I help founders and leaders build AI products that earn trust, scale responsibly, and keep humans in the loop.

AI, which I call Synthetic Agency (SA), is a great technology in the right context, is a harmful technology in the wrong context, and is a low ROI feature in most contexts.

I've built synthetic agency in products from the ground up, launched ventures in the field, performed academic research and contributed to think tanks, wrote The Ethics of AI, and advised 100+ leaders over the past 12 years.
I’ve learned that, while most people attribute failure modes to technicalities or talent, the true failure is philosophical.

The products that succeeded long term had teams who did not skip the hard questions. They built synthetic agency when they had to, not because they just could. They solved real problems by listening to their customers without chasing trends.

If you're working on AI, with AI or are figuring out how it impacts your work, and want to:
• Build something people actually want to use 
• Think through the ethical stuff without getting paralyzed
• Understand how your brand discovery and promotion should change with AI engines in town

I might be able to help.

I also write for 15,000 people on LinkedIn and for 3,000 on my newsletter about honest tips to make sense of this technological shift.

I'm also launching a monthly private newsletter. Invite-only. For Founders, CMOs, and Heads of Growth who need to control their brand voice in AI conversations (before it becomes too late or too expensive). DM me if you want to get an invite.

🎤 Open to speaking, podcasts, and collaborations—DM me or visit albertochierici.com

Alberto Chierici

Personal & Professional Growth Coach (PCC) | On a Mission to Inspire You to Grow from Within | Flow | Mindset | Emotional Intelligence | Positive Psychology | Appreciative Inquiry | Neuroscience | Systems Thinking 🧭

When driven professionals hit a crossroads, they tell themselves it’ll be okay.
They tell themselves it’s just a phase, but deep down, most of them know it’s something more.

I help them turn that quiet hope into a concrete plan, because clarity isn’t found, it’s built.

You’ve been working hard, pouring your heart into your career, home, and routines, yet something feels off.

Work doesn’t excite you anymore. 
The hobbies you once loved feel like chores. 
Even rest doesn’t restore you.

You catch yourself wondering, “Is this it?”

That’s where I come in.

I help purpose-driven professionals move from exhaustion to aliveness, from running on autopilot to leading with clarity, energy and joy again.

As a PCC-level coach with a background in global talent acquisition, I’ve guided leaders and professionals across 37 countries, from Deloitte and Microsoft to fast-growing start-ups.

I’ve always been fascinated by what makes people thrive, not just succeed. After years of helping others build careers, I realized fulfillment doesn’t come from climbing higher but from connecting deeper.

My approach blends neuroscience, positive psychology, and the LOGIN Coaching framework (Look within, Own your vision, Grow intentionally, Ignite courage, Navigate change).

The result?
Clients rediscover what truly matters to them.
They make changes that last, not just cope until the next holiday.
They lead with renewed confidence and energy.
They make decisions that align with their values.
And their success finally feels as good as it looks.

I believe alignment isn’t about luck or shortcuts.
It’s about clarity (seeing your path), strategy (walking it), and commitment (staying steady when storms hit).

If you’ve been feeling stuck in “fine” lately, I invite you to a 30-minute clarity conversation, a space to understand what’s draining your energy and how to bring it back.

Message me “clarity” to start.

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The Battle

Alberto Chierici

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