New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Oracle

Responsible of growing the Customer Experience applications business across Public Sector, Financial Service and Telecommunications industries in Saudi Arabia.

Customer Experience Industry Sales Lead - Saudi Arabia

- A specialized senior sales executive responsible for the sales growth of Enterprise Customer Data Platform (CDP) application within the Customer Experience portfolio of Oracle across Middle East and North Africa region. 
- Working with top customers in MENA to foster collaboration between Marketers, Data, CRM and IT professionals with cloud technology to achieve Customer Experience excellency at scale.
- Co-managing with AE's the portfolio of cloud applications and cloud infrastructure, to ensure providing the best solutions to our customers. 
- Handling data strategies and assess IT ecosystem to recommend the ideal solution that is fueled with data and empowered with AI. 
- Positioning CX solutions to clients aiming to improve the customer experience among Sales, Service, Marketing and Loyalty. 
- Assessing the current architecture and approaching the business challenges with a modular approach to help innovate in fast and agile manner. 
- Working closely with global SI and customer partners to ensure project service delivery excellence. 
- Managing transformation deals with enterprise organization in a full sales cycle and adoption programs

Sr. Regional Sales Specialist - Customer Data Platform - MENA 

Providing sales consultancy on Customer Experience applications.  
Engineering solutions across Marketing Technology, Commerce, Loyalty, Service and CRM. 
Handling presales activities across applications.
Presenting and demonstrating solutions based on value propositions and business results delivery. 
Leading design thinking workshops.

Principal Customer Experience Consultant

IPG Mediabrands

- Head digital media performance function in KSA; including programmatic, social advertising, paid and organic search, attribution and data management. 
- Setting digital marketing strategies across multiple clients' verticals.
- Leading a team of digital performance champions. 
- Joint business planning with the tech partners in delivering extended value to our clients.

Director - Performance Marketing 

Starcom

Managing STC's digital media business with focus on performance, data, and analytics.

Senior Manager - Digital Media

Mindshare

Managing digital media business across banking, retail and CPG industries. 
Account lead on overall advertising business and managing a team of planners. 
Delivered 200% growth on digital media business. 
Diversify the agency offering to digital analytics and automation.

Performics

Account management in digital media advertising for Telco, Airlines and Automotive. 
Media planning, social media management, digital advertising, campaign management, reporting and optimization

Senior Executive - Digital Media 

Multiple Advertising Positions 

Account management in advertising for FMCG and QSR clients.

Account Executive

A MarTech personnel with an AdManTech experience, merging the creativity of advertising with the science media by the power of technology to drive performance and efficiency across business industries. 

A SME and Public Speaker on topics, of CX, Marketing Technology, Advertising Technology and Cloud Applications.

taplio

The Battle

Alaa Halawi

Mohammad Mortada

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