Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

li_at

JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Social media is no longer an optional extra for businesses—it is one of the most powerful tools for growth. 

From small startups to global brands, social media has transformed the way companies communicate with their audience. But the difference between simply being present online and actually seeing results lies in strategy.

Too many businesses approach social media without a plan, posting content whenever it feels convenient. The problem is that inconsistency creates confusion, and without a clear brand voice, it’s hard to stand out. 

Social media thrives on connection, and every post is an opportunity to engage with people who could become long-term customers. This means crafting content that educates, entertains, and inspires, while also showing the unique value your brand brings.

Another important aspect is understanding that engagement matters more than vanity metrics. Having thousands of followers doesn’t mean much if none of them engage with your brand. 

True growth happens when you build a community of people who trust you, interact with your content, and look forward to hearing from you. Over time, these relationships drive sales and brand loyalty.

Social platforms are also evolving rapidly, introducing new tools and algorithms that reward authenticity and consistency. By staying ahead of trends and adapting your strategy, you ensure your brand remains visible and relevant. Social media, when managed properly, is one of the most cost-effective ways to compete in today’s digital landscape.

Take the next step and grow your business through a strong social media strategy: https://lnkd.in/epjmgbsY

LinkedIn Login, Sign in | LinkedIn

THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Sometimes one decision changes everything. Mine was choosing CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

CourseCareers

Interviews feel different when you know your value. I built my confidence through CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

Entrepreneurship is not a straight line—it’s a journey of learning, adapting, and innovating. 

Beyond ideas, the right tools and mindset can be the difference between struggling and scaling. Productivity apps like Notion and ClickUp help keep your tasks, goals, and ideas organized. 

For financial clarity, platforms like QuickBooks or Wave provide affordable solutions for bookkeeping and cash flow management.

Networking and learning are also essential. Apps like LinkedIn give you access to communities, while Clubhouse or X Spaces let you join conversations with industry leaders. 

Staying educated through platforms like Coursera or Udemy ensures you’re always leveling up your skills.

Being an entrepreneur is about resilience, but with the right tools, you can create systems that allow you to focus on growth instead of just survival.

👉 Take your entrepreneurial journey further with us at https://lnkd.in/epjmgbsY
.

A brand isn’t just a logo, a slogan, or a color palette—it’s a promise. 

Entrepreneurs often confuse running ads with building a brand, but ads are only one tool in the toolbox. 

Your brand is how people feel when they see your name, interact with your content, or hear about you from a friend. If you want your ads to work, they need to amplify a strong identity that already exists.

Consistency is everything. From the font on your website to the tone of your captions, every detail communicates something. If your branding feels scattered, people subconsciously assume your business is unreliable. 

On the other hand, when your colors, messaging, and visuals all work together, your brand builds recognition and authority. Think of companies like Apple or Nike—you don’t even need to see their names to know it’s them.

Practical tools can make this easier than it sounds. Coolors.co helps you create cohesive color palettes, while Notion or ClickUp can serve as brand hubs where your team keeps all guidelines in one place. 

The more consistent you are, the stronger your audience’s connection will be.

👉 Build a brand worth remembering at https://lnkd.in/epjmgbsY
.

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

No alternative text description for this image

The Paid Ads Secret No One Talks About

You can have the best-looking ad in the world —
But if it’s not backed by strategy, it’s just burning money.

Here’s something most advertisers won’t admit:
Your first ad will rarely win.
The success comes from testing, learning, and optimizing — not guessing.

Paid advertising is a science of refinement.
It’s not just about targeting the right people; it’s about delivering the right message to them at the right time.

Here’s the framework top marketers use:

- Awareness Campaigns: Introduce your brand with value, not a sales pitch.

- Retargeting Campaigns: Show up again for those who’ve already engaged.

- Conversion Campaigns: When trust is built, invite them to take action.

When you combine creative storytelling with data-backed decisions, you don’t just run ads — you build predictable growth systems.

If your ad performance is plateauing, maybe it’s not the algorithm’s fault.
Maybe it’s the strategy behind it.

At https://lnkd.in/epjmgbsY
, we help businesses transform paid ads from guesswork into growth. Let’s make your next campaign your most profitable one yet.

Your best content is the stuff that feels natural. beehiiv helps turn it into income.

#creatorauthenticity #beehiivnewsletter #newsletterincome #writewhatyouknow #passivehustle

beehiiv

The Cost of Ignoring Your Brand Story

People don’t remember ads. They remember stories.

