Albert Estrader

Definition of the mental and organizational foundation needed to build a focused, strategic digital course.

Development of personal brands with clear positioning, strategic storytelling, and a consistent content ecosystem.

Design of the course offer, value ladder, and minimum viable sales funnel ready for market validation.

Community activation through strategic content, organic campaigns, and owned channels.

Coordination of the launch strategy: messaging structure, ads, collaborations, and media outreach.

Implementation of expansion strategies using evergreen systems, affiliate programs, and new audience segments.

Oversight of course structure, video production, and delivery to ensure a high-quality student experience.

Digital Course Editor

Opel

Digital advertising specialistat Opel Lleida

PERFUMERIA INTERNACIONAL S.L

> Content in social networks 
> Review of Google and Meta Ads campaigns 
> Email marketing 
> Content management of the online store

Digital marketing specialist

Creativity, branding and communication, what do they have in common? David Ogilvy said "If it doesn't sell, isn't creative." Were these other times? If you're also nostalgic for selling, my digital book may interest you

My name is Albert Estrader, and I created GrowHubX to help professionals who have something real to teach, but still aren’t fully clear on how to turn that knowledge into a structured, profitable training aligned with their purpose.

I don’t believe in those who teach from theory without real experience — or in empty courses created just to sell.
I believe in educational projects built with thought, purpose, and strategy.

There are many professionals who have already built strong communities, but still lack structure, a meaningful offer, and a system that allows them to scale their impact through digital education — without losing their essence.

Yet the alternatives they usually find fall short:

Agencies with fixed fees that focus only on the initial launch and offer no real involvement in the long-term journey.

Mentors who sell theoretical courses with no real-world context or personalized support.

Patchwork solutions that promise help “with your ads” or “with your funnel,” but never address the full process or commit to real outcomes.

GrowHubX was created as a response to all of that — a different model, designed for those who don’t want to launch just for the sake of it, but to build something purposeful, sustainable, and long-lasting.

Albert Estrader - Advertising creative

I work at the intersection of culture, creativity, and technology.

I’m currently Head of Community at MITO AI, where I lead the development of our narrative and community alongside storytellers and creative teams (creative directors, art directors, filmmakers, creators, artists, and visual teams) shaping a new visual language with AI.
My focus is connecting authorship, tool, and ecosystem, building structures that enable craft with intention, method, and real momentum.
MITO is my main focus today.

In parallel to that role —and through an independent path built over time— I’ve been supporting creators, artists, and personal brands through phases of clarity and growth. I work across communication, intentional positioning, and side projects when a project needs more than visibility: it needs direction.

Long story short: I come from building creative strategy and business from the inside.

I founded Acicate Studio®, a creative studio specialized in music and business, where I worked with my team across national and international projects with artists, festivals, and brands —developing digital marketing strategies, content, and cultural positioning.

Over time, my practice has distilled into something more conscious and sustainable. Today I move between execution and vision, helping people make better strategic decisions without losing identity or meaning.

Sometimes that means organizing a digital business.
Sometimes it means reorienting a personal brand.
Almost always, it means going back to the core before redesigning the form.
That’s exactly where the name of my Substack newsletter and short-form podcast comes from: El Fondo y la Forma.

I like to think my work leaves a mark by helping others build their own legacy —with clarity, coherence, and taste.

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If you want to be part of MITO Universe or explore MITO AI for your team, email me at mercedes@mito.ai
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If what you’re looking for is to work with me 1:1, you can reach me at hola@mercedessantalla.es
Or contact me at +34 681 138 320.

Mercedes Santalla

Lately I’ve been thinking about something that matters a lot in creative and tech projects.

Understanding the story is one layer. Getting your hands inside the tools is the layer that makes your communication sharper, your feedback smarter, and your output stronger.

A couple of weeks ago I joined a 3-day intensive with  Hugo Barbera 👁️👁️👁️ and I went all in with the AI creative community.
Fully hands-on.
Building, iterating, failing fast, learning the mechanics from the inside.

Since then, I’ve been playing with AI in a much deeper way, with more control and better judgment. The results I’m getting these days honestly make me very happy.

This piece is my way of capturing that feeling. It's called "ON HOLD" and it's a self-portrait about modern availability as performance.

Staying composed while the edges get noisy. Multiple inputs, multiple demands, multiple versions of “answer me.” A posture that looks calm, even when everything around you asks for instant response. The work keeps its gaze.

Tool used MITO AI
Model used  Google Nano Banana Pro


☎️ If you’re working on creative tech and you’re looking for help to build community, partnerships, or launch comms with taste and structure, I have limited availability for new collaborations.

I'm available ES/EN globally. 

Drop me a DM and tell me what you’re building!!

Creative Strategist ⦿ Community, Partnerships & Narrative for creative tech ⦿ The art of conscious creation

The next visual culture needs builders.

AI is changing the approach, speeding things up, opening new lanes.
But great work still comes from crafting. From knowing how, directing and doing the work.
This isn’t pushing a button and praying the result is great. 

Taste still matters. 
Art direction still matters.
Narrative still matters.
People still matter!

Actually, more than ever..

That said, I’m scouting worldwide for people building with this mindset.
Builders of tomorrow’s visual culture.

Creatives
Art directors
Fashion creatives
Filmmakers
Content creators

If that’s you, DM me. I’d love to connect.

If someone comes to mind, please send them this post or share it.
It’ll help me connect the right people!


#CreativeAI #ArtDirection

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Albert Estrader - Advertising creative

Mercedes Santalla

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taplio

The Battle

Albert Estrader - Advertising creative

Mercedes Santalla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mercedes Santalla's LinkedIn Performance

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Performance ScoreMercedes Santalla's LinkedIn Performance