Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

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8 AI Prompts That Actually Book Meetings (Cold Email Advanced Edition)

(+ the exact wording I use to land 79+ meetings/month)

☑ ICP Research Prompt

“Act as a sales analyst. Analyse CTOs in B2B SaaS (100–500 employees). Summarise their top 5 priorities, daily pains, and buying triggers in less than 200 words.”

☑ Personalization Hook Prompt

“For this LinkedIn profile [link], draft 3 icebreakers. Keep under 20 words, avoid flattery, tie to their recent activity. Avoid jargon, buzzwords or being salesy.”

☑ Problem Hypothesis Prompt

 “Write 3 pain-point hypotheses for VPs of Sales in SaaS who missed quota last quarter. Keep each under 15 words. Make them relevant and give me a 1 line “Why it matters” for me to understand your POV”

☑ Objection Handler Prompt

 “Give me 3 tactical responses to ‘too expensive’ objection for SaaS buyers in X industry for Y role/title that are willing to buy [my solution]. Make it consultative, not defensive. Each reply must be under 25 words.”

☑ CTA Prompt

"Generate 3 high-converting CTAs for a SaaS demo request email. Each CTA must be under 12 words, avoid pushy sales language, and emphasize clear, outcome-driven value that motivates action without pressure. Prioritize clarity, psychological pull, and alignment with a business decision-maker mindset."

☑ Follow-up Prompt

"Craft a compelling two-sentence follow-up email for a prospect who opened but did not reply to my initial message [insert message 1]. Provide fresh value by weaving in a single new, research-backed insight or market trend that sparks curiosity and relevance, while keeping the tone consultative rather than transactional."

☑ Case Study Builder Prompt

"Transform the following customer testimonial into a concise, two-line cold email case study. Highlight quantifiable ROI, specific numbers, and credible impact in a way that feels authoritative yet humble—avoiding overt self-promotion while ensuring the results command attention and trust."

☑ Multi-Thread Prompt

"Identify 3 alternative stakeholders to approach if a VP of Sales does not respond. For each contact, justify their relevance by explaining their role in the decision-making ecosystem, their potential influence on the buying process, and how they could shape or accelerate a purchasing conversation."

♻️ Repost this so more people stop using GPT like an intern

This AI SDR outperforms 99% of SDRs.
He booked me in 2:06 minutes.
Full story:

I filled out a demo form, expecting the usual SDR dance.

Instead, Alex (Alta | AI Revenue Workforce's AI SDR) qualified me live and dropped a meeting straight into my calendar.

No delay.
No “let me check availability.”
No missed questions.

Just one clean, intelligent handoff.

And that’s when it clicked: This is going to replace your entire inbound flow.

No more reps scrambling to follow up.
No more leads sitting in HubSpot for hours.
No more meetings lost to slow response times.

Now reps get what they actually want: booked meetings.

Here’s what an actual AI Sales Agent should do:

→ Qualify in real time based on fit, urgency, and timeline
→ Book meetings instantly without rep lag
→ Route to the right AE
→ Learn and improve every conversation
→ Run 24/7, without fatigue or fallback

We rolled this out for a client:

• Speed-to-lead dropped from 1 day to 3 minutes
• +61% of qualified leads booked in under 5 minutes
• Pipeline built itself — faster and cleaner

This isn’t just automation.
It’s intelligence in motion.
It's Alta | AI Revenue Workforce

Don't believe me? Try it yoursel now: https://lnkd.in/dwBuHm9A

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

17.691.288 emails, 6.882.916 calls, and 15 years later, I realized something:

Sales isn’t hard because of objections.
It’s hard because of the emotional tax.

The giving.
The waiting.
The ghosting.

You don’t last by getting tougher.
You last by getting better at rebuilding.

EVERY. SINGLE. DAY

For you, my dear sales colleague:

You’ll survive Q1 and become stronger.

Agreed?

This is my inspirational post.

👉 Follow Alan Ruchtein for Modern Sales Frameworks.

“I used a tool to get your number. Want a demo?”
That was my opener on a cold call to a CEO last week.
First thing out of his mouth: 

“Who gave you my number?”

