Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan Moore

Marketing in 2026 Is No Longer About Guessing

Most marketing teams are still reacting.
The best ones are predicting.

In 2026, marketing is shifting away from gut instinct and moving toward predictive decision-making powered by AI, data signals, and behavioral modeling. This isn’t about replacing marketers. It’s about upgrading how decisions are made before trends become obvious to everyone else.

Predictive marketing allows brands to identify which audiences are warming up, which messages are starting to fatigue, and which channels are about to outperform. Instead of waiting for performance to drop, modern marketers adjust strategy in advance. Campaigns evolve in real time based on intent signals, engagement velocity, and historical behavior.

The brands winning today are not running more campaigns. They are running smarter ones. They align creative, data, and strategy so every action compounds instead of resets. This is why marketing leaders are focusing less on volume and more on intelligence.

If your strategy still depends on reacting to last month’s metrics, you’re already behind. The future belongs to marketers who build systems that think ahead.

Learn how to build predictive, performance-driven marketing systems at
https://lnkd.in/epjmgbsY

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Founder & Marketing Consultant specializing in revenue growth through digital strategies

Why Posting More Isn’t the Answer Anymore

There was a time when posting more content guaranteed more visibility. That time is over.

Today’s social media platforms reward depth, not volume. Audiences are overwhelmed with content, and they’ve become highly selective about what earns their attention. Brands that rely on daily posting without a clear message are seeing diminishing returns, while those that focus on relevance and insight are building stronger connections.

The biggest shift in social media right now is the move toward thoughtful, value-driven content. People are no longer engaging with posts that feel rushed, recycled, or overly promotional. They want perspective, experience, and honesty. Content that teaches, challenges assumptions, or shares real lessons consistently outperforms surface-level updates.

Social media should not exist in isolation from your business goals. When every post is aligned with brand positioning and audience intent, engagement becomes meaningful instead of superficial. Growth becomes intentional, not accidental.

If your social presence feels active but not impactful, it may be time to rethink how your content serves your audience. Discover smarter social strategies at https://lnkd.in/epjmgbsY

Consistency Is Being Replaced by Cohesion

Posting consistently is no longer enough to grow.

Many brands post frequently but fail to build momentum because their content lacks cohesion. Every post talks about something different, leaving the audience confused about what the brand actually stands for.

Cohesive content means repeating the same core idea in multiple ways. For example, a marketing agency might focus entirely on helping founders fix their lead generation. One post explains the mindset shift, another breaks down a funnel issue, another shares a client example. Different formats, same theme.

This repetition builds recognition and authority. Over time, the audience associates the brand with one specific solution.

Growth comes from being known for something, not everything.

Create a cohesive content strategy at https://lnkd.in/epjmgbsY

Entrepreneurs Are Shifting From Hustle to Systems

The hustle narrative is losing credibility.

More entrepreneurs are realizing that long-term growth comes from systems, not constant effort. Instead of doing more, they are doing less but better.

A clear example is lead generation. Rather than manually chasing leads every day, founders are investing in automated content, evergreen ads, and simple funnels that work in the background. This frees up time and creates predictable results.

Systems reduce decision fatigue and allow businesses to scale without burning out the founder. The goal is not to work harder. The goal is to make growth repeatable.

Entrepreneurship is becoming more strategic and less chaotic.

Build systems that scale at https://lnkd.in/epjmgbsY

Creator Marketing Works When It’s Built on Trust

Influencer marketing didn’t stop working.
Transactional partnerships did.

In 2026, the most effective creator partnerships are built on alignment, not reach. Audiences trust creators who are selective, honest, and consistent. That trust cannot be rented through one-off campaigns.

Brands that treat creators as long-term partners see stronger engagement, better conversion rates, and more authentic storytelling. This means involving creators early, respecting their voice, and focusing on shared goals instead of rigid scripts.

The strongest campaigns feel natural because they are. They blend into the creator’s existing content and provide real value to their audience. When creators believe in the brand, the audience does too.

If your brand is still chasing follower counts instead of credibility, it’s time to rethink how you approach creator marketing.

Discover smarter partnership strategies at
https://lnkd.in/epjmgbsY

AI isn’t magic—it’s a skill you master step by step. 

From basic automation to predictive marketing, these 5 levels show how to truly level up your AI game.

Swipe through and see where you are... and where you should be next.

#AIMarketing #MarketingStrategy #DigitalMarketing #AIForBusiness #MarketingGrowth

5 Levels of AI Marketing Mastery

Why Growth Feels Harder Than It Should Be

Most entrepreneurs don’t struggle because they lack ideas.
They struggle because they lack systems.

