My goal for 2026: 5,000 email subscribers.

Here's how I'm getting there:

1/ Going all in on Substack

I finally started writing on Substack and I'm obsessed.

I put it off for months because it felt new and scary. But now that I'm in? I'm extremely bullish on this platform.

The distribution engine actually works.

Plus...I'm working on something exciting related to Substack growth as a service :)

More on that later.

2/ Repurposing Substack Notes everywhere

I'm taking my best Substack Notes and turning them into newsletters, LinkedIn posts, and Threads posts.

If you haven't tried Threads yet, it's Instagram's version of Twitter...just with way less ragebait and sensationalism (and it's easier to grow).

It's also writing-focused, which I love.

3/ Doubling down on email

Email is my insurance policy against algorithm changes.

Every experiment I run, every piece of content I create, I'm asking myself: how can this drive more email subscribers?

Because email lets me own the relationship. No platform can take that away.

And I want to test using email to accelerate social traffic too. Make the whole flywheel spin faster.

4/ Doubling down on outreach and social selling

Loom videos. Connection requests. DMs.

I'm making outreach a daily habit and gamifying it so it's actually enjoyable.

The key is treating it like a game, not a chore.

5/ Updating my email course

The old email course served its purpose but isn't relevant to my current offer anymore.

I use the lead magnet rule: Does this asset make the paid offer feel like the obvious next move?

If it solves a smaller problem people hit before the main one, that's a winner.

So, I'm creating a completely new course this month that shows exactly how to position, start, and grow a revenue-driving newsletter.

6/ Creating one new lead magnet per week

I'm committing to creating one new lead magnet every week.

The strategy: Take my best-performing posts and expand them with AI prompts and deeper frameworks.

If a post resonates, why not turn it into something that captures emails?

That's my 2026 playbook.

If you're also diversifying your traffic strategy, let me know what you're trying.

"How often should I email my list?"

That's not actually what you're asking.

What you're really asking is "How much is too much before people get annoyed and leave?"

And that's coming from a place of fear.

Here's the reframe:

If your emails deliver value, people want more of them. Not less.

Think about the newsletters you actually look forward to. The ones you open every time. Do you wish they emailed you less?

Probably not.

The problem isn't frequency. The problem is most emails are boring, generic, downright spammy, or feel like obligations to open.

So the real limit isn't your audience's tolerance.

It's your ability to consistently create valuable content.

That's a completely different constraint.

Instead of asking "How much is too much?" ask "How often can I produce something genuinely worth reading?"

If that's once a week, email once a week.

If you can do twice a week and maintain quality, do that.

If you're cranking out daily emails that are mid, scale back.

Stop worrying about annoying your subscribers.

Worry about whether what you're sending is worth their time.

- Aldis

"I don't know what to write about in my newsletter."

False. Yes, yes you do.

The answer is already in your analytics.

Last year I let my newsletter fall off, mostly because I thought I needed "fresh ideas" every time.

And then I'd get overwhelmed and just wouldn't write it.

Meanwhile, I had 200+ LinkedIn posts just sitting there. Already tested. Some proven to resonate.

Every post that performed well is a potential newsletter.

Plus, most email subscribers never saw those LinkedIn posts anyway.

And the ones who did? They'll appreciate the expanded version.

Here's how to turn one LinkedIn post into a newsletter that hits:

1) Find your winner

Open your analytics. Find a post from the last 30 days that performed AND has clear structure.

Framework posts and step-by-step posts (like this one) work best.

Stream-of-consciousness posts are harder to repurpose.

2) Expand each section 2-3x

Add examples, stats, or personal stories to each point.

You're not repeating the post. You're making it stick.

3) Rewrite the opening for email

LinkedIn hooks are built for the scroll.

Email hooks are built for the inbox.

LinkedIn: "Stop making this mistake."

Email: "Quick question. When's the last time you opened your analytics?"

4) Write 10 subject lines

Keep them under 44 characters.

Your subject line determines if anyone reads this thing.

One high-performing post = one newsletter.

Do this weekly and you'll never run out of content.

