I help founders and leaders build AI products that earn trust, scale responsibly, and keep humans in the loop.

AI, which I call Synthetic Agency (SA), is a great technology in the right context, is a harmful technology in the wrong context, and is a low ROI feature in most contexts.

I've built synthetic agency in products from the ground up, launched ventures in the field, performed academic research and contributed to think tanks, wrote The Ethics of AI, and advised 100+ leaders over the past 12 years.
I’ve learned that, while most people attribute failure modes to technicalities or talent, the true failure is philosophical.

The products that succeeded long term had teams who did not skip the hard questions. They built synthetic agency when they had to, not because they just could. They solved real problems by listening to their customers without chasing trends.

If you're working on AI, with AI or are figuring out how it impacts your work, and want to:
• Build something people actually want to use 
• Think through the ethical stuff without getting paralyzed
• Understand how your brand discovery and promotion should change with AI engines in town

I might be able to help.

I also write for 15,000 people on LinkedIn and for 3,000 on my newsletter about honest tips to make sense of this technological shift.

I'm also launching a monthly private newsletter. Invite-only. For Founders, CMOs, and Heads of Growth who need to control their brand voice in AI conversations (before it becomes too late or too expensive). DM me if you want to get an invite.

🎤 Open to speaking, podcasts, and collaborations—DM me or visit albertochierici.com

Alberto Chierici

Lumi

Senior Modeller - Data Scientist

Center for AI Safety

Participant - Summer 2025 Cohort

Commonwealth Bank

Data Scientist

Women in AI

Survey Analytics Lead

Allianz Australia

Customer Insights Analyst

Deloitte Australia

Consultant | Consulting - Data & AI

Analyst | Consulting - Analytics and Cognitive

University of Sydney

Tutor

Coursera

Volunteering to assist with support and forum moderation in 'Data-Driven Decision Making', 'Problem Solving with Excel' and 'Data Visualisation with Advanced Excel' courses. By fostering discussion and curating community spaces, Coursera mentors are responsible for improving the Coursera experience for all learners. Each of the mentors is selected on an invitation basis because of their exemplary performance as a Coursera learner.

Mentor

Angelica C.

taplio

The Battle

Alberto Chierici

Angelica C.

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