Most reps would never say that.
Too risky. Too blunt. Too honest.

Old-school playbook says:

- "Found it in my notes…"
- "We met at an event, maybe?"
- "Uh, your colleague passed it over."

I said:  “FullEnrich did. Your reps should use it too.”

He laughed.

Boom, we’re in.

No lies. No fake intros. No fluff.

The most dangerous thing in sales today? Playing it safe.

Safe = Ignored.
Safe = Generic.
Safe = “Thanks, not interested.”

Radical honesty cuts through faster than any script ever will.

Tools like FullEnrich get you access.
Truth gets you respect.

What's your #1 opener for cold calls?

My go-to 6 live frameworks for follow-ups. They work across email, LinkedIn DMs, and live calls to clearly recap and move conversations forward:

Most follow-ups fail because they try to “check in” instead of forcing a decision.

“Just checking in.”
“Any updates?.”
“Bumping this.”

Those don’t move deals forward.
They remind buyers you want something.

Strong follow-ups do the opposite:

→ restore clarity
→ re-anchor priorities
→ reduce decision friction

1️⃣ Clarity Recap

Re-align the conversation and confirm understanding.

Example: “To make sure we’re aligned here’s what I understood you’re aiming for [short description]. Did I capture that right?”

2️⃣ Silent Objection Check-In

Creates space for what hasn’t been said.

Example: ”Is anything on your side holding this up or something popped up internally I should be aware of?”

3️⃣ Priority Alignment

Refocuses on what matters most right now.

Example: “When we last spoke, {{priority}} was top of the list. Is that still the case, or has anything shifted?”

4️⃣ Micro-Value Nudge

Moves the conversation forward naturally.

Example:“Sharing a quick resource that other teams found useful when tackling [X], thought it might be helpful for you too.”

5️⃣ Time-Pressure Mirror

Reflects their timeline without pushing yours.

Example: “Are you still hoping to get this sorted before {{timeline}}. If so, you shoul act by doing X before Y. May I help there?”

6️⃣ Decision Simplifier

Reduces friction by making the next step easy.

Example: “If it helps, I can put together a simple 1-page summary so you can review the key points?”

Good follow-ups don’t chase.

They guide the next step.

I might be able to help you avoid all the ghosting you’ll get in Q1 and hit quota faster by working together using my proven methodology.

If you want that to happen, DM me “ELITE” and let’s make you unstoppable.

Or take action by getting The Modern Seller Program “Q1 Zero Excuses Limited Offer” like other +1129 heroes did at 60% OFF. Last 48 hours: 

https://lnkd.in/dR_CRPGc

👉 Follow Alan Ruchtein for sales frameworks & AI playbooks that actually close.

The 5 solutions I wish I’d had when I started my sales career 15+ years ago (that help me consistently book 70+ meetings/month)

1 — FullEnrich

Your outbound dies the moment your data is wrong. FullEnrich fixes that before your reps even touch a lead.

→ Cleans & verifies every contact
→ Confirms emails & phone numbers
→ Removes dead records instantly

2 — Perplexity

Real-time intelligence while you browse a prospect’s world.

→ Scans sites, posts, PR, product pages
→ Surfaces buying triggers + priorities
→ Generates POVs instantly

3 — RetroFix (YC S24)  

Call prep that feels like cheating.

→ Auto-scans your calendar
→ Builds insight briefs for each meeting
→ Delivers pains, angles, talk tracks

4 — Alta | AI Revenue Workforce  

Outbound that reacts the moment intent spikes.

→ Outbound agent triggers personalized messages
→ Inbound agent qualifies warm leads instantly
→ Both adjust messaging based on behavior

5 — Instantly.ai

High-personalization at scale without burning domains.

→ Behavior-based sequences
→ Smart send logic
→ Maintains deliverability

If you want more AI-native outbound systems follow Alan Ruchtein, the playbooks only get sharper from here.

New year. New format. Same obsession: Telling the truth about sales:

For the last couple of years, sales content has been everywhere.

Posts. Threads. Frameworks. Hot takes.

Useful? Sometimes.
Human? Rarely.

But sales isn’t just read. It’s felt.

Tone matters.
Pace matters.
Timing matters.

