Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

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77 AI Use cases every seller should know:

These are the workflows that separate average sales teams from elite modern ones, the real levers behind faster pipelines, cleaner forecasts, and higher close rates.

I put together a 77-point Sales AI Cheatsheet covering every stage of the revenue engine:

✅ Identify ideal buyers fast.
✅ Protect forecast accuracy.
✅ Automate RevOps workflows.
✅ Enable buyers to move faster.
✅ Personalize outreach at scale.
✅ Automate outbound with context.
✅ Turn every call into a coaching loop.

Whether you're an SDR, AE, SDR, Sales Director, VP Sales, or CEO, this cheatsheet shows exactly where AI adds revenue, not noise.

Want the full hig-res PDF version?

Like this post.
Connect with me.
Comment “AI SALES” and I’ll send it to you.

Follow Alan Ruchtein for more sales systems, AI workflows & revenue frameworks.

How I book +70 meetings/mo for clients at 20% of the cost of having 4 reps performing at full capacity:

OLD WAY

-4 SDRs
-Multiple salaries
-Bloated tool stack
-Manual research
-Manual emails
-Manual follow-ups
-20–30 meetings/month (team)

NEW WAY

-1 Modern Seller (AI-powered)
-Lean, precise, high-output
-Modern tool stacks
-60+ meetings/month (one rep)

(Partial) Techstack used:

Maildoso: Email infrastructure
Clay: Enrichment & Research at scale
ChatGPT: Personalization & Messaging
FullEnrich: Waterfall enrichment for emails/phones
DeBounce: Data validation
Instantly.ai: Sending tool

And +10 other tools to complete the full tech stack and strategy ;)

You don’t need a better product, or a fancy new feature.

You need (and deserve) the right modern GTM AI sales system that relies on intent, data, information and relevant insights.

That’s how you book meetings at scale in 2025, not by spamming prospects.

If you want to build a real process once and for all, DM me “system” and let’s do it together.

You won’t believe how fast your calendar gets hammered with qualified meetings. (I’m not cheap, but I’m good!)

+32% of your inbound calls go unanswered.
And +80% of those callers never call back.
Here’s how to solve it:

Last week, I shared that stat with a founder. Small team, lean setup, SDRs booked solid.

Midday calls were basically a roulette wheel: if someone was free, great. If not? Lost revenue.

Here’s the uncomfortable truth nobody says out loud:

If you can’t answer fast, you’ve already lost.

So we did what ELITE teams do: We tested AI.

Not to replace reps. To protect revenue.

Here’s what we built using CloudTalk:

→ An AI receptionist that picks up every call
→ Instantly qualifies the lead with high quality
→ Routes the hot ones to sales, or books them straight into Calendly
→ Logs everything to HubSpot automatically

No IVRs or “hold on” music. No “sorry, we missed your call.”

Results in 14 days:

- 57 new inbound calls captured
- 19 auto-qualified and booked
- 0 reps added

It runs in the background, 24/7. No “we’ll call them back later.” 

And the funny thing? Reps actually prefer it, because all the noise disappears and they can focus on real selling.

Here’s the principle I teach every team: AI shouldn’t replace reps. It should replace the tasks reps should’ve never been doing.

AI handles repetitive stuff. Humans sell.

The phone stack is the AI stack.

If you’ve got reps wasting time on “just checking” calls… or worse, missing them entirely, test this: https://lnkd.in/dHKteqHJ

PS: Tell CloudTalk you came from me and you’ll get an extra $100 in AI Voice Agents credits on your subscription.

I’ve helped +84 sales teams to “go AI”. Here’s why 99% of companies fail at doing it:

Over the past few months, I’ve reviewed sales setups from SDR teams to VPs of Sales and the same 4 mistakes show up every single time.

Here are The 4 Layers of AI Sales Mistakes 👇

1️⃣ Prompt-Level Mistakes:

You ask for “better emails” and get generic ones.

- No info
- No ICP
- No tone
- No details
- No context
- No insights

No nothing.

AI writes like it doesn’t know who it’s talking to because it doesn’t.

2️⃣ Process-Level Mistakes

No sync between ChatGPT, CRM, and outreach tools.

No detailed process on how your team should operate.

Without a connected workflow, every rep builds their own system and that kills consistency.

3️⃣ Strategy-Level Mistakes 

You measure “output,” not “impact.”

More prompts doesn’t mean more pipeline.

More calls made or emails sent doesn’t mean more revenue.

AI doesn’t fix bad messaging or a broken sales motion, it amplifies it.

4️⃣ Offer-Level Mistakes

Your prompts don’t connect to real buyer pain. You get “personalized” fluff that sounds clever but lands flat and AI can’t sell what you don’t understand deeply.

