Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

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77 AI Use cases every seller should know:

These are the workflows that separate average sales teams from elite modern ones, the real levers behind faster pipelines, cleaner forecasts, and higher close rates.

I put together a 77-point Sales AI Cheatsheet covering every stage of the revenue engine:

✅ Identify ideal buyers fast.
✅ Protect forecast accuracy.
✅ Automate RevOps workflows.
✅ Enable buyers to move faster.
✅ Personalize outreach at scale.
✅ Automate outbound with context.
✅ Turn every call into a coaching loop.

Whether you're an SDR, AE, SDR, Sales Director, VP Sales, or CEO, this cheatsheet shows exactly where AI adds revenue, not noise.

Want the full hig-res PDF version?

Like this post.
Connect with me.
Comment “AI SALES” and I’ll send it to you.

Follow Alan Ruchtein for more sales systems, AI workflows & revenue frameworks.

How I book +70 meetings/mo for clients at 20% of the cost of having 4 reps performing at full capacity:

OLD WAY

-4 SDRs
-Multiple salaries
-Bloated tool stack
-Manual research
-Manual emails
-Manual follow-ups
-20–30 meetings/month (team)

NEW WAY

-1 Modern Seller (AI-powered)
-Lean, precise, high-output
-Modern tool stacks
-60+ meetings/month (one rep)

(Partial) Techstack used:

Maildoso: Email infrastructure
Clay: Enrichment & Research at scale
ChatGPT: Personalization & Messaging
FullEnrich: Waterfall enrichment for emails/phones
DeBounce: Data validation
Instantly.ai: Sending tool

And +10 other tools to complete the full tech stack and strategy ;)

You don’t need a better product, or a fancy new feature.

You need (and deserve) the right modern GTM AI sales system that relies on intent, data, information and relevant insights.

That’s how you book meetings at scale in 2025, not by spamming prospects.

If you want to build a real process once and for all, DM me “system” and let’s do it together.

You won’t believe how fast your calendar gets hammered with qualified meetings. (I’m not cheap, but I’m good!)

+32% of your inbound calls go unanswered.
And +80% of those callers never call back.
Here’s how to solve it:

Last week, I shared that stat with a founder. Small team, lean setup, SDRs booked solid.

Midday calls were basically a roulette wheel: if someone was free, great. If not? Lost revenue.

Here’s the uncomfortable truth nobody says out loud:

If you can’t answer fast, you’ve already lost.

So we did what ELITE teams do: We tested AI.

Not to replace reps. To protect revenue.

Here’s what we built using CloudTalk:

→ An AI receptionist that picks up every call
→ Instantly qualifies the lead with high quality
→ Routes the hot ones to sales, or books them straight into Calendly
→ Logs everything to HubSpot automatically

No IVRs or “hold on” music. No “sorry, we missed your call.”

Results in 14 days:

- 57 new inbound calls captured
- 19 auto-qualified and booked
- 0 reps added

It runs in the background, 24/7. No “we’ll call them back later.” 

And the funny thing? Reps actually prefer it, because all the noise disappears and they can focus on real selling.

Here’s the principle I teach every team: AI shouldn’t replace reps. It should replace the tasks reps should’ve never been doing.

AI handles repetitive stuff. Humans sell.

The phone stack is the AI stack.

If you’ve got reps wasting time on “just checking” calls… or worse, missing them entirely, test this: https://lnkd.in/dHKteqHJ

PS: Tell CloudTalk you came from me and you’ll get an extra $100 in AI Voice Agents credits on your subscription.

I’ve helped +84 sales teams to “go AI”. Here’s why 99% of companies fail at doing it:

Over the past few months, I’ve reviewed sales setups from SDR teams to VPs of Sales and the same 4 mistakes show up every single time.

Here are The 4 Layers of AI Sales Mistakes 👇

1️⃣ Prompt-Level Mistakes:

You ask for “better emails” and get generic ones.

- No info
- No ICP
- No tone
- No details
- No context
- No insights

No nothing.

AI writes like it doesn’t know who it’s talking to because it doesn’t.

2️⃣ Process-Level Mistakes

No sync between ChatGPT, CRM, and outreach tools.

No detailed process on how your team should operate.

Without a connected workflow, every rep builds their own system and that kills consistency.

