Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan Moore

The Real Reason Most Entrepreneurs Plateau
Hook style used: “Everyone wants the outcome, but few understand the process...”

Everyone wants the outcome, but few understand the process behind building a sustainable business.

The truth is, entrepreneurs don’t plateau because of lack of ambition.
They plateau because of decision fatigue—the silent killer of growth.

In the beginning, hustle is the strategy.
You wear every hat.
You react to every opportunity.
You say yes because you can’t afford not to.

But at a certain point, the habits that helped you survive become the same habits that stop you from scaling.

Growth requires a shift:

- From doing everything to building systems that do the work for you.

- From chasing revenue to building leverage that increases your freedom.

- From reacting to the market to creating your own demand.

Entrepreneurship isn’t about working harder.
It’s about learning how to make your time, influence, and brand work independently of you.

If you feel stuck, it’s not a sign of failure.
It’s a sign that you’ve outgrown your current strategy and need to evolve.

You don’t need more motivation.
You need a new operating system.

If you're ready to build a business with structure, predictability, and real scalability:
https://lnkd.in/epjmgbsY

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musicbeatscancer

dc-statesman

vitel-net

arch-insurance-group

the-appliance-agency

roamright

hood-college

vanguardfieldstrategies

showcall

paton-digital

moore-business-solutions-llc

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Think your online growth should be moving faster than it is? You’re not alone—and it’s not bad luck or the algorithm. Most brands stall because of a few avoidable mistakes that quietly block momentum. 

In this video, I break down what’s actually holding your growth back this year and how to correct it with clarity and intention. Growth works when strategy replaces guesswork.

#DigitalMarketing #OnlineGrowth #MarketingStrategy #BusinessGrowth #ContentMarketing #BrandBuilding #EntrepreneurLife #SocialMediaMarketing #MarketingTips

The Ability to Decide With Incomplete Information Separates Winners From Everyone Else

Entrepreneurs spend an extraordinary amount of time searching for clarity.
They collect data.
They gather opinions.
They poll their network.
They research endlessly.

And while there’s value in analysis, there’s a point where it becomes paralysis.

The most successful entrepreneurs share one skill above all others:

They make decisions without perfect information.

Because perfect information does not exist.
Markets shift too quickly.
Customer behavior changes too unpredictably.
Competition adapts too rapidly.
Technology evolves too fast.

If you're waiting for certainty, you’ll always be late.

The best founders understand this. They don’t move recklessly — they move intelligently. They act based on patterns, not perfection. They test their assumptions quickly. They gather feedback from execution, not speculation.

And most importantly, they stay flexible.
They treat decisions as experiments, not commitments.
They treat failure as data, not identity.
They treat movement as a requirement, not a reward.

Business rewards momentum, not caution.

The world doesn’t belong to the smartest entrepreneur.
It belongs to the one who makes the most informed decisions the fastest — and adjusts even faster.

If you're stuck, you're not lacking clarity.
You're lacking forward motion.

Learn more at: https://lnkd.in/epjmgbsY

Why Founder-Led Content Is Becoming Mandatory for Paid Ads Success

A powerful yet under-discussed trend is reshaping the paid advertising world:

Creator-driven ads are outperforming traditional brand ads by significant margins, especially in service-based and expert-driven industries.

Why?
Because audiences now crave authenticity more than ever.
And the founder represents the clearest, strongest, and most trusted expression of the brand.

When the founder shows up:

Trust is established faster.
Expertise becomes visible.
Skepticism decreases.
Conversion rates increase.

People don’t want polished brand statements.
They want real explanations, real insights, and real people.

This shift is occurring for a few reasons:

- Ad fatigue from overly-designed, overly-scripted brand creatives.

- Consumer demand for transparency and human connection.

- Platform algorithms giving preferential delivery to content that feels native, not produced.

- Higher watch time and better click-through rates when the founder appears on camera.

- Stronger retargeting journeys based on the founder’s distinct voice and style.

Founder-led creative is no longer optional for premium positioning.
It has become a competitive advantage that directly affects acquisition costs.

And perhaps most importantly:
Founders are the only ones who can articulate the mission, philosophy, and unique value of the business in a way that feels unmistakably genuine.

The market doesn’t want faceless brands.
It wants leaders.

If you want to build a paid ads strategy that leverages the power of your founder identity and positions your brand with authority:
https://lnkd.in/epjmgbsY

The Hidden Growth Advantage in Business: Decision Velocity and the Power of Fast, Imperfect Action

One of the biggest bottlenecks holding entrepreneurs back is not lack of ideas, funding, or resources. It’s slow decision-making. Many entrepreneurs analyze endlessly, plan excessively, and wait for certainty before moving. But certainty rarely exists at the start of anything worthwhile.

