Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Just got off a call with Taylin John Simmonds.

His Substack results are insane.

4,600 new newsletter subscribers in 90 days. 

And get this...

He didn't go viral on LinkedIn. Didn't run ads. Didn't even leverage his massive X audience. 

All he did was post organic Substack content.

Plus, he added $3.5k in revenue from paid subscribers. Again, with NO upsell funnel...literally just from posting on Substack.

I've been watching this closely because I've been grinding LinkedIn for over a year to grow my newsletter. 

And it works, but it's getting harder. 

Reach is down. The algorithm is stingier. Converting followers to subscribers takes more effort than it used to.

So what did I do? I started posting on Substack a few weeks ago.

And I got 200 subscribers. In a week. 

You better believe I'm going all in.

The built-in discoverability is wild right now. Substack actively pushes your content to people already looking for newsletters to subscribe to. You're not fighting the algorithm—it's actually working for you.

And here's what makes it different from other platforms:

You're not just collecting followers... 

You're collecting SUBSCRIBERS. 

An owned audience that lives in your email list that you can export at any time you want.

So now I'm implementing a two-prong strategy:

1/ LinkedIn builds your audience + grows your list through lead magnets. 

2/ Substack grows your newsletter through built-in discovery. 

Paid subscriptions add a revenue stream on top of whatever else you're selling.

I'm not abandoning LinkedIn….

But I'm convinced Substack is the biggest opportunity right now for long-form content and growing your newsletter. 

But the window won't last forever. These things never do.

"This feels like LinkedIn in 2021" is what I keep hearing...

The creators who move now will have a massive head start. But this window won't last. Maybe 3-12 months before it gets crowded.

---

PS. I've partnered with Taylin to help coaches and consultants do the same thing. Full setup. Weekly content. Daily Notes. Built-in discovery that grows your list by 100+ subscribers per month.

Opening 5 spots this month. DM me "Substack."

Substack ghostwriting for coaches, consultants, & fractional execs. VP @ InMarket | Founder @ Second Voice | 13+ years in Agency & AdTech | Audience building + email marketing tips 🧩

My favorite AI prompt to turn any fuzzy idea into a killer content angle in under 10 minutes:

(Even if you have no clue what your actual point is)

I shared this a few months ago and people are still asking me for it.

Here's why it works:

AI can't read your mind.

But it can interview you.

And that's way more valuable.

When you dump a topic into ChatGPT and say "write me a post," you get ChatGPT's thinking.

Generic. Vague. Sounds like AI. Who'da thought?

I used to do this exact thing when I first started writing online. It's ok. Pretty sure most of us did.

Here's how to fix it:

Instead of asking AI to write FOR you, have it ask YOU questions.

Suddenly, your own thinking comes out.

Clearer. Sharper. Actually yours. Your posts will "feel" better and perform better too.

(and THEN you can use Claude to write you a first draft)

Your bottleneck isn't writing. It's the clarity of your idea.

Once you've clarified your thinking through an interview, the first draft writes itself.

(Works for LinkedIn posts, Substack notes, newsletters, whatever)

Here's the process:

Step 1: Pick any rough idea

"I want to write about how curiosity gaps work"
"How to find ideas for newsletters"

Step 2: Run the "Pinpoint Writing" prompt (screenshot the image below - credit to Nicolas Cole and Dickie Bush)

Step 3: Let AI interview YOU

Answer out loud. Or type stream-of-consciousness.

Don't filter. Just respond.

After you've done the thinking, writing is simple.

And you get content that sounds like you.

Because it IS you.

Try this once and I promise you'll never go back to "write me a post about [topic]" again.

LMK what you think.

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My goal for 2026: 5,000 email subscribers.

Here's how I'm getting there:

1/ Going all in on Substack

I finally started writing on Substack and I'm obsessed.

I put it off for months because it felt new and scary. But now that I'm in? I'm extremely bullish on this platform.

The distribution engine actually works.

Plus...I'm working on something exciting related to Substack growth as a service :)

More on that later.

2/ Repurposing Substack Notes everywhere

I'm taking my best Substack Notes and turning them into newsletters, LinkedIn posts, and Threads posts.

If you haven't tried Threads yet, it's Instagram's version of Twitter...just with way less ragebait and sensationalism (and it's easier to grow).

It's also writing-focused, which I love.

3/ Doubling down on email

Email is my insurance policy against algorithm changes.

Every experiment I run, every piece of content I create, I'm asking myself: how can this drive more email subscribers?

Because email lets me own the relationship. No platform can take that away.

And I want to test using email to accelerate social traffic too. Make the whole flywheel spin faster.

4/ Doubling down on outreach and social selling

Loom videos. Connection requests. DMs.

I'm making outreach a daily habit and gamifying it so it's actually enjoyable.

