New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Ambos Finance

Ambos Finance is Decentralised Finance  (DeFI) app company focused on giving holders of crypto an opportunity to leverage  their assets and obtain DeFi loans, quickly, efficiently and securely without requiring specialised  DeFi or technical knowledge.

Founder

PREDIXA

Predixa's professional services, underpinned by our AI-driven diagnostics revolutionise the way companies evaluate their position in the market by continually analysing their business from a range of functions that include, Diversity & Inclusion, Leadership, Culture, Risk, and much more. We achieve this using best practices, AI-based technology and experienced professional services that produce exceptional predictive intelligence to pinpoint where to focus attention.

The end result is focussed targeting of key areas of the organisation for improvement - giving competitive advantage and ability to remain proactive in adapting to internal and external change.

Managing Partner

Oracle

The role was to grow the Airlines and Airports business in the Gulf region by engaging in large-scale transformation projects with clients that included, amongst others, Emirates Airlines, Etihad Airways, dnata, Oman Air, Oman Airport.

Account Director

Responsible for providing Account Management in SAP's South China Region, SAP Africa,  UK and  Ireland for business applications. In most cases, the need was for transformational change to allow for large-deal engagement.

Global Account Director

Chase Cooper Ltd

As founder and joint CEO of Chase Copper:
- Developed business solutions to meet market need
- Developed and executed sales and marketing plans
- Executed acquisition of dbs Financial Systems Ltd 
- Responsible for M&A activity
- Hiring of key individuals to enable company growth and scalability

Founder and CEO

marchFIRST

Responsible for Sales Leadership of consulting sales teams for revenues resulting from strategic consulting and large transformations , implementation of SAP, Oracle and Microsoft solutions to enterprise clients.

Sales Director, Consulting  EMEA

eLoyalty, a TeleTech Company

Responsible for Sales Leadership in EMEA - business was primarily focused on Telcos.

VP Sales EMEA

Founder of Ambos Finance (www.ambos.finance) and Managing Partner of  Predixa (www.predixa.ai).  

Ambos is a Web3 blockchain application De-Fi company and  Predixa is a UAE-based Business Strategy Advisory  firm with its leading-edge AI-based diagnostic applications that focus on helping companies to identify key business issues to stay agile, innovative and remain ahead of competitors. 

The key area of focus for Ambos is to enable crypto users to leverage their digital assets with de-fi loans easily, simply and securely.

Predixa  is focused on Business Transformation, Diversity, Equity & Inclusion, Gender Equality, & Nationalisation.   enabling organisations to maximise their effectiveness. With Predixa,  business leaders, armed with real-time data can make strategic decisions with confidence.

taplio

The Battle

Alaa Halawi

Zag Asghar

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