Growth becomes exhausting when everything depends on you—your energy, your presence, your constant decision-making. That’s not a scalability problem. It’s a structure problem.

Here’s what sustainable entrepreneurs do differently:

- They design the business to function without constant intervention.

Processes, automation, and clear messaging allow the business to operate even when the founder steps back.

- They stop chasing every opportunity and focus on one core engine.

Growth isn’t about doing everything. It’s about doing the right thing repeatedly. One strong acquisition channel beats five inconsistent ones.

- They invest early in positioning.

When your value is clearly defined, marketing becomes simpler, sales conversations shorten, and customers self-qualify.

- They think long-term, even when short-term pressure is high.

Quick wins feel good. Sustainable growth builds freedom. The most successful founders optimize for durability, not urgency.

Entrepreneurship isn’t about working harder.
It’s about building smarter so effort compounds instead of resets.

If you’re ready to turn momentum into a system—not just another busy month—visit https://lnkd.in/epjmgbsY

The Shift Most Brands Are Unprepared For

The next evolution of marketing is not about new platforms or faster content production.

It is about trust density.

As audiences become more selective, brands that rely on constant promotion will struggle to hold attention. The brands that win will be the ones that educate, guide, and simplify decision-making. Marketing will look less like persuasion and more like leadership.

This shift rewards brands that invest in owned channels, long-form value, and consistent messaging across touchpoints. It favors those who understand their audience well enough to speak with precision instead of volume.

The future of marketing belongs to businesses that build relationships before transactions and authority before reach.

If you want to future-proof your marketing strategy, learn how at https://lnkd.in/epjmgbsY

Why Most Social Media Strategies Fail and How to Fix Yours

Everyone talks about consistency in social media, but consistency without purpose is just noise. The reason most social media strategies fail is not because they post too little or too much—it’s because they post without a strategic narrative. Social media platforms reward clarity of identity, not volume.

Start your content strategy with one big idea that defines your presence. Are you educating, inspiring, solving a niche problem, or provoking thoughtful discussion in your industry? Once you define your core narrative, then choose channels and formats that support it. LinkedIn is where thought leadership thrives. TikTok and Instagram Reels amplify raw creativity. YouTube rewards depth and storytelling.

Use tools like Notion to plan your editorial themes, Trello to schedule posts, and Later to preview your visual grid. Social listening tools like Brandwatch and Sprout Social help you tap into real conversations happening around your brand or niche. If you rely solely on posting schedules without listening to feedback or adapting to engagement patterns, your strategy will stagnate.

Every post should align to your core narrative, answer a real question, or move someone closer to your solution. When your audience feels seen and understood, engagement becomes a byproduct of relevance, not an objective you chase.

For frameworks and tools that help you build a focused social media strategy that drives real business outcomes, explore our services at https://lnkd.in/epjmgbsY

Authenticity Is No Longer Optional in Marketing

Polished marketing doesn’t win anymore.
Honest marketing does.

Audiences are tired of perfection. They want transparency, clarity, and real stories. In 2026, authenticity isn’t a trend. It’s the foundation of trust and long-term growth.

Brands that show the process, share lessons, and communicate openly create deeper connections. User-generated content, behind-the-scenes insights, and real customer experiences outperform highly produced ads because they feel human.

Engagement today is about relevance, not reach. Comments, saves, and meaningful conversations matter more than inflated numbers. People don’t want to be sold to. They want to understand, relate, and believe.

If your brand voice still sounds like a pitch, it’s time to evolve. Authentic storytelling is how modern brands stand out and stay remembered.

Learn how to build authentic marketing systems at
https://lnkd.in/epjmgbsY

5 Levels of AI Marketing Mastery

Most marketers say they’re “using AI.”
Very few are using it well.

AI isn’t about tools. It’s about how you think, decide, and execute with them.

From basic automation to AI-led strategy, each level changes how fast you move, how clearly you see opportunities, and how much leverage you create.

Swipe through the 5 levels and see where you really stand.
The goal isn’t to use more AI.
It’s to use it smarter.

Teach more.

The more value you give, the more trust you earn.

#EducationalContent #BrandEducation #MarketingGrowth

Most people won’t admit this, but marketing has quietly shifted from being a visibility game to being a trust game.

Attention isn’t scarce because there isn’t enough content. It’s scarce because people have learned to ignore anything that feels generic, forced, or sales-heavy.

Today’s most effective marketing strategies are built around clarity and relevance, not volume. Brands that win are the ones that clearly communicate who they help, what problem they solve, and why their approach is different.

This means spending less time chasing trends and more time refining your core message until it resonates instantly. When your audience understands your value in seconds, every channel you use becomes more powerful.