You remember a voice long after you forget a post.

People don’t trust content.
People trust people behind content.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝗖𝗼𝗻𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝗳 𝗮 𝗦𝗲𝗹𝗹𝗲𝗿 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝗹𝗶𝗳𝗲.

Together with Kevin, we’re creating a podcast that talks sales the way you actually experience it. 

- The pressure 
- The uncomfortable calls
- The wins that almost fell apart 
- The tools you can use now to win deals.
- The moments nobody turns into a carousel.
- The way you can shape your mindset to win.

And this time, it’s not staying in text.

This year, we’re putting all of this and more over YouTube and TikTok, where tone, pauses, and reactions say more than words ever could.

No polished performances.
No sales theater.

Just real conversations about what it actually takes to win in sales today.

We have 2 final sponsor spots open for brands that want to be associated with honest, high-trust, and insanely tactical sales content.

DM Kevin or me directly if that’s you. Don't cry later!

Stay tuned, more news coming soon...

PS: Link with details in the comments.

This simple 6-step process tweak in my prospecting routine changed everything:

01 — Spot Accounts Showing Real Movement

Pipeline grows when outreach starts with signs of activity.

Look for:

→ VP/CRO job changes
→ Hiring sprints
→ Funding events
→ Tech stack swaps

AI Prompt: “Analyze this account and list 3 buying signals with explanations of what each signal means for pipeline, urgency, and timing.”

02 — Turn Signals Into a POV That Actually Lands

A buying signal only matters when it’s connected to urgency. A strong POV answers:

1️⃣ What changed
2️⃣ Why it matters
3️⃣ How it impacts pipeline, revenue, or efficiency

AI Prompt: “Turn this buying signal into a sharp POV for a VP of Sales. Keep it under 40 words and link it to pipeline quality.”

03 — Build Relevance in Under 20 Seconds

Fast relevance lowers resistance.

AI pulls instant context from:

✓ LinkedIn
✓ Website
✓ Hiring trends
✓ Tech stack

AI Prompt: “Summarize this prospect’s last 5 actions (posts, hires, tech changes) and turn it into a 20-second personalized intro.”

04 — Trigger Outreach Based on Behavior

Modern outbound reacts to intent — not timers.

If they:

✓ Click → send an insight
✓ Open → send a POV
✓ Watch → send a case study
✓ Ignore → change the angle

AI Prompt: “Based on this behavior event (open, click, watch), recommend the next message that would create maximum relevance.”

05 — Align Messaging to Real Pain

Personas describe audiences.
Signals describe realities.

Replace: “Head of Sales at SaaS companies” with “Teams missing pipeline coverage because SDR productivity dropped 27% in Q3.”

AI Prompt: “Translate this ICP persona into 3 real pains backed by buying signals, not assumptions.”

06 — Automate What’s Proven to Work

Your best talk tracks shouldn’t disappear after a good call.

Turn wins into:
✓ Scripts
✓ Prompts
✓ Templates
✓ Micro-frameworks

AI Prompt: “Analyze these 5 won-deal calls and extract:

– patterns that created trust
– language that moved the deal forward
– objections that repeated
– winning talk tracks to templatize.”

If this feels like what your team is missing, follow Alan Ruchtein for real fixes

Here’s the truth no one tells you about AI AGENTS in 2026 and you must know before it’s too late:

Most teams talk about “AI SDRs” like it’s some futuristic thing.

It’s not. 

It’s just the new way top outbound teams already operate in 2026.

If you want an AI SDR that actually books meetings and not just another bot sending spam, follow the exact blueprint I use with my clients 👇

1️⃣ Map the SDR workflow

Before you automate anything, break the job into small stuff

This includes researching accounts, spotting triggers, writing emails, personalizing, qualifying inbound, following up, and updating the CRM.

 If you don’t know what the AI should own, nothing will work.

2️⃣ Assign each responsibility to its own AI agent

Think of it like building a tiny GTM team:

• CRM Agent
• Inbox Agent
• Writer Agent
• Trigger Agent
• Research Agent
• Sequencer Agent

 Each one handles a specific part of the process so nothing gets dropped.