AI doesn’t replace good selling.

It scales it, if you build it right.

DM me if you want to solve these 4 layers and stop suffering from the AI FOMO! I’ll teach, train and help you build a powerful AI sales system.

Outbound didn’t suddenly get hard. Buyers got smarter and you didn’t.

You “use AI” sure but when I look under the hood, it’s still the same manual guessing game.

The teams actually getting replies?
 
They treat AI as infrastructure, not a shortcut and they nail all 10 of these 👇

1️⃣ Are you letting AI track buying signals before you even start outreach?
If you’re not… you’re basically guessing. That’s not prospecting.

2️⃣ Are leads enriched instantly so reps aren’t flying blind?
Because nothing kills relevance faster than missing data.

3️⃣ Does every outbound message actually start from a real POV?
AI should give you context → you turn it into clarity → that’s what gets replies.

4️⃣ Is your messaging adapting to behavior, or are you still running static sequences?
If it doesn’t react, buyers ignore it. Simple

5️⃣ Are reps still doing manual research?
They shouldn’t be. Intel briefs should hit their inbox automatically.

6️⃣ Are your emails rewritten for clarity and mobile?
Buyers skim. Most reps write novels. You already know how that ends.

7️⃣ Are you analyzing wins with AI to see what’s actually working?
Because “my gut says…” is not a strategy.

8️⃣ Is AI doing the grunt work so reps can spend their time on actual conversations?
This one alone frees up 5–10 hours a week. Every week.

9️⃣ Are objections being handled before the prospect even raises them?
Top teams don’t react. They prevent it.

🔟 Are reps trained to operate AI as a workflow, not treat it like some shiny tool?
This is the real separator between “using AI” and actually winning with it.

If you're not answering “yes” to at least 8 of these, you’re not AI-native, you’re just an AI simple user.

If you want to solve this, DM me “AI” and let’s see if we can work together on building a robust Sales-AI-driven process together

AI is tracking more about your pipeline than your reps are. Here are 15 metrics AI catches that humans ALWAYS miss (and why it matters):

Save this. Your competitors will.

1. Deal Stagnation Alerts

AI flags every opportunity that has been idle for more than 14 days and scores the risk based on the stage and silence duration.

2. Velocity by Persona

Know exactly how fast VPs, Directors, or Managers move between stages. Different personas have different speeds.

3. Pipeline Leakage Detection

AI shows where deals die (after demo, proposal, negotiation) and why they die using call transcripts and CRM analysis.

4. Sentiment Shifts in Calls

Tracks tone, pauses, hesitation, interest.  Buyers tell you everything without saying it.

5. Email & DM Emotion Tracking

NLP scores every reply as positive, neutral, or skeptical. You’ll know who’s actually leaning in.

6. Content Interaction Heatmaps

Which links, PDFs, and messages does your ICP click, read, or ignore.

7. Reply Rate by Value Prop

ROI vs. efficiency vs. cost savings: AI reveals which angle hits hardest.

8. Objection Type Frequency

Automatically tags “budget,” “timing,” “not a priority,” and trends it across calls. You’ll see patterns your reps never notice.

9. CTA Conversion Rate

“Quick reply” vs “Deck?” vs “15 minutes?” AI tells you which CTA closes by persona.

10.  Talk-to-Listen Ratio

Tracks rep talk time vs buyer talk time and correlates it with win rates. Top reps talk less. Always.

11. Discovery Question Depth

Score questions by quality, layering, and intent. This stops surface-level discovery.

12. Follow-Up Timing Impact

Same-day vs next-day. AI knows which timelines close faster (hint: timing leads to conversion).

13. Deal Confidence Scoring

82% close probability? AI calculates it using:
→ call signals
→ response patterns
→ champion strength
→ engagement

14. Risk Heatmap by Stage

Missing champion. No urgency. Budget unclear. AI surfaces risk BEFORE the deal stalls.

15.  Rep Forecast Reliability

Compare "rep gut feeling" vs reality. You’ll see who’s overconfident and who’s accurate.

AI isn’t replacing reps. It’s replacing every blind spot they’ve had for 20 years.

Join +6218 heroes at The Modern Seller FREE & TACTICAL newsletter: https://alanruchtein.com

And DM me if you want me to help you build high-performance sales & revenue systems.

2 emails, 1 meeting booked in 10 minutes.
The Email Forward Strategy (explained below):

Most cold emails get ignored.

But there’s a play that flips the script — and books meetings fast.

I call it The Forward Strategy.

Here’s how it works:

You’re targeting a mid-market SaaS org. Their CRO just posted on LinkedIn about missing revenue targets.