Every business has a story — but not every business tells it.
They hide behind product features, discounts, and technical jargon, hoping something “clicks.”
The problem? Facts tell. Stories sell.

A compelling brand story gives your audience something to connect with emotionally.
It’s what makes your brand memorable, even when competitors offer the same service.

Here’s how to start shaping your brand story:

- Find your origin. What inspired you to start your business? Authenticity is your best marketing tool.

- Define your mission. What bigger problem are you trying to solve for people?

- Highlight your values. Customers want to align with brands that stand for something.

When you bring emotion and transparency into your messaging, you don’t just sell a service — you build a community.

Your paid ads should be the amplifier of your story, not the start of it.
If your marketing lacks soul, it’s just noise.

Craft a brand story that converts at https://lnkd.in/e7AqmvK8

The 3-Second Rule That Can Transform Your Social Media Reach

Three seconds.
That’s how long you have to make someone stop scrolling.

It doesn’t matter if you’re a startup or a 7-figure brand — if your hook doesn’t hit in three seconds, your content is invisible.

The 3-second rule is the foundation of attention psychology. To win those seconds, you need to earn them:

- Start with tension. Challenge a belief, ask a bold question, or state an unpopular truth.

- Use emotion over information. Data educates, but emotion converts.

- Deliver value immediately. Don’t wait until paragraph four to say something worth reading.

Think of your post like a conversation — would you start small talk or lead with something unforgettable?

When your opening line makes people think, “Wait, I need to read this,” you’ve won the hardest battle in marketing: attention.

Attention builds awareness. Awareness builds trust. Trust builds customers.

And that’s how you turn scrolling into sales.

👉 Learn to craft content that captures and converts:
https://lnkd.in/e7AqmvK8

Organic and Paid Are Not Enemies

It’s a common mistake: brands think they have to choose between organic growth and paid ads.
But here’s the truth — the strongest marketing ecosystems thrive on both.

Organic content builds trust and long-term brand equity.
Paid ads build reach and scalability.
When they work together, you create a growth flywheel.

Here’s the playbook:

- Test organically first. Use organic content to learn what resonates.

- Boost what performs. Turn your best posts into ad creatives.

- Retarget engaged users. Drive them to conversion offers.

- Nurture through organic again. Keep them connected post-purchase.

This synergy ensures you’re not guessing with ad spend. You’re amplifying what already works.

The brands dominating in 2025 aren’t just running ads — they’re running systems.

Stop treating organic and paid as rivals. When they align, your marketing becomes unstoppable.

👉 Build a strategy that blends both seamlessly:
https://lnkd.in/e7AqmvK8

What 90% of Brands Get Wrong About Social Proof

Most brands think social proof is about showing five-star reviews or screenshots of happy customers.
That’s surface-level proof — not trust.

Real social proof is emotional. It’s the moment your audience sees themselves in your story and thinks, “This brand gets me.”

Here’s what that looks like:

- A case study that walks through the before and after, not just results.

- A customer video that feels raw, not scripted.

- A consistent narrative across posts showing your process, values, and impact.

The mistake many make is collecting proof, not communicating it.
If your content doesn’t make people feel your credibility, your testimonials won’t matter.

Social proof isn’t about validation — it’s about connection.
Because people don’t buy from the best brand; they buy from the brand they trust the most.

👉 Learn how to build brand trust through story-driven marketing:
https://lnkd.in/e7AqmvK8

Content is the Real Currency

In today’s digital economy, attention is currency, and content is how you earn it. Ads might get someone’s attention for a moment, but content is what keeps them coming back. 

For entrepreneurs, this means thinking of content creation not as an afterthought but as a core business strategy. Your posts, blogs, videos, and even your podcasts should solve real problems, educate your audience, and position you as a trusted guide in your niche.

Imagine a brand that posts nothing but promotional content. Audiences scroll past, because no one logs into Instagram or LinkedIn thinking, “I can’t wait to see ads today.” On the other hand, if you’re the brand consistently providing tips, how-tos, behind-the-scenes looks, or even entertaining insights, your audience stays hooked. 

Over time, this builds authority and trust, making it natural for followers to become customers.

For entrepreneurs with limited design or writing skills, tools like Canva Pro help you create scroll-stopping visuals even without a designer, while Grammarly Premium ensures your captions, blogs, and newsletters shine with professionalism. 

Another hidden gem is AnswerThePublic, which shows you what your audience is searching for online. Use this to craft content that meets their exact needs.