3️⃣ Train the AI to think like your best SDR

Give it a persona, feed it your ICP pains, your POVs, your proof.

Let it write the emails, the call scripts, the follow-ups, the objection handling.
Save your best prompts somewhere and reuse them. Don't start from scratch every time.

4️⃣ Turn the whole thing on

A signal fires, research happens instantly, a fresh POV gets created, the message goes out, follow-ups happen automatically, CRM gets updated, and managers get notified when something matters.

No lag. No guessing. No “I forgot.”

5️⃣ Track everything and refine it

Open rate, reply rate, positive replies, meetings booked, time-to-first-touch.

Every cycle makes the system smarter.
 
Modern AI AGENTS don’t replace reps.

They replace everything that slows reps down.

Follow Alan Ruchtein for more AI-native outbound playbooks and the exact workflows that will separate the leaders from everyone else in 2026

I trained GPT on 1000s of real sales calls and emails. Now it sells on my behalf. STEAL the 30 prompts every modern rep needs below (FOR FREE):

They include topics like:

→ Detect missed discovery signals

→ Turn messy notes into CFO memos

→ Even simulate a skeptical CEO objection

→ Draft Core vs Premium proposals in seconds

→ Write ROI-based pricing breakdowns automatically

And 25 more…

And I’m giving the full list away.

Want it?

1️⃣ Like this post
2️⃣ Comment “GPT”
3️⃣ Make sure we’re connected so I can DM it to you

(P.S. You’ll never look at your CRM or deal reviews the same again.)

My go-to 20 highly relevant signals for consistent +7% reply rates in my outbound campaigns:

Buyers rarely tell you when they’re ready

They drop signals way before you notice.

But top sellers spot the subtle signals that quietly say:  “This company is getting ready to buy.”

They are:

1) New Funding Round
2) Key Leadership Hire
3) Sudden Team Layoffs
4) Rapid Hiring Spikes
5) New GTM Leader
6) Product Launch
7) Tech Stack Swap
8) Pricing Changes
9) Competitor Move
10) High-Churn Reviews
11) Website Redesign
12) Hiring for Pain Keywords
13) Industry Regulation Change
14) New Market Expansion
15) New Partnership
16) Negative Press
17) Flat Quarter or Revenue Drop
18) Big Customer Win
19) Founder or CEO Publicly Posting About Pain
20) Job Postings with “Fix” Language

👉 Follow Alan Ruchtein for elite outbound, GTM strategy, and AI-driven sales frameworks that actually close deals.

Or better, DM me so I train you personally and your team on how to be a Modern Seller in 2026 without getting a burnout.

PS: Last 24 hours to get The Modern Seller Program “Q1 Zero Excuses Limited Offer” like +1129 heroes did at 60% OFF: https://lnkd.in/dR_CRPGc

One of my clients burned $80k before realizing step 1 was wrong:

They were a fast-growing B2B SaaS team.
Just raised a round.
Ready to scale outbound.

So they did what most execs do:

→ Hired 3 reps
→ Bought lead lists
→ Wrote solid copy
→ Hit send

And waited.

The results?

- 18% open rates
- 0 meetings booked
- Reps blaming the messaging
- Founders blaming the reps

They even considered scrapping outbound altogether.

But the problem wasn’t the team.
It wasn’t the message either.

It was infrastructure.

No one checked the sending setup.
No one tracked reputation.
No one built a real system to protect their inboxes.

They were firing campaigns from burner Gmail accounts and wondering why nothing landed.

That’s when we brought in Maildoso.

Here’s what changed:

✅ Self-healing mailboxes
✅ Google Workspace + SMTP rotation
✅ US-based IPs, real domains
✅ Deliverability monitoring + auto-replacement

Fast forward 30 days:

- 98%+ inbox placement
- 5 meetings/week
- Cold email went from a gamble to a pipeline engine

Lesson?

Step 1 of outbound is NOT copy.
It’s not hiring reps.
It’s not even building lists.

Step 1 is infrastructure.

No infra = no delivery
No delivery = no pipeline
No pipeline = no growth

Cold email isn’t broken.

Most companies just skip the foundation.

Don’t be that guy. Do outbound properly.

