Payments Experts

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Founder & CEO

Shift4 Europe (formerly Finaro)

Director Of Sales & Business Development

• Leading the technical engagement with customers and partners to ensure that the functionality, performance, services, and technical infrastructure are clearly understood and executed.
• Identify & build customized solutions for strategic customers and managing their delivery
• Actively involved in analysis, solution design, client communication, and implementation
• Close collaboration with different internal teams (such as Product, R&D, sales, marketing, operations & support)

Solution Architect

Hey-CPA

Hey-CPA offers a CPA as-a-service platform, automating Bookkeeping work.
• As a CTO I was responsible for all technology aspects: software development, specification, design, architecture, infrastructure, and implementation.
• Built the code and the product from the ground up to be scalable and user-friendly.
• Product presentation, Sales & Recruitment of new businesses.
• Engaging customers, to continuously collect feedback and improve the product.

Co-founder & CTO

Isracard

• Project leader and coordinator, achieving success through collaboration with multiple departments, including R&D, Product Managers, Sales & Marketing.
• Responsible for Business Development, partner success, and Go-to-Market strategy.
• Maintaining positive relationships with business partners and customers to ensure adoption success.

Technology Project Leader (Product Owner)

Wix.com

• Working with the most cutting edge methodologies and technologies to develop ground-breaking web platforms, optimized for performance and scale - Wix platform - which is used by millions of people around the globe every day to build websites. 
• Understand and leverage customers business challenges to expand revenue and increase usage rate.
• Worked in a small team, that follows agile work methods and use continuous integration/deployment methodologies to run quickly as a startup while maintaining the high-end quality of the product.

Web Developer at Wix.com

Touche

• Work in a cross-functional team to deliver a complete user experience.
• Development of full projects, client and server-side - from specification and UI to the stage deployment on the servers.
• Expert in JavaScript and Web development.
• Presented the company and its technology at conventions and trade shows all over the world.

Full Stack Developer

ClickSoftware

• Helped enterprises and SMBs solve workforce management obstacles using ClickSoftware products
• Worked closely with customers and partners, onsite and remotely, to ensure the successful launch of new products.

Solution Specialist

Ness Technologies

Software Development Instructor

RE4MA Group SL

Direct Retail in shopping centers
• Extensive experience in frontal sales, Retail activities, brands development.
• Managed the sales organization (120 employees) in 27 locations globally.
• Responsibility for the Go-To-Market strategy and sales plan.

Sales and Product Line Manager

The Payment Solutions Guy — I'll help you decrease processing fees by 20%, and improve approval rates (guaranteed) by finding the best Payment Providers for your business | Visit my website to learn how

We help companies struggling with difficulty finding the right payment solution, high transaction fees, low approval rates, hidden fees to decrease processing fees by 20% and improve approval rates by 5-10%.

Using our unique Discovery & Assessment process, Payments Strategy, Cost Optimization, and Increase Approval Rates steps from day one. 

If we cannot achieve these results, we will continue to work with our clients for free until we do.

Alan Brian Dardic

Fintech executive with 20+ years in payments and e-commerce, specialized in operational scaling, international expansion, and building reliable payment infrastructure across LATAM and Europe. 

Proven track record leading cross-functional teams across operations, compliance, product delivery and strategic partnerships, with strong focus on KPIs, automation, risk controls, and process excellence. Former PayPal, PagSeguro International and Shift4 leader; currently COO at Gowd.

Fernando Vazquez

🔥 𝐈𝐭 𝐰𝐚𝐬 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐝 𝟖 𝐦𝐨𝐧𝐭𝐡𝐬 𝐚𝐠𝐨…


💥 Global Payments Inc. announced a definitive agreement to acquire Worldpay from 𝐆𝐓𝐂𝐑 and 𝐅𝐈𝐒 in a $𝟐𝟒.𝟐𝟓𝐁 transaction.

At the same time, 𝐅𝐈𝐒 agreed to acquire Global Payments’ 𝐈𝐬𝐬𝐮𝐞𝐫 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 business for $𝟏𝟑.𝟓𝐁.

𝐁𝐢𝐠 𝐧𝐮𝐦𝐛𝐞𝐫𝐬. 𝐁𝐢𝐠 𝐬𝐡𝐢𝐟𝐭. 𝐁𝐢𝐠 𝐦𝐨𝐯𝐞.

✅ 𝐓𝐨𝐝𝐚𝐲, 𝐢𝐭 𝐛𝐞𝐜𝐚𝐦𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲.

As Worldpay just announced:

“We have officially joined forces with Global Payments Inc. Together, we are multiplying what’s possible.
The strength of our organization unlocks access to feature rich products, smarter tech and faster innovation. Our clients and partners will continue to benefit from the trusted solutions and services we offer, driven by the expertise of our payments people.”

🚀 𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐦𝐞𝐫𝐠𝐞𝐫.