In the comments: pipeline quality comes up.

𝗦𝘁𝗲𝗽 1: 𝗘𝗺𝗮𝗶𝗹 𝘁𝗵𝗲 𝗖𝗥𝗢

“Saw your post on rev targets. Teams in your space are tightening up pipeline quality by doing X, might be worth a look.”

You’re not expecting a reply.
You’re planting a signal.

𝗦𝘁𝗲𝗽 2: 𝗙𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

With one sentence on top: “Saw this from [CRO Name], figured you might want eyes on it.”

Why it works:

→ It looks internal. Like the CRO passed it down.
→ It feels relevant. No pitch, just intel.
→ It uses social proof sideways. Exec is the signal. VP takes action.

It doesn’t feel like outreach.
It feels like context.

Here’s how to run it:

Find a CRO public trigger tied to a pain you solve. 
Send them a cold email with a sharp POV.
Forward it to their VP with that one-line intro.

No faking. No fluff.
Just smarter sequencing.

It’s not mass automation.
It’s surgical outbound.

Want to make it land? I use FullEnrich to get all the right emails and data.

Because even the best play flops if you’re emailing the wrong (or no) person.

#fullenrichpartner

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Insideletter

2025 is the year of newsletters.

Newsletters are no longer just a side project. 
They’re at the centre of the media business. 
They build loyal audiences, create new revenue streams, and give creators full control over their distribution.

I work at the intersection of content, audience, and business. 

My focus is on helping you to grow through clear strategy, strong writing, and a deep understanding of what makes people subscribe. 

I’m building Insideletter, world's biggest newsletter community.

Are you with me?

Newsletter coach

Trimmerly

"Anirban, can you help me grow my podcast?"
"Anirban, I need someone to market my reels."
"Anirban, I need help promoting my episodes."

Well, I hear you.

So, I’ve brought a solution.

Say hi to Trimmerly, your podcast marketing partner.

We take your raw podcast, edit it, create high-performing reels, design eye-catching thumbnails, and then market it to the right audience.

From post-production to promotion, we handle it all. 

So you can focus on the conversation.

So, in Dr. Max Goodwin’s words, “How can I help you?”

Contentanirban

Do you have an email list?

And as usual, here are the scenarios:

- You’re not sending any emails.
- You’re sending emails, but not enough.
- You’re sending enough emails, but not getting any conversions.

Well, it’s not just you. A lot of coaches and consultants are facing the same issue.

That’s where I come in.

I provide done-for-you email marketing services for coaches & consultants, helping you with:

- Building a strategy that brings results
- Setting up the automation
- Analytics and reporting
- Writing email copy
- Doing A/B testing

Book a call from my featured section or simply DM me using “Email” we’ll take it from there.

Email Marketing Specialist

"Copywriting is so easy, it's all about copying and pasting."

This is what Mr. Anirban Das said when he was young.

If you're not the young Anirban Das, then it's good, but if you're then, listen to me:

Most people think copywriting is just "writing."

Well, it's like saying cow milk and goat milk are the same.

Copywriting is an art, an art to persuade your ICP with just a few words.

Does that mean you can write anything and everything?

Nah! That doesn’t work that way.

You’ve got to write something that:

- Evokes curiosity
- Creates the intent to buy
- Triggers the feeling of scarcity

Well, it’s not as easy as it seems.

That’s why I’m here for you!

I write copy that persuades your audience and sells like crazy!

Copywriter

The Growth Flywheel

World's first creatopreneur podcast. Where I invite amazing folks to talk about how they built an audience, system and monetise. 

When I say top people, I really mean it. 

The industry leaders come and they deliver with their best insights. 

Please find the podcast here: https://www.youtube.com/@growthflywheel

Podcast Host

alivewithad

Travel content creator

Adeptd

My LinkedIn connection, Soumili, referred me to Adeptd. She highlighted my expertise in Email Marketing, and I joined the Adeptd team as a freelancer.

Here, I will be assisting the team with overall Digital strategy and Email Campaigns.

Digital Strategist

Uniquirk 🏹

I am taking care of the Email Marketing affairs of Uniquirk

Email Marketing Manager

Chasing Clouds

I used to chase comfort but only two things in my life, I have never compromised with.

I never compromised with mountains and daydreams.

Back in 2023, I saw Chasing Clouds on Facebook and reached out to the founder voluntarily, I said "I want to work for Chasing Clouds, for free" 

I had $0 in my pocket, I was about to start working for them for $0. 

Why?

Because of the dreams of the mountain, I can't make money with my dreams.

So I jumped without thinking twice. This is how a beautiful journey started. 