👉 Let us help you turn content into conversions at https://lnkd.in/epjmgbsY
.

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

Meta Ads Expert Helping eCommerce Businesses Scale to 6-7 Figures in 90 Days with Profitable Paid Ads | $20M+ Tracked Revenue | 4.6x Avg. ROAS | Facebook & Instagram Ads Specialist

Struggling to scale your eCommerce business with Meta Ads?
Are your Facebook and Instagram ads underperforming?
Is your ad budget disappearing without results?

Without a proven strategy, you’re wasting money, missing growth opportunities, and falling behind competitors.

Running ads without a clear plan is like throwing cash into a black hole.

But what if you could turn your ad spend into predictable, scalable profits without the guesswork?

That’s where I come in.

I help eCommerce brands scale to 6–7 figures profitably using Meta Ads.

With $20M+ in tracked revenue and an average 4.6x ROAS, I’ve built a system that delivers fast, consistent results.

Here’s what I did:
→ Optimized cold & retargeting offers
→ Optimized ad creatives & copy
→ Tested custom & lookalike audiences
→ Scaled profitable campaigns
→ Tested offers & ad angles
→ Adjusted bids & budgets
→ Recovered lost ad budgets



Here are my proven results:
→ Scaled eCommerce brands to over $20M in revenue
→ Consistently delivered an average 4.6x ROAS
→ Helped eCommerce brands double sales in 90 days
→ Saved 5-figure monthly ad spends from going to waste


Here’s how I can help you achieve the same:
→ Fix poor ad structures
→ Scale high-performing creatives
→ Launch full-funnel campaigns
→ Increase ROAS with testing
→ Scale your eCommerce business in 90 days

Ready to scale your e-commerce business to 6–7 figures in just 90 days?

Book a discovery call now! (Link in featured section)

Sonia Bibi

Yesterday, I met a skincare brand owner. She looked exhausted.
 "We're spending $30k monthly but stuck at $100k revenue. Every time we increase the budget, ROAS crashes."

I asked, "How fast can you create new ads?"
 Silence filled the room.

"My co-founder writes scripts now.
 Our media buyer creates briefs.
 Our editor is drowning in Google Drive files."

I saw the problem immediately.

The Real Reason Brands Can't Scale:
It's not the budget.
It's not the platform.
It's the creative bottleneck.


The truth? Creative isn’t just content. It’s a system.
Without that system, growth hits a ceiling.
 $100k monthly? Maybe.
 $1M monthly? Never.


Why Scaling Meta Ads Requires More:
✔️ Volume of fresh creatives weekly
 ✔️ Variation in angles and formats
 ✔️ Smart editing workflows that actually flow
 ✔️ Organized footage libraries that the team can access easily
 ✔️ A strategist who turns ideas into output fast

I've built this creative system from scratch for multiple eCommerce brands running Meta Ads.

 I’ve fixed broken pipelines completely and rebuilt systems that scale.
Both work, but only when the structure exists.

If your Meta Ads performance is stuck, it’s not a lack of talent or hustle.
It’s the absence of a creative system that fuels consistent growth.

Stop letting creative cap your Meta Ads performance.
Build the system that feeds Meta’s hunger and unlocks scale.


👉 P.S.: Want to build the creative machine that takes you from $200k to $1M monthly? Message me “SCALE” to get started.

#MetaAds #CreativeSystem #ScalingBottleneck #EcommerceGrowth

2 years ago, I started my freelancing journey with a broken phone.
If I could do it, so can you!
Here's my story: 

At 20, I started freelancing with a phone that barely worked.
- It froze every few minutes.
- It had no storage. 
- The battery drained in just an hour. 

But I was determined.
I knew that freelancing could help me become financially independent.
 So I pushed through the obstacles.

Despite the challenges, I didn’t let my situation stop me. 
I knew I needed to invest in myself. 
So I enrolled in a #digitalmarketing course. 

I learned the ins and outs of growing businesses with #metaads. 

That single choice transformed my career.
- I mastered the art of growing e-commerce brands
- I learned to generate high-quality leads that convert
- I developed strategies that deliver real business growth

Today, I help e-commerce businesses achieve results they never thought possible.
- I scaled e-commerce businesses from 1.5x ROAS to 5x ROAS. 
- Turned struggling e-commerce stores into 6-figure businesses

The broken phone that once held me back? It's now the symbol of my greatest strength - persistence.