It’s 𝐬𝐜𝐚𝐥𝐞 + 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 + 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐨𝐰𝐞𝐫 coming together.

𝐀 𝐧𝐞𝐰 𝐭𝐢𝐭𝐚𝐧 𝐢𝐬 𝐛𝐨𝐫𝐧. 👑

#payments #fintech #globalpayments

Fernando Estevez Vazquez

Chief Operations Officer | Fintech & Payments Leader | LATAM Market Expansion | Cross-Border Strategies | Regulation & Risk Management

🚀 𝗖𝗿𝗼𝘀𝘀-𝗯𝗼𝗿𝗱𝗲𝗿 vs 𝗟𝗼𝗰𝗮𝗹?

 𝗘𝗻𝗲𝗺𝗶𝗲𝘀? ❌ 𝗔𝗹𝗹𝗶𝗲𝘀. ✅

🌍 In LATAM & Africa, cross-border has proven to be a powerful expansion model used by many global brands with third-party support.

⚡ Launch fast. Test demand. Invest later.

📊 When demand is sustained, local presence makes sense but expansion is more than a spreadsheet.

🔄 Reverse Internationalization is here

If you don’t integrate local payment methods, they’ll come to you:

 𝗔𝗹𝗶𝗣𝗮𝘆 · 𝗪𝗲𝗖𝗵𝗮𝘁 · 𝗣𝗶𝘅 · 𝗔𝟮𝗔

🎯 Cross-border + Local = Smart growth

#Payments #CrossBorder #Fintech

International Expansion Cross Border vs Local Presence

🚀 The formula for success when launching an online product.

❌ It’s not “just marketing”.
❌ It’s not “just product”.
❌ And it’s definitely not “just embedding payments”.

Its the combination of 3 key ingredients:

✅ 1) A strong Landing Page
 Clear value proposition, trust elements, fast load, strong CTA.

✅ 2) The right Traffic strategy
 Not more traffic — the right traffic.
Good targeting beats big budgets.

✅ 3) The right Local Payment Methods (the one everyone forgets)
 If your customer can’t pay the way they want… nothing else matters.

Selling to:

China? → WeChat Pay
Brazil? → Pix
India? → UPI

If one of these 3 fails, the launch simply won’t convert.

 You’ll be spending on everything… except what actually closes the deal.

So… are you doing your homework?

❓Are you asking the right questions to your PSPs?
❓Did you validate your payment mix against your target markets?
❓Are you sure you're not scaling a funnel that can’t close?

Before investing heavily in growth:

 👉 double-check your payment options.

#payments #ecommerce #fintech #conversion

🔟 𝟏𝟎 𝐜𝐥𝐚𝐯𝐞𝐬 𝐬𝐨𝐛𝐫𝐞 𝐞𝐥 𝐟𝐮𝐭𝐮𝐫𝐨 𝐝𝐞 𝐥𝐨𝐬 𝐩𝐚𝐠𝐨𝐬 𝐲 𝐥𝐢𝐪𝐮𝐢𝐝𝐚𝐜𝐢𝐨𝐧𝐞𝐬, según Coinbase (2026) 🌍💸

1️⃣ 𝐒𝐭𝐚𝐛𝐥𝐞𝐜𝐨𝐢𝐧𝐬 + 𝐛𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 revolucionan los pagos transfronterizos: rápidos, baratos y especialmente fuera del G10.
2️⃣ 𝐄𝐮𝐫𝐨𝐩𝐚 𝐫𝐞𝐠𝐮𝐥𝐚, 𝐋𝐚𝐭𝐚𝐦 𝐢𝐧𝐧𝐨𝐯𝐚: exceso de normas frena la interoperabilidad y la competitividad global.
3️⃣ 𝐖𝐞𝐛𝟑 𝐞𝐧 𝐩𝐚𝐠𝐨𝐬 𝐁𝟐𝐁: eficiencia y automatización con blockchain, aún en fase temprana = gran oportunidad.
4️⃣ 𝐓𝐨𝐤𝐞𝐧𝐢𝐳𝐚𝐜𝐢𝐨́𝐧 𝐲 𝐂𝐁𝐃𝐂𝐬: el futuro está en los activos digitales, aunque los retos no son solo tecnológicos.
5️⃣ 𝐈𝐒𝐎 𝟐𝟎𝟎𝟐𝟐 𝐲 𝐦𝐨𝐝𝐞𝐫𝐧𝐢𝐳𝐚𝐜𝐢𝐨́𝐧: clave para pagos más ágiles y sistemas interoperables.
6️⃣ 𝐖𝐚𝐥𝐥𝐞𝐭 𝐚𝐬 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: democratiza los pagos digitales sin necesidad de desarrollar infraestructuras propias.
7️⃣ 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 + 𝐛𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧: liquidaciones en segundos, pero aún falta camino.
8️⃣ 𝐋𝐚𝐭𝐚𝐦 𝐜𝐨𝐦𝐨 𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐨𝐫𝐢𝐨 𝐝𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐜𝐢𝐨́𝐧: stablecoins y billeteras digitales avanzan por necesidad real.
9️⃣ 𝐏𝐚𝐠𝐨𝐬 + 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 vía smart contracts: automatización regulatoria con mucho potencial.
🔟 𝐄𝐥 𝐬𝐢𝐬𝐭𝐞𝐦𝐚 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐞𝐫𝐨 𝐬𝐞 𝐚𝐛𝐫𝐞: cripto y pagos ya no son ideas futuras, son herramientas del presente.

