New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

MAG Group Holding

Senior in-house leadership role responsible for integrating strategic portfolio management with the detailed operational execution of real estate development projects. 
Utilizing real estate economics, project management, financial analysis, and regulatory compliance to oversee multiple projects—from initial feasibility and capital allocation through design, permitting, construction, and final handover, in alignment with company’s strategic vision and financial objectives, while also serving as a key liaison between senior leadership, project teams, external partners, and regulatory bodies.

Executive Director of Portfolio & Development Operations 

Parsons Corporation

Managing Nakheel portfolio, for the development of Meydan 1 – District 1 – Racecourse mega developments in Meydan district, Dubai. The entire master plan development comprise of a wide variety of infrastructure assets, residential towers & villas, commercial districts, Meydan Mall, parks, public - spaces – lakes & water features, golf course, along with a convolution of every typology of transportation infra, roads, tunnels, metro golden line and underground Etihad high speed rail.

SPM, Portfolio Director 

Acting as management consultant in a short term for the re-organization and restructuring of Mag’s Group real estate division, reviewing processes and operation systems for project management and construction in a wide portfolio of assets under the “Keturah” brand, comprising of super luxury villas and residential high-rise buildings, master plans for mid-rise mixed use, townhouses, mansions, and infrastructure.

Senior Director, PMCM

KEO International Consultants

PM/CM Services Division at KEO International, regional & international operations in the United Arab Emirates, Oman, and Bahrain accounts.
Enterprise portfolio management of projects, programs and services frameworks.
Business development, relationships management.  
Bids management, strategy review and approval, cross-divisional coordination for integrated proposals.

Director of Project Management & Construction Management Services 

Electra

Senior consultant for leading construction operations for the built of the US Pavilion at EXPO 2020, on behalf of Electra, the main contractor for the project. 
Designed by Thinkwell Group, the US Pavilion is a consortium of leading US Architecture and innovation

https://www.expo2020dubai.com/en/discover/pavilions/usa

Head, Construction Operations

Azizi Developments

With more than 100 projects in the pipeline, the mandate is to improve and digitize project and construction management systems and practices across every aspect of the development process of iconic residential and commercial builds. Scaling up rapidly, the dynamic alignment of the construction operations strategy to the business model, restructuring, and innovation in various functions of the production cycle, are top priorities in the agenda. 

The strong vision for leadership and growth, orders winners for top-notch quality, planning, timeliness of delivery and cost-effectiveness beyond industry standards, set constantly higher targets in every single function across all departments of the engineering cluster and impose new challenges for each stakeholder and member of the Team on a daily basis.

Head of Construction 

Al Babtain LeBLANC Technologies

Regional manager of the international projects business unit, operating with significant independence and as the single point of contact for new accounts across MENA. Commissioned to establish and lead the operational and supply structure in the project areas, coordinate and administer engineering construction projects; NBOs analysis and development, bids evaluation, overall EPC process, PS&Es, risk analysis, planning strategy, and KPIs’ alignment. 
Single point of accountability for the construction and delivery of multiple projects, contracts procurement, negotiations, and stakeholders management. 
Developed procedures, protocols, structures and HSE|RAMS tools for the control management system, and monitoring of all PM|CM|CS aspects in long-term infrastructure projects and development programmes.

Acting as Client representative in infrastructure development programs of British Petroleum, Rumeila Operating Organization and AIR Telekomünikasyon Çözümleri A.Ş.

Project director, Client Representative - British Petroleum, Rumaila Operating Organization

Al Babtain Contracting Qatar

Being on a broader mandate for the Group during that period, I designed and implemented the ops model for the new entity of ABL Group in Qatar, in parallel with a multilevel role for coordinating the establishment needs of the new account and the execution of the awarded projects. 
Responsible for the operations strategy including the connection of the firm with the local supply chain, contracts management, built project teams and training, planning and execution of the projects. Stakeholders management and PoC for the engineering, contractual and delivery matters.

Program Manager

Impresa SpA - Locatelli Geom

Impresa SpA and Locatelli Geom formed the Italian part of the international joint venture (6 members in total) for the construction of the project: Remediation of the Egnatia Road mega project, construction of the “Dodonis” Tunnel (3,2km) and Bridges, Ioannina, Greece.

•	Acting as the engineering consultant and regional representative of the Italian part.
•	Commercial and financial controller of the project, including the overview and quantification analysis of the executed works over the entire six years lifecycle of the project, handover protocols, and payment certificates.   
•	Overseeing construction operations, responsible for subcontracting agreements and cost control, financial reporting, works certificates/invoicing and handover. 
•	Representing the Italian side in the six-membered J/V's progress review and commercial meetings. 
•	Claims and Disputes administrator.

Contract manager / Constructions supervisor

Datakat S.A.

•	Establishing a new engineering and construction business unit within the group focused on design and construction of residential and commercial buildings. Directed the physical and functional restructuring of the unit, development of internal engineering capabilities and a network of associates.  
•	Responsible for business growth, bids preparation and stakeholders’ management for the public sector accounts.

Constructions director

Project Management & Operations Executive in the Real Estate and Infrastructure sectors, with expertise in Engineering Design and Construction. Focused on driving transformation through digitization, standardization, production optimization, and vertical integration of supply chains. Committed to sustainability in design and production, leveraging the latest technologies for smart building solutions and development.

Bringing extensive experience across the entire lifecycle of large-scale building and infrastructure projects, I have successfully led multi-functional teams in project development and construction operations, consistently achieving KPIs and delivering on strategic milestones.

With regional and international experience, I excel in developing operational strategies, implementing project management control systems, streamlining processes, and managing stakeholders to ensure effective business execution. My approach emphasizes attention to detail across cost, quality, and timeliness while fostering a collaborative culture and maintaining a strong client-centric focus

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Alaa Halawi

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