Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

li_at

JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Social media is no longer an optional extra for businesses—it is one of the most powerful tools for growth. 

From small startups to global brands, social media has transformed the way companies communicate with their audience. But the difference between simply being present online and actually seeing results lies in strategy.

Too many businesses approach social media without a plan, posting content whenever it feels convenient. The problem is that inconsistency creates confusion, and without a clear brand voice, it’s hard to stand out. 

Social media thrives on connection, and every post is an opportunity to engage with people who could become long-term customers. This means crafting content that educates, entertains, and inspires, while also showing the unique value your brand brings.

Another important aspect is understanding that engagement matters more than vanity metrics. Having thousands of followers doesn’t mean much if none of them engage with your brand. 

True growth happens when you build a community of people who trust you, interact with your content, and look forward to hearing from you. Over time, these relationships drive sales and brand loyalty.

Social platforms are also evolving rapidly, introducing new tools and algorithms that reward authenticity and consistency. By staying ahead of trends and adapting your strategy, you ensure your brand remains visible and relevant. Social media, when managed properly, is one of the most cost-effective ways to compete in today’s digital landscape.

Take the next step and grow your business through a strong social media strategy: https://lnkd.in/epjmgbsY

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THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Sometimes one decision changes everything. Mine was choosing CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

CourseCareers

Interviews feel different when you know your value. I built my confidence through CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

Entrepreneurship is not a straight line—it’s a journey of learning, adapting, and innovating. 

Beyond ideas, the right tools and mindset can be the difference between struggling and scaling. Productivity apps like Notion and ClickUp help keep your tasks, goals, and ideas organized. 

For financial clarity, platforms like QuickBooks or Wave provide affordable solutions for bookkeeping and cash flow management.

Networking and learning are also essential. Apps like LinkedIn give you access to communities, while Clubhouse or X Spaces let you join conversations with industry leaders. 

Staying educated through platforms like Coursera or Udemy ensures you’re always leveling up your skills.

Being an entrepreneur is about resilience, but with the right tools, you can create systems that allow you to focus on growth instead of just survival.

👉 Take your entrepreneurial journey further with us at https://lnkd.in/epjmgbsY
.

A brand isn’t just a logo, a slogan, or a color palette—it’s a promise. 

Entrepreneurs often confuse running ads with building a brand, but ads are only one tool in the toolbox. 

Your brand is how people feel when they see your name, interact with your content, or hear about you from a friend. If you want your ads to work, they need to amplify a strong identity that already exists.

Consistency is everything. From the font on your website to the tone of your captions, every detail communicates something. If your branding feels scattered, people subconsciously assume your business is unreliable. 

On the other hand, when your colors, messaging, and visuals all work together, your brand builds recognition and authority. Think of companies like Apple or Nike—you don’t even need to see their names to know it’s them.

Practical tools can make this easier than it sounds. Coolors.co helps you create cohesive color palettes, while Notion or ClickUp can serve as brand hubs where your team keeps all guidelines in one place. 

The more consistent you are, the stronger your audience’s connection will be.

👉 Build a brand worth remembering at https://lnkd.in/epjmgbsY
.

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

No alternative text description for this image

The Paid Ads Secret No One Talks About

You can have the best-looking ad in the world —
But if it’s not backed by strategy, it’s just burning money.

Here’s something most advertisers won’t admit:
Your first ad will rarely win.
The success comes from testing, learning, and optimizing — not guessing.

Paid advertising is a science of refinement.
It’s not just about targeting the right people; it’s about delivering the right message to them at the right time.

Here’s the framework top marketers use:

- Awareness Campaigns: Introduce your brand with value, not a sales pitch.

- Retargeting Campaigns: Show up again for those who’ve already engaged.

- Conversion Campaigns: When trust is built, invite them to take action.

When you combine creative storytelling with data-backed decisions, you don’t just run ads — you build predictable growth systems.

If your ad performance is plateauing, maybe it’s not the algorithm’s fault.
Maybe it’s the strategy behind it.

