Alain Briez

Built a 7-fig agency. Now I help people start their business from 0 with AI tools. | Early Stage Advisor

Entrepreneur for 10+ years, I work on combating Alzheimer's and loneliness with AI.

I am passionated by entrepreneurship and innovation (sold my innovation consulting company in 2023) and by neuroscience.

Here I share my journey as an entrepreneur and maybe some cool facts about the brain.

CEO (Exited)

We help businesses build and scale a predictable growth system through structured rapid marketing experimentation : 

- Acquisition system structuration and acceleration
- Commando Global GTM (go-to-market)
- Traction tests (market-fit)

I am removing my tattoos for my business... Sometimes mission comes before principles. Here is the reason I am doing it 👇

In another life, I was a tattoo artist. Tattoos were fine.

Tattoos weren't a problem to build a 7-figure growth hacking agency.
Tattoos fit the hacker in the mind of people.

Yet, since I started work in the silver economy and especially in health care...

I see the looks.
I sometimes have comments.
I understand them.

Am I a smarter, better or more capable person without tattoos? 
Certainly not.

Is it fair? 
Not really.

Yet, when you work with humans, you have to understand the social rules of humans.

And humans associate tattoos with a lack a seriousness, reliability.

I don't blame them, the human brain work by association.

Now, I can spend my life complain about it...

Or I can decide that what I want to achieve here is bigger than being right...

So I decided.

Nothing will prevent me from getting where I want to get.

When you think something isn't fair in business...

Remember that, no one cares about your emotions.

Do what you've got to do. Period.

Alain Briez 

AI for seniors’ cognitive and emotional care - We help senior care businesses deploy their virtual memory care unit in minutes

🎉 Today, we launched our first TV ad in the US 🇺🇸
I ran ads for years... But knowing your company will be on TV feels special.

I made this studio presentation video in the back of a car 100% with AI.
The exact tools and process I used 👇

1. Make a photo of you in a studio environment
→ Tool: NanoBanana
→ Process: Take a clear selfie and prompt the type of studio you would like.

2. Turn your AI Studio Photo into a video
→ Tool: HeyGen
→ Process: Clone your voice with embedded 11Labs, create an avatar from your photo, write the presentation script

3. Capture your app demo
→ Tool: Loom
→ Process: Open loom, navigate your app according to the presentation

4. Generate AI videos to illustrate the use case 
→ Tool: Veo3
→ Process: Just prompt what you'd like to see

5. Edit the video
→ Tool: CapCut
→ Process: well, pretty straightforward here

Bonus: 
→ It keeps your terrible French accent intact 🐓🥖🇫🇷
→ You can wear a shirt even if real life you is in pajamas
→ You can turn it into any language even if you barely master your native one

#ai #video #tutorial

😳 Loneliness is one of the greatest health crisis of the century.
So I decided to use AI not for auto Linkedin comments (seriously, stop that)

Loneliness is more impactful to health than smoking...

Yet:
- how can we be present daily for our seniors?
- how can everyone afford memory care when it costs thousands?

We live in an era where we can put answers in front of these questions.

We will not (nor do we want) replace human contact...

But we can make sure that our loved ones get the proper care and stay in great mental and cognitive health during their old years.

My mom is a care worker. 
I was in a quest for meaning. 
I was always passionated by neurosciences.
Now we put our brick.

Today we ship our new homepage design at https://tryamigo.io 🎉

Hope you like it.

😳 Stop getting busy with things that don't matter... Procrastination won't save your business from what's necessary....

The one uncomfortable thing that makes your business move forward is the one thing you should focus about.

It sounds obvious, yet most of us get lost in productive procrastination...

We dread that action we need to take...

So we fill the blank with all sort of comfortable things that makes us feel busy...

When you do that, you aren't working... You are just lying to yourself and avoiding guilt...

But the PNL won't care about how you feel...

The whole world won't care how you feel...

The only thing that matters is where you get. Period.

Go Get It 🤟

#business #sales

🧠 The brain is a computer and you can hack it to have an advantage on others👇

At Amigo we study deeply the brain chemistry. 

The insights we use to to fight dementia can also be used to perform better.

Limitless style.

Here are 7 neuroplasticity facts that can literally change everything:

1. Your brain rewires in minutes, not months.

Every time you focus intensely for 90 seconds, tiny new synaptic connections start forming. Deep focus literally reshapes your circuits in real time.

2. Failure chemically upgrade your brain.

A mistake triggers a spike of norepinephrine + dopamine that flags the circuit as wrong. At this moment your brain becomes hyper-plastic: fastest moment to learn. 

3. You can fake your experiences to modify your emotions in 10 minutes/day.

Makinga scenario in your head activates the same networks as really doing it. You can use visualisation to change your emotions and learn faster.

