Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Just got off a call with Taylin John Simmonds.

His Substack results are insane.

4,600 new newsletter subscribers in 90 days. 

And get this...

He didn't go viral on LinkedIn. Didn't run ads. Didn't even leverage his massive X audience. 

All he did was post organic Substack content.

Plus, he added $3.5k in revenue from paid subscribers. Again, with NO upsell funnel...literally just from posting on Substack.

I've been watching this closely because I've been grinding LinkedIn for over a year to grow my newsletter. 

And it works, but it's getting harder. 

Reach is down. The algorithm is stingier. Converting followers to subscribers takes more effort than it used to.

So what did I do? I started posting on Substack a few weeks ago.

And I got 200 subscribers. In a week. 

You better believe I'm going all in.

The built-in discoverability is wild right now. Substack actively pushes your content to people already looking for newsletters to subscribe to. You're not fighting the algorithm—it's actually working for you.

And here's what makes it different from other platforms:

You're not just collecting followers... 

You're collecting SUBSCRIBERS. 

An owned audience that lives in your email list that you can export at any time you want.

So now I'm implementing a two-prong strategy:

1/ LinkedIn builds your audience + grows your list through lead magnets. 

2/ Substack grows your newsletter through built-in discovery. 

Paid subscriptions add a revenue stream on top of whatever else you're selling.

I'm not abandoning LinkedIn….

But I'm convinced Substack is the biggest opportunity right now for long-form content and growing your newsletter. 

But the window won't last forever. These things never do.

"This feels like LinkedIn in 2021" is what I keep hearing...

The creators who move now will have a massive head start. But this window won't last. Maybe 3-12 months before it gets crowded.

---

PS. I've partnered with Taylin to help coaches and consultants do the same thing. Full setup. Weekly content. Daily Notes. Built-in discovery that grows your list by 100+ subscribers per month.

Opening 5 spots this month. DM me "Substack."

Substack ghostwriting for coaches, consultants, & fractional execs. VP @ InMarket | Founder @ Second Voice | 13+ years in Agency & AdTech | Audience building + email marketing tips 🧩

My favorite AI prompt to turn any fuzzy idea into a killer content angle in under 10 minutes:

(Even if you have no clue what your actual point is)

I shared this a few months ago and people are still asking me for it.

Here's why it works:

AI can't read your mind.

But it can interview you.

And that's way more valuable.

When you dump a topic into ChatGPT and say "write me a post," you get ChatGPT's thinking.

Generic. Vague. Sounds like AI. Who'da thought?

I used to do this exact thing when I first started writing online. It's ok. Pretty sure most of us did.

Here's how to fix it:

Instead of asking AI to write FOR you, have it ask YOU questions.

Suddenly, your own thinking comes out.

Clearer. Sharper. Actually yours. Your posts will "feel" better and perform better too.

(and THEN you can use Claude to write you a first draft)

Your bottleneck isn't writing. It's the clarity of your idea.

Once you've clarified your thinking through an interview, the first draft writes itself.

(Works for LinkedIn posts, Substack notes, newsletters, whatever)

Here's the process:

Step 1: Pick any rough idea

"I want to write about how curiosity gaps work"
"How to find ideas for newsletters"

Step 2: Run the "Pinpoint Writing" prompt (screenshot the image below - credit to Nicolas Cole and Dickie Bush)

Step 3: Let AI interview YOU

Answer out loud. Or type stream-of-consciousness.

Don't filter. Just respond.

After you've done the thinking, writing is simple.

And you get content that sounds like you.

Because it IS you.

Try this once and I promise you'll never go back to "write me a post about [topic]" again.

LMK what you think.

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My goal for 2026: 5,000 email subscribers.

Here's how I'm getting there:

1/ Going all in on Substack

I finally started writing on Substack and I'm obsessed.

I put it off for months because it felt new and scary. But now that I'm in? I'm extremely bullish on this platform.

The distribution engine actually works.

