Pi School

As an AI Innovation Partner, I act as the strategic bridge between forward-thinking organizations and Pi School’s world-class AI engineering and research team.

My role focuses on helping companies explore, define, and execute impactful AI innovation by:
	•	Advising organizations on how to identify and scope real-world challenges that can be solved through AI
	•	Guiding partners through our 8-week innovation programme — from ideation to fully functional AI prototypes
	•	Aligning internal stakeholders across product, engineering, and delivery to ensure business and technical goals are met
	•	Ensuring outcomes, not outputs — our AI solutions are built for business impact, not just code
	•	Managing strategic relationships with clients ranging from startups to global enterprises (Amazon, Meta, ESA, etc.)
	•	Shaping repeatable frameworks for rapid AI exploration, validation, and integration
	•	Supporting growth through referrals and long-term collaboration, not transactional deals

We don’t sell software. We co-design and deliver custom AI prototypes — fast, fixed-price, and with academic-grade quality — so companies can unlock innovation without the overhead or risk.

AI Innovation Ambassador

PORTFOLIO PLAY

Recruited to build the sales organization; initially focused on the lead generation business while other ventures were developed.

Built pipeline from scratch, achieving 5+ weekly meetings with decision-makers leveraging outbound.

Closed my first high-value end-to-end deal 6 weeks after joining.

Recognized by leadership as a “world-class” sales closer and praised by clients as the best salesperson in competitive deals—two attempted to recruit me.

Sales Director - EIR

ELTic Ltd

Revitalised sales for a new product, generating 12 active trials, 15 opportunities, and 4 paying customers within 3 months.

Conducted customer interviews to refine messaging and improve the product-market fit.

Launched content-driven initiatives, including a podcast and newsletter, to enhance lead generation and customer engagement securing 400 new followers.

Sales Director (Co-founder)

Rev-Engine

Fractional sales director helping tech founders turn around sales performance and transition away from founder-led sales.

Achieved triple-digit pipeline growth and sales activity through targeted outbound campaigns and structured sales processes.

Achieved up to 100% conversion increase and 60% sales cycle reduction through sales process, technology and methodology.

Closed several 6-digit deals while diagnosing issues and documenting playbooks.

Sales Director (Founder)

Brandwatch

First and only internal promotion into the Strategic Accounts Team.
Leading growth for Strategic Accounts (+2 Bn revenue) in EMEA.
Achieved 200% of sales quota, earning recognition as the top sales representative for two consecutive quarters.
Secured the company's 7th largest client.

Strategic Account Director

Sector Lead Technology, Telecommunications, Energy & Transportation

Senior Account Executive - Enterprise Sales

Gartner

Enhancing the visibility of emerging technology vendors. Providing Strategic Advisory Services for all go-to-market key initiatives. 

Achieved 168% quota attainment within 6 months, unofficially qualifying for Winner’s Circle (top 20%).

Account Executive - Emerging tech providers

Kimberly-Clark Professional

Enhancing field sales effectiveness through the co-management of key accounts. Elevating sales activity, implementing up-selling strategies, utilizing business intelligence tools for white space analysis and designing and executing telephone and email campaigns for up-selling.

● Achieved the first and only internal promotion in a team of over 70 customer service agents.
● Maintained top sales contributor status even three months after leaving the company.

Internal Sales Professional

Kimberly-Clark

My responsibilities included recording product feedback, handling customer reimbursements, and supporting marketing in promotional activities.

Recognized as "Temp of the Month." After four months, I secured a permanent position.

Consumer services representative

Tech Sales Professional | Sales Strategist | Ex-Gartner & Former Entrepreneur

After 10+ years in tech sales — including Gartner, top software companies, and several startups (some of which I founded) — I saw how hard it is for companies to innovate through technology. Too often, they spend huge time and budget chasing ideas that don’t work, especially in AI.

That’s why I joined Pi School - We Build Custom AI Prototypes in 8 Weeks 

We’re not a software development agency. We’re a team of academics, engineers, and AI researchers trained at Cambridge, École Centrale, and top institutions.

We’ve delivered 100+ AI prototypes for companies like Cisco, Enel, European Space Agency — and won multi-million euro EU tenders to solve major public and private sector challenges through AI.