4. The brain has a “use or delete” feature.

If you stop feeding a negative thought loop attention for 60–90 days, the neural pathway shrinks. You can literally uninstall bad thoughts / habits.

5. Identity beats motivation.

When you tell yourself “I’m the kind of person who…”, your prefrontal cortex rewires to align behavior with identity. Motivation fades; identity sticks.

6. Movement boosts neuroplasticity by 200–300%.

A 10-minute walk or light cardio increases BDNF (brain fertilizer), making learning, mood, and memory sharper.

7. Your brain can’t tell the difference between excitement and fear.

Both trigger the same circuits. Labeling fear as excitement boosts confidence on command and kills fear.

You just apply these advices everyday, and it will make you the person you want to be and get you where to want to go.

Go Get It.

😳 I realized: working on a billion dollar idea is easier than working on a reasonable business. 👇

I always meet entrepreneurs who "work on that easy things first and then will work on something big".

But smaller things things aren't easier. 

$100K or $1M projects are as hard to execute as the big thing that excites you...

When I started a business, I also had the same process: 

- Finding something I could do 
- Finding something that had minimum uncertainty
- Finding something that can make profit fast

Whenever an idea seemed too ambitious, no matter how exciting... It just felt too had to pull off.

But the truth is, you have 24h...

No matter if you want to launch a logo design agency or rocket in orbit... You will be working the same amount of time.

When you work on an ambitious project... You don't work alone.

Your work isn't harder, it is different.

In an ambitious project you become the orchestrator rather than the sole operator.

You don't need to de the best at everything and do everything yourself.

With an ambitious project it is: 

- Easier to start conversations with people
- Easier to find motivation and passion
- Easier to attract brilliant people
- Easier to find clarity

People are happy to bet on extraordinary ambition. Investors, employees, advisors,...

And this put you in a role where vision and clarity are the most important skills and where brilliant minds back you up on the challenges.

You go from putting off fires, to build and think. You gain time to work on things that matter for the big picture.

Make yourself a favor...

That exciting thing that makes you thrills...

Do it today.

Nobody is too small to change the world.

Go Get It 🤟

😳 People who build big things are either in pain or crazy (or both).

Building is lonely. Very lonely.

The ambition is the sublimation of the internal struggle... You can't be normal and accept to endure what is required.

For me...

When I was younger, I felt small...

And becoming strong became an obsession: 

- I worked out hard at the gym to be strong
- I trained boxing to be powerful
- I worked hard to be financially capable

And before I knew this quest became part of my identity... 

Until I became borderline egomaniac (Yes, I will admit that).

Until I couldn't live a life without disproportionate goals without feeling a dissonance with my core identity...

Sometimes, I see people talking about entrepreneurship like it is made of cotton candy...

They are upset that it isn't more inclusive toward people who are less obsessed...

But capitalism is pure pragmatism...

- It knows no sympathy
- It knows no "yes, but"
- It knows no excuses

It only knows output and competition.

And when you play the output game, you compete with people who throw their entire life in the game like their survival depends on it, because it might.

Just a Sunday thought.

😳 As a drop-out, I wanted to do medicine. I got books, got my high-school diploma... and the university rejected me... But

But here is why you should NEVER take "no" for an answer. 
(Except in dating, because then you are a creep)

At first I was devastated...

I have worked so hard alongside my job... 
I was the only self-applicant to get the honors in France that year....

It didn't matter.
So I spent years doing "what I could do"...

Then I discovered that, with determination and YouTube, there is no limit to "what one can do"...

So I started my entrepreneurial journey.

Later I discovered Andrew Huberman's channel, I realized that my passion was still there... 

Plus, when you can remember terms like "suprachiasmatic nucleus"... Get outta here!! I deserve to be a doc' too, just for that! 

This reignited the flame of a calling.

I then decided to learn about neuroscience by myself
- listening to content
- reading online material
- reading scientific papers

And I launched Amigo | AI Memory Care

There I had the chance to talk with inspiring doctors (hello Audrey GABELLE) and above all, not sound like an idiot when talking with them.

Since you got only one life, feeling sorry for yourself is a disservice to yourself... Even if you are right. No one cares.

If you want something more than anything else... the ground is the lowest place you can start... 

So even if you are thrown there: you stand, you fight, you climb...

Won't be easy...

But nothing worth it is easy.

And if you are just obsessed enough... You might make it.

Go Get It. 🤟

#business #neuroscience

The "Hustle VS Work-Life Balance" debate is trending again lately. The Pro-Work-Life Balance just forget a detail 👇

The human nature doesn't thrive in comfort. 
It thrives in transcendence.

People are unhappy because they evaluate their level of achievement in comparison to others'...

And as supported by the first law of thermodynamics...
When you want more, you need to input more...

And as all of us put more... 
The requirement to achieve baseline and then exception raises.