The key is treating it like a game, not a chore.

5/ Updating my email course

The old email course served its purpose but isn't relevant to my current offer anymore.

I use the lead magnet rule: Does this asset make the paid offer feel like the obvious next move?

If it solves a smaller problem people hit before the main one, that's a winner.

So, I'm creating a completely new course this month that shows exactly how to position, start, and grow a revenue-driving newsletter.

6/ Creating one new lead magnet per week

I'm committing to creating one new lead magnet every week.

The strategy: Take my best-performing posts and expand them with AI prompts and deeper frameworks.

If a post resonates, why not turn it into something that captures emails?

That's my 2026 playbook.

If you're also diversifying your traffic strategy, let me know what you're trying.

"How often should I email my list?"

That's not actually what you're asking.

What you're really asking is "How much is too much before people get annoyed and leave?"

And that's coming from a place of fear.

Here's the reframe:

If your emails deliver value, people want more of them. Not less.

Think about the newsletters you actually look forward to. The ones you open every time. Do you wish they emailed you less?

Probably not.

The problem isn't frequency. The problem is most emails are boring, generic, downright spammy, or feel like obligations to open.

So the real limit isn't your audience's tolerance.

It's your ability to consistently create valuable content.

That's a completely different constraint.

Instead of asking "How much is too much?" ask "How often can I produce something genuinely worth reading?"

If that's once a week, email once a week.

If you can do twice a week and maintain quality, do that.

If you're cranking out daily emails that are mid, scale back.

Stop worrying about annoying your subscribers.

Worry about whether what you're sending is worth their time.

- Aldis

"I don't know what to write about in my newsletter."

False. Yes, yes you do.

The answer is already in your analytics.

Last year I let my newsletter fall off, mostly because I thought I needed "fresh ideas" every time.

And then I'd get overwhelmed and just wouldn't write it.

Meanwhile, I had 200+ LinkedIn posts just sitting there. Already tested. Some proven to resonate.

Every post that performed well is a potential newsletter.

Plus, most email subscribers never saw those LinkedIn posts anyway.

And the ones who did? They'll appreciate the expanded version.

Here's how to turn one LinkedIn post into a newsletter that hits:

1) Find your winner

Open your analytics. Find a post from the last 30 days that performed AND has clear structure.

Framework posts and step-by-step posts (like this one) work best.

Stream-of-consciousness posts are harder to repurpose.

2) Expand each section 2-3x

Add examples, stats, or personal stories to each point.

You're not repeating the post. You're making it stick.

3) Rewrite the opening for email

LinkedIn hooks are built for the scroll.

Email hooks are built for the inbox.

LinkedIn: "Stop making this mistake."

Email: "Quick question. When's the last time you opened your analytics?"

4) Write 10 subject lines

Keep them under 44 characters.

Your subject line determines if anyone reads this thing.

One high-performing post = one newsletter.

Do this weekly and you'll never run out of content.

P.S. That's a lot of steps. I know.

That's why I built an AI prompt that generates 10 client-attracting newsletter ideas for any LinkedIn post in minutes using the "10 Magical Ways" framework.

Comment "NEWSLETTER" and I'll DM it to you (make sure we're connected first)

Top 1% LinkedIn Storyteller: I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Storytold is one year old today!



12 months ago, I registered
Storytold™ with Companies House.


I was so thrilled when I chose the name
because I started this with a simple goal:


To help leaders get their story told.


But as I’ve spent last year with
Managing Directors and company
Presidents from Los Angeles to Dubai,
I learned something far more important.


Getting your story told is only ONE
part of what leaders actually need.


They also need a system that leverages
their authority into opportunities.


That’s why this year I’m evolving Storytold
into the company it was always meant to be:


A strategic partnership.
Here’s what it looks like:


Posts:
❌ No more “what shall I post today”;
✅ We’re building a narrative about you.

Impressions:
❌ We’re not seeking more visibility;
✅ We’re attracting more opportunities.

DMs:
❌ We’re not adding more inbox noise;
✅ We’re nurturing the right relationships.

Reputation:
❌ We’re not just making you known;
✅ We’re leveraging your personality.

Authority:
❌ We’re not writing “content”;
✅ We’re demonstrating your authority.


We’ve been acting as Strategic Partners
for about 4 months now, and in 2026
this becomes our standard with the 
Storytold™ Authority System.


And to celebrate our birthday,
I’ve upgraded our website:
www.storytold.co.uk


Thank you to every partner who trusted
us in 2025 and are staying with us.
I've never been more excited to
get you more opportunities.


And to everyone new: If you’re ready
for your reputation to start working
as hard as you do, we should talk.


Request a Private Authority Call from our website. 

And we'll get your storytold. 