We Offer:
-A working, custom AI prototype — delivered in just 8 weeks
-No legacy code. No scope creep. No “hourly billing” traps
-Fixed price, fast delivery, and zero need for an internal tech team
-Backed by top-tier experts, not outsourced freelancers
-Built for business outcomes — not code for code’s sake

We combine research-grade AI with real-world execution — helping you:
-Unlock AI-powered innovation
-Improve efficiency, decisions & operations
-Get buy-in from leadership with tangible results
-Future-proof your career and business without the risk

Only 6 slots per cohort — 3 cohorts/year.

If you’re leading innovation or transformation, DM me to share your AI idea to see if you qualify.

Alberto Ares

Mohan ‎Muthoo 💬 🇬🇧 🌍

Spring Drive

Founder

Instantly.ai

Instantly Certified Expert 🏅

Smartlead

Smartlead Certified Expert 🏅

Clay

Certified Clay Expert 🏅

Apollo.io

Official Partner 🏅

automate rev.ops.

Program Mentor

Timely

Full-cycle outbound account executive, selling CRM SaaS to small businesses.

Outbound Account Executive

INFUSEmedia

- Managed a team of BDRs across the EMEA region.
- Built and led training and development for individual reps 
- Built cold outbound strategies and tactics to execute effective campaigns across the team

EMEA BDR Team Lead (Manager)

- Refined and executed cold outbound sales development focusing more heavily on Enterprise accounts.
- Fastest ever firm promotion from BDR to Senior BDR
- Only BDR published on company website

Senior Business Development Representative

- Managed and executed cold outbound campaigns across a range of industries in the EMEA region, from SMB to Enterprise accounts.
- Focus on cold calling, emailing and social selling
- Broke the firm record for most meetings booked in a first month as a BDR

Business Development Representative

doovice

- Wrote copy for cold outbound social sales messages landing a 50%+ conversion rate for UGC
- Recruited and led a team of 10+ volunteer marketing and sales reps at universities across the UK
- Used outbound selling strategies and tactics to generate organic promotion that led to 5,000+ unique monthly visitors within 4 months (no paid marketing)
- Managed back-end CMS and content editing

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 

I'm the Founder at Spring Drive - we Book You B2B Sales Meetings so you can Scale your Business without Hiring More Reps 🛠️

We've worked with B2B service agencies, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co 

OR

DM me, I will reply 💬

Mohan ‎Muthoo 🇬🇧

I am looking for a GTM Engineer to join Spring Drive. 

Could that be you?!


You'll be trained by me personally getting the inside scoop on how to create successful campaigns as a Smartlead, Instantly.ai, & Clay Official Expert.

If you have experience using Clay, are meticulous and organized with an eye for detail, and are looking to build a career as a GTM Engineer, this could be for you.



Interested?

Find the application link in the comments.

Mohan Muthoo

The Clay team keep on giving.

Today I received a super cool gift from them.


A very cool toolbox, a book on nourishment (i assume soul-wise otherwise I may know too much), and a few other goodies too.

I remember back in summer 2024 when they vetted our client accounts and awarded us Official Expert status - we were the 4th ever in the UK.


Before then I also remember Arturo Orozco jumping on Zooms with me at like 1am helping me when I got stuck with an enrichment.

(I know there are others, but for me that's why Arturo will always be the OGTME)

It was really great to feel like our work gave us a sense of partnership with Clay.

and let's be honest i've been slapping that on everything from my linkedin to my lunchbox ever since. 

But it's not without good cause.


Clay has been at the pillar of the great results we've driven and continue to drive for clients at Spring Drive.

I know some of you out there are still umming and erring about Clay - but honestly, if you're serious about levelling up your GTM motions - whether that's inbound, outbound, or revops - get on it, fast.



Big thanks to the team Varun, Lele, Bruno, Peter, Anjali and everyone else at Clay - and see you all at a Clay Club soon!

💛

Oh this is a BIG one for multi-channel outreach.

Smartlead + HeyReach.io just teamed up.


Smartlead and Heyreach are both leaders in their space (email and linkedin outreach respectively).

Part of what I like about them is they niched and got really granular on those channels, rather than staying general.

But it also meant that if you wanted to run outreach on both, it could be messy managing leads across both tools.

Super finnicky lol.

Anyway, you can now build email and LinkedIn campaigns inside ONE SINGLE sequence using the Heyreach and Smartlead integration.

If someone replies via one channel you can now automatically route them through the other, so no accidental crossovers that shouldn't happen.

No duct-taped automations to try and see where the lead is across both tools.

This is a massive timesaver and also makes multi-channel campaigns so much easier to manage.