At https://lnkd.in/epjmgbsY
, we help businesses transform paid ads from guesswork into growth. Let’s make your next campaign your most profitable one yet.

Your best content is the stuff that feels natural. beehiiv helps turn it into income.

#creatorauthenticity #beehiivnewsletter #newsletterincome #writewhatyouknow #passivehustle

beehiiv

The Cost of Ignoring Your Brand Story

People don’t remember ads. They remember stories.

Every business has a story — but not every business tells it.
They hide behind product features, discounts, and technical jargon, hoping something “clicks.”
The problem? Facts tell. Stories sell.

A compelling brand story gives your audience something to connect with emotionally.
It’s what makes your brand memorable, even when competitors offer the same service.

Here’s how to start shaping your brand story:

- Find your origin. What inspired you to start your business? Authenticity is your best marketing tool.

- Define your mission. What bigger problem are you trying to solve for people?

- Highlight your values. Customers want to align with brands that stand for something.

When you bring emotion and transparency into your messaging, you don’t just sell a service — you build a community.

Your paid ads should be the amplifier of your story, not the start of it.
If your marketing lacks soul, it’s just noise.

Craft a brand story that converts at https://lnkd.in/e7AqmvK8

The 3-Second Rule That Can Transform Your Social Media Reach

Three seconds.
That’s how long you have to make someone stop scrolling.

It doesn’t matter if you’re a startup or a 7-figure brand — if your hook doesn’t hit in three seconds, your content is invisible.

The 3-second rule is the foundation of attention psychology. To win those seconds, you need to earn them:

- Start with tension. Challenge a belief, ask a bold question, or state an unpopular truth.

- Use emotion over information. Data educates, but emotion converts.

- Deliver value immediately. Don’t wait until paragraph four to say something worth reading.

Think of your post like a conversation — would you start small talk or lead with something unforgettable?

When your opening line makes people think, “Wait, I need to read this,” you’ve won the hardest battle in marketing: attention.

Attention builds awareness. Awareness builds trust. Trust builds customers.

And that’s how you turn scrolling into sales.

👉 Learn to craft content that captures and converts:
https://lnkd.in/e7AqmvK8

Organic and Paid Are Not Enemies

It’s a common mistake: brands think they have to choose between organic growth and paid ads.
But here’s the truth — the strongest marketing ecosystems thrive on both.

Organic content builds trust and long-term brand equity.
Paid ads build reach and scalability.
When they work together, you create a growth flywheel.

Here’s the playbook:

- Test organically first. Use organic content to learn what resonates.

- Boost what performs. Turn your best posts into ad creatives.

- Retarget engaged users. Drive them to conversion offers.

- Nurture through organic again. Keep them connected post-purchase.

This synergy ensures you’re not guessing with ad spend. You’re amplifying what already works.

The brands dominating in 2025 aren’t just running ads — they’re running systems.

Stop treating organic and paid as rivals. When they align, your marketing becomes unstoppable.

👉 Build a strategy that blends both seamlessly:
https://lnkd.in/e7AqmvK8

What 90% of Brands Get Wrong About Social Proof

Most brands think social proof is about showing five-star reviews or screenshots of happy customers.
That’s surface-level proof — not trust.

Real social proof is emotional. It’s the moment your audience sees themselves in your story and thinks, “This brand gets me.”

Here’s what that looks like:

- A case study that walks through the before and after, not just results.

- A customer video that feels raw, not scripted.

- A consistent narrative across posts showing your process, values, and impact.

The mistake many make is collecting proof, not communicating it.
If your content doesn’t make people feel your credibility, your testimonials won’t matter.

Social proof isn’t about validation — it’s about connection.
Because people don’t buy from the best brand; they buy from the brand they trust the most.

👉 Learn how to build brand trust through story-driven marketing:
https://lnkd.in/e7AqmvK8

Content is the Real Currency

In today’s digital economy, attention is currency, and content is how you earn it. Ads might get someone’s attention for a moment, but content is what keeps them coming back. 