#LinkedIn  #workmilestone

CEO, Storytold | Top 1% LinkedIn Storyteller | We turn C-Suite Leaders into the most trusted voice in their market. Zero posting. Zero micromanagement. Real authority that drives deals.

Here's why I've been fairly quiet on LinkedIn for the last few days. 


Something big is coming. 


Really big.


And it's not bigfoot.


It's an evolution of what Storytold™
does, to the dedicated partnership 
we were always meant to be.


Year 1, we were finding our feet.
Trying things. Seeing what worked.


But in Year 2...


We're kicking our value into overdrive
with a systemised, analytics-informed
partnership that guarantees success.


I'll say that again: We GUARANTEE success.


How many people can say that?

Watch this space over the coming days.

Trust me on this one.

- Jack 🕺

Last year I learned that visibility isn’t about being louder, but about being clearer.



Many senior leaders
think LinkedIn isn’t working
because they don’t post enough.

They see others posting every day,
sharing wins and getting attention,
and they think volume = authority.


It doesn’t.


Leaders miss opportunities
because their public reputation
doesn’t reflect who they really are.


You know an English guy who goes to
France and talks in English, and when
the French don’t understand him he
just yells even louder in English?

Yeah, that doesn’t help him get understood.



It’s the same on LinkedIn.

You don’t win by being louder.

You gain opportunities when you’re CLEAR.



✔️ A clear authority beats clever posts.
✔️ Consistency beats “going viral”
✔️ A human story attracts more
opportunities than a perfect post.


When you get clear:

→  People recognise you faster
→  Trust builds up in the background
→  Conversations start warmer
→  Opportunities come earlier
→  Your authority works for you

Because your reputation finally
matches your level of leadership.



LinkedIn isn’t a platform.
It’s a public record of your reputation.

Every post either compounds
your authority or weakens it.

If you want your authority to work for
you without taking more of your time,
that’s the system we build and run.

Success in 2026 isn’t about visibility.
It’s about leverage, reputation, and legacy.

And once it’s built, it keeps working.
Request a Private Authority Call with me.

What if you could become the go-to authority in your space without being online every day?



Most Managing Directors are
frustrated. They know LinkedIn
is a "Public Reputation Ledger,"
but they're exhausted by having
to be on here 24/7 to stay relevant.


It’s true: visibility requires a huge
time investment. First to learn
HOW to grow on LinkedIn…


(like me, from 740 to 50,000 followers)


Then it takes time to leverage
your authority into opportunities.


But the time spent figuring all this
out doesn’t have to be YOURS.


If you're spending hours each week
trying to "figure out" what to post,
you aren't leading. You’re just busy.


You're treating your reputation like
a chore instead of the appreciating
business asset it actually is.


What if you stopped "posting" and started positioning?


Imagine a system where:

→  Your time is protected: 
You spend just one hour a week with a strategic partner.

→  Your expertise is extracted: 
Your unique worldview is turned into a high-impact narrative that AI could never replicate.

→  Your reputation compounds: 
Your presence builds trust and opens doors while you’re focused on running your organisation.
‌
 

The Storytold™ Authority System
I designed took me from 740 to
50,000 followers (and counting).
 
It took me from employee to CEO.
 
It’s designed to take the execution burden
off your shoulders entirely. We install the
infrastructure; you gain the leverage.
 

Request a Private Authority Call from the link in my profile.

Most senior leaders don’t have a visibility problem. They have an authority gap.



You are respected in your organisation.
Your peers trust your judgment.
Your track record is proven.

But externally, on the
"Public Reputation Ledger" of
LinkedIn, your influence is fragmented.


When an investor or a potential partner
looks you up, do they see the executive
authority you’ve spent 20 years building?

Or do they see several "polished" posts
that say everything and mean nothing?

The distance between your internal
credibility and external perception
is where opportunities are lost to
leaders who are simply louder.


This isn't a marketing problem.


It's a system failure.


Most leaders think they need to be
"better at content." No. They don't.

They need an Authority System that
turns their ideas into public leverage.

Facts and statistics don't build authority.
Strategic narrative control does.

When we install the Storytold™
Authority System, we stop the
"leaks" in your reputation.


→  We extract your executive worldview
to define a clear, strategic narrative.

→  We architect a presence that builds
trust before you even enter the room.

→  We operate the system with total
autonomy, protecting your most
valuable asset: your time.


The goal isn't "more posts."
It’s to ensure that when your
name is mentioned, the decision
is already moving in your favor.


If you're a Managing Director or
President with a long-term mindset
and you’re ready for your authority
to start working harder than you do...


Request a Private Authority Call via the link in my profile.

taplio

The Battle

Aldis Ozols

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance ScoreAldis Ozols's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aldis Ozols's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAldis Ozols's LinkedIn Performance