At Spring Drive we run both email and linkedIn for clients so this is a great feature for our back-end operations.

Great work teams Vaibhav Namburi Nick V.

I had a chat with Kellen Casebeer, Founder at The Deal Lab, a few weeks ago to discuss the future of personalization in outbound.

When it comes to this subject, Kellen is one of those people I just listen to really carefully.

He thinks about this in a deeper way than most who are following 'classic' structures.

He made some really interesting points I think everyone can learn from:


- Markets cluster themselves around beliefs and its always easier to sell someone what they already believe in.

- Thinking not just about using personalization but WHAT personalization you're using


There's a few more v interesting insights from him in the video below.

I think real operators who want to stand out need to think in a more sophisticated way about messaging and Kellen is one of those people to follow for exactly that.

Thanks Kellen was great to talk as always.

B2B SaaS companies - listen up.

Here's how Spring Drive is different to Apollo/Zoominfo/Clay/Lemlist.


I get this question a lot and it's actually quite concerning because it reveals something deeply interesting about the market.


Apollo, Zoominfo, Clay, Lemlist etc - these are TOOLS.

They provide YOU with the ability via a platform to DO certain tasks.

They're superb.

But they can't do those tasks for you.

They aren't actually *building* campaigns and delivering you real pipeline.


Apollo and Zoominfo provide data.

Clay allows you to work data (enriching etc)

Lemlist allows you to send emails.


But these tools cannot:

Find the right leads, pull them, do the segmenting, come up with creative outreach strategies, write the copy, manage the inbox, reply to queries, book onto your calendar, strategically iterate on the A/Z tests, etc etc


Spring Drive is an agency offering an end to end service where we do the work of delivering you pipeline, using such tools in the process.

I get companies complaining that these tools 'aren't delivering results'.

Like what...they are tools, you have to deliver the results with them.


This is like buying a frying pan and a kitchen knife and then being shocked when you come home that evening to find they haven't cooked you a fried egg.

You good?


You need a chef.

We are the chef.

Anyone tested out SmartProspect yet?

With data sourcing changing all the time, this is interesting.


Smartlead just released SmartProspect which basically means we could get tons of verified leads already in our sequencer without having to pay for the usual databases.


I'm looking at it now and it's very promising, but wanted to test coverage given that ultimately we want to ensure we aren't going to miss any part of our TAM if we use it.


I did a test of CEO:

SmartProspect - 2.1M people

Apollo - 1.9M people


Then I did a test of HR Director:

SmartProspect - 225,753 people

Apollo - 203,156


Then I did a final test of Head of Sales:

SmartProspect - 152,147

Apollo - 174,555



This is not to say that SP is *better* than Apollo - Apollo is a great database.


But I'm very pleasantly surprised at the coverage SmartProspect has - and of course the added benefit that it's right inside the sequencer is pretty neat.

Great work Vaibhav and team.

Booking meetings every day for a B2B SaaS at Spring Drive

And it's cold outreachhhhhh


Yes that's right, it's not dead - despite what you might hear on the radio!

If anyone got that joke i'd love to know.


Anyway, the right Resonance Strategy can mean massive pipeline value - daily, weekly, monthly.

Just pick the right partner and give it time to cook.

Your lead magnets suck - if they're not getting tons of positive replies.

Here's the 4 tenets to transform them into ones that people love.

In a lil video.

Just a lil vid.

We 'compel' prospects to book meetings with our B2B SaaS clients.

Their words, not mine. Here's how:


Balance theory.

You need to assess your assets in the context of your market to understand how to become compelling.

Assets
- Social proof
- Lead magnets
- Offers
- Pain data
- Personalization

You need to cross reference these and ask yourself, do any of our assets here STAND OUT in the CONTEXT of our market?

Genuinely though.

If you think your ebook on how to improve ad performance is stand out to ecom founders in the US, you don't understand your market at all.

Most people do not build stand out assets at all.

They simply do what they think LinkedIn is telling them will work.

"let's use this trigger and add pErSoNaLiZaTiOn'

seriously...?

If have genuinely intelligent personalization that hardly anyone else is likely to be using and its relevant...

Then yes, hammer it son.

9/10 - this is not the case.

At Spring Drive we use our messaging strategy framework and experience to spend a lot of time ideating insanely stand out ideas for our clients that we can A/Z test heavily.

That's how we get results whilst everyone else is testing personalization and triggers and getting confused as to why nobody cares.