For entrepreneurs, this means thinking of content creation not as an afterthought but as a core business strategy. Your posts, blogs, videos, and even your podcasts should solve real problems, educate your audience, and position you as a trusted guide in your niche.

Imagine a brand that posts nothing but promotional content. Audiences scroll past, because no one logs into Instagram or LinkedIn thinking, “I can’t wait to see ads today.” On the other hand, if you’re the brand consistently providing tips, how-tos, behind-the-scenes looks, or even entertaining insights, your audience stays hooked. 

Over time, this builds authority and trust, making it natural for followers to become customers.

For entrepreneurs with limited design or writing skills, tools like Canva Pro help you create scroll-stopping visuals even without a designer, while Grammarly Premium ensures your captions, blogs, and newsletters shine with professionalism. 

Another hidden gem is AnswerThePublic, which shows you what your audience is searching for online. Use this to craft content that meets their exact needs.

👉 Let us help you turn content into conversions at https://lnkd.in/epjmgbsY
.

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

Award-Winning PR & Brand Advisor | Build Global Recognition & Demand | Forbes-Featured | 32M+ Reach | Ex: News Executive, Press US Congress |

Turn offline expertise into online recognition so capital, stages, partnerships, and press come to you.

My team advises public figures and legacy brands around the globe. To date, clients have earned $3M+ in international media from our work.

Is this you?

You’re not an influencer, you’re a thought leader. 
You can’t afford to be misquoted, unseen, or misinterpreted.

Competitors are dominating the digital conversation in your industry.

If that’s you, welcome to your next level. In high-stakes spaces, silence gets filled by whoever is more visible. 

We make sure it’s you on LinkedIn, in the media, and beyond.

Clients call me when:
— The board says, “It’s time to be visible.”
— The media starts calling.
— The moment demands market leadership not optics.

Career highlights:

• Forbes-featured as communications and LinkedIn Expert
• Award-winning journalist (NYT Regional Group, TV, radio)
• Media strategist to U.S. Congress members, Fortune 500, Elite academia
• Advisor to six- and seven-figure leaders on visibility, brand narrative, positioning
• Google News Initiative / LION Publishers alum
• Favikon Who’s Who in Influence 2025
• Featured on a Times Square billboard as a top expert (2025)
• Best PR Firms in Orlando, Florida (Expertise)
• US Congressional Record (Hispanic Heritage Month) (Women's International Month)

This isn’t vanity. It’s velocity.
Let’s put your name where it belongs, ahead of the conversation.

Iza Montalvo 🧲

I wrote this as a reminder for myself.
Maybe you needed it too.

Everyone’s waiting for the right time.
That’s why most never start.

If success doesn’t wait
why are you?

The next quarter.
The right mood.
The perfect plan.

They never come.

Success keeps moving.
It doesn’t slow down.
It doesn’t care if you’re ready.

I used to plan everything
timelines, color codes, detailed notes.

It looked productive.
It wasn’t.

I told myself I was preparing.
But really, I was hiding.

The plan wasn’t the problem.
Standing still was.

When I finally started, things shifted.
Small steps.
Real work.

Progress I could see.
If you’re waiting, stop.

Do one thing today that proves you mean it.
Name the goal.
Do the work.

Finish something.
Protect your focus.

Discipline isn’t dramatic.
It’s quiet.
Certain.

Success doesn’t visit the planner.
It meets the worker.
PS: What’s the one thing you’ve been waiting to start?

🎥 Video credit: SM
♻️ Repost if it hit you.
➕ Follow Iza Montalvo 🧲 for more

Ranked #1 in Global Branding | 35M+ Reach | 3M+ Media For Clients | Advisor To Fortune 500 & Public Figures | Get More Clients, Stages & Press 🔥

Real winners don’t get jealous.
They get inspired.

It means winning is possible.
It means it’s happening close to you.
It’s easy to celebrate when it’s your turn.

It’s harder when it’s not.

💚 We talk about drive.
💚 We talk about ambition.
💚 We talk about getting ours.