P.S. That's a lot of steps. I know.

That's why I built an AI prompt that generates 10 client-attracting newsletter ideas for any LinkedIn post in minutes using the "10 Magical Ways" framework.

Comment "NEWSLETTER" and I'll DM it to you (make sure we're connected first)

Helping Women in Tech 👩🏾‍💻 Build a Career & Business They Love | Ex-Fortune 100 Exec at Google & LinkedIN | 15,000+ workers coached |

My passion for people runs deep.
I’ve coached over 15,000 women at Google
through a program that continues to empower talent today! 

Guiding the next generation to step into their potential isn’t just part of my work… 
It's my life’s mission.
I thrive in helping ambitious professionals make Quantum Shifts in their career,
especially in an AI-driven world.

If you have an opportunity where you're looking: 
- to achieve a career pivot
- to find a new job
- to gain sought after skillsets
- to get ahead in your career
- to learn to navigate corporate systems 
- to start or scale your side business
contact me.

I've coached people at Accenture, Delta, Mastercard, Barclays, Deloitte, Google, Linkedin, entrepreneurs and many more.

If you aspire to transform yourself into a bold leader, discover my top 5% method below and APPLY NOW to explore what's next for you:
https://www.top5percentmethod.com/
Reach out at: hello@Drivingimpact.io

Katheline Jean-Pierre MSc

Not every season will feel magical.
Some are for shedding.
Some are for building.

I’ve lived through all of them:

•  The quiet season of healing
•  The grinding season of building
•  The rising season of growth
• The radiant season of blooming

Each one required a different kind of leadership.
A new mindset. 
A sharper plan.

Some seasons called for letting go.
Others demanded I roll up my sleeves,
be heads-down, 
put food on the table,
and get things done.

Wherever you are right now: know this👇🏽

No season lasts forever.
And no season is wasted if you act with intention.

Even if the current season seems heavy...
Know that the next season might feel lighter,
and it might even sweep you away!

Keep going, and know that:  
another season is on the way. 🩷 


🔁 Repost if someone in your network needs this reminder.
📣 Follow me Katheline Jean-Pierre MSc for grounded life, career & leadership insights.

Fortune 100 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Ex-Google |

Moving across countries 13 years ago 
thought me one thing:
to let things go.

To start fresh.
To leave behind what no longer fit.
The extra luggages... the extra pairs of shoes... the mindset...
Growth demands release.

And the only thing more painful than growing?
Staying stuck at the same place when you know you were meant for more.

The caterpillar digests itself before it becomes a butterfly.
That’s how transformation works.
It’s messy, it's hard, it feels like you're chewing yourself up,
literally,
but it's always worth it.

Here’s what’s helped me grow through the seasons:

1/ Be kind to yourself
This isn’t easy. You’re doing better than you think.

2/ Trust the process
Feeling lost is part of finding your true path. 

3/ Embrace the struggle
What’s hard today gets easier with time.

Max De Pree said:
“We cannot become what we want by remaining what we are.”

💬 What’s one thing that helped you grow? 
Drop it below.

📍 Need a growth system? Join The Top 5% Method® mindset tools sent biweekly.

♻️ Repost to help someone else grow.
🔔 Follow me (Katheline Jean-Pierre MSc) for biweekly mindset shifts.

Fortune 500 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Ex-Google Exec |

I’ll always remember the leader who made me cry.

Not out of shame or ego, 
but because he cared enough to be honest.

He showed me what I couldn’t see...
Where I was holding back...
He put a mirror right in front of me.

That's the kind of leader you never forget.

The kind of leader:
• Who gives you a nudge, or a hug, at exactly the right time.
• Who sees something in you before you see it yourself.
• Who tells you the truth, even when it’s hard to hear.
• Who helps you believe in what you're capable of.
• Who reminds you who you are when you forget.

I’ll always remember the leader who made me cry.
because he cared enough to be honest.

He showed me what I wouldn’t see.
And what I could do if I chose better in the moment.

That conversation stuck with me. 
It changed how I show up: for myself and for others.

