New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Rely Industries

Group Business Development Manager

Virgin Megastore Saudi Arabia

•	Handling Mega projects in the Entertainment and Events as a project manager (Balad Beast Jeddah , Autoville Riyadh etc..)
•	Developing and sustaining solid relationships with key clients that bring in the most income for the company.
•	Addressing and resolving key clients’ complaints.
•	Acting as the main point of contact between key clients and internal teams.
•	Supervising the account teams assigned to each key client.
•	Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met.
•	Compiling reports on account progress, goals, and forecasts for account teams and stakeholders.
•	Developing a thorough understanding of key clients' needs and requirements and preparing customized solutions.
•	Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.

Events | Entertainment key Account Manager

•	Supervising day-to-day operations in the customer service department.
•	Responding to customer service issues in a timely manner.
•	Creating effective customer service procedures, policies, and standards.
•	Developing customer satisfaction goals and coordinating with the team to meet them on a steady basis.
•	Implementing an effective customer loyalty program.
•	Maintaining accurate records and documenting all customer service activities and discussions.
•	Assessing service statistics and preparing detailed reports on the findings.
•	Hiring and training new customer service agents.
•	Managing the approved budget of the customer service department.
•	Staying informed on the latest industry techniques and methods

Customer Service Manager

•	Recruiting, training, supervising and appraising employees
•	Project Managed Riyadh Season for several events
•	Key Account Management for ticketing sales office
•	Handling Key Accounts customer care 
•	Managing E-commerce activities and Service division

Ecommerce/ Key Account - Services Division

•	Ensuring high levels of customers’ satisfaction through excellent service 
•	Maintaining outstanding store condition and visual merchandising standards 
•	Reporting buying trends, customer needs, financials etc 
•	Proposing innovative ideas to increase market share 
•	liaising with head office on stock management and control
•	dealing with customer queries and complaints 
•	overseeing pricing and stock control 
•	maximizing profitability and meeting sales targets, including managing and motivating teams

Store Manager

•	Managing multiple stores throughout the central region of KSA 
•	Determining the operational practices of all stores in Riyadh, and ensuring each store runs efficiently, smoothly, complies with marketing and sales campaigns objectives and most importantly meets the set budget and sales targets. 
•	Training employees and ensuring they have the required proper knowledge in order to boost the shops' sales and achieve targets. 
•	Managing stock and new product listing, and ensuring proper working condition.  
•	Coordinating with the operation team on reporting and supply chain.

Regional Sales Supervisor

Solidere

pr&communication division

• Business graduate with double Bachelor degree and thorough knowledge in all aspects of management, operation, sales and marketing and business development
• An ability to work in teams at all levels of the organisation and engage and influence industry peers
• Hard working and industrious individual with strong focus on leadership and performance

taplio

The Battle

Alaa Halawi

Firas Halawi

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