But the people who clap for others
the ones who mean it...
they’re the ones still standing years later.

Not because of luck.
Because of wiring.

When you celebrate someone else’s win, 
your brain records it as your own.

The joy is the same.
The hit is the same.
You train yourself to see success as confirmation, 
not threat.

Your teammate gets the spotlight.
You still share their post.
Your friend gets a new job.
You still bring a bottle.

Most of the time, it won’t be your turn.
Someone else will get picked.
Someone else will be seen.

You can keep score.
Or you can see the pattern.

Their win doesn’t take yours.
There’s no cap on enough.

Be around people who clap when it’s not their turn.
Be the person who claps when it’s not yours.

PS: There is enough for all of us to win. 
🎥 Video credit: SM 

♻️ Agree? Share with others in your network 
➕ Follow me Iza Montalvo 🧲 for more

Ranked #1 in Global Branding & Comms | Refining Narrative, Authority & Market Expansion For Visionaries | Ex–US Congress Comms Director

You don’t need to reinvent yourself.
You just need to remember who you are.

We all reach a point in our careers where the version that got us here can’t take us where we are going next. 

For years, you built a name by persevering.
Now it’s time to be seen for leading.

That earlier version of you 

→ said yes out of loyalty, not alignment
→ stayed in rooms you’d already outgrown
→ mistook peacekeeping for professionalism
→ treated ambition like a secret

That version built safety.
But safety and visibility rarely coexist.

The next version of you demands:

• Precision over people-pleasing
• Proof over perfection
• Presence over performance

You don’t need a new story.
You just need to stop hiding inside the old one.

You can’t attract aligned opportunities
while introducing yourself as who you used to be.

If your brand voice still sounds like yesterday’s credibility,
start with your LinkedIn audit
it’s your mirror, not your résumé.

PS: The voice that built your career
isn’t the one that will build your legacy.

Video credit: SM

♻️ Repost if you’re leading your next chapter
➕ Follow Iza Montalvo 🧲 for more

The first hour of your day is prime real estate.
Spend it on work that moves you forward.

I see the same pattern in almost every leader and operator I work with:

They open the day with tasks that look productive, but don’t change anything.

Email.
Admin.
Quick replies.
Low-stakes work.

It feels safe.
It feels tidy.
But it doesn’t shift the needle.

The important work, the one task that demands focus or courage
gets pushed to the afternoon.

Then the afternoon fills up.
Then the task gets carried to the next day.
And the cycle repeats.

Morning is the one window where your mind is clear.
No demands.
No fires.

Use that block for the work with weight.

A project that moves the business forward.
A decision you’ve delayed.
A problem that needs thought, not speed.
A task that shapes the week, not one that fills an hour.

Block your first hour.
Protect it.

You end the day lighter.
You end the week with momentum.

If this lands, try it tomorrow: give your first hour to the task you’ve been avoiding.

Watch what shifts.

♻️Repost if you agree 
➕Follow Iza Montalvo 🧲 for more

Your product is strong.
Your message isn’t and that’s what’s costing you.

You use AI to work faster.
To fix your deck.
To shape your pitch.

I use it too.

But here’s the issue in this economy:

If your message isn’t clear or unique,
AI will make you sound even more like everyone else.
The problem isn’t the tool.

It’s how you explain:

✅ the problem you solve
✅ the answer you built
✅ and who you are as a founder

Right now, the market can’t feel any of that.

Anyone can say they fix a pain point.
Anyone can claim innovation.
Anyone can show a roadmap.

But very few founders can talk about their idea in a way that makes people think:

“I haven’t heard it said like that before.”

That’s what creates separation.
And separation is what gets you meetings, partners, and funding.

Let me give you a simple example:

I worked with a tech founder last month who kept pitching with heavy jargon.
Only people in his field understood him
but the people who needed his product the most didn’t get it.

So we refined his message.

We stripped out the “company mission” no one reads anymore.
We rewrote how he explained the problem and the solution in plain language anyone could follow.

