Albert Estrader

Definition of the mental and organizational foundation needed to build a focused, strategic digital course.

Development of personal brands with clear positioning, strategic storytelling, and a consistent content ecosystem.

Design of the course offer, value ladder, and minimum viable sales funnel ready for market validation.

Community activation through strategic content, organic campaigns, and owned channels.

Coordination of the launch strategy: messaging structure, ads, collaborations, and media outreach.

Implementation of expansion strategies using evergreen systems, affiliate programs, and new audience segments.

Oversight of course structure, video production, and delivery to ensure a high-quality student experience.

Digital Course Editor

Opel

Digital advertising specialistat Opel Lleida

PERFUMERIA INTERNACIONAL S.L

> Content in social networks 
> Review of Google and Meta Ads campaigns 
> Email marketing 
> Content management of the online store

Digital marketing specialist

Creativity, branding and communication, what do they have in common? David Ogilvy said "If it doesn't sell, isn't creative." Were these other times? If you're also nostalgic for selling, my digital book may interest you

My name is Albert Estrader, and I created GrowHubX to help professionals who have something real to teach, but still aren’t fully clear on how to turn that knowledge into a structured, profitable training aligned with their purpose.

I don’t believe in those who teach from theory without real experience — or in empty courses created just to sell.
I believe in educational projects built with thought, purpose, and strategy.

There are many professionals who have already built strong communities, but still lack structure, a meaningful offer, and a system that allows them to scale their impact through digital education — without losing their essence.

Yet the alternatives they usually find fall short:

Agencies with fixed fees that focus only on the initial launch and offer no real involvement in the long-term journey.

Mentors who sell theoretical courses with no real-world context or personalized support.

Patchwork solutions that promise help “with your ads” or “with your funnel,” but never address the full process or commit to real outcomes.

GrowHubX was created as a response to all of that — a different model, designed for those who don’t want to launch just for the sake of it, but to build something purposeful, sustainable, and long-lasting.

Albert Estrader - Advertising creative

Marketing Advisor

Ayudo a creadores digitales con audiencias de +800K a estructurar sus proyectos (project manager hands on), les ayudo a optimizar sus colaboraciones y a buscar nuevas fuentes de monetización, para que no dependan únicamente de marcas; además de ayudarles a realizar nuevos proyectos de forma estratégica.

CMO de creadores digitales

Creatividade Galega

Miembro Junta Directiva

European Business Factory (EBF Business School)

Mis clases son más que una transmisión de conocimientos: son un espacio para inspirar, desafiar e impulsar a los estudiantes a desarrollar su pensamiento estratégico, crítico y creativo.
Y sí, también soy cañera.

· Fomento la confianza y el crecimiento personal de los estudiantes, enseñándoles a construir su marca personal y profesional desde cero.

· Integro casos reales y ejemplos prácticos en el aula, alentando a los alumnos a cuestionar lo establecido y encontrar soluciones innovadoras.

· Diseño talleres interactivos y ejercicios que conectan la creatividad con estrategias digitales, preparándolos para entornos reales.

· Comparto experiencias profesionales y casos de éxito, traduciendo la teoría en resultados aplicables.

Y no lo digo yo, lo dicen ellos.
Puedes leerlo tú mismo en las mismas recomendaciones que han dejado algunos alumnos en mi perfil.

Docente Marketing Digital

Acicate Studio

Founding and leading Acicate Studio® was a transformative experience, where I turned an idea into a boutique agency recognized in Galicia, with major clients in areas like Madrid, specializing in musical and business projects. Over the years, I built a team of up to ten highly talented individuals, and we managed projects that exceeded our clients' expectations.

Although this chapter closed to make way for a new professional stage, the lessons learned and achievements from Acicate Studio remain a solid foundation for everything I do today.

Founder | Acicate Studio®

I have worked on the planning and execution of communication and marketing strategies for both emerging and established festivals, as well as promoting national and international artists.

· Campaign design: I created campaigns for album releases and international artist tours for companies like Planet Events and Live Nation, achieving measurable results in reach and sales across Spain's key markets.

· Leadership in digital strategies: I led campaigns with my team at Acicate Studio®, developing digital strategies for festivals that boosted their positioning in the industry and fostered loyal communities, increasing ticket sales for future editions.

· Project management: I managed projects that included strategic planning, branded content actions, and digital media management, adapting to the specific needs of each client and audience.

· Event promotion: I supervised the promotion of events and festivals, coordinating with internal and external teams to ensure consistency and effectiveness in campaigns.

· Crisis management: I implemented quick and effective solutions during crises, safeguarding the reputation and continuity of key projects.

Marketing manager | music and festival projects

Babiek Moto Adventure

I led the transformation of a small local shop into a digitalized leader in Spain's motorcycle sector, creating a comprehensive space for the motorcycle community that integrates technology, customer experience, and strategic marketing.