The entrepreneurs who grow the fastest have mastered decision velocity: the ability to make well-informed decisions quickly and adjust just as quickly when new information emerges. They don’t aim for flawless execution. They optimize for fast execution followed by rapid refinement.

Decision velocity matters because markets don’t wait. Competitors don’t wait. Opportunities vanish when you hesitate. The businesses thriving today are those that gather feedback faster, launch sooner, and improve continuously rather than trying to perfect version one.

This is why action-oriented entrepreneurs outperform research-oriented ones. They learn through doing. They gather real-world data instead of predicting outcomes in a vacuum. They build momentum, and momentum compounds in ways planning never can.

Entrepreneurship is ultimately a game of speed, iteration, and resilience—not perfect strategy.

If you want your business to grow with clarity and accelerated execution, visit patondigitalmarketing.com.

Your personal brand on LinkedIn should work for you, not blend in.

This video breaks down how to build it with clarity, positioning, and consistency so it attracts the right opportunities.

#PersonalBrand #LinkedInStrategy #BrandBuilding #ContentStrategy #Entrepreneur #Marketing

Your Audience Doesn’t Trust You Because Your Message Isn’t Clear Enough

Brands often confuse frequency with trust. They assume posting more will fix everything. But in reality, the number one reason audiences don’t connect is because the message is muddy, inconsistent, or forgettable.

Your brand message should be so clear that your audience can repeat it to someone else in a single sentence. Very few businesses achieve this. They post randomly, reactively, or based on trends that don’t reflect their identity.

When your message is unclear, everything else becomes harder:

Your content is inconsistent.
Your offer feels generic.
Your brand feels replaceable.
Your audience doesn’t understand what makes you different.

Trust is not built from repetition.
Trust is built from clarity.

And clarity does not mean branding jargon or fancy taglines. It means telling your audience exactly who you help, how you help them, and why your approach works.

Look at the brands people follow loyally.
They speak with unmistakable voice.
They hold strong opinions.
They communicate values, not just features.
They stand for something real.

Your audience doesn’t want more content from you.
They want more conviction.

If your message isn’t strong enough to anchor your content, your content won’t be strong enough to anchor your brand.

Start with the message, then build the strategy, not the other way around.

Learn more at: https://lnkd.in/epjmgbsY

The most consistent creator beats the most creative creator almost every time.

Social media rewards one thing above all else: reliability.

Yes, creativity matters. Strong visuals matter. Great storytelling matters. But none of those outperform consistency over time.

Most brands and entrepreneurs quit social media too early because they expect immediate results. They post for two weeks, don’t see traction, and conclude that “social media doesn’t work.”

What they fail to realize is that social media is not a spotlight — it’s a trust-building machine.

Here’s what consistent posting actually does:

- It trains the algorithm to understand your audience.

- It trains your audience to expect value from you.

- It builds authority through repetition, not virality.

- It compounds reach over time, even if early posts underperform.

The brands seeing results today didn’t get lucky. They showed up when no one was watching. They refined their message slowly. They tested formats, hooks, and ideas without quitting.

Consistency doesn’t mean posting everything. It means posting intentionally, repeatedly, and with purpose.

If you want social media to work, stop treating it like a campaign and start treating it like a relationship.

Discover proven social media systems that actually scale at
https://lnkd.in/epjmgbsY

Attention is expensive. Trust is priceless.

In a world saturated with ads, content, and promotions, audiences are no longer impressed by bold claims. They are looking for credibility, transparency, and consistency.

Modern consumers don’t just buy products. They buy confidence.

Trust-driven marketing wins because:

- People research before purchasing.

- Reviews matter more than ads.

- Authentic messaging outperforms exaggerated promises.

- Long-term brands outperform short-term hype.

Trust is built through:

- Clear communication.

- Honest positioning.

- Valuable content without constant selling.

- Delivering what you promise, consistently.

Marketing that prioritizes trust doesn’t chase conversions — it earns them.

If your brand focuses only on selling, audiences tune out. If it focuses on helping, they lean in.

Learn how to build trust-driven marketing strategies at
https://lnkd.in/epjmgbsY

Clarity creates confidence.

Confidence drives action.

#ClearMessaging #BrandCommunication #MarketingTips

Entrepreneurs don’t fail because they’re lazy. They fail because they’re too productive.

Modern entrepreneurship has turned into a cycle of endless optimization. More tasks. More goals. More systems. More hacks. More routines. But growth doesn’t come from adding more. It comes from strategically doing less.

Founders often mistake motion for progress. They optimize their calendar, organize their to-do list, and fill every hour with something that feels productive. But productivity without intention leads to burnout, not breakthroughs. The entrepreneurs who scale the fastest operate with ruthless prioritization. They eliminate tasks, simplify processes, and focus exclusively on high-leverage actions that amplify growth.

