New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

New Metrics

Partner

Principal

Qadisha Group 睿谷方略企业管理咨询

- Design of performance measurement system for leading private jet maintenance company to enhance overall customer satisfaction level driving revenue growth
- Business plan development and first phase implementation of Global Accelerator (targeting inbound tech companies focused on AI, Fintech, Robotics, and Mobile internet)
- Internal capability training (Marketing, Finance, M&A strategy)
- Reformulation of Boot Camp 2.0 focusing on target customer needs

Senior Associate

Consolidated Contractors International Company

- Undertook procurement process for $15M worth of tenders 
- Coordination with different stakeholders (client, consultant, contractor) to insure procurement process and schedule aligned with project progress  
- Managing of site subcontractors

Procurement Engineer

- Managed construction of $71M commercial project (3 office building + Podiums)
- Implemented lean construction management methodology 
- Led change culture safety program resulting in 0 fatalities over project span

Site Engineer

Rami is a Partner focused on large scale Customer and Employee Experience transformations. He currently heads the Experience Management Technology and Analytics practice at New Metrics.  Previously, he led end-to-end transformations for some of the leading organizations in MENA.

He holds a civil engineering degree and an M.B.A from ESADE Business School in Barcelona.

taplio

The Battle

Alaa Halawi

Rami Haffar

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