Plus...I'm working on something exciting related to Substack growth as a service :)

More on that later.

2/ Repurposing Substack Notes everywhere

I'm taking my best Substack Notes and turning them into newsletters, LinkedIn posts, and Threads posts.

If you haven't tried Threads yet, it's Instagram's version of Twitter...just with way less ragebait and sensationalism (and it's easier to grow).

It's also writing-focused, which I love.

3/ Doubling down on email

Email is my insurance policy against algorithm changes.

Every experiment I run, every piece of content I create, I'm asking myself: how can this drive more email subscribers?

Because email lets me own the relationship. No platform can take that away.

And I want to test using email to accelerate social traffic too. Make the whole flywheel spin faster.

4/ Doubling down on outreach and social selling

Loom videos. Connection requests. DMs.

I'm making outreach a daily habit and gamifying it so it's actually enjoyable.

The key is treating it like a game, not a chore.

5/ Updating my email course

The old email course served its purpose but isn't relevant to my current offer anymore.

I use the lead magnet rule: Does this asset make the paid offer feel like the obvious next move?

If it solves a smaller problem people hit before the main one, that's a winner.

So, I'm creating a completely new course this month that shows exactly how to position, start, and grow a revenue-driving newsletter.

6/ Creating one new lead magnet per week

I'm committing to creating one new lead magnet every week.

The strategy: Take my best-performing posts and expand them with AI prompts and deeper frameworks.

If a post resonates, why not turn it into something that captures emails?

That's my 2026 playbook.

If you're also diversifying your traffic strategy, let me know what you're trying.

"How often should I email my list?"

That's not actually what you're asking.

What you're really asking is "How much is too much before people get annoyed and leave?"

And that's coming from a place of fear.

Here's the reframe:

If your emails deliver value, people want more of them. Not less.

Think about the newsletters you actually look forward to. The ones you open every time. Do you wish they emailed you less?

Probably not.

The problem isn't frequency. The problem is most emails are boring, generic, downright spammy, or feel like obligations to open.

So the real limit isn't your audience's tolerance.

It's your ability to consistently create valuable content.

That's a completely different constraint.

Instead of asking "How much is too much?" ask "How often can I produce something genuinely worth reading?"

If that's once a week, email once a week.

If you can do twice a week and maintain quality, do that.

If you're cranking out daily emails that are mid, scale back.

Stop worrying about annoying your subscribers.

Worry about whether what you're sending is worth their time.

- Aldis

"I don't know what to write about in my newsletter."

False. Yes, yes you do.

The answer is already in your analytics.

Last year I let my newsletter fall off, mostly because I thought I needed "fresh ideas" every time.

And then I'd get overwhelmed and just wouldn't write it.

Meanwhile, I had 200+ LinkedIn posts just sitting there. Already tested. Some proven to resonate.

Every post that performed well is a potential newsletter.

Plus, most email subscribers never saw those LinkedIn posts anyway.

And the ones who did? They'll appreciate the expanded version.

Here's how to turn one LinkedIn post into a newsletter that hits:

1) Find your winner

Open your analytics. Find a post from the last 30 days that performed AND has clear structure.

Framework posts and step-by-step posts (like this one) work best.

Stream-of-consciousness posts are harder to repurpose.

2) Expand each section 2-3x

Add examples, stats, or personal stories to each point.

You're not repeating the post. You're making it stick.

3) Rewrite the opening for email

LinkedIn hooks are built for the scroll.

Email hooks are built for the inbox.

LinkedIn: "Stop making this mistake."

Email: "Quick question. When's the last time you opened your analytics?"

4) Write 10 subject lines

Keep them under 44 characters.

Your subject line determines if anyone reads this thing.

One high-performing post = one newsletter.

Do this weekly and you'll never run out of content.

P.S. That's a lot of steps. I know.

That's why I built an AI prompt that generates 10 client-attracting newsletter ideas for any LinkedIn post in minutes using the "10 Magical Ways" framework.