The truth is uncomfortable: most entrepreneurs are drowning in low-quality work. They respond to emails that don’t matter. They plan instead of execute. They build instead of sell. They perfect instead of publish. They fix internal problems instead of driving revenue. This cycle feels responsible—but it slows everything down.

The entrepreneurs who win look at their week and ask one simple question: Which task, if completed, would make all other tasks easier or irrelevant? Then they protect that task with everything they have.

Scaling isn’t about discipline. It’s about design. You need a work structure that reduces friction, removes unnecessary decisions, and channels your energy into the actions that truly matter—whether that’s improving your offer, building your audience, sharpening your messaging, or optimizing your acquisition system.

If you feel stuck, you don’t need more hours. You need more clarity.

Learn the systems and structures that help entrepreneurs scale with precision, not exhaustion:
https://lnkd.in/epjmgbsY

Short-Form Video Creates Attention, Not Loyalty (Here’s How to Fix Your Content Mix)

Short-form video has taken over the digital landscape.
Creators are pumping out clips faster than ever.
Brands are hiring editors before they hire strategists.
Every platform is prioritizing vertical video.

So everyone follows the trend:
Faster cuts.
Shorter scripts.
More hooks.
More volume.

But here’s the uncomfortable truth:

Short-form video builds visibility, not connection.

It gets you discovered, but it doesn’t make people stay.
It generates reach, but not respect.
It creates awareness, but not alignment with your brand’s values.

Viewers swipe as quickly as they arrive. The relationship becomes transactional — a quick hit of entertainment or information. But when it’s time to convert, short-form almost always falls short.

Why? Because loyalty is created in depth, not speed.

The brands that thrive understand the balance:

Short-form attracts new eyes.
Long-form earns trust.
Community-driven content creates believers.

If you want long-term growth, you must build an ecosystem:

A system where your short videos serve as the doorway.
Your long-form content serves as the living room.
Your community serves as the foundation.

Look at the creators who dominate. They don’t just go viral. They guide their audience somewhere meaningful — deeper into their world, not just back into the scrolling feed.

The brands who rely solely on short-form content are building a house on sand. The brands who combine formats are building empires.

If you want staying power, stop chasing views and start building relationships.

Learn more at: https://lnkd.in/epjmgbsY

Ever notice how premium products launch expensive and get cheaper over time? 

That’s not an accident—it’s a strategic pricing move used to capture early demand, build perceived value, and maximize profit before scaling to the mass market. Smart pricing is never about being cheap, it’s about being intentional.

#MarketingStrategy #PricingStrategy #BusinessGrowth #BrandPositioning #EntrepreneurMindset #DigitalMarketing #ProductMarketing

CourseCareers is the best way to land a digital marketing job without previous experience.

Follow me to start the free intro course! 
Check them out: https://lnkd.in/eAZBceQt

#digitalmarketing #marketingjob #careerdevelopment #careertiktok #jobhunt #careeradvice #workfromhomejobs #jobshiring

CourseCareers

Ever wonder how ads seem to show up at the perfect moment? That’s data-driven advertising at work, using real-time signals to place the right message in front of the right person. 

When targeting is smart, ads feel relevant instead of random.

#ProgrammaticAdvertising #DigitalAds #AdTech #MarketingStrategy #PaidMedia #OnlineMarketing #BusinessGrowth

AI Is Not the Threat. The Real Threat Is Professionals Who Refuse to Evolve Their Skill Set.

People worry that AI will replace marketers, copywriters, strategists, and creators. But AI is not replacing professionals—it’s replacing outdated workflows. It’s replacing people who cling to old methods despite the world changing around them.

What AI actually does is remove the repetitive work that slows professionals down: drafting first versions, organizing data, analyzing patterns, generating variations, and predicting performance. This frees marketers to focus on the strategic and creative parts of the work—the parts that truly drive revenue.

The professionals thriving today aren’t those who are “better than AI.” They are the ones who learn how to collaborate with AI. They know how to use it to accelerate production, enhance creativity, and uncover insights that used to take hours or days to find manually.

The real value of a marketer in the AI era is not in producing more content—it’s in directing content with greater intelligence. AI is the new baseline. Human strategy is still the competitive edge.

The future belongs to marketers who evolve, not the ones who resist change.

If you want to integrate AI into your marketing in a way that strengthens—not replaces—your brand identity, visit patondigitalmarketing.com.

You’re doing the work, but the results aren’t matching the effort. That’s because real digital growth isn’t about posting more or spending more—it’s about clarity, strategy, and intent. 

When your message, offer, and audience align, results follow.

#digitalmarketing #marketingstrategy #contentmarketing #paidads #businessgrowth #entrepreneurlife #brandstrategy #onlinebusiness #marketingtips

Shift perspectives.

Inspiration + education = impact.

#InspireEducate #MarketingWisdom #BrandVoice #ContentThatMatter

AI is changing the marketing funnel—step by step.