Now that the years have passed,
that a decade has vanished...
I still stand by the belief that:

People don’t just want to be managed.
They want to feel seen.

So the real question isn’t: Are you managing well?

 It is: Are you actually seeing your people?

If this hits home and you want more real talk on leadership, growth, and showing up at a higher level. I share it all in my newsletter: The Top 5% Method®

 ​📌 Here’s the link if you’re curious: https://lnkd.in/gX4mEkVA
🔁 Repost to remind leaders of what their mission is: changing people's lives.

A sign on a pink wall. It says: "People don't just want to be managed, they want to be seen. Katheline"

I have restarted multiple times.
Yes, that's true. 
It wasn't easy.  But I did it anyway. Here is why:

I’ve moved across countries.
Switched industries.
Shifted many different roles.

And every time I did... someone said:

“Are you sure?”
“You’re making the wrong decision.”
“Won’t that slow you down?”

But here’s what they didn’t see coming:  WHY I did it.

You don't get to the BE the best version of yourself by staying comfortable.
You can’t always break glass ceilings silently.

You break them by:
•  Speaking up, even when your voice shakes
•  Sharing your wins without apologizing
•  Refusing to wait for permission

I didn’t wait to be discovered.
I didn’t wait for a title to speak.
I didn’t play it small to stay safe.

I owned my voice.
I celebrated my wins.
I brought other people into the room with me.

Because this isn’t just about getting ahead,
It’s about creating your space to shine.

The difference it made:

•  My podcast ranked in Apple's top 200 in business for 6 months in a row.
•  Speaking on stages across Europe, the US, Canada and Africa.
•  Growing my following 4X to 37,000 on Linkedin in 8 months.
•  Paid consulting contracts to help others do the same.

All because, I built a brand authority that compounds over time.

It all started with one simple decision: TO START.

If you’re tired of being undervalued.
Let this be your sign.

You don’t need permission. 
You just need to START. 

I'm hosting a Masterclass on how to build a Brand Authority that compounds.

Join me on Tuesday February 3rd at 11am PDT/ 2pm EST.
👉🏽 Register now: https://luma.com/hviyhi21
👉🏽  Become more secure in your career: https://lnkd.in/gSjNSxT5


Now, tell me: What's one thing you can do today to stop playing small?

A woman in a podcasting studio with  a microphone. Her name is 
Katheline Jean-Pierre. The quote is: "
I didn’t wait to be discovered.
I didn’t wait for a title to speak.
I didn’t play it small to stay safe.

I owned my voice.
I celebrated my wins.
I brought other women
 into the room with me. "

The highest-paid women in tech aren't chasing credit.

They're building character
when nobody's looking.

While you're worried about who's noticing your work, they're focused on doing work worth noticing.

They understand compound character.

Every time you mentor someone without posting about it.
Every moment you choose integrity over image.
Every decision to do right instead of what's easy.

Yesss. It compounds.

That quiet consistency becomes your reputation.
That behind-the-scenes integrity becomes your brand.
That's when the invisible work becomes the foundation
for very visible opportunities.

The executives making promotion decisions watch the patterns.
They see who delivers without drama.
They notice who can be trusted with bigger challenges.

In a world obsessed with performance.
Start building who you are when cameras are off.
When the masks are off.
When there's no more pretending...

Ask yourself:  Would you still lead if no one knew your name?

It's often what separates the promoted from the passed over. The little extra things done when others are chasing credit.


📣 Follow me Katheline Jean-Pierre MSc for insights on advancing your tech career with integrity.
🔁 Repost to help others focus on substance over spotlight.

Fortune 500 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Google Alum

Flop before you fly.

That's what 2025 thought me.

If you’re not willing to fall flat, 
your career likely won’t take off.
You’ll see progress. 
You’ll hit goals.

But you won’t grow in the ways that matter.
It’ll look like success.
It'll look GOOD...

But underneath, 
you’ll feel stuck, 
stifled. 
Off-course.

Real growth happens when you stop performing.
When you stop hiding what didn’t work.
When you study the moments that cracked your ego wide open.