Actually you are not required to participate. 
The hustle culture game is not mandatory...

The problem is, you can't expect to achieve as much or more than the people who play this game and refuse to put the same intensity.

Because their achievement is the direct consequence of their intensity.

Now the question:

Is it necessary?

It is not. You can just live a more relaxed life. And it is ok. It is probably healthier in many ways.

You just can't live the chill life and expect the high achievement outputs.

Maths are just not mathing.

Your problem is not the hustle culture... It is your instinct of comparison and your need to be exceptional. 

The hustle culture isn't your problem.
You is your problem.

Stop comparing. Just do you.

THE QUEST

After 3 years iterating on the singular model of the startup studio under the name "The Secret Company", we realized that we had unintentionally created something different... 

THE QUEST was born!

THE QUEST is the first entrepreneurial training center.

A next gen' entrepreneurship program.
For 17-27 yo only.
Inspired by training centers for high level athletes.
eSport style = designed like a multiplayer online game.
Thought for those who want to start working on their dream project, rather than sitting in a classroom.

In just 3 years, the projects created inside THE QUEST have reached a‍ cumulative Annual Recurring Revenue of €22 million.

SaaS, marketplaces, consumer mobile apps, Web3 platforms, AI tools, brands, movements...

In the sectors of education, decentralized finance, gaming, climate... 

Unlock your €100,000 starter kit (grant) to build for 12 intensive months, supported by our team of seasoned entrepreneurs.

START YOUR QUEST.
www.jointhequest.co 🐙✨

PS: follow our adventures on Instagram 👉 @thequest_fr
PSS: learn from our entrepreneurship lessons on Youtube 👉 youtube.com/@thequest_
PSSS: access exclusive announcements in our newsletter 👉 blog.jointhequest.co

Co-founder & CEO

The Secret Company

The Secret Company 🗝️ is a startup studio with a secret.
In 3 years, our portfolio of startups has grown from 0 to €20 million in cumulative Annual Recurring Revenue.

For example, we have co-founded:

🔗 Mobula.fi — Finally a crypto data aggregator investors can trust, and invest with frictionless (10,000 daily active users, in 5 months)

⛏️ Minea.com — THE supertool to help Ecom stores make better marketing decisions (250,000€ MRR in 18 months)

🚄 Revoltrain.com, the N°1 worldwide group of online schools that train for the jobs of the future (1300 students trained and 2 million € turnover in the first year)

Cherry on the cake? We have built an ecosystem of modern, premium service companies, free for our co-founding entrepreneurs : SEOsecret.co, MyNameisBond.co, Antichaos.fr...

JOIN US

The Family

The Family was a famous accelerator for startups in Europe.

Head of Student Entrepreneurship

1001FoodTrucks.com

[VENTURE SOLD]

« Find and book the food truck of your dreams, for an event or business catering, anywhere in France. »

Customers: Lattès, Renault Trucks, Microsoft, SNCF, Dailymotion, NRJ, Ecole polytechnique (X), U Arena (Racing Metro), Louis Vuitton, Porsche, Dailymotion, METRO...

Co-Founder

UneSalleAParis.com

[VENTURE SOLD]

« Rent a rare event venue in Paris: more than 150 atypical places, exceptional establishments, unusual event spaces... »

Customers: Lagardère Active, Amazon, HEC, Galeries Lafayette, Hello Bank, Mairie de Paris, BNP Paribas, Ogilvy, TF1, Leroy Merlin, Stade de France, Editions JC...

Traiteurs-Parisiens.com

[VENTURE SOLD]

« Multiple & original catering services in Paris and it’s region: culinary stands, caterers in delivery or with staff, food trucks... »

Customers: Hôtel Georges V, Groupama Gan Vie, Fédération Française de Rugby, Havas Events, Crédit Mutuel Arkea, Ubisoft, Sephora et des dizaines de mairies de villes françaises...

Founder

AnimationEvenement.com

[VENTURE SOLD]

« Book more than 500 animations for your event: a group of Brazilian dancers, a roller coaster simulator in virtual reality, a cotton candy culinary stand... »

Customers: Lagardère Active, Hôtel Mariott, Amazon, HEC, Galeries Lafayette, Hello Bank, Mairie de Paris, BNP Paribas, Ogilvy, TF1, Leroy Merlin, Stade de France, Editions JC Pattes, Renault Trucks, Microsoft, SNCF...

Freelance

• SEO optimized showcase website development
• SEO optimized e-commerce website development
• SEO audit of websites
• SEO optimization of websites
• SEO optimized content creation

Customers: Skincode France, Le Scarlett Club, Alliance Evenement, Seminaires.com, Agence Alliance Voyage, BOTHEKA...