👉 Swipe to discover how AI impacts every stage

AI's Power in Marketing Funnel

If you want extra income without falling for scams, focus on proven opportunities that fit your time and skills. 

Real money comes from simple, repeatable actions—not shortcuts or hype.

#makemoneyonline  #sidehustle  #extraincome #passiveincome #onlineincome #hustlelife #financialgrowth #workfromanywhere

Most service-based founders didn’t start their business to run spreadsheets, chase team issues, or babysit backend chaos.

But that’s where they end up—wearing the COO hat, buried in operations, and stuck running a business they never meant to build.

That’s where I come in.

I work hands-on with founders to:
- Plug profit leaks
- Create clarity with cash
- Build simple systems that scale
- Reclaim time, margin, and control

My 8-week Profitable Growth Accelerator™ is built for service businesses doing $300K–$2M who are ready to grow on purpose, get paid properly, and stop the chaos—without adding more hours.

📊 We start with your numbers
📈 We fix what’s broken
🧠 You get your business—and your life—back

If that sounds like the kind of help you’ve been hunting for, DM me or visit the link above.

Damien Foglio

I had a tough chat with a new client yesterday. He asked his top employee to perform a task, and the response was: "Nope." 

This pattern only happens because it’s been allowed to happen before. 

I told him, "Your business will only be as good as what you tolerate." 

Tolerate poor behavior, sloppy work, or low standards — and you’ll keep getting the same results. 

No amount of warnings or conversations will change that. 

Change only happens when you decide enough is enough and stop accepting what’s unacceptable. 

Leadership isn’t just about messaging — it’s about setting clear standards and holding your team accountable. 

Because growth begins where tolerance ends. 

What’s your take on how leadership sets the boundaries that drive success?

Cash Flow Freedom - Dec 1

Workshop

📌 On Monday, January 19th at 7 pm EST I am hosting a 1-hr workshop: Profitable Gameplan helping business owners get a jump start on achieving their 2026 goals. 

https://calendly.com/coach-damien/workshop

It's only $25 to join. 
Includes bonuses and a replay.


Hands-on help for $300k-$3M Service Owner-Operators to ditch the COO hat, fix their cash flow, and build a route to profitable growth - and finally get paid | All Inside the 8-Wk Profitable Growth Accelerator™

Meeting with a prospective client yesterday, one thing became apparent: 
He had great revenue ($1M+), was even making 5%+ profit, but had no cash flow to float payroll. 

Truth is, every small business owner wants steady cash flow, 
but not all of them have it. 

Start with this fact: 
The biggest reason small businesses struggle to keep the lights on is because they don’t have enough profit.

Sounds simple, right? 

But here’s the kicker: 
Even if you’re making a profit, you’re not necessarily staying afloat. 

Why? 

Because most business owners are spending that profit right away:
Debt payments, owner draws, bonuses, or just plain old overspending.

If you want to build predictable cash flow, you need to control what you’re extracting from your business.

Here’s my advice: 
Review your monthly financials like a hawk. 

Understand where every dollar is going.
If you’re not doing that already, you’re flying blind.

Profit isn’t just an end-of-month number. 
It’s the fuel that keeps your cash flow alive.

Stop spending your profit like it’s Monopoly money. 
Reclaim your financial clarity, and your cash flow will follow.

Are you ready to take control? 

Do this, starting today: 
1️⃣ Start by reviewing your numbers weekly.
2️⃣ Review your P&L's by percentage (in accordance to revenue) monthly. 
3️⃣ Make decisive actions to improve the outliers. 

Because no matter how busy you are, 
if your profit isn’t growing, your cash flow isn’t either.

Let’s get real about your numbers. 
Your business depends on it.

One of my favorite follows here on is Blake Harber. 
Building a business from scratch, while sharing his journey along the way. 

But he recently asked a question that I love answering: 
How do you set up your week on Sunday? 

Here's my answer with a little more detail: 

Every Sunday afternoon, I take 1-2 hours and plan out my week: 

1️⃣ Confirm and schedule all personal items with my wife: Work schedules, pickups, drop offs, dates, following weekend plans, etc. 

2️⃣ Schedule all my client coaching appointments in my calendar and notebook. (I love analog). This is my "working" schedule for the week and must make times. 

3️⃣ I then plan all my workouts (4 x /week, 40 min ea) around those items. Day 1 through 4. With what I am going to work out and when. 

4️⃣ With the remaining time I build in my "business building" hours. 

I choose 3 strong objectives (My big 3) each week to accomplish by Friday afternoon. 

I then do 3 small tasks (My Little 3) each day to accomplish them - and schedule that time around all of the items above. 

5️⃣ And finally, I set out my clothes, grind all my coffee, and food prep for week (even though I work from home). 

Doing this every Sunday gets me motivated to get out of bed and start tackling everything every Morning. 