Don't believe the hype.

Balance theory.

Screenshot below from a client campaign at Spring Drive.

B2B SaaS teams - run a competitive messaging analysis. 

You will book more meetings.


Most outbound messages get lost in a sea of sameness.

Same offers, similar social proof, same tired trigger data openers.


Competitive advantage in outbound isn't about being better at the standard approach.

It's about finding an angle that others aren't providing at all.

What angle are they avoiding?

The reason why this matters is because outbound is a competitive market.

It's more like sport, not art.

The hard about this is it isn't formulaic - it requires strategic though and (ironically) a creative streak.



Right now so many teams are looking for the 'tool' that will save them.

Like come on m8. 

Tools are the kitchen utensils for a chef.

If i had to pick between Gordon Ramsey cooking a steak with basic utensils vs an average chef cooking with the best cookware in the world...

Isn't it obvious whose steak will taste better?


Prospects want a tasty steak - they don't care what tool you used to cook it.



I think teams should sit around their message variants and have a genuine conversation and ask this questions:

If I was midway through my lunch and I saw this email, would I put my sandwich down to reply?



And that's a STRATEGIC question, not a COPY question.

In other words, if the answer is NO it looks pretty generic, you need to ideate:

- More creative lead magnets
- Reconstructed outbound packages
- Compartmentalized offers
- Psych angles for clarity (like analogies and framing)

Etc.

Comment your email copy below.

Best email gets a free outbound 1-1 session with me.

To convert a lead to a booked meeting, you need a Pipeline Variant.

Here how to do it in 3 steps:


When a lead replies positively, there's still work to be done to book them to a meeting.

But most companies just follow up asking them for a meeting.

Hounding them like, like a, a, hOUnd dog.


The issue with this is you're not making them *want* a meeting.

Which should be your goal.


Nobody wants to give you their time - you have to convince them.

The prospect will think: 'well i'll just check them out online and gauge if I care based on that'


So you need a distinct strategy in place for why they should attend a meeting.

I call this the Pipeline Variant.

And I expect royalties.


Ask yourself:

'What can you give/show them in a virtual meeting that they cannot reasonably expect to find online?'


This dramatically increases booked meeting numbers.


The concept is maintain some balance - don't give everything away in the email, precisely so you can hold something back to book the meeting.


Ideas include:
- audits (have to be framed correctly)
- building their custom setup together on a call
- showing them proprietary data unavailable anywhere publicly

Get creative and you can really get people wanting to put time aside for you.

Okay guys I'm going to share this one because it's very decent even though I don't normally do these posts.

Smartlead are doing a Black Friday Flash Sale for both Smartlead and Non-Smartlead users:

 - 100% free Admin Google & Outlook mailboxes for the first month.

- No Minimum order size

- The email infrastructure setup is done for you.

- US IP Mailboxes

Doing outbound properly means a robust infrastructure and that can add up, so this is pretty neat.

Also btw, this is absolutely the time to stock up on a ton of inboxes too because everybody should be warming up infra over december to launch hard at the start of Q1.

Cart time.

Don't write that pain statement in your cold email.

It's not going to work - because pain statements are dead.


IT PAINS ME TO SAY THIS.

Sorry had to make that joke.


Okay but basically, most pain statements today are so generic that not only does it not help your message, it's actually counterproductive.

You immediately set the frame that you are another sales pitch, and people click out.

Part of the problem is that most teams are writing generic problem statement - not pain statements.


Problem statements:

'Need better ROI?'

'Want to scale faster?'

'Spending 8 hours a week on admin?'


These are so vague and generic that you're failing to actually visceralize anything for that prospect.


Pain statements:

'Are you still manually entering financial data across multiple Google sheets?'

'Many {role} find they have to book extra appraisal meetings with managers because their performance improvement plans only get met 60 per cent of the time'.


The difference is 2 things.

1. These are hyperspecific in a way that VISCERALIZES the actual annoying af activity you can solve


2. Problem statements are general things the company needs to solve. Pain statements are the day to day frustrations the prospect has in trying to solve those problems.



The first just don't hit anymore - and MOST messages I see are still writing them, rather than true modern pain statements.


Questions?

Comment below.

Booking sales meetings for B2B SaaS daily at Spring Drive.

With Resonance Strategy.



Want to know how? DM me.

(screenshot chat with a client of ours below)

You should not use cold email to grow your B2B SaaS/AI.

IF this is true:


Cold email is still in my opinion of the most powerful ways to scale revenue fast.