· Global marketing strategy: I designed and executed a comprehensive marketing strategy that included social media content, paid media campaigns, affiliate and influencer marketing, graphic design, and exploring new business opportunities.

· E-commerce development: I planned and developed an e-commerce platform using Prestashop, integrated with a CRM system for stock management, optimizing both internal operations and the customer experience.

· Email marketing and automations: I implemented email marketing and automation strategies, increasing customer loyalty and recurring sales through personalized funnels and segmented campaigns.

· On and offline media campaigns: I managed and optimized on and offline media campaigns, emphasizing experiential marketing through proprietary events that strengthened the brand's positioning.

· Budget management: I oversaw budget management and control, ensuring efficient resource allocation and maximizing return on investment.

· Strategic partnerships: I established strategic alliances with international brands (such as Spidi and Enduristan), enhancing the company's reputation and commercial network in the industry.

CMO | Babiek Moto Adventure

Estratividad

Gestión, desarrollo y monitorización de las acciones de comunicación, promoción y marketing de los diferentes clientes online de la agencia. Estudio de mercado y creación de contenido.

Community Manager

Bap Conde

Community Manager Junior:
Gestión y desarrollo de las acciones de comunicación, promoción y marketing de los diferentes clientes online de la agencia.
Monitorización y creación de contenido de las mismas cuentas.
Campaña en digital "Vivamos como galegos" #SerGalegxMola para GADISA.
Email marketing.
Optimización de YouTube de Knowcosters®.

Dpto. Digital

IKEA España

Estudio de mercado, data análisis del tracking reputacional y desarrollo del STEEP BPLFY interno 2019. Traducción y maquetación de diferentes manuales.
Estudio del comportamiento del consumidor en retail y reacciones frente al display en tienda.
IKEA Family: base de datos, encuestas, acciones en tienda, eventos, etc.

Personal de marketing

When I was a child, I was fascinated by how a good song could change the mood of an entire day, make you fall in love with a brand… or make you loathe it.

That mix of art, emotion, and connection was my first marketing lesson: understanding what moves people.

Today, that same curiosity and passion drive me as I help projects and creators build beyond the numbers.


How did I get here?

⍾ As CMO, I led the transformation of a local motorcycle store (a rather saturated industry) into a nationally recognized boutique in Spain, managing branded content campaigns, digital strategies, and experiences that connected with a loyal community.

⍾ I founded my first agency, Acicate Studio®, at 26 years old: I turned an idea into a boutique that allowed me to learn firsthand how to manage teams, lead projects, and create strategies that brought brands and audiences together.

⍾ Artist and festival promotion: I worked with clients like Live Nation and Planet Events, among others, designing campaigns and collaborations that boosted the promotion of both emerging and established artists and festivals.


What do I do now?

⌱ I support teams and freelancers in their projects by developing, implementing, and optimizing processes, aligning their creative strategies, and helping them leverage technology to propel themselves forward.

⌱ Success manager for digital creators: I help digital creators with audiences of +500K structure their projects (hands-on project manager), optimize their collaborations, and explore new monetization sources, so they don’t rely solely on brands.

⌱ Speaker and educator: I inspire and teach digital marketing.


Shall we talk?
📩 hello@mercedessantalla.es
📱 WhatsApp +34 681 138 320

Mercedes Santalla

Hoy me he lanzado a otra cosa más porque, al parecer, no sé estar quieta…

Tengo podcast nuevo. Y me hace muchísima ilusión compartirlo por aquí.


Además de abrir Substack hace unas semanas (donde podéis seguirme para recibir frameworks, reflexiones, casos , etc directamente en vuestra bandeja) ahora también me cuelo en formato audio.

Por si eres más de escuchar que de leer, o de reflexionar mientras caminas, conduces o cocinas a las tantas.

El podcast se llama “El Fondo de la Forma”
y son episodios breves, de 10–12 minutos.
Lo justo para acompañaros en un pensamiento, una pausa o una micro-revelación.

En el primer episodio hablo de elegir.
Y de por qué elegir también es construir.
(Empezar por lo esencial siempre ayuda.)


Si lo escuchas, me encantará saber qué te provoca: qué te mueve, qué te cuestiona o qué se te enciende por dentro.

Siempre agradezco ese tipo de feedback honesto.

Te dejo el enlace en comentarios! ✨

Creative Strategist & Partnerships Manager ⦿ I help creators & business connect, grow and build meaningful, profitable projects

taplio

The Battle

Albert Estrader - Advertising creative

Mercedes Santalla

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taplio

The Battle

Albert Estrader - Advertising creative

Mercedes Santalla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mercedes Santalla's LinkedIn Performance

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