Trust me, I helped them with 

- Website Design 
- Paid Ads
- Marketing 
- SMM 
- Email Marketing 

Which are out of my scope, still I did them all because this brand is a trekking brand. Close to my heart.

Again, the dream of mountains led me to the journey. 

Chasing Clouds is thriving, and so me.

Better together.

Digital Marketing Manager

10X Spotlight

We bring the best people in the business and help you to learn from their expertise

Co Host

10X You

I lost two of my clients

Just because of poor hiring.

Last year, when it happened, I learnt a crucial lesson.

No, it's not:

Skill.
Experience.
Values and culture.

But, It was accountability.

Take responsibility for the work.

Very few do what they preach.
Very few are worthy of trust.
Very few take ownership.

I was so disappointed and pledged to make everyone in my network accountable for their work.

So, I started my community "Hustle with AD" with Shagufta S. 

Where we make our community members accountable.

Every morning, I ask everyone to share their goals.

At the end of the day, they come up with what they have achieved.

This is how I am growing myself and others.

We organize amazing events too.

Want to be a part of this community? Comment "me"

Community Co-admin 

I help high-ticket coaches and consultants monetise their email list | Subscribe to get one email daily to learn the strategies | Book my email coaching (1-1 or for teams) | Building Insideletter

Tired of chasing algorithms that change every month? 

Posting daily on social media but still struggling to monetise? 

Building your audience on rented land while platforms control your reach?

Two years ago, I was trapped in the same cycle. 

Creating content for platforms that could disappear my audience overnight. 

My LinkedIn got banned for 6 times without any reason) 

Then I realised something game-changing.

What if you owned your audience instead?

What if I told you there was a way to: 

• Build direct relationships with your audience (no algorithm between you) 
• Create consistent revenue without worrying about platform changes 
• Own your distribution channel completely 
• Turn your expertise into recurring income that compounds monthly

I teach you to escape the algorithm trap with profitable newsletters.

Here's my approach: → The audience-ownership strategy, I used to build and sell my newsletter → How to transition from algorithm dependency to direct monetisation → Step-by-step system that 26+ creators have used to generate consistent revenue

Stop building someone else's empire. Start building your own.

Ready to own your audience and build a newsletter business? 

Apply to work with me for 8 weeks. 

You can also join my community.

Anirban Das

I've read many books, but this one changed my life:

(And it’s not Ikigai or the Alchemist)

→ Don't Sweat the Small Stuff by Richard Carlson.

Here's how to apply his 6 principles in your life.

1. Don't sweat the small stuff

Most of us stress over every small thing.
Just ask, 'Will it matter in the next 10 years?'
If the answer is no, then stop stressing over these.

2. Choose peace over being right

Insisting on being right costs you your inner peace.
And your relationships, too, so learn to let it go.
You don't need to win every argument.

3. Practice living in the present moment

Stress comes from worrying about the past/future.
If you focus on the present moment, then...
It reduces anxiety and increases clarity.

4. Lower your tolerance to stress

Stop accepting stress as something good.
Your life is at great risk, don't ignore it.
Slow down, be kind to yourself.

5. Be kind first, right second

Kindness costs you $0 and comes with mental peace.
Don't try to be right everywhere, you don't need to.
Stop feeding your ego & work on mental peace.

This book taught me more than formal education.

I re-read it every 3 weeks. Its lessons are timeless.

Master these principles → you'll become unstoppable.
---
Liked this? You can grab my private letters here: https://lnkd.in/dQVhBAGv

(No, this has no sponsorships, nor do I sell at all)

Building Insideletter from £0 to £10K/month as a one-person newsletter business | Email marketer | Podcast host | Join my paid community (link below👇🏻)

The biggest red flag in the newsletter industry?

AI copy-paste emails.

Email is the best channel to build a relationship.
With your potential customers /collaborators
Or, with your general subscribers.

Now, let's say you send them an AI copy-paste.

What would happen?
They will eventually lose interest
And if they lose interest, they will unsubscribe.

I'm seeing it a lot nowadays. As a newsletter operator:

I've subscribed to 100s of newsletters.
I (read &) study their entire system.
But your content is the king.

If your content is not appealing. Nothing will work.

That's why I'm unsubscribing from a lot of newsletters on a regular basis. It's ridiculous.

So stop writing AI copy-pasted emails.

I'd rather go to Claude and generate responses.

P.S. Do you use AI to write your newsletters? 

-----

Subscribe to Insideletter to build a 1-person newsletter business.

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The Battle

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Anirban Das

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The Battle

Alan Ruchtein

Anirban Das

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan Ruchtein's LinkedIn Performance

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