I help founders and leaders build AI products that earn trust, scale responsibly, and keep humans in the loop.

AI, which I call Synthetic Agency (SA), is a great technology in the right context, is a harmful technology in the wrong context, and is a low ROI feature in most contexts.

I've built synthetic agency in products from the ground up, launched ventures in the field, performed academic research and contributed to think tanks, wrote The Ethics of AI, and advised 100+ leaders over the past 12 years.
I’ve learned that, while most people attribute failure modes to technicalities or talent, the true failure is philosophical.

The products that succeeded long term had teams who did not skip the hard questions. They built synthetic agency when they had to, not because they just could. They solved real problems by listening to their customers without chasing trends.

If you're working on AI, with AI or are figuring out how it impacts your work, and want to:
• Build something people actually want to use 
• Think through the ethical stuff without getting paralyzed
• Understand how your brand discovery and promotion should change with AI engines in town

I might be able to help.

I also write for 15,000 people on LinkedIn and for 3,000 on my newsletter about honest tips to make sense of this technological shift.

I'm also launching a monthly private newsletter. Invite-only. For Founders, CMOs, and Heads of Growth who need to control their brand voice in AI conversations (before it becomes too late or too expensive). DM me if you want to get an invite.

🎤 Open to speaking, podcasts, and collaborations—DM me or visit albertochierici.com

Alberto Chierici

Chris Morgan PT

Founder

As a dedicated personal trainer, I specialise in working with corporate professionals to enhance their overall well-being. My focus is on helping busy executives and office workers feel, look, and move better, despite their demanding schedules. I understand the unique challenges that corporate life presents, from long hours at a desk to high levels of stress, and I tailor my programs to address these specific needs.

My passion lies in strength and flexibility training, which I believe are the foundations of a healthy, resilient body. By incorporating these elements into my clients' routines, I aim to improve their posture, reduce their risk of injury, and boost their energy levels. I design personalised fitness plans that are not only effective but also enjoyable, ensuring that each session leaves my clients feeling empowered and refreshed.

Whether it's through one-on-one training sessions, group workouts, or corporate wellness programs, my goal is to make fitness accessible and manageable for everyone. I am committed to helping my clients achieve their health and fitness goals, transforming their lives both inside and outside the office.

Business Owner

Fitness First Australia

Personal Trainer

Accelerate Strength

Teaching CrossFit, Strongman, Mobility & Olympic Weightlifting classes. Also one to one training with Personal Training clients.

CrossFit Instructor/ Personal Trainer

Operating and managing my own client base. Specialising in strength, flexibility and rehab.

Goodlife Health Clubs

Ensuring the Personal Trainers are operating professionally and are servicing new members into the gym. Educating the PT's to help in their success with sales coaching and technical fitness coaching.

Personal Training Manager

Jetts New Zealand

Holistic Personal Trainer to Corporates & Founder of Barangaroo Rucking 🥾 Club. On a mission to help 1 million Corporates Feel Better 😁, Look Better 💪 & Move Better 🧘 by 2026.

With over 20 years of experience, I help busy corporate leaders build lasting strength, resilience, and energy — without burning out. My Executive Strength Blueprint™ is designed for senior professionals who want to perform at their best in the boardroom and at home, using science-backed strategies that fit demanding schedules.

I’ve coached Bank CEOs, Fortune 500 execs, TV presenters, and retired Super Bowl champions — all with one goal: to be stronger, move better, and future-proof their body for what matters most.

One of my proudest moments? Helping a retired NFL defensive end regain the flexibility to touch his toes after years of neglecting mobility. If I can help him, I can help you.

The Blueprint integrates functional strength, mobility, and longevity practices — supported by exercise, nutrition, and recovery systems — so you can lead with confidence, energy, and resilience. Whether you’re chasing deadlines or your kids, I’ll help you move better, feel better, and stay strong for the long haul.

Clients report:
✅ Improved posture + pain relief
✅ Higher energy + sharper focus
✅ Strength that supports their leadership

I bring the same principles to my own life — after 20 years of rugby in the UK + NZ, I now stay strong with strength training, rucking, and Brazilian Jiu-Jitsu (and it helps keep up with my active toddler!).

Ready to future-proof your body and performance? Apply for The Executive Strength Blueprint today.

taplio

The Battle

Alberto Chierici

Chris Morgan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?