InMarket

VP, Measurement Client Success

Director, Measurement Account Management

Associate Director, Measurement Account Management

Lead, Measurement Partnerships

Measurement Lead at NinthDecimal (acquired by InMarket)

Second Voice

Ghostwriting high-leverage digital assets for founders and operators. We create full done-for-you lead magnets to grow your business.

Founder

Verve

Sr. Performance Analyst

Mindshare

Accounts: Dyson, American Family Insurance, Sam’s Club, Ragu & Bertolli

Manager, Digital Insights & Analytics

Account: Kimberly-Clark (Brands: Kleenex, Cottonelle, Viva, Scott, Kotex, Poise, Depend)

Sr. Analyst, Digital Insights & Analytics

Accounts: Abbott Nutrition/Diabetes Care, Abbvie, American Family Insurance

Associate, Digital Insights & Analytics

Gonzaga University

School of Business Portfolio Management

Old Mutual Asset Management

Financial Analyst Intern

Marketing Intern

Hey, I’m Aldis.

AdTech exec. Personal brand builder.

I help founders and creators stop wasting traffic and start turning it into leads.

I’ve spent 13+ years in advertising and tech, working with some of the world’s biggest agencies, publishers, and AdTech startups.

On the side, I built a personal brand from scratch.

But it wasn’t until I created a 5-day Educational Email Course that things really clicked.

Now I help others do the same by turning all that attention you’re earning into a system that:

• positions you as the expert
• builds your email list
• and drives business

Want to see how it works?

Scroll down to my featured section.

Aldis Ozols

Anatae

CMO, Co-Founder and Country Launcher

GroupM

Head of Biddable

EssenceMediacom

Senior Director

Essence

Director

Associate Director

Senior Manager

MRM//McCann

Annual budget and resources planning across global markets. Budget pacing and performance optimization to deliver YoY revenue growth for clients.

In depth data analysis and performance projection. Attribution modelling and performance forecasting with techniques such as regression modelling and Monte Carlo Simulations.

Create annual online strategies based on available budgets and target audiences, meanwhile staying in tune with online media trends to identify and evaluate new or better channels for online opportunities.

Planned and launched mobile SEM for clients to explore conversion opportunities on mobile and discover synergies between different devices.

Manage large scale global paid search campaigns to drive revenue with high ROI/ROAS.

Monitoring and reporting on all key performance metrics for all online channels, including: Revenue, Cost, CPA, ROI, Traffic, Conversion Rate, AOV and more.

Implement A/B testing for online campaigns to determine incremental lift and best performing campaigns.

Regular reporting to present campaign results. Provide insights and recommendations to client for future strategies.

Senior Account Manager

Getty Images

Create annual online strategies based on available budgets and target audiences, meanwhile staying in tune with online media trends to identify and evaluate new or better channels for online opportunities

Monitoring and reporting on all key performance metrics for all online channels, including: Revenue, Cost, CPA, ROI, Traffic, Conversion Rate, AOV and more.

Manage paid search campaigns across APAC regions to drive revenue with high ROI.

Cooperate with regional marketing teams and various agencies/networks to successfully integrate and launch campaigns in APAC regions.

Support international marketing teams by providing guidance on media planning processes and documentation, sharing insights/reports on channel performance, providing required specs and training on ad trafficking, troubleshooting and supporting vendor escalations when needed

Implement A/B testing for online campaigns to determine incremental lift and best performing campaigns

Manage affiliate programs in APAC regions, includes setting up the program, optimizing existing programs, affiliate recruitment, conversion rate analysis to putting together creative briefs, plus reporting back to the business.

Online Marketing Specialist (APAC)

Charriol, Swiss watches and jewellery

Oversee digital strategies for the Greater China market including areas such as Mainland China, Taiwan, Hong Kong and Macau

Plan and implement digital campaigns for product launch and branding strategies

Initiate social media recognition throughout different Chinese social media platforms

In charge of the development of the regional corporate website with e-commerce ready integration

Digital Media Specialist

SCMP Hearst Hong Kong Limited

Plan and manage resources and production timeline for advertising campaigns and internal projects

Manage IT resources in both Hong Kong and Shanghai offices to ensure successful campaign implementation

Monitor, review, and optimize campaign mechanism and performance regularly

Support sales team with creative idea generation based around available products and current digital trends

In charge of web analytics using Core Metrics for site content and user behavior analysis

Manage ad serving solutions for agencies and clients with systems such as Google DFP and OpenX

Project Executive

Appen Butler Hill, Inc

Analyzed text and content of local web pages extracted by search engine.

Ranked web pages and websites according to its relevance matching meta-tags with actual content.

Arbitrated errors with team members from different countries to give the best results.

Data Analyst

Co-Founder & CMO @ anatae 🎁 | Marketing & Growth in Japan and APAC

Spent over 13 years helping brands expand across APAC
→ Worked with companies like Google, Uber, and Airbnb. 
→ Managed from brand strategy to performance marketing.
→ Launched and scaled campaigns across some of the world’s most competitive markets.

But when I co-founded anatae as the CMO, Japan’s biggest experience gifting platform, my role transcended marketing. 

I had to figure out how we position the brand, acquire users, and build long-term trust in a market where all new brands face skepticism. 

From influencer marketing to optimizing performance campaigns, 
every decision is focused on building credibility, driving growth, and creating a seamless gifting experience.

Here, I share insights on:
→ How to break into the Japanese market (without making common mistakes)
→ Growth strategies that actually work (and why many fail)
→ Lessons from scaling brands across APAC

Connect if you’re looking to expand into Japan, or just want to see what works in a complex market.

taplio

The Battle

Aldis Ozols

Alexis Au-Yeung

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