Keller Williams Realty Professionals - Portland

Dynamic, results-driven Team Leader for a high-performing Keller Williams Market Center of 150 agents. Expert at driving agent growth, fostering leadership development, and cultivating a culture of excellence. Proven ability to recruit, train, and retain top talent while maximizing profitability and agent success.
Key Responsibilities
• Lead all aspects of Market Center operations, focused on agent growth, leadership development, and profitability.
• Recruit, onboard, and retain high-performing real estate agents; drive weekly recruitment initiatives to expand market share.
• Deliver one-on-one consulting, training, and business development support to agents, with special focus on the top 20% to boost productivity and retention.
• Oversee staff hiring, leadership, and development; ensure all team members are properly trained and held accountable to high performance standards.
• Implement the Operating Principal’s (OP) vision and leverage Keller Williams Growth Initiative tools to achieve key metrics for appointments, recruits, and profitability.
• Promote a strong learning-based environment by providing access to top-tier training and educational opportunities for all associates.
• Lead regular meetings to foster collaboration and shared vision.
• Research competition and develop effective marketing strategies to enhance Market Center positioning.
• Maintain a positive, empowering, and people-first culture that challenges associates to reach their potential while providing a supportive atmosphere.

Team Leader & Coach

Ask Alby Coaching

Created and facilitated the 12-week "Rewrite Your Life" (RYL) and the 12-week Introvert Mastery programs based on ACT (Acceptance & Commitment
Therapy) and NLP principles supporting marginalized individuals in overcoming anxiety and depression and gaining personal and professional confidence through awareness, defusion, and reframing their limiting beliefs.

Coach, Public Speaker, Corporate Development

Conduent

Program manager of the 2021-22 Leadership Development program including content creation, facilitation, and coaching over 500 leaders globally incorporating the DDI learning platform and modules. Globally certified to facilitate all levels of DDI leadership development content. Responsible for a positive financial impact of over $400,000 as a result of increased team engagement and efficiency.

Global Senior Program Manager (Leadership Development)

Led numerous high-profile, mission-critical, global implementations as a PMP, including building new physical sites and employee ramp-up for global clients. Successfully led global initiatives in 2020 and 2021, supporting the Annual Enrollment Period AEP) seasonal staffing ramp-up projects, onboarding over 3,000 new hires for healthcare clients.
Successfully, led a global, company-wide, IT initiative to implement a critical software solution to over 1,000 frontline employees. 
Consistently managed people and resources for complex projects involving globally distributed, cross-functional teams.

Global Senior Project Manager

Alby Associates, Inc.

Served as a consultant for construction, real estate, technical colleges, hospitals, and small business.
Responsible for developing the framework for complex Federal compliance. Created educational curricula for various institutions. The role also encompassed project management, coaching, and overseeing residential construction projects.
Responsible for fostering B2B and vendor relation-ships, and the development of process maps, SOPs, and technical documentation.

Consultant | Construction Project Manager

Holland Graphics

Led a team responsible for all aspects of publication including content procurement, writing, editing, graphic design, layout, and coordinating editorial content for three trade newspapers with monthly circulation of over 80,000 subscribers.

Managing Editor | Writer

Alby is a visionary leader with extensive and diverse experience in real estate, education, and leadership development. His own transformative journey fuels his passion for creating a culture where individuals can thrive.

With a proven track record of developing inspiration programs, Alby has lead numerous impactful initiatives including a 12-month leadership development program, and a 12-week "Rewrite Your Life" course designed to empower individuals from diverse backgrounds and experiences to thrive through personal and professional development. Most recently, he created and implemented a 12-week "Introvert Mastery" program focused on supporting introverts in their personal and professional lives with leadership skills and positive mental health habits for success. This comprehensive program, developed from a needs assessment, incorporates adult learning principles and offers a range of resources to foster personal and professional growth.

As a captivating speaker, author, and coach, Alby's Introvert Mastery and Rewrite Your Life (RYL) programs empower participants to unlock their full potential through powerful strategies and tools. His work challenges societal stigmas, promotes mental well-being, and supports a culture of inclusivity.

Alby Heredia, PMP®

Cave Henricks Communications

Publicity Director

Spearhead non-fiction business book publicity campaigns for prominent thought leaders; collaborate closely with authors to develop media strategy, messaging, and pitch angles with the goal of garnering media the form of reviews, features, broadcast and online interviews, and beyond; write press materials, speaking kits, and other collateral; edit bylines and op-eds; coordinate national media tours and book launch events; built and maintained relationships with media contacts and event coordinators; secured coverage for clients in top-tier media outlets, including The Wall Street Journal, USA Today, The Economist, The Financial Times, Entrepreneur, and on FOX Business Network, etc.

Associate Director of Publicity

Fortier Public Relations

Media Placement: secure reviews, features, excerpts, bylined articles,interviews in major outlets spanning across print, broadcast, and digital. Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated
decisions on everything from PR to marketing and sales tactics.

Senior Publicity Manager

McGraw-Hill Professional

Create working publicity campaigns around a broad spectrum of trade business titles with the goal of securing media placement across all platforms and driving sales; Communicate messages points effectively to media and foster professional relationships internally and externally; Garner coverage in local markets for authors; Collaborate in-house to brainstorm creative ideas around campaigns and research new targeted opportunities for our titles; Manage in-house and external expectations; Act as liaison between authors and external publicity firms and in-house contacts.

Publicist

Hyperion and Voice Books

Created working publicity campaigns around a variety of titles with the goal of securing media placement in print, radio, television, and online outlets; Developed well-thought-out press materials that helped when pitching and following up about titles; Communicated the vital messages of our books effectively to our extensive list of media contacts; Coordinated local and national author tours while garnering coverage in each market; Worked closely with marketing, sales, and editorial teams to brainstorm creative ideas around campaigns and research new media opportunities-traditional and social-that were appropriate for our titles; Aided in media training for authors.

Assistant Publicist

Hudson Realty Group

Developed and maintained company website; Created, updated, and maintained property listings; Designed postcards and flyers to promote the company and its listings.

Marketing/Publicity Assistant

Java Joe's Coffeeshop, Muhlenberg College

Barista

Lehigh Valley Style Magazine

Wrote pieces advertising the Lehigh Valley's services events, such as the Long's Park Art &amp; Craft Festival; Managed the publication's online presence; Designed the InStyle article on clocks from the area and created the Stepping Out Calendar for the Sept/Oct 2006 issue.

Marketing/Editorial Intern

Geoff Gutgold Advertising

Wrote copy for home builder websites, such as Sterling Builders, and modular designs, such as Classic Design Homes; Participated in client meetings and gave feedback on advertisements.

Advertising/Web Intern

Penguin Group USA

Wrote copy and helped design covers; Participated in brainstorming publicity and marketing strategies for future titles.

Marketing/Copy Intern

To generate buzz and create exposure for top-tier business titles via full-fledged campaigns that span across traditional and social media.

Specialties: Publicity, media placement and training, management of client expectations, press releases, research, Microsoft Office Suite, Adobe Photoshop, InDesign, Spanish, writing.

taplio

The Battle

Alby Heredia, PMP®

Pamela Peterson Coviello

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