Do you have a Week prep routine? 
If so, let me know what works for you!

I build GTM teams for early stage founders | GTM Partners for Founders

Last week I sat on a call with a client and his brand-new admin.

He’d just had to move on from the previous one.
Clean break. Fresh start.
And one big problem:

The admin wanted to do a great job.
The client had no idea where to start.

So instead of training task-by-task...
or dumping a massive SOP doc on them...

We focused on just three things.

Not forever.
Just to get momentum.

Here’s what we did:

Defined the start of the day
What does “a good day” look like the moment they log in?
Clear tasks. Clear ownership. No guessing.

Defined the end of the day
Before signing off, what must be done for it to count as a win?
This alone removed 80% of the anxiety.

Prioritized the middle
A simple list of the best use of time in between.
Not everything. Just what matters most.

That’s it.

No micromanaging.
No overtraining.
No “let’s cover every edge case.”

And here’s the result:

The admin was up and running by day 2.

Not perfect.
But confident.
And moving.

This worked because most people try to train for completeness…

When what people actually need is clarity.

Clarity creates confidence.
Confidence creates momentum.
Momentum buys you time to refine later.

If you’re onboarding someone right now:

Start with the bookends.
Then fill in the middle.

What’s the first thing someone should own when they start their day?

—

If this was useful, say 👋 or steal the framework.
I share real behind-the-scenes moments like this often.

Being married to a business coach is not always a smooth ride. 

I sometimes think that living with someone who talks about goals, habits, and growth every day would be inspiring. 

But honestly? Sometimes it can be exhausting. 

Imagine waking up each morning to reminders to "review your goals," "track your progress," or "stretch outside your comfort zone." 

It’s like living with a personal development seminar 24/7. 

Some nights, I just want to binge-watch Netflix without a "what did you learn today" quiz. 

And then there’s the constant push to "be better," "do more," or "get uncomfortable." 

It’s inspiring, sure. But it can also be draining. 

Because growth isn’t always a straight line. 

Sometimes, it’s just about surviving the day without feeling like you’re under a microscope. 

So if you’re married to a coach, here’s the truth: 

Yes, they’re dedicated to helping others grow. 

But they’re also human. 

They get tired. 

They forget that sometimes, a good nap is a better goal than a new habit. 

And that’s okay. 

Because at the end of the day, the real growth comes from understanding each other—not just the goals we chase. 

Now, tell me—what’s the most surprising thing about living with someone obsessed with growth? 

I’ll start—some days, I feel like I’m married to my personal coach. And honestly, I wouldn’t have it any other way. 

But sometimes, I just want a break from the growth talk. 

And that’s the real lesson: balance. 

Even the most passionate coaches need to step back and breathe. 

Because growth isn’t just about pushing forward—sometimes, it’s about enjoying the ride. 

What’s your take?

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I say a lot of things on LinkedIn, but never did I expect something I said to turn in to a "mini-viral" moment.   At least in my small world.  

But apparently my post on Sunday struck and nerve and invited new people into the conversation of leadership.  

In this case, an employee was asked by the owner of the company (his dad) to perform a client request, to which the employee (the son) refused to do. 

The requested service was well within the scope of work and the owner felt it was helping a long term client out.  The employee felt it was a waste of time.

So, who is right in this situation?  

I might argue that as long as the work order and service request is within the scope of work the company provides, the employees are to do what is requested of them.  

That's what this conversation is all about.  

However, part of what I learned from this post is that context matters.  
And I completely agree with that.  

Without context there is a cliff hanger.  A desire to know more. 

But then the question is: 

With more context would it have gotten the response that it did?  
Did the fact that my post lacked context create the curiosity to join the conversation?  

Not really clear, but one more thing I learned: Keeping up with a post like this, providing context and responses to every single comment is a lot.  

Almost overwhelming, but worth it.  

Here is the link to the original post: 
https://lnkd.in/g-x5QhwM

One of my favorite new perspectives on life and learning is from Alex Hormozi. 

In one of his older podcasts, he mentioned that only reads books to solve a specific problem or challenge. 

Or in other words: his next biggest constraint to his goals. 

As a business coach, for me that might be: 
+ Lack of leads
+ Low sales conversion
+ Improvement in my program
+ Long term growth

And as small business owners, it could be similar: 
> Lack of consistent revenue and profit. 
> Low cash flow and no system to manage it. 
> Hiring and retaining the best people. 
> Leadership and building a long term business. 

Or whatever it might be. 

We all have limited time - only so much available per day. 

𝗢𝗻𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗜 𝗮𝘀𝗸 𝗺𝘆𝘀𝗲𝗹𝗳, 𝗶𝗳 𝗜 𝗰𝗼𝘂𝗹𝗱 𝘀𝗼𝗹𝘃𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗺𝘆 𝗹𝗶𝗳𝗲, 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗺𝘆 𝗹𝗶𝗳𝗲 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗲𝘁𝘁𝗲𝗿, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲? 

