New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

National Bank of Kuwait

My mission is to develop and implement data-driven digital sales and marketing strategies that deliver the overall digital acquisition strategy and ensure optimisation of paid and owned campaigns across all digital touch-points.
◆  Ensure the delivery of sales targets and grow sales for product lines by driving a performance marketing mindset and prioritising marketing programs that identify cross-sell, upsell and retention opportunities.
◆  Develop ROI driven social media communications strategies with a focus on a values-based progressive messaging across channels. Including Instagram, FB, Twitter, TikTok, Snapchat and LinkedIn.
◆  Leverage data analytics to develop innovative digital solutions, identify data monetisation strategies for new and existing services/products, generate leads, and enhance customer targeting methodologies. 
◆  Develop and manage complex marketing budgets, covering all performance marketing, paid media, Martech and Adtech, ensuring ROI, value for money, and market KPIs are met.
◆  Collaborate with business heads and other stakeholders to identify digital acquisition bottlenecks and improvement opportunities.
◆  Design and execute Digital Strategic Initiatives from concept initiation to successful launches.

Key Achievements
◆  Designed and implemented an integrated digital solution to enhanced digital acquisition channels and increased digital sales to 10% of overall sales compared to 2% previously. 
◆  Developed and further enhanced Banking APP functionality and customer journey.
◆  Increased team from 5, focused on owned assets management only, to build a fully fledge digital team of 11, split into 4 entities: Owned Digital Communication Channels, Social Media team, Digital Communication & Acquisition and Marketing Intelligence team. 
◆  Led negotiations and further built relationships with local and international partners and cut the spending budget by 10% by negotiating for added value services and rollout within project plans.

Head of Digital Marketing

Based in Kuwait, covering Kuwait, Saudi Arabia, and later Oman, my mission was to establish new strategies and trends in digital to help clients fully utilise technologies and to generate improved ROI on digital spend.

◆  Held full management and P&L accountability, exercised reasonable skill, care, compliance and due diligence adhering to all ethical and legal governance requirements.
◆  Managed full client portfolio across all business areas with responsibility for planning, resourcing, developing, and managing ROI focused digital marketing programs to maximise visibility and impact.
◆  Held oversight of all digital marketing strategies, web, mobile, email, social media advertising, publications, etc. Led any investigations of outcomes and ensured rapid adjustments to strategy when required.
◆  Helped build effective solutions to address business needs and identify business opportunities and issues.
◆  Led business development efforts and market expansion by identifying the need for and then opening a new office location in Oman.
◆  Created bespoke client solutions in partnership with Google, FB, Instagram and Snapchat, ensuring efficient use of data management, data science, business analytics, financial analysis & reports to deliver ROI.
◆  Leveraged analytics to develop innovative digital solution recommendations, identified new or improved monetisation strategies for clients' products and services & recommended new product development.

Major Clients included: Ooredoo Kuwait, National Bank of Kuwait (NBK), Redbull Kuwait, Samba Bank, Jazeera Airways, BMW, Omantel and National Bank of Oman (NBO)

Key Achievements
◆  Expanded operations into a new geographical location by opening an office in Oman.
◆  Overachieved targets by increasing Kuwait Digital Media budget by 400% in the first year and then maintained this and a consistent increase YoY of 15%-20%.
◆  Created bespoke solutions in partnership with tech giants that included Google, FB, Instagram, Snapchat.

Regional Business Managing Director

Zawya

Held responsibility for leading on the monetisation of the website and increasing revenues by enhancing existing products and introducing new products to better serve and expand the market and drive company growth. 
◆  Delivered on digital sales volumes goals for various product lines and spearheaded marketing strategy to grow revenues and engagement across new and existing clients. 
◆  Developed and implemented competitive and relevant digital sales and marketing strategies.  
◆  Led a team of digital-first, highly accountable sales, marketing strategy, and lifecycle marketers, and acted as the catalyst to drive a performance marketing mindset, prioritised programs that deliver business growth.
◆  Implemented and measured campaigns to maximise performance across cross-sell and up-sell.
◆  Established a framework for measuring digital channel performance, including KPIs, benchmarks, and acceptable ROI levels, and ensured these were met and exceeded.
◆  Identified and led the integration of new products, offerings, capabilities and technologies to improve customer offerings and digital targeting and funnel performance (analytics).
◆  Delivered key insights to business partners to assist continued growth of current and new client portfolios. 

Key Achievements
◆  Increased campaign performance by 15% by integrating market insights with analytics to improve customer proposition, and ensure relevance in a constantly changing world 
◆  Increased sales revenue by 30%+ by expanding the product range offered by 40%, introducing new formats, and targeting features that increased existing customer spend and attracted new business.
◆  Increased sales team efficiency by changing the old sales culture from "Group" work to effective "Team" by imposing new discipline actions and meeting daily to discuss challenges and ideas.
◆  Personally delivered over $200k in sales revenues per month.

Head of Regional Digital Advertising Sales

eworks

◆  Set digital strategies for international players like HP, Siemens, Cisco, British Airways, Dubai Shopping Festival, Nestle, Carrefour, CineStar (VOX) Cinemas, Virgin Megastores & Computer Associates (CA)
◆  Attained competitive media rates by negotiating with e-media suppliers 
◆  Increased Y2008 digital media budget by 30% compared to 20% in Y2007

General Manager

PAN ARAB RESEARCH CENTER (PARC)

Assisted in launching and developing a PR monitoring product online.

Marketing Associate

All IT related task to keep the office alive and up and running.

IT Manager

I'm a Digital Sales and Marketing expert with 20+ years of proven track record in developing and delivering outstanding digital strategies and digital acquisition across a range of industries in the GCC. 

I am
◆   An Executive MBA holder with an exceptional advertising & digital sales background, superb communication skills and the ability to maximise customer value, grow revenues and drive improved engagement.
◆  Highly motivated professional at the height of his craft, well used to creating & implementing best-in-class digital campaigns and strategies and leading teams focused on delivering results.

Highlights
◆  Increased digital campaign performance by 15% by integrating market insights with analytics to improve customer proposition, grow market share, and ensure relevance and engagement. 

◆  Managed flagship digital portfolios and projects of $10 Million+ across multiple markets and various industries, including Airlines & Aviation, Telecoms, Banking, Technology and FMCG.

◆  Designed and implemented a new and innovative integrated digital solution to enhance digital acquisition channels and increase digital sales from 2% to over 10% within a year.

taplio

The Battle

Alaa Halawi

Gabriel Karam

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