Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Just got off a call with Taylin John Simmonds.

His Substack results are insane.

4,600 new newsletter subscribers in 90 days. 

And get this...

He didn't go viral on LinkedIn. Didn't run ads. Didn't even leverage his massive X audience. 

All he did was post organic Substack content.

Plus, he added $3.5k in revenue from paid subscribers. Again, with NO upsell funnel...literally just from posting on Substack.

I've been watching this closely because I've been grinding LinkedIn for over a year to grow my newsletter. 

And it works, but it's getting harder. 

Reach is down. The algorithm is stingier. Converting followers to subscribers takes more effort than it used to.

So what did I do? I started posting on Substack a few weeks ago.

And I got 200 subscribers. In a week. 

You better believe I'm going all in.

The built-in discoverability is wild right now. Substack actively pushes your content to people already looking for newsletters to subscribe to. You're not fighting the algorithm—it's actually working for you.

And here's what makes it different from other platforms:

You're not just collecting followers... 

You're collecting SUBSCRIBERS. 

An owned audience that lives in your email list that you can export at any time you want.

So now I'm implementing a two-prong strategy:

1/ LinkedIn builds your audience + grows your list through lead magnets. 

2/ Substack grows your newsletter through built-in discovery. 

Paid subscriptions add a revenue stream on top of whatever else you're selling.

I'm not abandoning LinkedIn….

But I'm convinced Substack is the biggest opportunity right now for long-form content and growing your newsletter. 

But the window won't last forever. These things never do.

"This feels like LinkedIn in 2021" is what I keep hearing...

The creators who move now will have a massive head start. But this window won't last. Maybe 3-12 months before it gets crowded.

---

PS. I've partnered with Taylin to help coaches and consultants do the same thing. Full setup. Weekly content. Daily Notes. Built-in discovery that grows your list by 100+ subscribers per month.

Opening 5 spots this month. DM me "Substack."

Substack ghostwriting for coaches, consultants, & fractional execs. VP @ InMarket | Founder @ Second Voice | 13+ years in Agency & AdTech | Audience building + email marketing tips 🧩

My favorite AI prompt to turn any fuzzy idea into a killer content angle in under 10 minutes:

(Even if you have no clue what your actual point is)

I shared this a few months ago and people are still asking me for it.

Here's why it works:

AI can't read your mind.

But it can interview you.

And that's way more valuable.

When you dump a topic into ChatGPT and say "write me a post," you get ChatGPT's thinking.

Generic. Vague. Sounds like AI. Who'da thought?

I used to do this exact thing when I first started writing online. It's ok. Pretty sure most of us did.

Here's how to fix it:

Instead of asking AI to write FOR you, have it ask YOU questions.

Suddenly, your own thinking comes out.

Clearer. Sharper. Actually yours. Your posts will "feel" better and perform better too.

(and THEN you can use Claude to write you a first draft)

Your bottleneck isn't writing. It's the clarity of your idea.

Once you've clarified your thinking through an interview, the first draft writes itself.

(Works for LinkedIn posts, Substack notes, newsletters, whatever)

Here's the process:

Step 1: Pick any rough idea

"I want to write about how curiosity gaps work"
"How to find ideas for newsletters"

Step 2: Run the "Pinpoint Writing" prompt (screenshot the image below - credit to Nicolas Cole and Dickie Bush)

Step 3: Let AI interview YOU

Answer out loud. Or type stream-of-consciousness.

Don't filter. Just respond.

After you've done the thinking, writing is simple.

And you get content that sounds like you.

Because it IS you.

Try this once and I promise you'll never go back to "write me a post about [topic]" again.

LMK what you think.

No alternative text description for this image

My goal for 2026: 5,000 email subscribers.

Here's how I'm getting there:

1/ Going all in on Substack

I finally started writing on Substack and I'm obsessed.

I put it off for months because it felt new and scary. But now that I'm in? I'm extremely bullish on this platform.

The distribution engine actually works.

Plus...I'm working on something exciting related to Substack growth as a service :)

More on that later.

2/ Repurposing Substack Notes everywhere

I'm taking my best Substack Notes and turning them into newsletters, LinkedIn posts, and Threads posts.

If you haven't tried Threads yet, it's Instagram's version of Twitter...just with way less ragebait and sensationalism (and it's easier to grow).

It's also writing-focused, which I love.

3/ Doubling down on email

Email is my insurance policy against algorithm changes.

Every experiment I run, every piece of content I create, I'm asking myself: how can this drive more email subscribers?

Because email lets me own the relationship. No platform can take that away.

And I want to test using email to accelerate social traffic too. Make the whole flywheel spin faster.

