I help founders and leaders build AI products that earn trust, scale responsibly, and keep humans in the loop.

AI, which I call Synthetic Agency (SA), is a great technology in the right context, is a harmful technology in the wrong context, and is a low ROI feature in most contexts.

I've built synthetic agency in products from the ground up, launched ventures in the field, performed academic research and contributed to think tanks, wrote The Ethics of AI, and advised 100+ leaders over the past 12 years.
I’ve learned that, while most people attribute failure modes to technicalities or talent, the true failure is philosophical.

The products that succeeded long term had teams who did not skip the hard questions. They built synthetic agency when they had to, not because they just could. They solved real problems by listening to their customers without chasing trends.

If you're working on AI, with AI or are figuring out how it impacts your work, and want to:
• Build something people actually want to use 
• Think through the ethical stuff without getting paralyzed
• Understand how your brand discovery and promotion should change with AI engines in town

I might be able to help.

I also write for 15,000 people on LinkedIn and for 3,000 on my newsletter about honest tips to make sense of this technological shift.

I'm also launching a monthly private newsletter. Invite-only. For Founders, CMOs, and Heads of Growth who need to control their brand voice in AI conversations (before it becomes too late or too expensive). DM me if you want to get an invite.

🎤 Open to speaking, podcasts, and collaborations—DM me or visit albertochierici.com

Alberto Chierici

Executive leader, R&D manager and Transformation implementation with focus on innovation and start-up activities, in the field of AI and sustainability. 

Driving lean-start-up methodology, working with diverse teams and individuals to transform business, development, and delivery. A positive attitude to change and challenges, and a genuine interest in people & technology, focusing on collaboration and communication, building trust to make complex solutions across various teams succeed, and delegating work to the right level - to let the competence meet the context.

My main interest is to support the massive transformations of AI/ML and sustainability - let's put intelligence to use to solve the challenges of our time.

KEY EXPERIENCES

Head of Enterprise Development, Ericsson, 2023
Over 9 years, my team evolved a small Business Communication product, to a Mobile Unified Communication solution, to finally deliver it as a Toll-free SaaS for a US Tier 1 operator. Multiple innovations going to a fully cloudified delivery with analytics and self-service portal for the operator and its’ enterprise customers, serving the largest existing US Toll-free customer base, on a shared public cloud utilizing cloud scaling for savings in energy consumption and hardware resources.  

Head of IP Development, Ericsson China, 2013
Headhunted to support a struggling IP development program in China, me and the local team changed the delivery agility, quality, and predictability to top notch, introduced common build and test pipelines, and changed from continuous program escalations to the best performing IP software design center in Ericsson.

Call Session Control Function, Ericsson, 2008
With architectural refactoring together with Linköping and Stockholm Universities we reached top notch (10 times) performance increase, replaced 44 competitor VoIP systems with 4 own at US largest broadband VoIP provider as well as in a major European operator, saving space, energy, and hardware resources.

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