In 30 days:

🔥 he closed 2 deals
🔥 booked a big presentation
🔥 and landed media

Nothing in his product changed.
Only the way he talked about it.

Here’s the part most don’t want to admit:

You’re not showing up as the founder people expect behind a company like yours, not in panels, not in industry talks, not in the rooms where decisions get made.

This isn’t about visibility.
It’s about positioning.

The founders who rise right now do 3 things well:

👉🏽They explain the problem in a way the market sees itself in.
👉🏽They describe the solution in a way only they can.
👉🏽They show they can move the space forward not just sit in it.
👉🏽They lead conversations others avoid 

And it’s why some founders jump ahead
while others keep waiting to be noticed.

PS: If you want to stand apart from your category,
send me one sentence: your biggest messaging challenge.

♻️ Repost to help others in your network
➕ Follow me Iza Montalvo 🧲 for more

Iza Montalvo 

Ranked #1 in Global Branding | 35M+ Reach | 3M+ Media For Clients | Advisor To Fortune 500 & Public Figures | Ask Me About My 6-Week Accelerator For More Clients, Stages & Press 💫

When life feels heavy
These 7 laws make it easier to carry.

You better save this!👇🏼

1/ Kidlin’s Law
Write the problem down.
Once it’s clear, the solution begins to form.

2/ Pareto’s Law
A small set of actions drives most results.
Identify them. Focus on them.

3/ Murphy’s Law
Fear grows when you avoid the thing you fear.
Move toward it. Momentum breaks the cycle.

4/ Wilson’s Law
When you invest in learning, opportunity follows.
Knowledge builds options.

5/ Gilbert’s Law
You are responsible for the outcome.
Not the excuses, not the limits, the outcome.

6/ Falkland’s Law
If a decision isn’t required, skip it.
Save your energy for important decisions .

7/ Hick’s Law
More choices slow you down.
Limit your options. Increase your speed.

These laws don’t fix everything.
But they make life feel lighter and more manageable.

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Ranked #1 in Global Branding | 35M+ Reach | 3M+ Media For Clients | Advisor To Fortune 500 & Public Figures | I Reengineer How You’re Seen For More Clients, Stages & Press 💫

7 LAWS THAT GIVE YOU AN UNFAIR ADVANTAGE

Everyone says “know your worth.”
Few say “ask for it.”

Negotiation isn’t conflict.
It’s collaboration done right. 

Steal these 7 strategies to ask for more and get it:

1/ 𝗕𝗔𝗧𝗡𝗔 (Best Alternative to a Negotiated Agreement)

🟢 Always know your fallback plan.
When you have a solid backup, 
you can negotiate from a place of confidence.

2/ Anchoring Effect

🟢 Lead with a strong number.
The first figure frames the entire discussion 
it’s your chance to set the tone.

3/ 𝗭𝗢𝗣𝗔 (Zone of Possible Agreement)

🟢 Find the overlap between what you want 
and what they can offer.
That’s where deals actually happen.

4/ Win-Win Agreement

🟢 Ask questions.
Find out what matters most to them.
Focus on building an outcome that works for both sides.

5/ The Power of Silence 

🟢  After you make your offer, stop talking.
Let the other person fill the silence.
It’s uncomfortable, but it shifts the momentum.

6/ Value-Based Negotiation

🟢 Talk about outcomes, not costs.
Show them how working with you solves their problems.

7/ Scarcity and Urgency 

🟢 Use time limits or exclusivity to motivate action.
Deadlines aren’t pushy, they create focus.

→You’re not squeezing the other side.
→You’re advocating for what’s fair.

PS: Which of these strategies will you try next?

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Ranked #1 in Global Branding | Turn Your LinkedIn Into a Deal-Flow Engine | Ex–US Congress Comms Director | I Fix The Gap Between Who You Are & How You’re Seen

I spoke with a founder who’d been in his field for almost 20 years.
Not the “social media expert” kind of experience.

The real kind.

The kind that holds companies together when everything feels like it’s falling apart.