Inbox or nothing.

PS: Guess where I was in that picture, and I’ll send you my AI GPT cold email bot for FREE in your DMs.

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

If my team replies to my Slack messages in 30 seconds I get a little bit worried about our work.

In most agencies everybody feels a pressure to stay active so the boss thinks they are working hard. 

You feel like if you do not answer a DM immediately you might look like you are slacking off. 

But I think that culture is a mistake.

If you are answering me in 30 seconds it means you were not in the zone. You were just waiting to be interrupted. 

A brain cannot do its best work if it is getting interrupted every few minutes.

Tell your team to turn off notifications for a few hours and disappear. Go do hard stuff that requires deep thinking. 

I would much rather wait two hours for a brilliant strategy than get a "On it!" in three seconds.

Remember that you hired adults because you trust them to do the job. You do not need to watch their status bubble to see if they are sitting at their desk.

If your team is answering too fast they might be losing the chance to do their best work.

Fast reply or good work - what matters more to you?

Don't follow up with your prospects today. Trust me on this.

It is the first week of January. Everyone just got back to their desks. I know for a fact their inboxes are a total war zone right now. They have 300 unread emails. Maybe 500. 

They are stressed and they are just trying to survive the morning.

If you send them an email right now saying "just bubbling this up," you are not being a good salesperson. You are just annoyance number 301. 

I like to give people what I call Grace Week. Just give them some room to breathe. Let them delete all the junk and get back to normal life.

I am waiting until next Tuesday. When I reach out, I will tell them I waited because I knew their inbox was probably a mess. 

It shows you have some empathy. It shows you care about their sanity more than your quota.

People appreciate it when you don't act like a robot chasing a number.

Are you sending emails today or are you waiting?

I spent 3 months sending emails to SaaS founders who didn’t have a budget until I found this.

I used to spend a lot of my outbound efforts guessing. I would find a SaaS company through Sales Nav, find the CEO, and send them a pitch for our influencer services. 

Sometimes they replied. Most of the time they didn't. 

Then Matthew from Prospeo.io showed me what they built for their V2 update. It was crazy. 

I finally stopped searching for "companies" and started searching for "signals."

Here is how I use it now for Saasfluence:

→ I set a filter to only show me SaaS companies hiring for marketing roles.
→ I check the "Technographics" to see if they already use tools like HubSpot.
→ I also check "Intent Signals" to see companies that are researching Linkedin marketing.

This changes the whole game for me.

If a company is hiring a marketing leader (or other related roles), I know three things for sure:

1. They have a massive problem they need to solve.
2. They have the budget to pay for a solution.
3. My timing is perfect because they are already thinking about growth.

The data is refreshed every 7 days and 98% of the emails are verified. I don't even scrub the list anymore!

I’m moving almost all our internal searches over to Prospeo.io now because it saves me so much time on cleaning CSV files.

Swipe through the carousel to see how I set this up and the exact email template I use.

I’ll put a link in the comments if you want to try Prospeo.io yourself.

Signal based outreach

Is work-life balance just a lie we tell people so they don’t quit?

I have been looking at my own life lately and I see a pattern that makes me a bit angry. 

Every single time Saasfluence is winning and we are managing MORE clients, my health automatically goes into low priority mode.

I skip the gym and I eat whatever is near me because my brain is always on the next meeting.

Then I get tired of feeling slow and I focus on my fitness. I spend more effort on my health and I eat clean. 

And what happens? My to-do list piles up. I am not pushing the business as hard because my energy is somewhere else.

I'm starting to think you can't have every area of your life in the green at the same moment.

I see these influencers on Linkedin say "My work is my life.” If you spend 14 hours every day building a company, doesn't something else need to die?

Maybe it is your relationship with your kids or your physical health. You only have so much energy in the tank.

Does anybody here have it all figured out? Are you winning at health, money, family, and work at the same time? 

Or are we all just choosing which part of our life we are going to neglect this week?

(Please no AI comments below. I want to hear from humans.)

I used to spend 4 hours a day on LinkedIn trying to grow. Now I use these 4 tools to do it in 45 minutes:

Trigify.io → I use this to find social signals. I don't message random people anymore because that is a waste of time. 

