Pi School

As an AI Innovation Partner, I act as the strategic bridge between forward-thinking organizations and Pi School’s world-class AI engineering and research team.

My role focuses on helping companies explore, define, and execute impactful AI innovation by:
	•	Advising organizations on how to identify and scope real-world challenges that can be solved through AI
	•	Guiding partners through our 8-week innovation programme — from ideation to fully functional AI prototypes
	•	Aligning internal stakeholders across product, engineering, and delivery to ensure business and technical goals are met
	•	Ensuring outcomes, not outputs — our AI solutions are built for business impact, not just code
	•	Managing strategic relationships with clients ranging from startups to global enterprises (Amazon, Meta, ESA, etc.)
	•	Shaping repeatable frameworks for rapid AI exploration, validation, and integration
	•	Supporting growth through referrals and long-term collaboration, not transactional deals

We don’t sell software. We co-design and deliver custom AI prototypes — fast, fixed-price, and with academic-grade quality — so companies can unlock innovation without the overhead or risk.

AI Innovation Ambassador

PORTFOLIO PLAY

Recruited to build the sales organization; initially focused on the lead generation business while other ventures were developed.

Built pipeline from scratch, achieving 5+ weekly meetings with decision-makers leveraging outbound.

Closed my first high-value end-to-end deal 6 weeks after joining.

Recognized by leadership as a “world-class” sales closer and praised by clients as the best salesperson in competitive deals—two attempted to recruit me.

Sales Director - EIR

ELTic Ltd

Revitalised sales for a new product, generating 12 active trials, 15 opportunities, and 4 paying customers within 3 months.

Conducted customer interviews to refine messaging and improve the product-market fit.

Launched content-driven initiatives, including a podcast and newsletter, to enhance lead generation and customer engagement securing 400 new followers.

Sales Director (Co-founder)

Rev-Engine

Fractional sales director helping tech founders turn around sales performance and transition away from founder-led sales.

Achieved triple-digit pipeline growth and sales activity through targeted outbound campaigns and structured sales processes.

Achieved up to 100% conversion increase and 60% sales cycle reduction through sales process, technology and methodology.

Closed several 6-digit deals while diagnosing issues and documenting playbooks.

Sales Director (Founder)

Brandwatch

First and only internal promotion into the Strategic Accounts Team.
Leading growth for Strategic Accounts (+2 Bn revenue) in EMEA.
Achieved 200% of sales quota, earning recognition as the top sales representative for two consecutive quarters.
Secured the company's 7th largest client.

Strategic Account Director

Sector Lead Technology, Telecommunications, Energy & Transportation

Senior Account Executive - Enterprise Sales

Gartner

Enhancing the visibility of emerging technology vendors. Providing Strategic Advisory Services for all go-to-market key initiatives. 

Achieved 168% quota attainment within 6 months, unofficially qualifying for Winner’s Circle (top 20%).

Account Executive - Emerging tech providers

Kimberly-Clark Professional

Enhancing field sales effectiveness through the co-management of key accounts. Elevating sales activity, implementing up-selling strategies, utilizing business intelligence tools for white space analysis and designing and executing telephone and email campaigns for up-selling.

● Achieved the first and only internal promotion in a team of over 70 customer service agents.
● Maintained top sales contributor status even three months after leaving the company.

Internal Sales Professional

Kimberly-Clark

My responsibilities included recording product feedback, handling customer reimbursements, and supporting marketing in promotional activities.

Recognized as "Temp of the Month." After four months, I secured a permanent position.

Consumer services representative

Tech Sales Professional | Sales Strategist | Ex-Gartner & Former Entrepreneur

After 10+ years in tech sales — including Gartner, top software companies, and several startups (some of which I founded) — I saw how hard it is for companies to innovate through technology. Too often, they spend huge time and budget chasing ideas that don’t work, especially in AI.

That’s why I joined Pi School - We Build Custom AI Prototypes in 8 Weeks 

We’re not a software development agency. We’re a team of academics, engineers, and AI researchers trained at Cambridge, École Centrale, and top institutions.

We’ve delivered 100+ AI prototypes for companies like Cisco, Enel, European Space Agency — and won multi-million euro EU tenders to solve major public and private sector challenges through AI.

We Offer:
-A working, custom AI prototype — delivered in just 8 weeks
-No legacy code. No scope creep. No “hourly billing” traps
-Fixed price, fast delivery, and zero need for an internal tech team
-Backed by top-tier experts, not outsourced freelancers
-Built for business outcomes — not code for code’s sake

We combine research-grade AI with real-world execution — helping you:
-Unlock AI-powered innovation
-Improve efficiency, decisions & operations
-Get buy-in from leadership with tangible results
-Future-proof your career and business without the risk

Only 6 slots per cohort — 3 cohorts/year.