For many companies, cold email is the difference between 5 closed deals a month and nothing.



But if any of the following are true, you might not be a good match:


1. Your ICP is IT focused

IT generally hate sales outreach - we turn down companies that mostly target them.


2. Your TAM is small.

It's just harder to create sustainable pipeline from.

Fancy workflows you see getting 20 leads from 280 contacts looks great - but these campaigns usually do not replicate at scale month over month.

You might have a great month or two - then you're lost.

We like to work with companies that have at least 80k prospects minimum in their TAM.



3. You're afraid of rejection

Being told 'don't contact me again' in sales is like getting a bruise in sport.

If you're scared of getting a bruise, sport isn't for you.

Giants like Salesforce built billion dollar companies off the back of sales teams getting rejected constantly.

They just built systems to close the deals that did come through...

And didn't get shaken when someone said no.



4. You're not committed to A/Z test and be creative

If you haven't tested something in the market, you don't know what will happen.

The best results are usually the most recent - because you only getting better from a/z testing and iterating over time.

Companies that want to see amazing stuff from day 1 usually suffer because they never give themselves the opportunity to reach pipeline momentum.


But, if these don't apply, you could be getting 10-30 meetings every month and closing deals, scaling your B2B SaaS easily just with cold email.

Leads vs Meetings - do you know the difference?

A warning to B2B SaaS companies:


If you're considering hiring an agency to deliver you 'leads' - be sure you know what that means.


I once told a company I'd expect we'd deliver around 10-15 meetings a month for them, and they replied:

"But the other agency said they would deliver 30 at around the same cost?!"


I asked them...'Meetings? Or leads?'

Them: 'what do you mean? They said 30 leads.'

Me: 'A lead is someone who has replied with interest - they haven't yet agreed to a date and time to meet with you. They may not agree at all. How many meetings are people agreeing to from those leads?'

Them: 'Oh right yeah, I think its positive replies. Leads.'


Nothing wrong with leads as value btw - but you should always ask an agency you're considering working with: 

'what do you mean by a lead?'

Different agencies use the word leads in different contexts, but the value can be massively different.

Just a gentle notice.

Very gentle.

Here's how Spring Drive helps B2B SaaS & AI companies drive growth.

In a nutshell:


We run outbound email and LinkedIn campaigns for you that drive growth, either via sales pipeline or PLG motions.

We do this with best-in-class GTM Engineering and our own Resonance Strategy framework that we constantly iterate on.


We've got a ton of case studies, reviews & testimonials, expert badges, award nominations, and global recognition for our work.


We work on a retainer but you can start with us on a pilot first.


We work with both Founder-led teams as well as sales and marketing teams, supporting Founders, reps, and AEs, by delivering pipeline for them to close.


If you're a B2B SaaS or AI company that wants to drive revenue without spending more on ads or hiring and managing more reps, you can find out more at springdrive(dot)co.

A lot of cold emails fail because they're vague about results

Here's the rule on specificity to actually book meetings:


If they understand WHY you're better, they're more likely to BELIEVE it.


'We helped companies increase revenue' - okay but how?

'We improve conversion rates' - okay but how?

'We streamline operations' - what does that actually mean?




Specificity isn't just about personalization.

It's about being hyper-specific in how you explain your value.

Instead of: 'We help SaaS companies grow faster'

'We helped Acme Corp increase their trial-to-paid conversion from 12% to 18% in 90 days by rebuilding their onboarding email sequence'

The first claim is so vague that it doesn't really make me believe in you as a solution - primarily because I cannot understand what the solution is.



This is why 'results' statements are just so poor these days.

'We'll 10x your revenue'

WILL YOU JAMES? WILL YOU.

Okay, i'm calm.


You've got to start specifying the mechanism of your differentiation.

It's not 'We'll 10x your revenue'

It's: 'Our data platform has 39% more verified emails, which across 10k contacts could be another 4k leads, and potentially 2-3 more deals won per month'.

Okay, now I get it - and I can *believe* you might actually do this.


There's a copywriting element to this, which is because it naturally requires more verbiage (could have said words but yeah) you need to be succinct.


Does everyone get this?

taplio

The Battle

Alberto Ares

Mohan ‎Muthoo 🇬🇧

Followers

Posts

Engagements

Likes

Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alberto Ares

Mohan ‎Muthoo 🇬🇧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohan ‎Muthoo 🇬🇧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance