Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

You run an agency or consulting business and deep down you know LinkedIn should be filling your pipeline

But you're paralyzed trying to figure out what content will make prospects see you as the go-to person.

Let me ask you a question 

When's the last time you paid premium prices for someone you couldn't find online?

Exactly. 

Your prospects are the same - they’ll choose visible authorities, every single time. 

If they can't find your voice, your perspective, or proof you know what you're doing - they're hiring whoever showed up first this week.



Here's how I can help you turn LinkedIn into a reliable client source:

- I ghostwrite your LinkedIn content in your tone and voice
- I pull content ideas from your expertise & lived experience
- I showcase your work & results in a way that makes prospects reach out to you, instead of you chasing them down


I'll also engage with your peers, competitors, and ideal clients on your behalf - because posting alone won't cut it.

On LinkedIn, you've gotta give first to get anything back.


The trap is thinking that throwing random content at LinkedIn (or even worse, AI-content) without a real strategy will bring you clients. 

It won’t.

Random content = random results (read “zero results”)



I started posting here in February 2025 with 159 followers. 

Within three months, I hit 1,000 followers and 60k+ impressions - which opened doors to inbound leads, podcast invites, and agency deal.

Since then, I've ghostwritten for a B2B agency and a fractional CD who wasn't using LinkedIn to its full potential. 

After we started working together, her LinkedIn game went up significantly - she closed 2x $20k+ clients in 4 months. 

We're still working together to this day :)



This is the system:

→ 90-min monthly session to pull your expertise and POVs
→ Linkedin content written in your tone & voice
→ Engaging with your peers, competitors & ICP on your behalf (daily)
→ Personalized directions on how to reach out to prospects the right way

Unlimited revisions.

14-day love it or don’t pay guarantee.

If you don’t love it - you’re not paying for it.

For me, it's extremely important to have satisfied clients and their trust onboard.


With that being said..

Your LinkedIn presence should be pulling in leads around the clock while you're doing what you do best - client delivery. 


Ready to build a LinkedIn presence that actually brings in new business?

Book a free 30-min ghostwriting strategy call in the featured section. :)

Danijela Petrić

My initial thoughts yesterday when I landed in Portugal:

Freedom has NO price.

A friend texted me a week ago asking if I'm up for a short 4-day trip. I immediately said yes. We booked the flight, accommodation, and bought tickets for attractions.

7 days later, I'm in Lisbon without a single care in the world because:

→ I have no boss
→ I have no job
→ I work on my own terms

Being an entrepreneur is not by any means easy. In fact, I have more hard days than easy ones. It's a struggle and oftentimes an emotional rollercoaster.

But when I have good days... that's a high I cannot get enough of.

And I wouldn't have it any other way. I LOVE IT.

Freedom is priceless.

Sending sunny hi's from Lisbon ☀️

LinkedIn Sales System for agency owners & consultants ││ 300k+ impressions generated for clients ││ Full-Stack ghostwriter

Okay, you might have stumbled upon ghostwriters whose main focus is to ship it ASAP and give you little to no support during the collab.

But PERSONALLY, I have a way too obsessive personality to do that.

Ghostwriting is immersion in someone else's world - completely.


That means, when I onboard a new client - I'll put everything aside for 3-4 days and just study their industry, ICP, their voice, tone and previous content.


Yes I lose a couple days of active outreach, but this is how I deliver my best work. 

I take your dollars & digital presence very seriously, so you're not getting anything less than 100% from me.


With that being said, I noticed a pattern within my life that translates directly to business:

- I have few friends but they are ride or die 
- I have a boyfriend who I'm very loyal to for 5+ yrs
- I have one teddy bear since I was 8 months old 

(he still sleeps in my bed to this day)


The point is: less is more in my life. 

Less people, but high quality ones. 

Less clients, but peace of mind & incredible long-term relationships. 

And I wouldn't change this personality trait for anything.🤞

Linkedin ghostwriting in 2026 literally became the new sales.

At least this is my experience so far.

99% of my clients need content — but what they need even more is outreach skills nobody taught them.

You can fight me on this, but content is useless without a sales skill under your belt. 

Sure, with great content will come inbound leads.. but let's be real, most of them will NOT be qualified. 

If you wanna earn through Linkedin, content + DMs gotta work together in sync. And this is what i started teaching my clients.

I will whipe up great posts for you, but I will also help you close that deal in DMs. 

Linkedin has to work as one echosystem.

If one thing is out of place, you're 100% not getting that sale.

Ironically, I have to confess - I have no content strategy here. 💁‍♀️ 

I just post my recent thoughts and observations.

I don't plan in advance, I don't think about how I'm going to educate my ICP, and I write about things I'm interested in, which are mostly:

- writing
- sales
- psychology
- POVs on AI
- entrepreneurship

Every time I try to plan my content for the week, my brain creates this huge resistance I absolutely cannot overcome.

On the other hand - my clients get perfectly planned and executed content strategy.  Every post has a purpose and I know exactly why it's going live.

I guess I like both. 

The flow and freedom to post whatever comes to mind AND a planned strategy weeks in advance. (just not for myself apparently)

The funny thing is, my business actually thrives with this "non-strategy" thing. 

I just show up as myself and eventually, I connect with the right people.. who become clients later on.

That's it.  



P.S. here's some (windy) shots from the westernmost point of Europe - Cabo da Roca, Portugal 🇵🇹

The easiest way to get high retention rate with agency clients:


BE EASY TO WORK WITH


There ya go. 


This is how I make sure I’m a breeze:

1. deliver work on time
2. if you can't deliver on time, tell them why
3. always acknowledge client request 
4. always ask for feedback (good & bad)
5. communicate every action you take
6. respond to messages fast (within 1-4 hours)
7. push back and be honest if you think they’re wrong


My average client retention so far is 9+ months (still going btw)  - and it comes down to these seven above.


Apart from all of that - you have to deliver results. 


What always works well is being a decent human being and just making people feel safe with you. That’s how you win in business. 🥇

For a long time, I had internal battles between two paths: scale and somewhat automate business with AI, or keep doing things the old-school way - manual, intentional, at my own pace.


1) When I attempted to use AI to produce more frequently, I felt like crap and nothing felt genuine. I was wasting so much energy on prompting, iterating, prompting and iterating again - just to get somewhat okay results.


2) When I was learning things manually - learning writing by actually writing (crazy idea, isn't it?) - I got better. And with time, smarter. My thinking got sharper, and I always had a super clear vision of exactly what to do next.


(I still do this every single day)


What triggered this post was a message I sent today - to someone who had sent me automated messages 9 TIMES IN A ROW, inviting me to their newsletter/seminar, whatever.


First of all, I will never buy anything from you if you pitch me with an automation sequence.


Second of all, I’m actually damn proud of myself for moving at a slower pace in this insane AI-I’ll-hand-over-everything-to-damn-Claude era.


While the world is automating their brain away.. I purposely choose not to be on that side. 


I love AI, don't get me wrong - but to rely on it completely for content, sales, outreach (??), visuals, writing, and basic human communication is just insanely stupid. 


The most powerful computer on earth sits right there on your shoulders - and yet humans choose not to use it to its full potential. 


I don’t get it

taplio

The Battle

Aldis Ozols

Danijela Petrić

Followers

Posts

Engagements

Likes

Performance ScoreDanijela Petrić's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Danijela Petrić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danijela Petrić's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanijela Petrić's LinkedIn Performance