Comment "NEWSLETTER" and I'll DM it to you (make sure we're connected first)

You run an agency or consulting business and deep down you know LinkedIn should be filling your pipeline

But you're paralyzed trying to figure out what content will make prospects see you as the go-to person.

Let me ask you a question 

When's the last time you paid premium prices for someone you couldn't find online?

Exactly. 

Your prospects are the same - they’ll choose visible authorities, every single time. 

If they can't find your voice, your perspective, or proof you know what you're doing - they're hiring whoever showed up first this week.



Here's how I can help you turn LinkedIn into a reliable client source:

- I ghostwrite your LinkedIn content in your tone and voice
- I pull content ideas from your expertise & lived experience
- I showcase your work & results in a way that makes prospects reach out to you, instead of you chasing them down


I'll also engage with your peers, competitors, and ideal clients on your behalf - because posting alone won't cut it.

On LinkedIn, you've gotta give first to get anything back.


The trap is thinking that throwing random content at LinkedIn (or even worse, AI-content) without a real strategy will bring you clients. 

It won’t.

Random content = random results (read “zero results”)



I started posting here in February 2025 with 159 followers. 

Within three months, I hit 1,000 followers and 60k+ impressions - which opened doors to inbound leads, podcast invites, and agency deal.

Since then, I've ghostwritten for a B2B agency and a fractional CD who wasn't using LinkedIn to its full potential. 

After we started working together, her LinkedIn game went up significantly - she closed 2x $20k+ clients in 4 months. 

We're still working together to this day :)



This is the system:

→ 90-min monthly session to pull your expertise and POVs
→ Linkedin content written in your tone & voice
→ Engaging with your peers, competitors & ICP on your behalf (daily)
→ Personalized directions on how to reach out to prospects the right way

Unlimited revisions.

14-day love it or don’t pay guarantee.

If you don’t love it - you’re not paying for it.

For me, it's extremely important to have satisfied clients and their trust onboard.


With that being said..

Your LinkedIn presence should be pulling in leads around the clock while you're doing what you do best - client delivery. 


Ready to build a LinkedIn presence that actually brings in new business?

Book a free 30-min ghostwriting strategy call in the featured section. :)

Danijela Petrić

October 31st, 2025: my last shift at the hotel & first day as an entrepreneur.

35 days later, I could barely get myself to open Linkedin. 

- i avoided outreach 
- i avoided posting & commenting
- i focused mostly on my client’s work

When I was working hotel shifts and side-hustling, I never missed a day.

Now I had all the time in the world - and I was doing nothing. 


I thought I was lazy. 

Turns out, I was scared. 

When my entire income depends on Linkedin, the stakes got so high I froze.

99% of productivity advice talks about self-discipline & pushing harder until it becomes a habit.

Well, that's exactly what made everything worse.

End of December 2025, I learned about the Lower The Stakes Method.

Basically, when you're about to do something that scares you (send a DM, publish a post etc.) tell yourself this:

- It’s a side quest
- I’m allowed to screw this up
- Nothing bad will happen
- I’m just playing around

Why it works:

The stakes are low now. Nothing’s on the line. 
If something happens, I’ll be fine bcs it was a side quest anyway. 


You’re tricking your nervous system into relaxing. 

Calm brain = better performance 

I started using this from January 2nd and so far:

- 70+ DMs sent 
- wrote every single day
- back to posting 3x/week

As a result, a new ghostwriting opportunity came in. 

I’m showing up like I used to.
Except now, it feels damn easy. 💁‍♀️ 


Next time someone tells you to suffer through discipline, remember this:

You can’t force your way into self-discipline.

You can only relax into it.

Writer ││ Win more clients on LinkedIn™ while saving 10+ hours/week on content

My ghostwriting client went viral 2x in one week.

Her account blew up since we started posting again in January after a short break in December.


