New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Elixir Advisory

Elixir Advisoy are an Executive Search & Interim Management provider that operate at C-Suite & Group Executive level. We excel in aligning with PLCs, investor-backed, and privately-owned firms to foster sustainable growth through strategic talent acquisition.

Collaborating across North America, Europe, and Middle East, we navigate the complexities of the Energy sector. Ensuring our partners are poised for success in a dynamic market environment.

Email: hello@elixiradvisory.co.uk
Text: 07508989950

Founder & Director

New Street Consulting Group (NSCG)

New Street Consulting Group are a leading people advisory. I established and led the Energy Markets practice, specialising in C-Level Executives and Interim Management Consultancy

Energy Markets Practice Lead | Executive, Transformation & Advisory

PageGroup

PageGroup are a FTSE250 index recruitment business.

🥇 2016 PageGroup UK & Ireland Annual Award Winner.

Business Manager

VL EVENTS LTD

VL Events, is a luxury events business operating globally. 

I managed events with London's most prestigious west end venues.

Special Event Project Manager

Elixir Advisory stands at the forefront of executive search and interim management within the energy sector. 

Under the direction of our founder, we partner with an array of organisations from PLCs to privately-owned firms, focusing on strategic talent acquisition to drive sustainable growth. 

We come with a high caliber c-suite network within the sector alongside a track record, proving our proficiency in steering through the complexities of recruiting C-Suite, Group level and Interim Change & Transformation Managers within the energy landscape. Our operations extend across North America, Europe, and the Middle East, reflecting a global perspective in leadership transformation. 

At the core of our mission lies the commitment to be the cornerstone of transformative leadership, shaping the trajectory of energy industries worldwide.

taplio

The Battle

Alaa Halawi

Christopher Arbid

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