👉 He led teams.
👉 Handled crises.
👉 Built things people relied on.

But when he tried to build something for himself, a side income, a little freedom, nothing moved.

He spent months trying to understand how others were using LinkedIn and AI to make a steady income, book stages and get featured as experts in top-tier media.

As someone who has ran campaigns for big names, and learned how to leverage LinkedIn in 1 year, I understand the pain too well. 

Then he confessed…

“I’ve signed up for webinars”
“I’ve tried posting more”
“I’ve tried writing in the right tone.”
“I’ve tried figuring out personal branding”

Every attempt ended the same way:

🚫 No traction.
🚫 No interest.
🚫 No real path forward.
🚫 Less money in the bank.

One night, he told me he sat in his car after work for almost an hour.
He didn’t want to walk into his house and pretend he wasn’t disappointed.
He said, in a quiet voice:

“I feel like I did everything right. And it still didn’t turn into anything for me.”
That’s the part most founders never share.
That’s what I call “The Hamster Wheel Trap.”

You’re not stuck because you lack experience.
You’re stuck because you think: 

I need to post more motivational content.
Which is getting you messages like: 
"You're so inspiring"
but not DMs asking for your help. 

You wait for something to click.
You spend hours prompting ChatGpt.
And none of it works.

That weekend, I showed him the part he’d been missing:

✅ How to package what he already knows.
✅ How to use AI to reduce the time it takes.
✅ How to build a simple machine that brings clients, media and stages
to him.

He didn’t expect much.
Not after months of quiet failure.

But he tried anyway.
Eleven days later, he brought in $12,400.

He didn’t cry because of the money.
He cried because something finally worked.

He said, “I just needed someone to show me the part nobody ever showed me.”
If you’re in "The Hamster Wheel Trap", era read this:

Your experience isn’t the issue.
The missing system is.
And that can be fixed.

PS: If any of this felt too familiar, that’s not failure.
It’s a sign you have been carrying everything alone. 

I speak about these topics in my newsletter: 
Sign up here: izamontalvo.com/joinnow

📸 Hotel Catalonia, Santo Domingo, November 2025

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Being the best isn’t enough.
Being seen as the best is.

For years, you won the same way:

✨ Referrals.
✨ Reputation.
✨ Relationships.
✨ Time in the field.

Do solid work.
Stay steady.
The next client shows up.
That pattern broke.
Attention shifted.

Here's what I've learned:

Decision-makers changed how they hire.
They search first.
They follow the ones who teach in public.
They stick with the voices they see often.

Familiarity moves faster than introductions.
This shift is shaking entire industries.

1/ A consultant with decades of wins loses a client to someone posting insights.
2/ An attorney with a track record gets replaced by someone explaining hard topics in simple language.
3/ An advisor with a full résumé gets overlooked because their thinking never shows up online.

This is the real risk:

If people can’t see how you think,
they assume someone else is a better fit.

🤚🏽 This isn’t age.
🤚🏽 This is access.
🤚🏽 This is presence.

Legacy trust still holds with the people who know you.
Everyone else meets their next expert on a screen.

If your voice isn’t there, the contract goes to the one who is.
Invisibility kills deals faster than lack of skill.

🔥 The experts who stay chosen do this:

They show their work.
They explain their point of view.
They build trust before the first meeting.

This isn’t ego.
This is staying in the deal flow.

If you want clients to think of you first and if you want new buyers to find you without a warm intro, your brand has to travel.

PS: If you’re ready for that shift,
DM me "TRANSFER".

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You can pull 80-hour weeks and still feel alive.
What drains you is always saying yes.

For years, I said yes to everything
projects, favors, responsibilities that weren’t mine
thinking it made me dependable.

It made me heavy.

This image says it best:
We carry so much that doesn’t belong to us.

The guilt of saying no.
The shame of slowing down.
The pressure to appear “on top of it.”

We call it responsibility.

But most of the time, it’s fear
fear of letting someone down,
fear of being replaced,
fear of not being enough.