4/ Doubling down on outreach and social selling

Loom videos. Connection requests. DMs.

I'm making outreach a daily habit and gamifying it so it's actually enjoyable.

The key is treating it like a game, not a chore.

5/ Updating my email course

The old email course served its purpose but isn't relevant to my current offer anymore.

I use the lead magnet rule: Does this asset make the paid offer feel like the obvious next move?

If it solves a smaller problem people hit before the main one, that's a winner.

So, I'm creating a completely new course this month that shows exactly how to position, start, and grow a revenue-driving newsletter.

6/ Creating one new lead magnet per week

I'm committing to creating one new lead magnet every week.

The strategy: Take my best-performing posts and expand them with AI prompts and deeper frameworks.

If a post resonates, why not turn it into something that captures emails?

That's my 2026 playbook.

If you're also diversifying your traffic strategy, let me know what you're trying.

"How often should I email my list?"

That's not actually what you're asking.

What you're really asking is "How much is too much before people get annoyed and leave?"

And that's coming from a place of fear.

Here's the reframe:

If your emails deliver value, people want more of them. Not less.

Think about the newsletters you actually look forward to. The ones you open every time. Do you wish they emailed you less?

Probably not.

The problem isn't frequency. The problem is most emails are boring, generic, downright spammy, or feel like obligations to open.

So the real limit isn't your audience's tolerance.

It's your ability to consistently create valuable content.

That's a completely different constraint.

Instead of asking "How much is too much?" ask "How often can I produce something genuinely worth reading?"

If that's once a week, email once a week.

If you can do twice a week and maintain quality, do that.

If you're cranking out daily emails that are mid, scale back.

Stop worrying about annoying your subscribers.

Worry about whether what you're sending is worth their time.

- Aldis

"I don't know what to write about in my newsletter."

False. Yes, yes you do.

The answer is already in your analytics.

Last year I let my newsletter fall off, mostly because I thought I needed "fresh ideas" every time.

And then I'd get overwhelmed and just wouldn't write it.

Meanwhile, I had 200+ LinkedIn posts just sitting there. Already tested. Some proven to resonate.

Every post that performed well is a potential newsletter.

Plus, most email subscribers never saw those LinkedIn posts anyway.

And the ones who did? They'll appreciate the expanded version.

Here's how to turn one LinkedIn post into a newsletter that hits:

1) Find your winner

Open your analytics. Find a post from the last 30 days that performed AND has clear structure.

Framework posts and step-by-step posts (like this one) work best.

Stream-of-consciousness posts are harder to repurpose.

2) Expand each section 2-3x

Add examples, stats, or personal stories to each point.

You're not repeating the post. You're making it stick.

3) Rewrite the opening for email

LinkedIn hooks are built for the scroll.

Email hooks are built for the inbox.

LinkedIn: "Stop making this mistake."

Email: "Quick question. When's the last time you opened your analytics?"

4) Write 10 subject lines

Keep them under 44 characters.

Your subject line determines if anyone reads this thing.

One high-performing post = one newsletter.

Do this weekly and you'll never run out of content.

P.S. That's a lot of steps. I know.

That's why I built an AI prompt that generates 10 client-attracting newsletter ideas for any LinkedIn post in minutes using the "10 Magical Ways" framework.

Comment "NEWSLETTER" and I'll DM it to you (make sure we're connected first)

Most founders and executives post content that goes nowhere. One reason: there's no clear narrative holding it together.

I work with B2B founders and executives to establish that narrative spine and use it to create content that compounds trust, credibility, and inbound opportunities over time.

Earlier in my career, I was a Director of Development in Hollywood, shaping stories for multi-million-dollar film projects. My job was not to write dialogue. It was to evaluate what worked, identify what did not, and refine the underlying narrative until it was strong enough to carry an entire production.

I apply that same discipline to my clients' businesses.

Today, I help leaders ensure their external presence — from social content to newsletters to pitch materials — feels cohesive, intentional, and unmistakably theirs. Not a collection of tactics. A recognizable throughline their market can follow.

“Ed has strategically helped me build and position my professional brand, helping me win more business, get invited to exclusive industry events, and generate consistent inbound leads.”
— Erik Stiebel, Co-founder, CREA

That strategic positioning generated 14 high-value inbound opportunities in 12 months—without cold outreach.

If you're building in a competitive category where one good relationship is worth more than 100 cold calls, let's talk.

taplio

The Battle

Aldis Ozols

Ed Resetar

Followers

Posts

Engagements

Likes

Performance ScoreAldis Ozols's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Ed Resetar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aldis Ozols's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAldis Ozols's LinkedIn Performance