The answer to that question is how I spend my available time and energy. 

I watch YouTube videos on it during my lunch break. 
I fill any social media feed with people that solve that challenge. 
I read books at night before I go to bed on how to solve it. 
I join workshops to help me accelerate my learning. 

I don't stop until I solve it. 

And, when I do, I find my next biggest roadblock. 

Curious – What are you currently reading? 
And how do you choose which book to read next?

Founder Acquisition.com, Co-Founder Skool.com. Get your free scaling roadmap👇

I don't sit around waiting for life to happen.

From my understanding, there are three kinds of people:

1. Those who wait for something to happen.
2. Those who wonder what happened.
3. Those who make it happen.

I'm the third: Always making it happen.

Set my goals.
Build my plan.
Take steps day by day.

But I've learned two big lessons from this way of living:

First, sometimes you need to hit pause to stay on course.
Second, rest isn't a luxury. It's part of the plan.

Going 16 hours a day, seven days a week, 52 weeks a year? 
That kills momentum long term.

So I schedule rest. 

Not because I'm lazy, but because I get energy from tinkering, thinking, moving.

Balance keeps me moving forward, keeps my momentum alive.

No shortcuts, no burnout. 
Just steady progress. 
That's how you make things happen.

What type of person are you? 
where do you find your energy?

Let me know in the comments!

If you are anything like me, you have planned your future as if it is guaranteed. We save for the obvious, set fixed goals, but often forget one critical thing...the unknown. 

My wife and I do this every year on our family planning trip. 
We ask ourselves: 

What are we not seeing? 
What surprises might come our way? 
What unexpected opportunities or challenges could pop up? 

It's the biggest reason folks miss out on game-changing moves. 

- Buying that house down the street to rent out 
- Investing in a friend's business just about to take off 
- Handling a health scare without freaking out 
- Weathering a job loss and keeping the lights on 
- Taking time for yourself and your family without guilt 

Your future isn't guaranteed. 

But why do so many plan for a future they can't predict, 
yet leave the unknown unaddressed? 

What if we started prepping for the unexpected? 

Over the past 6 weeks, my wife and I experienced this firsthand, taking over a family home to turn into a part-time vacation rental. 

We weren't planning for anything like this. 

But because we focus on preparing for the unknown, we were ready when opportunity knocked. 

Think about it. 

How are you preparing for what you don't see coming? 
Because the right preparation today can unlock a world of possibilities tomorrow. 

Don't wait for the surprise to hit , start planning for the unknown now. 
Your future depends on it. 

What's one thing you're doing today to prep for what's coming next?

Many service-based business owners are scared to bring me into their business. They fear being judged for a messy business — no clear financials, no clear direction, and no clear goals. 

I’ve talked to many owners who are nervous — almost scared — about what I might discover when I dig into their books and systems.

Here’s the truth: 

That mess? It’s exactly where I thrive.
That chaos is a goldmine.

It’s where the real story lives — the hidden leaks, the missed opportunities, the profit leaks buried in the clutter.

And here’s a secret: Just because the data looks bad doesn’t mean the business is bad.

Problems are honest messengers.

They tell us where we need to fix things, where to tighten margins, where the profit leaks are hiding.

The key isn’t solving everything at once — it’s starting with ONE thing, the biggest challenge, and knocking it out.

Like pushing snow downhill, solving one frustration snowball makes everything easier moving forward.

So, if your business feels like a mess, remember — that’s where growth begins.

Tackle the biggest pain first, and watch how momentum builds.

Ready to turn your chaos into clarity? 
Let’s start cleaning up those profit leaks today.

"Will growth always be like this?" 
He doubled his business in 2 years. 

On paper, that's a win. 
But behind the scenes? 
He was drowning in questions, requests, and frustrations. 

Every day felt like chaos. 
Staff issues. Client demands. Fire drills. 

Growth doesn't have to feel like chaos. 

It can be structured. 
Predictable. 
Even freeing. 

𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝗶𝘀𝗻'𝘁 𝗺𝗼𝗿𝗲 𝘄𝗼𝗿𝗸. 
𝗜𝘁'𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂. 

Growth becomes manageable, not maddening. 

Ask yourself, has your growth felt like freedom or friction? 
If it's friction, you're missing the systems that make growth sustainable. 

Stop the chaos before it stops you. 
Build for scale, not chaos. 

It's a choice. What's yours?

Last week I was looking at a client’s numbers and had to pause.

Not because they were flashy.
But because of how quiet the growth was.

In 2023: $160k revenue | $60k pay/profit

In 2024: $652k revenue | $130k profit

This year? On track for $800k with $200k profit.

Same business. Same market. No hype.

So what actually changed?