3️⃣ Strategy-Level Mistakes 

You measure “output,” not “impact.”

More prompts doesn’t mean more pipeline.

More calls made or emails sent doesn’t mean more revenue.

AI doesn’t fix bad messaging or a broken sales motion, it amplifies it.

4️⃣ Offer-Level Mistakes

Your prompts don’t connect to real buyer pain. You get “personalized” fluff that sounds clever but lands flat and AI can’t sell what you don’t understand deeply.

AI doesn’t replace good selling.

It scales it, if you build it right.

DM me if you want to solve these 4 layers and stop suffering from the AI FOMO! I’ll teach, train and help you build a powerful AI sales system.

Outbound didn’t suddenly get hard. Buyers got smarter and you didn’t.

You “use AI” sure but when I look under the hood, it’s still the same manual guessing game.

The teams actually getting replies?
 
They treat AI as infrastructure, not a shortcut and they nail all 10 of these 👇

1️⃣ Are you letting AI track buying signals before you even start outreach?
If you’re not… you’re basically guessing. That’s not prospecting.

2️⃣ Are leads enriched instantly so reps aren’t flying blind?
Because nothing kills relevance faster than missing data.

3️⃣ Does every outbound message actually start from a real POV?
AI should give you context → you turn it into clarity → that’s what gets replies.

4️⃣ Is your messaging adapting to behavior, or are you still running static sequences?
If it doesn’t react, buyers ignore it. Simple

5️⃣ Are reps still doing manual research?
They shouldn’t be. Intel briefs should hit their inbox automatically.

6️⃣ Are your emails rewritten for clarity and mobile?
Buyers skim. Most reps write novels. You already know how that ends.

7️⃣ Are you analyzing wins with AI to see what’s actually working?
Because “my gut says…” is not a strategy.

8️⃣ Is AI doing the grunt work so reps can spend their time on actual conversations?
This one alone frees up 5–10 hours a week. Every week.

9️⃣ Are objections being handled before the prospect even raises them?
Top teams don’t react. They prevent it.

🔟 Are reps trained to operate AI as a workflow, not treat it like some shiny tool?
This is the real separator between “using AI” and actually winning with it.

If you're not answering “yes” to at least 8 of these, you’re not AI-native, you’re just an AI simple user.

If you want to solve this, DM me “AI” and let’s see if we can work together on building a robust Sales-AI-driven process together

AI is tracking more about your pipeline than your reps are. Here are 15 metrics AI catches that humans ALWAYS miss (and why it matters):

Save this. Your competitors will.

1. Deal Stagnation Alerts

AI flags every opportunity that has been idle for more than 14 days and scores the risk based on the stage and silence duration.

2. Velocity by Persona

Know exactly how fast VPs, Directors, or Managers move between stages. Different personas have different speeds.

3. Pipeline Leakage Detection

AI shows where deals die (after demo, proposal, negotiation) and why they die using call transcripts and CRM analysis.

4. Sentiment Shifts in Calls

Tracks tone, pauses, hesitation, interest.  Buyers tell you everything without saying it.

5. Email & DM Emotion Tracking

NLP scores every reply as positive, neutral, or skeptical. You’ll know who’s actually leaning in.

6. Content Interaction Heatmaps

Which links, PDFs, and messages does your ICP click, read, or ignore.

7. Reply Rate by Value Prop

ROI vs. efficiency vs. cost savings: AI reveals which angle hits hardest.

8. Objection Type Frequency

Automatically tags “budget,” “timing,” “not a priority,” and trends it across calls. You’ll see patterns your reps never notice.

9. CTA Conversion Rate

“Quick reply” vs “Deck?” vs “15 minutes?” AI tells you which CTA closes by persona.

10.  Talk-to-Listen Ratio

Tracks rep talk time vs buyer talk time and correlates it with win rates. Top reps talk less. Always.

11. Discovery Question Depth

Score questions by quality, layering, and intent. This stops surface-level discovery.

12. Follow-Up Timing Impact

Same-day vs next-day. AI knows which timelines close faster (hint: timing leads to conversion).

13. Deal Confidence Scoring

82% close probability? AI calculates it using:
→ call signals
→ response patterns
→ champion strength
→ engagement

14. Risk Heatmap by Stage

Missing champion. No urgency. Budget unclear. AI surfaces risk BEFORE the deal stalls.