💡 𝐋𝐚 𝐜𝐥𝐚𝐯𝐞: integrar tecnología con experiencia financiera.
 🚫 No serán los "cripto bros" quienes cambien el sistema.
 ✅ 𝐋𝐚 𝐯𝐞𝐫𝐝𝐚𝐝𝐞𝐫𝐚 𝐢𝐧𝐧𝐨𝐯𝐚𝐜𝐢𝐨́𝐧 𝐞𝐬𝐭𝐚́ 𝐞𝐧 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐫 𝐭𝐚𝐥𝐞𝐧𝐭𝐨 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐯𝐨 + 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐢𝐚 𝐛𝐚𝐧𝐜𝐚𝐫𝐢𝐚.

 🔁 Los equipos mixtos aprovecharán el potencial del futuro financiero.

𝐄𝐥 𝐟𝐮𝐭𝐮𝐫𝐨 𝐝𝐞 𝐥𝐨𝐬 𝐩𝐚𝐠𝐨𝐬 𝐬𝐞𝐫𝐚́ 𝐩𝐚𝐫𝐚 𝐪𝐮𝐢𝐞𝐧𝐞𝐬 𝐞𝐧𝐭𝐢𝐞𝐧𝐝𝐚𝐧 𝐞𝐥 𝐩𝐚𝐬𝐚𝐝𝐨, 𝐝𝐨𝐦𝐢𝐧𝐞𝐧 𝐞𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐞 𝐲 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐲𝐚𝐧 𝐩𝐚𝐫𝐚 𝐞𝐥 𝐟𝐮𝐭𝐮𝐫𝐨.

#PagosDigitales #Blockchain #Stablecoins

Coinbase Market Outlook 2026

𝗖𝗿𝗼𝘀𝘀-𝗯𝗼𝗿𝗱𝗲𝗿 𝗼 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗶𝗮𝗹 𝗹𝗼𝗰𝗮𝗹, ¿𝗽𝗼𝗿 𝗾𝘂𝗲́ 𝗲𝗹𝗲𝗴𝗶𝗿 𝗽𝗮𝗿𝗮 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗰𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝗿?

👉  Expandes con presencia local, o nada.

❌ Error.

🌍 El modelo 𝗰𝗿𝗼𝘀𝘀-𝗯𝗼𝗿𝗱𝗲𝗿 es una opción para internacionalizar rápido, con menor inversión inicial, mas rapidez y resultados.

En regiones como 𝗟𝗔𝗧𝗔𝗠 o 𝗔́𝗳𝗿𝗶𝗰𝗮, ha demostrado ser efectivo y escalable.

🔹 Muchas marcas internacionales ya lo han hecho (y lo siguen haciendo) apoyándose en terceros para:

✅ Testear mercados
✅ Validar demanda
✅ Aprender antes de invertir localmente

¿Pero son modelos compatibles?

📌 𝗖𝗿𝗼𝘀𝘀-𝗯𝗼𝗿𝗱𝗲𝗿 y presencia local no compiten.

👉 𝗦𝗼𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝗿𝗶𝗼𝘀, en muchas regiones y modelos podemos empezar en cross-border para, cuando haga sentido entrar en modelo local.

🔄 𝗔𝗹𝗴𝗼 𝗺𝗮́𝘀 𝗲𝘀𝘁𝗮́ 𝗽𝗮𝘀𝗮𝗻𝗱𝗼…

Los medios de pago también se están internacionalizando.

💳 Hoy ya es normal ver:

 𝗪𝗲𝗖𝗵𝗮𝘁 · 𝗔𝗹𝗶𝗣𝗮𝘆 · 𝗣𝗶𝘅

👉 ofrecidos en puntos de venta fuera de sus países de origen.

Y esto no va a parar.

¿Por qué? Muy simple 👇

 📈 Para vender más y mejor, hay que ofrecer la forma de pago que el cliente quiere.

🎯Entonces:

✔️ Cross-border para lanzar y validar
✔️ Presencia local para optimizar y escalar
✔️ Medios de pago como factor clave de conversión global

Entender de verdad estas herramientas marca la diferencia entre expandirse… o estrellarse al intentarlo.

#Payments #CrossBorder #ExpansiónInternacional

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The Battle

Alan Brian Dardic

Fernando Vazquez

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The Battle

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Fernando Vazquez

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fernando Vazquez's LinkedIn Performance

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