If you’re leading innovation or transformation, DM me to share your AI idea to see if you qualify.

Alberto Ares

B2B Catalyst

7 years of B2B consulting experience lead to B2B Catalyst. We build revenue engines that work.

CEO/Founder

SB Builders, LLC

Changed invoicing process to dramatically reduce AR and contributed in doubling revenue, passing 80k in monthly revenue

Implemented time tracking, invoicing, project management, basic CRM, contract creation, esigning system.

Developed SOP for all of the above & trained team in SOP.

Weekly checkins on project progress and invoices

Marketing and Operations

AutoVitals

-Analyzed current sales strategy, proposed changes, and implemented
-Developed and implemented channel strategies
-Managed and trained sales development team
-Developed hiring and training process
-Hired 5+ New SDRs
-Refined sales process
-Reimplemented CRM
-Managed CRM, users, and ensured CRM data quality
-Developed initiative tracking methodology to track result of sales and marketing initiatives
-Tracked sales and marketing KPIs & developed tracking tools for team use
-Set sales development team goals
-Refined team management process

Sales Strategist

Sales Development Representative

This Side Up Global

I helped develop and improve core operating processes and procedures in This Side Up Global using Scrum, JIRA, Confluence, Lastpass, and other industry standard processes and software.

I led and/or documented meetings in the company, including Sprint Planning & Review meetings, Process Retrospectives, Daily Stand-up's, and Client Meetings. I partnered with the CEO and other team members to improve operations, processes, and other business elements.

I administrated company SaaS products, adding, removing, and editing users, accounts, and other entries. I researched new software products, tested them, and if beneficial implemented them in the company. I explored existing software and found ways to use them more efficiently.

I developed, refined, and recorded company processes and procedures. I researched cutting edge business processes and concepts and worked with the CEO to implement them in the company.

I received training in content marketing, email marketing, and exposure to Facebook Ads, Google Ads, SEO, Social Marketing, and other kinds of digital marketing.

I initiated a content marketing campaign on a Facebook group, the first article of which got 25 likes, 11 comments, 1 share, and over 100 people added to a pixel.

Process Specialist

Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

So 6sense released a surprisingly great article embracing the move from intent to signals - but they missed one critical category of signal with serious consequences

Ironically, this effectively admits that their intent data didn’t actually show purchase intent... 

Buuut I won’t knock them for telling the truth even if it's late

Why this missing category matters:

Missing it...

Kills marketing / sales alignment

Makes actual intent modeling extremely hard to scale

Removes the most reliable and scalable form of signals

And is ultimately the reason why I think intent platforms failed in the first place

6sense talks about 2 paths to get signals

“Created/Received Signals come from your own digital properties and systems. Web traffic, product usage, email engagement, CRM data, and more.”

I call these first party signals because you own the data

“Acquired Signals come from outside providers. They give you visibility into activity you wouldn’t otherwise see: content syndication, review sites, publisher networks, etc.”

I call these second party signals because you can’t independently verify the data

The most important category?

Third party signals

Public signals you acquire through structured research

Job posts, news articles, new hires, social content engagement

This category is mostly driven by growth/demand teams reinventing ABM with Clay workflows

5 reasons it’s the best category

1. Anyone can verify the signals

Sales reps trust signals they can see with their own eyeballs more

2. It tends to predict behaviour better

Public content engagement shows greater commitment

News articles either force or show company action

Job posts and hiring demonstrate a willingness to spend money on a problem

3. You can personalize off public signals without being creepy

In fact, you look thoughtful when you do

4. Lack of data isn’t a problem, it’s a signal

No hire = smaller problem

5. It’s already an account-based sales best practice

Adem Manderovic was researching job posts in 2010 to identify in market companies

Christopher Curtis was helping SDR teams overattain when the rest of their company missed… 2-3 years ago

Jacob Karp uses third party signals to build account POVs that guide all of his outbound

Put simply - 3rd party signals make sales and marketing ABM alignment possible by aligning the team around visible signals you can easily act on

If I were 6sense (or Clay) I would find a way to structure 3rd party signal data to combine with 1st and 2nd party data for profile/readiness/interest signals (another great section of the article)

Build modeling against won/loss data

While also figuring out how to surface the data in a way sellers can action in prospecting and discovery calls

Get that right… you finally live up to the promise of being a GTM crystal ball

Founder | GTM Architect | We build revenue engines that work

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The Battle

Alberto Ares

Scott Martinis

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The Battle

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Engagements

Likes

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