Your circumstances don't define your potential. Your determination does.
If I could build a thriving business with a broken phone, imagine what YOU can do with the resources you have right now.

---------------------------------------------------------------------------------------------
Now, I help eCommerce brands scale using powerful Meta Ads strategies, turning struggling stores into profitable businesses.

If you’re an eCommerce owner burning ad spend but stuck in sales, DM me “SCALE” or WhatsApp me at +923090360577 to build your 90-day success story.

Running 10+ Meta ad campaigns for one product kills your performance
Complexity confuses Meta's algorithm and drains your budget fast.

Most e-commerce brands overcomplicate campaign structures.

They launch 15 campaigns for one product.
 Different audiences.
 Different budgets.
 Different objectives.

Meta gets confused. Performance tanks. Budget spreads too thin.
Too many campaigns fragment your data.

Meta's algorithm can't learn fast enough. Each campaign competes for the same buyers.
You waste money testing the same audiences multiple times.

𝐑𝐮𝐧 𝐣𝐮𝐬𝐭 𝟑 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. 𝐓𝐡𝐚𝐭'𝐬 𝐢𝐭.

Simple structure. Clear purpose. Maximum performance.
Here is  The 3-Campaign Framework:

𝟏. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 (𝐅𝐢𝐧𝐝 𝐖𝐢𝐧𝐧𝐞𝐫𝐬)
→ Use ABO structure with one concept per ad set
 → Test 5-6 variations per concept consistently 
→ Use clear naming conventions throughout
→ Run tests for minimum 3-5 days 

Purpose: Discover what resonates before scaling.


𝟐. 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 (𝐆𝐫𝐨𝐰 𝐖𝐢𝐧𝐧𝐞𝐫𝐬)
→ Use CBO structure with broad targeting
 → Duplicate winners from testing here
 → Increase budget by 20% every 48 hours if performance holds 
→ Let Meta's algorithm optimize automatically

Purpose: Feed budget to proven performers only.


𝟑. 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧

→ Combine all warm audiences into one ad set
 → Turn audience expansion OFF completely 
→ Use different messaging from cold ads 
→ Limit to 10-15% of total ad spend

Purpose: Convert people who already know you.

Why This Works:
Simple structures give Meta clean data. The algorithm learns faster. Budget concentrates on winners.

More campaigns don't create more results. They create more chaos.
Simplify your structure. Maximize your performance.

 P.S.: Running too many campaigns and seeing inconsistent results? Message me "SCALE" to simplify your structure and unlock growth.


#MetaAds #CampaignStructure #SimplifyToScale #EcommerceGrowth

I took a struggling beauty brand and scaled it to 6+ ROAS.

“And trust me, when they first came to me, Meta Ads felt like a losing game for them… until we rebuilt everything.”

When they first came to me…

They were exhausted, confused, and done wasting money.
Sales were flat.
Ad costs were rising.
Nothing was converting.


 They told me, ‘We’ve tried everything… but nothing works.’


Their struggles:

 – No real targeting
 – No retargeting funnel
– Creatives that didn’t connect
– Zero optimization or data reading
– Boosting random posts without a strategy
 


What I did differently:


I started fresh, a complete Meta Ads rebuild.
I crafted new audiences, created scroll-stopping creatives, structured a full funnel, and optimized daily based on real buyer behavior.


The results after 1 Month :

 6+ ROAS in the first month
 Lower cost per purchase
 A consistent flow of buyers
 A scalable, profitable system


Their brand didn’t just improve; it transformed.

The right strategy can turn any “dead” ad account into a revenue machine.

If you want to scale your eCommerce or beauty brand with a proven Meta Ads strategy, DM “Scale,” and let’s grow your brand together.

Hey eCommerce Business Owners... Running ads but not getting sales?
Clicks are happening, but carts stay empty?
You don’t have an ad problem; you have a strategy gap.

I used my proven Meta Ads strategy to help a fashion brand scale to 6 figures in 90 days with a 15X ROAS, without increasing ad spend.

Want the exact strategy?
DM me “STRATEGY” and I’ll send it to you 🔥

Running ads but not getting sales? Read This

A few days ago, I shared a post about a client firing me…
Let me share what really happened:

I was hired as a Meta Ads expert for… wait for it…
Just 7 days.
 Yes, 7 days. 😄

The expectation?
Build a 7-figure business in one week.
Unrealistic? Absolutely.

But I still gave it my very best.
In just 5 days, with a 7K ad spend…
I generated 22K in sales, that’s 10 conversions.