That’s when things shift.

You stop chasing.
You start leading.

People don’t need the polished version of you.
They need the truth. 
Your TRUE self. 

That's right! 

The flops. 
The rebuilds.

Share them.
 
That’s how you build Brand Authority that actually leads.
That’s how you become someone worth learning from.

🟡 What’s one tip that helped you grow?
🔁 Repost to help people see flops as stepping stones in their career.

Thursday reality check: 
If you're busy but not winning, your system is broken. Not your effort. 
Steal these 4 time management techniques of top CEOs.

You say you don't have time... 
But often time isn't the problem,
awareness is,
focus is...

Here's your brutal time audit.
Time management is about doing what actually moves the needle.

What most people get wrong:
They stay busy, not productive.

Let’s fix that ⬇️

Time management Tip #1:  Eat That Ugly Frog
↳ Do the hardest task first
↳ Build unstoppable momentum

Time management Tip #2:  The Pomodoro Technique (It's classic & effective!)
↳ 50 mins deep work
↳ 10 mins recharge
↳ Work smarter, not longer

Time management Tip #3:   80/20 Rule (I live by this rule for everything!)
↳ 80% results come from 20% of tasks
↳ Identify. Prioritize. Execute.

Time management Tip #4:   2-Minute Rule (The no non-sense rule)
↳ Small tasks? Do them now.
↳ Don’t let tiny things pile up.

You don’t need more hours in a day.
You need fewer distractions and sharper focus.

Master your time.  Master your results.

💾 Save this post.
♻️ Share to help your friends increase their productivity.
🔔 Follow me Katheline Jean-Pierre MSc for CEO-level productivity tips.

2024: Performance. Healing. Rest. 
2025: Standing up to everything inside and outside that wanted me small. 

2026: Dancing in the light.

Everyone asks me about my 2026 resolutions. 
I have just one word: Kanpe.
In Haitian Kreyòl, it means “to stand up” and "to rise".

But for us, it means so much more.

It’s the quiet power of resilience.
It’s standing tall in the face of hardship.
It’s dancing when the world wants to break you.

For me, 2025 wasn’t just about building a business.

 It was about standing up:
To the fear.
To the noise.
To the voices inside and outside that wanted me small.

2024 was a year of Performance. 
Healing. 
and Rest. 
Stepping onto global stages in Europe and Africa.
talking growth, AI, and careers.

But 2025?
It was heads-down.
Stepping fully into my purpose.
Coaching women, mentoring minorities, guiding those looking for their voice. Looking to build their brand authority.
Owning mine alongside them.

Oftentimes, it looked like working from home in my PJs, 
toddler on hip,
or relocating twice in a year searching of my dream community. 
Finding my vibe. 
And quietly walking away from places, people, 
and relationships that no longer served me. 

No matter how loud their stories were.
No matter what masks they were wearing this time. 

My ancestors fought for freedom.
And in my own way, 
so did I.

I stood up to the forces,
internal and external 
that tried to dim my light.
And I chose to carry it anyway.
So no, I don’t have a long list of resolutions.

In 2026, I’ll be dancing in the light. 
Every. Single. Day.
Grateful for making it another day. 
Literally standing 'kanpe'
and stepping it up. 💃🏾

If you’re ready to claim your light.
🕯️Comment LIGHT below.

🔁 Repost to inspire others to fearlessly step into their power.

You're not really too busy, 
You're just misaligned with your priorities.
Today is your opportunity to take care of you.

This is your reminder to:

Go for a long walk in the sun
Get your workout in
Drink your glass of water
Take that nap
Stretch
Meditate for 5 minutes

You only get one body. 
One mind. 
One you.

And if you don’t self-care today, 
you’ll be forced to self-repair later.

This is your call to invest in you.

Start now.

🔁 More people need to see this, share it with your network.
📣 Follow me Katheline Jean-Pierre MSc for daily life inspiration.

image credit: Rob Dance

no one is too busy, it's just a matter of priorities. This is your reminder today to take care of you.