I find people who are leaving comments on my favorite niche thought leaders. These people are already interested in what I'm interested in. Higher chances of converting them.

Extrovert → I used to spend forever thinking of what to say on 20 different posts every day. This tool helps me stay active in the comments. 

It keeps my name visible where my customers are hanging out and I don't lose my mind doing it.

MagicPost → When my brain feels like a dry sponge and I have no ideas, I open this. I don't let it write for me. That is a mistake. 

I use it to kickstart my drafts. I can get a post done in 30 minutes instead of an hour of staring at a blank screen.

Aimfox → This is the heavy lifter for the DMs. Once the other three tools have warmed up my profile and people recognize my name, I use Aimfox. 

It handles outreach at a scale I could never do by hand.

The point is not to use bots to manage my Linkedin. These tools just let me be more human faster. 

I spend less time on boring stuff and more time talking to people who can grow the business.

How much time do you spend on LinkedIn every day?

I have a confession: I am not passionate about B2B influencer marketing.

Do not get me wrong. I love my team and our clients say we do great work…

But I do not wake up every morning dreaming about creator briefs or looking at invoices for software.

I think gurus tell founders a big lie. They say you must be obsessed with your product. 

You must live and breathe your niche every second and I think that’s totally unnecessary.

What I am obsessed with is getting our clients a win. I like when a founder tells me their sales calls are finally converting because of the work we did.

I love the game of building a company. I love finding great people and making a plan and seeing it succeed. The "thing" we sell is just the car we drive to get to the goal.

It is okay to not be in love with the tool. It’s okay to just be in love with the results you get for people.

We shame founders who are not obsessed with their specific niche and it just makes people feel like they are doing it wrong. It’s fine to just love the win.

Are you in love with the product or are you in love with the game?

I found a way to stop the "Day 1" onboarding chaos with one single link.

Do you send an email asking for your client's logo? Then another email with a Google Form? Then another one asking them to book a kickoff call?

The client is already overwhelmed and you haven't even started the work yet.

We stopped doing that. We use a tool called Flowla and we create one "Onboarding Room" for everything.

Here is exactly what we put inside:

→ A 30-second welcome video:

Record it right there in the room. Say "Welcome! Everything you need to get started is right here."

→ A checklist:

They see a list of what they need to do and what we are doing. They know exactly what is happening next so you never have to send "just checking in" emails.

→ An intake form:

We embed a form in the page. No PDFs to download. They fill in their KPIs and their target audience and we get it instantly.

→ A calendar link:

Our Cal(dot)com link is sitting at the bottom. They book the kickoff call as the final step.

→ An upload section:

We ask them to drag and drop everything into the room. It keeps our inbox clean.

We send one link. 

The client feels like they hired a professional team instead of a messy freelancer. It sets the tone for the whole relationship.

Do you have a smooth onboarding process or is it a mess of emails?

fix your onboarding

Why does a lead from a creator close 3x faster than a cold lead?

It’s because of "Distance to Trust."

When you get a cold lead the distance is very long.

Path A:

It starts with a Stranger. Then you send a cold email. They feel scepticism. 

You have to do 3 demo calls to prove you can solve their problem. You earn trust and you close.

That path takes a lot of time.

The distance shrinks when you try to convert a lead from a trusted creator’s post.

Path B:

It starts with a stranger. But then they see a creator's post. The creator hands their trust over to you. 

The prospect comes to you already believing in the product. You do 1 discovery call and you close.

Influence is a shortcut.

Do you want the long path or the shortcut?

I think most of us on LinkedIn are aiming at the wrong target and here’s why…

We look at viral posts and think "I need to post about how to get 10k followers."

Or we post generic advice about "how to be a better leader."

We are fighting for attention at the very top of the pyramid.

It is crowded there and honestly, there is not much money in it.

The "money" is hidden at the bottom of the pyramid.

It is where people are looking for boring solutions to boring business problems.

A post about "How to get 100 likes" might get you a dopamine hit. But a post about "How to fix a messy CRM so your sales team stops quitting" might get you 10 likes.

But 3 of those likes are from CEOs who have that exact problem right now. And they have a budget to fix it.