Marketing works best when it feels like guidance, not persuasion. If your strategy feels noisy but not effective, refinement—not expansion—is your next move.

Learn how to build marketing systems focused on trust and sustainable growth at
https://lnkd.in/epjmgbsY

Your consistency is your competitive advantage. Keep going, your brand is growing.  

#ConsistentBranding #MarketingMindset #ContentMarketingTips #BrandBuilding

Entrepreneurs Who Win Build Audiences Before They Scale

The smartest entrepreneurs aren’t just building companies.
They’re building platforms.

In today’s market, attention is leverage. Entrepreneurs who invest early in content, community, and thought leadership create assets that compound over time. An audience becomes a distribution channel you own, control, and grow without relying entirely on ads.

This shift changes everything. When you educate consistently, share real insights, and document your journey, trust builds naturally. Customers don’t just buy from you. They follow you, recommend you, and grow with you.

Businesses that rely only on paid traffic are fragile. Businesses that build media alongside their products are resilient. Content becomes a long-term growth engine, attracting opportunities long after it’s published.

If you’re an entrepreneur focused only on selling and not on building visibility, you’re limiting your future growth.

Learn how to turn your brand into a growth platform at
https://lnkd.in/epjmgbsY

3 Projects to Land a Digital Marketing Job! 🚀

#DigitalMarketing #MarketingProjects #MarketingPortfolio #EntryLevelMarketing

Boost Your Google Rank: On-Page & Off-Page SEO! 🚀 

#seo #googlerankings  #onpageseo  #offpageseo  #searchengineoptimization

If I were starting over as an entrepreneur today, I would focus less on ideas and more on execution systems.

Ideas are everywhere. Consistent execution is not.

Most businesses struggle not because the idea is bad, but because the processes are unclear. When goals, messaging, and workflows lack structure, growth becomes chaotic.

Entrepreneurship rewards those who can simplify complexity and take action without waiting for perfect conditions. Progress comes from iteration, not perfection.

Long-term success is built through discipline, feedback, and adaptability. Doing the right things repeatedly beats doing everything at once.

Learn how to build systems that support sustainable growth at
https://lnkd.in/epjmgbsY

The Hidden Reason Campaigns Stop Performing

Many paid ad campaigns don’t fail suddenly. They slowly lose efficiency.

At first, results look promising. Clicks come in, leads increase, and performance appears strong. Then costs rise, conversions drop, and businesses assume the platform is the problem. In reality, the issue is often a lack of strategic refinement as campaigns scale.

Successful paid advertising today is less about aggressive spending and more about continuous optimization. Ad platforms reward relevance, clarity, and user experience. This means creative testing, message alignment, and landing page optimization are just as important as audience targeting.

When ads are built around customer intent instead of assumptions, performance stabilizes. Small improvements in messaging and flow can dramatically reduce acquisition costs and improve long-term ROI. Paid ads should amplify a strong foundation, not compensate for weak positioning.

If your ad performance feels inconsistent or unpredictable, it’s time to approach paid media with strategy instead of guesswork. Learn how to optimize smarter at https://lnkd.in/epjmgbsY

The New Age of Paid Ads—From Targeting to Human-Centered Messaging

Paid ads are no longer just about the right bid or the right audience. The next evolution of paid advertising is about human-centered messaging. People are tired of generic funnels and cookie-cutter creatives. What drives performance in today’s landscape is relevance at the emotional level.

This means crafting ad copy and visuals that reflect not only what people are searching for but how they feel when they search. You must tap into context, urgency, desire, and the real problems your audience is trying to solve. Tools like Phrasee use AI to create emotionally resonant language at scale. Creative automation platforms like Bannerbear help you tailor visuals without reinventing the wheel for every ad set.

More importantly, your testing framework must evolve. Stop testing only headlines and images. Start testing narrative arcs, contextual triggers, and value articulation. Use systems like Google Ads Experiments and Facebook’s A/B test suite, but pair them with qualitative feedback from polls, comments, and on-site surveys.

Paid ads shouldn’t interrupt—they should converse. When your ad speaks directly to a user’s mindset in that moment, conversion isn’t just more likely—it becomes intuitive.

If you want help writing better messaging and building paid strategies that convert more reliably, visit https://lnkd.in/epjmgbsY
 and see how we elevate ad performance with smarter thinking.

As the CEO of Lago, I specialize in scaling businesses by building and managing high-performing offshore teams. Over the last 8+ years of living in different countries, I have successfully overseen the growth of large 1,000+ hiring initiatives to support 30+ departments within a $2+ billon company and other startups through my multiple partnerships/connections in the Philippines, Serbia, and India. This has helped me develop a keen understanding of the complexities involved in talent acquisition, operational scalability, and maintaining quality in remote work environments.