We didn’t add more chaos. 
We removed it.

Here’s what we did:

1️⃣ Restructured pricing
2️⃣ We stopped winging it.
3️⃣ Built a firm pricing list.
4️⃣ Then increased it intentionally each year. 

No apologizing.
No custom quotes for everything.

Focused on the most profitable services
Not the busiest ones.
The repipes that actually made money.

If it wasn’t profitable, it stopped being a priority.

Changed how talent was paid
Instead of bloated fixed costs,
we paid a fixed % per job.

Cheaper access to great talent.
Costs stayed predictable.
Margins stopped getting crushed.

That one shift did two things at once:

More jobs completed per week

Cost per job finally stayed under control

This worked because most businesses try to grow revenue first...

When the real unlock is structuring profit before scale.

Revenue is loud.
Profit is quiet.
But profit compounds.

If you doubled revenue tomorrow, would your profit double too — or disappear?

—

If you want help tightening the engine before pushing harder, say the word.
I share what’s actually working behind the scenes.

Part of me wants to raise daughters who are great team players and dependable employees: self-aware, responsible, respectful, and willing to go above and beyond.

But another part of me dreams of raising entrepreneurs.

Ones who push boundaries, question things to better understand, and aren't afraid to forge their own path.

Honestly, either path works for me, as long as they are happy.

Every Thursday night, on the way to hip-hop dance class, my 11-year-old Harper and I talk about the business she wants to build.

It's become our weekly ritual, reviewing her "business plan," updating it, and figuring out what's missing.

And since I promised to be her first investor and biggest supporter, it's crucial we build that investor-entrepreneur relationship early.

Right now, we are building "Fit & Fashion" where local ladies can gather, purchase Alo quality items at Rack prices, while joining in fitness classes. 

The real question: are we empowering her to chase her dreams or just teaching her to follow orders?

Either way, I know one thing , what she learns now will shape her future.

And honestly, I wouldn't have it any other way.

What about your kids? Do you want them to follow a well-trodden path or blaze their trail?

Let's talk about it in the comments.

This week was... loud.

Multiple client calls.
Same issue. Different employees.

People asking for more money —
using every tactic in the book to get it.

Market rates.
Past titles.
What their friend makes.
What they feel they deserve.

So here’s how I look at it:

Compensation = the value the position brings to the company.

That’s it.

Your prior experience?
Relevant to getting hired — not getting a raise.

Your prior pay or title?
Relevant to your resume — not your compensation here.

Other companies paying more for “the same role”?
Then that role might make sense... at that company.

Titles, responsibilities, leadership, expectations —
they vary too much for pay-by-comparison to mean much.

So what’s the real goal?

Stop playing their game.
Play your game.

The one built around:
1️⃣ Profit
2️⃣ Growth
3️⃣ Sustainability

If someone materially contributes to those —
work to keep them.

If they don’t —
don’t take the easy road and pay more for the same value you already had.

When I evaluate compensation, I come back to two questions:
1. What would it cost to replace them in their current role?
2. Knowing what I know now, would I hire them today at the pay they’re asking for?

Those two answers solve a lot of future problems.

One more thing most people don’t like hearing: When someone worked for me, compensation was discussed once per year.

That’s it.

Not open-ended.
Not ongoing.
Not emotional.

Because compensation should:

1️⃣ Align with responsibilities
(As clearly defined in the job description.
If responsibilities change → comp gets reviewed.)

2️⃣ Scale with growth
Every role should have a clear formula for what growth with the company looks like.
When compensation is tied to revenue and/or profit percentages,
most “raise conversations” disappear.

Clarity beats negotiation.
Structure beats pressure.

Curious — how do you think about compensation when emotions enter the room?

Saturdays are my favorite days of the week. 
But not because I don't do much, in fact, quite the opposite...

My wife and I are very intentional about planning our weekends in advance. 

And one thing we have been more focused on lately is planning weekends with nothing - completely open. 

To work around the house, clean things up in the garage, and be prepared for our next adventure. 

Today is one of those days. 

These days very much look the same: 

Wake up later than normal, usually around 8:30. 
Make a big pot of coffee. 
And plan out my day - Even on my weekends, I am spending time writing out my To-do List. 
Start at the top of the list. 

This season I am focusing on having everything I need ready for Spring to ensure I get a good jump on my yard, the house, and items, so we can have more time and weekends away, enjoying the summer. 

But, no matter what, my goal is to have everything completed by 4 pm on Saturday, to rest and Sabbath till 1 pm on Sunday. 

Curious – What do your Saturday's away from work look like?

The great Sunday reset. 

Our preparation today is going to make a great Monday. 
And a great Monday makes a great week. 

We make our momentum and follow it. 
We push through our comfort and seek our goals on the other side. 
We plan our time rather than wondering what happened. 

We grow personally. 
We grow professionally. 
We grow our closest relationships. 