15.  Rep Forecast Reliability

Compare "rep gut feeling" vs reality. You’ll see who’s overconfident and who’s accurate.

AI isn’t replacing reps. It’s replacing every blind spot they’ve had for 20 years.

Join +6218 heroes at The Modern Seller FREE & TACTICAL newsletter: https://alanruchtein.com

And DM me if you want me to help you build high-performance sales & revenue systems.

2 emails, 1 meeting booked in 10 minutes.
The Email Forward Strategy (explained below):

Most cold emails get ignored.

But there’s a play that flips the script — and books meetings fast.

I call it The Forward Strategy.

Here’s how it works:

You’re targeting a mid-market SaaS org. Their CRO just posted on LinkedIn about missing revenue targets.

In the comments: pipeline quality comes up.

𝗦𝘁𝗲𝗽 1: 𝗘𝗺𝗮𝗶𝗹 𝘁𝗵𝗲 𝗖𝗥𝗢

“Saw your post on rev targets. Teams in your space are tightening up pipeline quality by doing X, might be worth a look.”

You’re not expecting a reply.
You’re planting a signal.

𝗦𝘁𝗲𝗽 2: 𝗙𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

With one sentence on top: “Saw this from [CRO Name], figured you might want eyes on it.”

Why it works:

→ It looks internal. Like the CRO passed it down.
→ It feels relevant. No pitch, just intel.
→ It uses social proof sideways. Exec is the signal. VP takes action.

It doesn’t feel like outreach.
It feels like context.

Here’s how to run it:

Find a CRO public trigger tied to a pain you solve. 
Send them a cold email with a sharp POV.
Forward it to their VP with that one-line intro.

No faking. No fluff.
Just smarter sequencing.

It’s not mass automation.
It’s surgical outbound.

Want to make it land? I use FullEnrich to get all the right emails and data.

Because even the best play flops if you’re emailing the wrong (or no) person.

#fullenrichpartner

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Tal Baker-Phillips

lemlist

Helping lemlist's top clients solve problems.

Customer Success Lead

Sales Lead

Partoo

12 BDRs managed across all Europe, LATAM and MENA 🌍

- Define territory prospection strategy along with Team Leads
- Coach and challenge team leaders under direct management
- Ensure targets are being met
- Influence and manage new processes
- Influence strategic decisions taken by management
- Manage HR aspects: holidays, trial periods, monthly + annual reviews, pay rises, disciplinary issues
- Plan individual career growth
- Decision maker in recruitment process

2022 Target Reach
Jan: 112%
Feb: 122%
March: 99%
April: 87%
May: 108%
June: 133%
July: 107%
August: 104%
September: 103%
October: 80%
November: 76%
December: 100%

BDR Manager - Expansion

• Manage team of 9 BDRs prospecting in 4 languages across the UK, CEE, DACH, Middle East, Nordics, Brazil and LATAM;
• Built the prospection structure used for International outreach from scratch;
• Team pipe generation of €5,000,000+ (as of February 2021);
• Lead the international prospection process, with a tailored approach for each territory;
• Use tools including SalesNavigator and SalesLoft every day;
• Work closely with each BDR to always adapt and streamline the approach we use as an EXP team; 
• Interact with operations and marketing team to build the strategy we need to hit our weekly and monthly targets.

Team Lead BDR - Expansion

• Lead expansion in the Middle East, Brazil and UK;
• Pipe generation of €1,390,000+ (as of June 2021);
• Update and streamline the Business Development process;
• Personally carry out initial qualifying meetings, as well as participation in negotiations further down the line;
• Maintain daily communications with top companies and C-level representatives to discuss the details of Partoo's solution;
• Close relationship with Country Managers and Chief Sales Officer.

International BDR

Meero

• Responsible for prospection in Portugal and UK markets;
• Maintained consistent results - 82%, 171%, 134% of target for Q4;
• Prospected through calling, mailing and making use of Salesforce, SalesLoft and Sales Navigator;
• Created a weekly list of 20 high priority companies to prospect;
• Worked closely with KAM and team lead;
• Respected the daily targets and adapted to the rhythm demanded by the particular markets and startup environment;
• Contributed to the evolution of Meero.