Here's what it actually took to get there:

- posting 3x per week
- engaging with others 10-15x daily
- refining her voice and tone multiple times 
- testing different post formats, frameworks & topics


What the posts were about:

1. her POV on predictions for 2026 in her industry
2. explaining her business model through a short, easy-to-digest story  

We were snowballing for 5 full months before this happened.


My main conclusion:

Content creation is just constant experimenting.

You test relentlessly until you figure out what your audience actually responds to.


As a byproduct of consistent work - her profile views, engagement, and DM reply rates went through the roof.


These are all buyer signals and conversation starters.


While virality shouldn't be your main focus, it sure as hell opens doors to new opportunities when it happens. It massively helps with brand awareness and brings new people into your circle. 


It's great to be seen & recognized, but don't build your business around it. 

Your revenue lives in your DMs and the quality of conversations happening there. :)

Value-based content, RIP. 
I’m so THRILLED that this moment has finally come.


What I'm referring to is this - basic educational content is dead:

- “5 tips to grow on Linkedin”
- “How to optimize your LinkedIn profile”
- “How to write high-converting Linkedin headline”

FFS. 

(excuse my language)

We've been reading this stuff for 2+ years.
It's boring, bland, and forgettable.


I'm not saying value has disappeared.

It has just moved up a level into the domain of personal narrative, original thought and taste. 

And that's the kind of content AI can't replicate.



If you keep posting “value content” and try to be objectively valuable to everyone, you will most likely fail. 

Because objective value:

- feels interchangeable
- anyone could post it 
- it has no energy signature that is yours 

Think about "5 tips to grow on LinkedIn" posts - I'll bet 99% of people never want to see another one.



Instead, shift the belief of what “value” really means in 2026. 

Value is now in the depth, context and perspective only YOU can provide, and no one else in this world. 

Value is "here's what I tested, what worked, what didn't, why I think it happened, and what I learned."


While everyone's racing to produce more volume and game the algorithm - I believe the real opportunity is in the opposite direction.


- Drop the templates. 
- Stop listening to gurus with outdated advice.
- Quit the "everyone's doing it so I should too" approach.


You are your own best content muse. 

Use it - it's your biggest competitive edge in 2026.

My brain waves calm down whenever I read an unoptimized LinkedIn post.

I feel happy.

My feed has been flooded with people talking about how formatting on LinkedIn doesn't matter anymore.

Gone are the days of

Writing two-word
Sentences

And stack them
One below the
Other

Yep, formatting doesn’t matter, if your writing is on point. Good writing carries itself, it doesn't need line breaks every three words to hold attention.

Lately I've been enjoying posts written in a couple of longer paragraphs. Why? Because with paragraphs, you get to go more in depth with what you're trying to say. There's room to build an argument, add nuance, and actually make a point instead of just hinting at one.

I'm not saying you should write every post this way, but it's worth having in your arsenal.

I LIKE this era of social writing soo much.

Do you?

Writing is the best tool for critical thinking we have access to, but most of us completely overlook it.

I’ve always been the person who writes everything down, because information just sits better with my brain after I put it on paper. 

I never fully understood why until I came across a newsletter citing research from Purdue Global Writing Center. 

Your brain treats passive consumption as entertainment.

Information passes through, you nod along and then you forget it because you never actually had to work with it. Writing changes everything because it forces your brain to organize, sequence and stress-test your ideas in real time.

When you draft a sentence and it sounds wrong, that’s your brain noticing a gap in your logic you didn’t even know existed. 

Science agrees: regular writing practice strengthens reasoning, critical thinking and the ability to form your own views. 

So I guess what I’m trying to say; if you wanna become a better thinker, write more. Way more. 🧐

taplio

The Battle

Aldis Ozols

Danijela Petrić

Followers

Posts

Engagements

Likes

Performance ScoreAldis Ozols's LinkedIn Performance

Performance ScoreDanijela Petrić's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Danijela Petrić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aldis Ozols's LinkedIn Performance

Performance ScoreDanijela Petrić's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAldis Ozols's LinkedIn Performance