I have successfully helped companies across various industries streamline their hiring processes, tap into global talent pools, and rapidly scale without compromising on quality or efficiency. From sourcing and vetting top-tier professionals to seamlessly onboarding them into a company’s culture, I focus on creating teams that drive growth and innovation.

With experience working with both startups and established businesses, I know exactly the steps to take to build teams that can move the needle. My passion lies in making outsourcing efficient, cost-effective, and results-driven, building relationships with me team, ensuring that businesses have the right people in place to achieve their goals.

Let’s connect and explore how I can help your business scale with top global talent.

Broc Langhaim

Interviewee: "How much do you really know my culture?"
Me: Anak araw ako

The picture below is the moment I had my American blood removed and became full Pinoy 😉😅

This was when I had cellulitis in my left foot and was hospitalized for about two weeks.

That's what happens when you live in the jungle of the Philippines for two years and decide to walk on the beach barefoot...

So when this CEO says, hey I know your culture, or I know the culture of the Philippines very well, its not a bluff. I have literally used many tabos to take a shower by the beach while waiting for my rice to cook to eat my ulam king.

Anyways, I share all this to say, yes, I really know and love the Philippines. 

They are my people in many ways, thus the reason why I have worked with the Philippines for 12+ years and call myself "Anak araw".

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Attracting the best offshore talent is mind numbly simple.

Treat them like people.

Not “resources.”Not “headcount.”Not a cost-saving line item.

People.

People with ambitions, families, pride in their work, and careers they care deeply about.

The companies that win with offshore teams don’t win because they pay the lowest rates. They win because they build real relationships, communicate clearly, and create an environment where someone thousands of miles away still feels like part of the team.

Respect their time.Include them in conversations. Give them ownership over their work.

Do that, and they will give you their best this becoming the best talent and the word will get out this attracting the best talent.

I’ve done this now for over 50+ teams with over 1,000 contractors and it works every time.

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CEO at Lago® | Helping Founders Get Out of The Weeds One Professional Hire At A Time.

Served a full time LDS Mission as a Full-Time Volunteer Representative of the Church of Jesus Christ of Latter-Day Saints for two years. Served in the Philippines and had to adapt myself to their culture and lifestyle. Was able to learn and become Fluent In their native tongue of Tagalog. Dealt with thousands of people helping them understand the beliefs of the church I am associated with. Worked on a vigorous schedule with a 6:30-10:30 schedule with every hour and minute planed and diligently before every task with excellence and in result receive leadership positions to help and inspire the work to go forth.

CEO @ Lago® | Offshore Bridge Builder

There is a major problem between skilled offshore contractors and US companies/clients. If not fixed it will cripple the offshore industry.

Want to know how offshore contractors make more money as they get more experience?

You would think like in the US as you get more experience you go through the career ladder and get paid more?

Wrong.

They get more clients.

This is killing the offshore industry for so many talented individuals and the companies.

Because the company or client has a preconceived idea that offshore talent is always "cheap" they think they should never have to pay above a certain price window (lets say $12/hour).

Because of that, the offshore contractor who has 5+ years of job experience won't get paid more even if they are better than onshore talent. 

This then leads them to take more clients, which then leads the quality of work for each client to go lower.

Thus overtime a good offshore contractor doesn't focused on quality, they focus on quality. This is not sustainable, and will lead to them churning clients all the time however, as long as they have 2 clients at a time they will still be making more than just being good with 1 client.

This is something I have seen for over 8 years now in this industry. I am working on a solution to hopefully finally fix this issue, however, this is plaguing this industry.

The best way to fix this is to pay more for your talented offshore talent however, I have seen even when this is done sometimes the "quantity" culture as already taken hold so you have to build that trust from day one to counter it.

Anyways, longer Ted Talk today, however, something super important that I am working on fixing with this new project I keep hinting out that we are releasing later this year! 

Has anyone else seen this?

Alright, let’s settle the debate: What is the best offshore talent marketplace you’ve used, and why?

I am very curious on contractor and client feedback here. As a client myself for over 8 years, I have seen that these talent marketplaces have a natural cap on the caliber of talent is on these marketplaces.

The more experience the contractor gets the more you are pushed to leave one of these marketplaces because of the percent charge that they put on the client and the talent.

The only one I have seen not do this is Onlinejobs.ph however, it feels like Filipinos use that marketplace as more of a jumping board to get experience and then find a client outside of the platform.

Am I wrong? Have you seen the same thing? What else have you noticed as a contractor or client?

What contracting marketplace do you like the most?

taplio

The Battle

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taplio

The Battle

Alan Moore

Broc Langhaim

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