By this time next week we will be that much closer to our goals. 
We will be one week further from last weeks troubles. 

Planning our 3 strategic objectives for the week. 
Planning our 3 daily task each day to ensure they are done. 

Who's with me?

The grind of growing a small service business is real. 

When I took over the branch office of my family's business, it felt like a mountain too high to climb. 

Sure, it had revenue of $440k annually, but was losing -$50k per year. 

But now, looking back, I wish I knew then what I know now: 
It is much simpler when you have a repeatable system. 

A system that when implemented into the business, followed, and reviewed, changes everything. 

One that is planned annually, built quarterly, monitored weekly, and executed daily. 

One that turns current revenue profitable. 

One that tells cash where to go - Instead of wondering where it is.

One that manages time on the right things. 

One that sets goals and defined the future destination. 

One that provides the exact daily and weekly plan to follow. 

One that retains all current clients, while adding new ones. 

One that ensures the pricing is profitable and competitive. 

One that puts revenue on repeat. 

This is now what I coach to my clients in a 8-week program: 
The Profitable Growth Accelerator. 

If you might be interested in hearing more about this system, please reach out. 

My desire is not to sell you something you don't want, 
but to implement the right system in your business. 

One that makes today the last day your business looks like it does. 

If you want to take a peek, shoot me a DM.

Most owners obsess over the big numbers: 
Clients, revenue, net profit. 

I used to do the same. 

Then I learned the real power isn't in the top line. 
It's in the denominator. 

For me, it was 'per hour'. 

'Revenue per hour' 
'Gross profit per hour' 
'Cost per hour' 

Why? 

Because I used to bid my work per hour. 

When I added a 100-hour contract, I knew instantly what it would bring in revenue, profit, and costs. 

That denominator "per hour" became the engine. 

Scale it, and everything else moves. 

For plumbers, it's per job. 
For consultants, per project. 
For you, it's whatever makes your model tick. 

What's the one number that drives your business? 

Figuring that out can change everything. 

If you want help finding it, shoot me a DM. Tell me about your business, and I'll help you identify that key number for free. 

Stop chasing totals. Focus on what truly moves your engine.

Are you the type to make New Year's Resolutions, or do you skip them altogether?

Honestly, I believe everyone needs at least one goal, because real growth only happens when there's change.

We don't need more information. We need transformation. 

But here's the catch: Change doesn't just happen.
It starts with a clear, measurable goal, a timeline, and a plan.

Whether your goal is to lose 20 pounds or grow your business by 20%, breaking it into 90-day chunks makes it manageable.

Want to drop 20? Focus on 5 pounds every 90 days.
Looking to scale? Aim for a 5% growth each quarter.

It's not about WHEN you start, 
it's about HAVING a goal and a plan to reach it.

Goals for 10 years, 3 years, and 1 year are important.

But the real magic? 
Breaking them down into actionable steps for the next 90 days.

Know where you are now, define where you want to go, and map out your 90-day milestones.

Set your goals today , whether it's New Year's or a random Tuesday.
Grow in every aspect, and make this year different than the last.

One goal at a time.
One 90-day sprint.

Struggling to define your next 90-day goals?
Reach out, I'd love to help you turn big dreams into achievable plans.

Let's make this year your best yet.

PS: My goal is to help 100+ small service-business owners build better businesses in 2026. Improving pay, satisfaction, and profit - all without adding more hours.

My wife and I have started the process of looking for a new family vehicle. 

We simply cannot fit our family of 4 and our luggage (We all have a tendency to overpack a bit.) in either of our two current cars. 

But while talking to sales people and dealerships one thing stood out. 
This dealership 20 min south, does not negotiate. 

They go by a one-price motto. 

I was a bit used to this when purchasing Audi's in my previous life, but for a Toyota? 

But that's it. 

The price they give you in store is the price they sell it. 
Everyone gets the same price. 

Then I started thinking about all of the positives of this...

Eliminates possible discrimination. 
Levels the ground for different levels of negotiations. 
Allows each person to get the same deal, no matter their purchasing power. 

I hated it as a buyer, as I wanted to negotiate. 
I want to feel like I am winning something more. 

But as a business, I love it. 

Too many times, service-based business owners build their price, but are open to negotiation. 

They lower their price to make a customer happy. 
Or provide a discount to help get the sale. 

But this can work in the opposite direction. 
It cheapens the service. 

1️⃣ Build your perfect profitable price for each service. 
2️⃣ Stick to it. Don't negotiate. 

Some of my clients are hesitant to tell clients their pricing. 
When that is the case, we...
1️⃣ Post it to a website or landing page. 
2️⃣ Point every client to that page. 
3️⃣ Have them book a call at the bottom. 

Easy peasy.

(PS: This was last night's sunset from the dealership. God's creation is beautiful!)

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