Freelance SEO Consultant

TheYoungEconomy

[VENTURE CRASHED]

TheYoungEconomy was a Linkedin competitor for the 18-25yo

Agence Alliance Evenement

Main mission ➞ Digitalize the event agency

• Implementation of a social media strategy
• Implementation of an emailing strategy
• Creation of a new online ticketing service: "Alliance Ticket"
• Redesign of the website www.LeScarlett.fr
• Virtualisation of Le Scarlett event venue

Web guy (work-study contract)

CEO at TheSecretCompany.co 🐙 A collective of entrepreneurs, building ambitious ventures from scratch, like in a multiplayer online game | In 3 years, our portfolio of startups has grown from 0 to 20 million € ARR ✔️

My name is Maxime Blondel (but you can call me Blondy). I'm 28. I was born and raised in the Paris suburbs. 
Here is a summary of my adventures of the last 10 years 👇

I used to be president of the student association of my University Institute of Technology, organizing parties & trips for +2000 students, with 7 other brilliant students in computer, communication, management, data & social sciences.

Just after, I decided to stop my studies and take 2 years to launch projects. 
With 3 friends, we launched a start-up: a Linkedin competitor for the 18-25yo, finally crashed after 11 months. A rich in learning failure.

I realized that I still had to learn. So I joined:
#1 - Le Wagon, an intensive 9-week coding bootcamp where to learn Javascript, RoR, HTML, CSS...
#2 - REVERSE, a 3-month training program for 15-23yo entrepreneurs, organized by The Family, a famous startup accelerator.
I met incredible people there!

Over this year, I've also mainly built & grown 4 marketplaces in the event sector, from 100 to 800 unique visitors/day, 10 to 80 quote requests/day, and generated more than €500 000 of GMV/year.

After 2 years growing full time these platforms, I had the chance to receive purchase proposals, and decided to sold them.

Simultaneously, The Family (again) offered me to join their team, with a mission to find & support student-entrepreneurs.
I learned so much! A nice journey of 2 years again.

In January 2020, I decided to leave and launch The Secret Company 🗝️ a startup studio with a secret, whose portfolio of startups has grown in 3 years from 0 to €22 million in cumulative Annual Recurring Revenue.

After 3 years of iterating on the singular model of the startup studio, we realized that we had unintentionally created something different... 

THE QUEST was born!

THE QUEST is the first entrepreneurial training center, for 17-27 yo who want to start working on their dream project, rather than sitting in a classroom.
In short, THE QUEST is a next gen' entrepreneurship program, inspired by eSport, designed like a multiplayer online game, with the vocation to magnify young singularities.

APPLY HERE: www.jointhequest.co 🐙✨

——

PS: I'm also super active on Instagram 👉 @blondylesbonstuyaux
PSS: I'm starting on Youtube 👉 youtube.com/@thequest_
PSSS: follow THE QUEST's newsletter 👉 blog.jointhequest.co

Maxime Blondel 🌺

S’enfermer pour se rencontrer vraiment.

C’est ce qu’on fait, chaque trimestre, avec une dizaine d’entrepreneurs dropouts qui ont rejoint THE QUEST, pendant une petite semaine.

Dans une maison de campagne normande, un château en Île de France ou une villa sur la côte.

Et à chaque fois la même magie :
• des rencontres pour l’avenir 
• des problèmes qui se débloquent 
• du savoir qui circule 

Mais surtout : 
1) un boost d’énergie temporaire nécessaire
2) une élévation du niveau d’ambition général, qui fait toute la différence à moyen et long terme.

Bref, on se le dit à chaque fois sur le chemin du retour : « On devrait en faire encore plus souvent… 💓 » 

Alors mon message du jour est simple : 

N’hésitez plus.
Appuyez sur ce bouton.
Emmenez vos équipes en offsite.
Le plus souvent possible.

La quête continue !

Maxime Blondel

CEO @ jointhequest.co | 150 000€ pour les 17-27 ans obsédés par un problème à résoudre, une idée à répandre, un projet tech dont ils veulent faire leur quête.

No alternative text description for this image

L’envers du décor de notre métier ? 
Passer beaucoup de temps à orienter les dropouts qui nous rejoignent.

Concrètement ?
Les aider à prendre les meilleures décisions, anticiper les angles morts, jouer tactique, créer des fondations solides : vision, positionnement, product, équipe co-fondatrice, machine marketing...

Alors on a décidé de produire un nouveau format vidéo sur nos réseaux : 
La Caméra Cachée !

On floute les visages des entrepreneurs, pour les respecter déjà, mais aussi pour limiter l'espionnage industriel.

Et on ouvre la boîte de Pandore : qu'est-ce qui se raconte dans ces réunions, très souvent musclées, qui ont lieu chaque semaine dans notre hacker house ?

J'espère que ça vous plaira, et que ça en aidera beaucoup au passage.

Keep the faith 🔥

taplio

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Alain Briez

Maxime Blondel 🌺

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The Battle

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