If you want to be a famous creator, stay at the top. If you want to build a business, go to the bottom and solve a boring problem.

Do you post for likes or for leads?

If you are a SaaS founder, here is how you make one creator post last for months...

I see this all the time. A brand pays a lot of money for a creator to post. The post goes live, it gets some likes for a day, and then it is gone.

This makes the math very hard for your business because you paid a lot for something that only lasted 24 hours.

You need to turn that one post into a content engine. Try using this playbook:

Day 1: 

You do the obvious stuff. The creator answers every comment. You share it to your company page. You make sure everyone sees it.

Day 7: 

Take the main lesson from that post and put it in your email to your users. Tell them a story about why this creator uses your tool. It feels more human than a standard marketing email.

Day 14: 

You take the video or the image from the creator. You run it as a paid ad.

It looks like a friendly recommendation instead of a boring commercial. Usually your cost per click goes down.

Day 30: 

When someone books a demo on your site, show them that creator's video on the thank you page. Tell them "While you wait for our call, see how this person uses us." 

Day 40:

Write a simple blog post on your site. Title it "How [Creator Name] solved this big problem using our tool." You are just telling their story again.

You paid for the post once. But now you are getting value for more time, and you can repeat this playbook for all creator posts.

Are you reusing your creator content?

Creator marketing tactics

Before I started my influencer marketing agency, I did cold emails for SaaS clients.

And I found one framework that worked for pretty much any tool I was selling.

Here is the exact structure I used to book hundreds of meetings:

1. Salutation

"Hey [Name]" is fine. 

2. Relevant Personalization

This is where everyone messes up. Do not just say "I saw you went to X college." That is weird. You need to connect the observation to the problem you solve.

Example: "I noticed you run a pay-per-meeting model at your agency. That means you cannot afford to waste credits on bad data, right?"

See? I am proving I understand their business model.

3. The Offer

Connect it right back to the personalization. Tell them why you are emailing them now.

Example: "Asking because we just launched a new verification feature at [Tool Name]. It helps you find verified emails without burning your credits on the wrong people."

4. Social Proof

Give them a reason to trust you. A number or a name works best.

Example: "We are already helping 50 other lead gen agencies keep their bounce rates under 1%."

5. CTA

Do not ask for marriage. Just ask if the topic is relevant.

Example: "Would this be relevant to you right now?"

That is it. 

What is your go-to cold email framework?

I haven't used this tool yet, but I'm obsessed with the idea behind it.

When one of our creators puts out a post, we see the likes and comments. But we have to spend hours reading through hundreds of comments just to see if people like the price or if they like feature X.

I saw Trigify.io and it looks like it can fix this mess. 

One thing I want to do is sentiment analysis. I want the tool to tell me if everyone is complaining about a specific part of the dashboard. 

Instead of me guessing, I can get a clear report on what the market hates. That is pure gold for a product team.

The other part is even more crazy. They say they can connect social signals to your pipeline. 

If I can show a client that a single comment from a prospect led to a closed deal in their CRM... that is holy grail.

Right now, the link between a LinkedIn comment and a dollar is very blurry. I think this might be the tool that finally makes it clear. 

Do you track the sentiment of your comments or count the likes?

Sending a cold connection request to a stranger is just weird.

If a random person stops you on a dark street you get nervous. Most LinkedIn requests feel like that. 

You get a notification from a face you never saw before and you probably hit delete because you have zero clue who they are.

We use a method I call the Shadow Strategy. We use a tool called Extrovert for it and it has changed everything for our team.

→ I pick 50 people I want to work with.
→ I add their names into Extrovert.
→ Every time they post anything the tool sends me a notification.
→ I leave a helpful comment within the first hour of them posting.

I do this about three times in two weeks. I'm not trying to sell them anything yet. I'm just sharing my thoughts on their ideas.

When I finally send the connection request they already know who I am. 

They see my name and they think 'hey this guy has been leaving some good comments'. It is not a cold request anymore.

Our acceptance rate is about 60 percent (for prospects).

You spend 15 minutes a day doing this and your outreach stops being an intrusion.

Do you message strangers or do you let them get to know you first?

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