Business Development 

Upwork

• Translation, Content Writing and Voice Over work for English, Spanish and Brazilian Portuguese.

Freelancer

Sidera Consult

• Attended events representing the company, including BRITCHAM Brasil and the Netherlands consulate-general;
• Assisted on Brazil – UK company relations;
• Provided assistance directly to the company’s CEO;
• Drafted weekly articles in English on International Trade and Market Expansion; 
• Worked closely with the European Union on a weekly basis to produce and translate financial business reports;
• Translated and interpreted documents in Portuguese and Spanish on a daily basis; 
• Maintained and updated social media and website content;
• Worked on a 10-month project with the Brazilian Ministry of Agriculture (MAPA), for which Sidera received its largest investment to date;
• Planned and implemented corporate events.

Corporate Communications

Superprof

•	Taught English to Portuguese speakers;
•	Clients ranged from absolute beginners to senior business partners, giving me proficiency in everything from slang and informal language to advanced business vocabulary.

Freelance Tutor

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

I help 100+ ambitious sales teams write bloody good emails.
 
Can show you how in 15 minutes. 

Send me a DM 💙

Or click the link below for the document I share with our top performing clients 🎒

https://lempire.notion.site/Tal-s-KAM-Pack-d0bd402b3444401586eff66d53b5d4af

Sales Leader

I make videos.

Click the link below to watch one 💙

Astounded I received this cold email today, though it reminded me of one thing my mother used to tell me when I was just a boy:

Don't believe everything you read on LinkedIn.

One of the main reasons lemlist bought Claap was we quite liked the idea of being able to extract every piece of data from every call we've ever done.

Here's our top 2 use cases - Sales for SPICED/MEDDIC & my own Customer Success template 💎

Claap's data showed I gave 760 feedbacks to my team since June.

All comments on recorded meetings.

Because the best way to train a team / ramp up new reps isn’t shadowing calls live or doing role plays.

It’s to leave feedback in pure context. 

- record everyone’s calls (we use Claap)
- watch them back on 2-3x speed
- get to work leaving comments time stamped on an actual meeting.

p.s as Aleksandra Mladenović, Esteban Yanischevsky and Julie Abecassis know, it’s the most relaxing, enjoyable task in the whole world 💙🍿

$2.7k commission and worth every penny 💅🏼

Not every team should have a KAM

Here are the eligibility criteria we put in place

What problem are we solving here?

#1 cause of churn = bad fit clients...

Not quantifying numbers on a sales call is like a doctor letting a patient get away with saying ‘ah i don’t drink that much alcohol that’s not the issue….’

How many units per week?

“don’t know exactly but not many”

What do you drink may I ask?

“Just beer, rarely spirits”

Pints of beer or bottles?

« Pints yea »

How many times a week do you drink beer?

“not that often honestly that’s not the issue trust me”

Ok, so less than 5 times per week?

“No a bit more than that but not very often”

Ok so 10 times per week for beer, then once per week for spirits?

“Err i’d say two-3 beers after work maybe more on the weekend, then i’d maybe yea have a gin/tonic if it’s a birthday or event or after work so yea something like that”

And there were events in the past two months like this?

“Not really no”

Ok so 2 events per month where you’d go out and drink beer + spirits?

“Past two months yea, 4 actually it was a work event”

And you’d have a small gin or a large double shot normally?

« Er I would normally get a double to be honest! »

And may I ask a final question, what beer is it you go for?

« Stella Artois, so nothing too strong »

Ok so 10-15 beers during the week, weekend is 3 beers at an event + let’s say 2 gin tonics. An average of 2 per month in the past 2 months.

Stella is 4.5% =, one of the stronger lagers. So that works out at 2.5 units per pint. Gin is 2 units for a double. 

So that works out per week at an average of 25-37.5 units from beer per week, plus 1 unit per week average if you have 1 double shot of gin.

So 26-38.5 units per week. 

The recommended limit is a maximum of 14 units spread over 3+ days with 2 alcohol free days In the middle. So you’re at least 2x almost 3x over the recommended limit on an average week.

« Ah... »

Over and over and over and over and over and over and over until it becomes clear as crystal what the numbers are.

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