No wonder rest doesn’t fix it.
You can’t heal exhaustion that comes from 
who you think you have to be.

The lesson: 
You don’t need more productivity hacks.
You need to drop the bags that aren’t yours to carry.

Let go of the obligation.
Keep the lesson.
Travel lighter.

P.S. What’s one thing you’re ready to put down before the year ends?
🎨 Robert Ferraro for Iza Montalvo 

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Award-Winning Branding Executive | Top 1% LinkedIn Voice | Turning Leaders Into Trusted Public Voices | Ex–US Congress Comms Director |

You didn’t outgrow your life.
You just got used to the desert.

This video reminded me how many people 
stay in places that no longer fit
simply because they’re familiar.

Take Lena.
She worked in corporate HR for nine years.
Good title. Steady paycheck.

Everyone assumed she had it figured out.
But at night, she restored old furniture in her garage
pieces people rushed to buy.

She kept saying she wasn’t “ready” to open a store.
Then one afternoon she heard herself repeat it
and felt the gap between her words and her truth.

Three months later, she rented a small workshop.
Now there’s a waiting list.

Then there’s Jordan.
He stayed close to friends who pulled him down
because it felt easier than walking away.
He wasn’t choosing connection.
He was choosing habit.

When he stepped back, his days grew quiet
and light.

Maybe you’re here too:

💫 A job that pays you but drains you
💫 An idea you keep pushing aside
💫 A version of yourself you keep delaying

Here’s something simple:

You can change your direction when the path stops matching who you’re becoming.

You didn’t outgrow your life.
You just got used to the desert.

And like that camel, you might shock yourself
when you step toward your ocean.
Not with a leap.
With one honest move.

PS: Leaving the desert for good in 2026?
Let’s talk in the comments.

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🎥 Video credit: ytinopp34/X

Staying in a place you’ve outgrown isn’t loyalty.
It’s a slow kind of shrinking.

Most people don’t stay because they’re fulfilled.
They stay because it’s familiar.

Because it’s quiet.
Because it asks nothing new of them.
But there’s a cost to that kind of comfort:

💔 Your skills level off
💔 Your ideas stay small
💔 Your drive dims

Your network stays narrow
Your confidence stalls
You feel it long before you name it.

The meetings get predictable.
The work stops teaching you anything.
The ceiling lowers a little more each week.

You’re not dramatic.
You’re not impatient.
You’ve simply outgrown the room.

The people who move forward don’t wait for a crisis.
They pay attention to the early signs.
They choose places that stretch them.

They leave before their talent goes quiet.
You don’t need permission to want more space.
You only need to trust the part of you that knows when the season has ended.

Staying small isn’t stability.
It’s delay.
Leaving isn’t chaos.
It’s courage.

Your life expands the moment you do.

♻️ Repost if someone you know is staying somewhere they’ve outgrown
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The struggle isn’t blocking your rise, it’s shaping you for it.

Ever feel like every step forward comes with another test?
You’re not the only one.

But what if the leaders you admire didn’t rise despite their hurdles…
but because they stayed long enough to learn what those hurdles were trying to teach?

You treat this challenge like a glitch, like life dropped the wrong assignment on your desk.

But you know this pattern.

The moment you avoid is the moment that forces the shift you’ve delayed.
Not fate.
Not a lesson wrapped in a bow.
Just pressure pointing at what needs your attention.

Try this: 

1/ Take one breath before you respond.
It gives you space to see the situation, not your fear.
2/ Ask a clear question:
“What does this open right now?”
The answer often sits in plain sight.
3/ Change the method, not the aim.
If the straight line fails, use the turn.
The target stays the same.
4/ Look at what the moment exposes.
A gap.
A habit.
A truth.

Treat it as information, not judgment.
If you’re carrying something heavy today, don’t rush past it.
Stay with it long enough to understand it.

There’s direction inside it…
And once you see it, the next step becomes obvious.

PS: What is the obstacle in front of you trying to tell you?

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan C. Moore's LinkedIn Performance

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