Then I received this message:
“You spent 7K and only got 10 sales. We were already generating these sales before you.”

And just like that… I was done. Fired.

No discussion. No actual data review. No understanding of systems or scaling.
But the story doesn’t end there.

When I asked for my payment?
👉🏻 “I’ll pay you tomorrow.”
 👉🏻 “Check back next morning.”
 👉🏻 “Very soon…”

Almost 3 weekends have passed…
And I still haven’t been paid.
Not a single penny.


And the most surprising part?
This client still reads and likes my posts on LinkedIn.


I won’t reveal his name. I won’t call him out…
 But it’s disappointing that I even had to write this.

To all freelancers and marketers:
 Don’t let trust cost you your worth.
 Because unpaid work isn’t just lost money
 It’s an emotional burden.

💔 Don’t let that happen to you.


----------------------------------------------------------------------

I know many of you might be thinking,
 “It’s just a small payment for a 7-day project. Why make it a big deal?”

But no matter how small the amount is,
A client should never behave this way.
He reads my posts every day.

 So, if he’s reading this too, I hope it hits deep.
 Not for my sake, but so he never does this to anyone else again.

Here are 3 psychological triggers that make people click ‘Buy Now’:

Ever wonder why some meta ads make people buy instantly, while yours get scrolled past?


The best Meta Ads don’t just sell; they trigger emotion.
People buy because they feel seen, not because they saw a product.

Social proof: show that others love your product.

Here’s the formula that top-performing ads use:
→ Emotion + Solution + Proof = Conversion

The next time you write an ad, think like your customer, not your marketer self.

Today I was on a sales call and someone asked me, “How many orders will you generate in the first month?

My answer? 

Your Meta ads results are directly tied to the quality of your ad creatives, the strength of your offer, and how well we align both with your target audience.

A winning Meta ads strategy isn't guesswork. It's data, testing, and refinement.


Here's the truth most agencies won't tell you: nobody can guarantee exact numbers upfront. Anyone who does is either lying or setting you up for disappointment.


What I can guarantee is this: a systematic approach that finds what works, kills what doesn't, and scales winners relentlessly.

You bring a great product and a compelling offer. I bring the Meta ads strategy, optimization, and scaling expertise. That's how we win together.

Not through promises of magic numbers, but through proven systems that deliver consistent results month after month.

Results come from great products meeting proven strategy, not from empty guarantees about first-month numbers.


P.S.: If you want to scale your e-commerce business with a partner who tells you the truth instead of what you want to hear, message me "SCALE" to get started.

#MetaAds #EcommerceGrowth #HonestMarketing #ResultsDriven

One mistake I made when starting Meta Ads
When I first started running Meta Ads, I thought scaling was all about numbers.

 If the ROAS looked good, I increased the budget.
 If the CPC dropped, I thought I was winning.
I was wrong. 

The campaign looked strong inside Ads Manager, but sales didn’t move.
 The creative fatigue kicked in fast.
 CTR dropped.
 ROAS crashed.

I blamed the algorithm.
 But the truth? The problem wasn’t Meta. It was me.
I was optimizing for metrics, not for messaging.
 I focused on budgets, not on the buyer’s journey.

Then I shifted my approach:

 Instead of chasing ROAS, I started building a creative testing system.

 → Tested 10+ angles weekly
 → Focused on scroll-stopping hooks
 → Matched ad creatives with landing page messaging
 → Tracked emotional response, not just click rate


Within months, the difference was massive.
 Same offer. Same audience.
 But this time, the ads scaled smoothly without killing performance.

The biggest mistake in Meta Ads isn’t bad targeting; it’s ignoring creative strategy.

P.S.: If your Meta Ads stop performing every time you increase the budget, you don’t need a new campaign; you need a creative system that feeds the algorithm what it loves most: fresh, relevant content.


#MetaAds #DigitalMarketing #EcommerceGrowth #ScalingStrategy #CreativeTesting

Most e-commerce businesses don’t lose money on meta ads because of bad products,
They lose it because of these 5 mistakes 👇

Avoid them, and you’ll see instant improvement in your ad results.
Pro tip: Optimization starts before you even launch.
 Plan. Test. Measure. Then scale.
Save this post for your next campaign setup.

 #MetaAds #eCommerceMarketing #ROAS

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The Battle

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taplio

The Battle

Alan C. Moore

Sonia Bibi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan C. Moore's LinkedIn Performance

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