Payments Experts

I'll help you decrease processing fees by 20%, and improve approval rates, guaranteed — or your money back. 

Click the link below for a 1:1 session with me to boost revenues and slash unnecessary expenses

Founder & CEO

Shift4 Europe (formerly Finaro)

Director Of Sales & Business Development

• Leading the technical engagement with customers and partners to ensure that the functionality, performance, services, and technical infrastructure are clearly understood and executed.
• Identify & build customized solutions for strategic customers and managing their delivery
• Actively involved in analysis, solution design, client communication, and implementation
• Close collaboration with different internal teams (such as Product, R&D, sales, marketing, operations & support)

Solution Architect

Hey-CPA

Hey-CPA offers a CPA as-a-service platform, automating Bookkeeping work.
• As a CTO I was responsible for all technology aspects: software development, specification, design, architecture, infrastructure, and implementation.
• Built the code and the product from the ground up to be scalable and user-friendly.
• Product presentation, Sales & Recruitment of new businesses.
• Engaging customers, to continuously collect feedback and improve the product.

Co-founder & CTO

Isracard

• Project leader and coordinator, achieving success through collaboration with multiple departments, including R&D, Product Managers, Sales & Marketing.
• Responsible for Business Development, partner success, and Go-to-Market strategy.
• Maintaining positive relationships with business partners and customers to ensure adoption success.

Technology Project Leader (Product Owner)

Wix.com

• Working with the most cutting edge methodologies and technologies to develop ground-breaking web platforms, optimized for performance and scale - Wix platform - which is used by millions of people around the globe every day to build websites. 
• Understand and leverage customers business challenges to expand revenue and increase usage rate.
• Worked in a small team, that follows agile work methods and use continuous integration/deployment methodologies to run quickly as a startup while maintaining the high-end quality of the product.

Web Developer at Wix.com

Touche

• Work in a cross-functional team to deliver a complete user experience.
• Development of full projects, client and server-side - from specification and UI to the stage deployment on the servers.
• Expert in JavaScript and Web development.
• Presented the company and its technology at conventions and trade shows all over the world.

Full Stack Developer

ClickSoftware

• Helped enterprises and SMBs solve workforce management obstacles using ClickSoftware products
• Worked closely with customers and partners, onsite and remotely, to ensure the successful launch of new products.

Solution Specialist

Ness Technologies

Software Development Instructor

RE4MA Group SL

Direct Retail in shopping centers
• Extensive experience in frontal sales, Retail activities, brands development.
• Managed the sales organization (120 employees) in 27 locations globally.
• Responsibility for the Go-To-Market strategy and sales plan.

Sales and Product Line Manager

The Payment Solutions Guy — I'll help you decrease processing fees by 20%, and improve approval rates (guaranteed) by finding the best Payment Providers for your business | Visit my website to learn how

We help companies struggling with difficulty finding the right payment solution, high transaction fees, low approval rates, hidden fees to decrease processing fees by 20% and improve approval rates by 5-10%.

Using our unique Discovery & Assessment process, Payments Strategy, Cost Optimization, and Increase Approval Rates steps from day one. 

If we cannot achieve these results, we will continue to work with our clients for free until we do.

Alan Brian Dardic

Melina Panetta

Helping Founders & Solopreneurs Scale To Predictable $15K Months | “The Sales Psychologist™ | $25M+ Closed | Elegant Conversion™ Method

I help senior leaders turn decades of boardroom wins into six-figure advisory businesses--built for true freedom, fulfillment, and a life you actually want.

After leading $150M+ sales teams at Oracle, Workday, and HP, 
I realized success isn’t another promotion--or a packed calendar.

It’s owning your time, income, and where (and how) you live.

My clients aren't chasing "busy."
They want a business as bespoke as their achievements--and a lifestyle that feels as rich as the career they've built.

How I Help Leaders

→ Package hard-earned expertise into premium advisory offers ($10K–$30K+)
→ Create time, travel, and income flexibility--built around life, not work
→ Work with select, premium clients from anywhere in the world

What You’ll Leave Behind

✖ Burnout, busywork, endless meetings
✖ The corporate grind that drains your energy--and limits your options

What you gain:
💼 Six-figure deals, on your terms
🌍 Freedom -- of time, income, and where you live (whether that's a villa in Tuscany, a flight to Japan, or time with loved ones)
✨ A business and lifestyle that reflect success as you define it--and feel like you again

As an Italian-American dual citizen, I travel to Europe often and run my six-figure advisory practice from wherever feels inspiring—Italy, North Carolina, anywhere adventure calls.

I work with Directors, VPs, and CxOs who want more:
More income. More time. More living.

Why Me

→ Led $150M+ sales teams for global tech giants
→ Guided 400+ executives (Microsoft, Deloitte, Goldman Sachs) to autonomy and growth
→ Built my own six-figure advisory working between Italy and North Carolina

Ready to build a business and lifestyle that reflect your true success--and let you live globally?

Let’s connect.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

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The Battle

Alan Brian Dardic

Melina Panetta

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