The women getting promoted 2.3x faster know something about themselves that you're still figuring out. 

You think you fail because of your willpower.
The reality is you fail because of your identity.

Who do you believe you are?

Who you think you are drives your performance.
It also drives your success.

That’s one clear insight in James Clear's book Atomic Habits. 

You win when you can change who you believe you are. 

Then, you can add all the systems, the rules and the outcomes tied to who you know yourself to be.

When identity changes, behavior can follow. Not the opposite.

What identity are you reinforcing with your habits right now?

♻️ Repost to help someone start their 2026 planning with the right approach. 
➕ Follow me Katheline Jean-Pierre MSc. I help women in tech gain insights on how to advance their career.

The best time to ask for a raise 
isn't at your annual review. 
It’s 48 hours after you made your boss look good to their boss.

 That’s the small window when you’re TOP OF MIND for them.  

This window of time is important, 
and as my kiddo says:
 It's "tiny tiny". 

This win is the "tiny tiny" window for you to ask for more.
...and the more you keep stacking these wins,  the more you can build your case for more...

Because in reality:
Your promotion might be delayed.  
But your raise doesn't have to be.

40% of companies now offer promotions without pay increases. 👀 
Which means you can negotiate a raise without the title.

Most professionals wait for their manager to bring it up.

The Top 5% creates the conditions that make "yes" inevitable.

Here are 6 simple ways to do it:

1/ Build your case 90 days early

Average: Asking during annual review with no prep
Top 5%: Tracking impact for 3 months before the ask

Document:
→ Revenue driven or protected
→ Costs reduced
→ Time saved
→ Problems solved outside your job description

"I improved morale" = nothing.
"I cut turnover by 40%, saving $180K in recruiting costs" = leverage.

2/ Time it right

Ask after:
→ A major win
→ You made your boss look good to their boss
→ Strong company earnings
→ During off-cycle reviews (62% of orgs now offer these)

Never ask during budget freezes or layoff rumors.

3/ Reframe it as market correction

Don't say: "I think I deserve more."
Say: "I'd like to discuss a market adjustment. My compensation doesn't reflect the level I'm delivering at."

You're not asking for a favor.
You're correcting a gap.

4/ Name the expanded scope

Your role grew. Your pay didn't.
Script: "When I started, I handled X. 
Now I'm doing X, Y, and Z. I want my comp to match the scope I'm already delivering."

This isn't "give me more for the same work."
This is "pay me fairly for the work that already changed."

5/ Give them a timeline

If budget is tight:

"I understand timing might be challenging. Can we set a date in 60 days to revisit? I'd like to know what I need to hit to make this happen."
Keeps it alive without the fight.

6/ Negotiate beyond base salary

Salary frozen?

Comp isn't just your base number. Ask for:
→ Professional development budget
→ Flex work arrangements
→ Performance bonus
→ Stock options
→ Extra PTO

Your promotion might take 18 months.
BUT your comp conversation can happen in 18 days.

If you wait for your company to value you, you'll be waiting a long time. Think about a 5 year old who says - impatiently: "Are we there yet?" It's all encompassing, all demanding and unmissable...  That's the energy you will need to stay top of mind and become unmissable.


📩 Ready to stop waiting? Join the Top 5% Method® Career Accelerator cohort starting Feb 5th https://lnkd.in/gSjNSxT5

♻️ Repost to help someone get paid what they're worth.

"I never thought it was possible."

"I was completely overwhelmed."

Meet Paola: Digital marketing manager who was looking to successfully pivot in her career.

In a few weeks in the top 5% career accelerator program, she went from feeling overwhelmed to being offered the role she was targeting at Accenture. 

Listen to her story below.

➝ If you are ready to create the next level version in your career, apply to join the waitlist today: https://lnkd.in/dfk8B-WT

📅 Next cohort starts in February 2026: https://lnkd.in/gSjNSxT5

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Aldis Ozols

Katheline Jean-Pierre MSc

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The Battle

Aldis Ozols

Katheline Jean-Pierre MSc

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aldis Ozols's LinkedIn Performance

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